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LEWES ROAD

2017 Brochure

I

WOODINGDEAN

I

FIVEWAYS

We’ll be with you every step of the way


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Contents

Contents

Outstanding agents Outstanding results

Welcome

04

David Maslen

05

Lewes Road

06

Woodingdean

07

Fiveways

08

Business development

09

How to think like a buyer

10

Results that speak for themselves

11

Why choose Maslen

12

How we sell your home

14

Our bespoke marketing process

16

Featured properties

18

With you every step of the way

20

Experts in completing your sale

22

Independent financial advice

23

Top tips for selling your home

24

We look forward to speaking with you

25

Branch opening times

26 03


David Maslen

These are exciting times at Maslen. We are proud to be one of the highest selling estate agents in Brighton and Hove, and winners of the Brighton and Hove Estate Agents Award for Raising Professional Standards.

Business built on integrity

About I David Maslen

About I Welcome to Maslen

Welcome to Maslen

David established Maslen Estate Agents in 1999, having previously worked for one of the largest corporate agencies in the country, with a vision of

Taking the property profession back to its roots

Long term expertise

We are taking the property profession back to its

We have an unrivalled knowledge of the Brighton and Hove housing market.

roots, building a business on the foundations of honesty and integrity. We are one of only three estate agents in Brighton and Hove that has achieved membership of the Buy with Confidence scheme, established by trading standards. We are also one of the first agents in the city to become licensed members of the National Association of Estate Agents (NAEA), adhering to strict codes of practice, levels of staff training and qualifications.

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creating an organisation with an ethos of honesty and integrity, where the customer always comes first.

Our managers are some of the longest-serving estate agents in the area, and we use that knowledge to find creative ways to market your property and achieve the best results, tailored specifically for you. Our strong values and independent ethos have served us since we started in 1999, and have made us into what we are today: Brighton and Hove’s leading independent estate agent.

Expert knowledge He has successfully grown the business with branches across key areas of the city, and he is passionate about spearheading and expanding an

David Maslen

M.N.A.E.A.

independent agency that champions innovation, customer service and expert local knowledge.

Director

Serving the local community He remains a hands-on team member and takes

David is the driving force behind Maslen Estate Agents, with an unrivalled knowledge of the local housing market.

an active role in his staff’s development to ensure standards are upheld. David is involved in the community as treasurer of a local charity, The Nautical Training Corps TS Valiant.

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Ben Hawley

Woodingdean

Sharon Wareham

M.N.A.E.A.

Manager

M.N.A.E.A.

Manager

Ben has managed the Lewes Road office since February

Sharon has worked in estate agency since 1998, and joined

2012. He was previously manager of our Woodingdean

Maslen Estate Agents in April 2008. She was made negotiator

office from 2008 onwards, and has been with Maslen since 2002 when he joined as a Trainee Negotiator.

Friendly personable service Ben is dedicated to providing the best possible service.

Visit us 39 Lewes Road Brighton BN2 3HQ

01273 677 001

competitions for best customer service.

lewesroad@maslen.co.uk

Ben has an NVQ Level 3 in Estate Agency and passed

maslen.co.uk

all four National Association of Estate Agents Technical Award exams in 2006.

Dedicated to helping customers Sharon enjoys nothing more than securing sales and helping buyers find their ideal homes. Brighton born and bred,

valuation to completion of sale. Determined to defy estate - qualities that have helped him to regularly win internal

in charge in January 2013 and promoted again to manager of

Visit us

the Woodingdean branch in early 2014.

He will work with you every step of the way, from initial agent stereotypes, he is down-to-earth and approachable

Meet the Managers I Woodingdean

Meet the Managers I Lewes Road

Lewes Road

62-64 Warren Road Woodingdean Brighton BN2 6BA

she understands the local community and is dedicated to representing it. She is currently the longest-serving estate agent in Woodingdean.

01273 278 866

Her responsibilities include market appraisals, conducting

woodingdean@maslen.co.uk

viewings, seller support and sales progression. Sharon has been a qualified member of the National Association of Estate

maslen.co.uk

Agents since 2009.

06

07


Business development After 18 years of loyal service with Maslen, working

Paul Wilkinson

across our offices, Nick is now responsible for

M.N.A.E.A.

developing the business as well as market appraisals

Manager

across Lewes Road and Woodingdean.

Expert advice and support Paul is a highly experienced agent, having worked in

Nick takes great pride in getting optimum results for

estate agency since 1991. He joined Maslen in January

clients. Drawing from the 7 years he spent working

2008 working successfully as the Manager of the Fiveways

Visit us

at Lewes Road and 5 years at Woodingdean, Nick is ideally placed to offer accurate advice and support,

office.

Dedicated to ensuring customers find the right house for them

290 Ditchling Road Brighton BN1 6JF

with an excellent knowledge of the local market.

Nick Wall

M.N.A.E.A.

Business Development Manager

supports customers throughout the process. He also

leading his team and overseeing and securing sales.

01273 566 777

Paul is passionate about his job and particularly enjoys

fiveways@maslen.co.uk

meeting new people. He gets a real sense of achievement helping people find the right house.

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Help throughout the sales process Nick not only carries out property appraisals and

He is responsible for the day-to-day running of the branch,

from the sales process and takes genuine pleasure in

Meet the Managers I Business development

Meet the Managers I Fiveways

Fiveways

maslen.co.uk

offers valuable support to the managers of the Lewes

Having worked with David since the opening of the first office in 1999, Nick’s progression is testament both to his professional qualities and David’s active involvement in his staff’s career development.

Road and Woodingdean offices. Nick achieved his NVQ Level 3 in Estate Agency in 2002, and has been a member of the National Association of Estate Agents since 2005, having passed all four of their technical exams.

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Promoting your house in a way that appeals to

No matter how ideal the layout is, viewers won’t be

Our Woodingdean branch achieved an average 99.83% of the asking price on all properties sold in

able to forget their first glimpse of the exterior.

2016. Based on the top-selling agents in the area our Lewes Road branch outperformed its competitors,

Appeal to emotions

This means staying on top of things.

agreeing 100 sales and selling 76% of all properties listed.

While being objective is a good start when it

Keep the lawn mowed, the driveway swept, and

comes to getting your home on the market, it’s

the patio algae-free. Wash the windows, clean the

also important to realise that buying a house is an

gutters, and be willing to repeat the process as

emotional process, and that viewers will be looking

often as necessary. You don’t need to spend a lot

out for a place they can call home.

of money to increase your curb appeal - but you

people you’ve never met can seem like hard work, but with a little research and an open mind, you can quickly work out who it is you’re selling to, and show your property’s full potential.

Do your research Before you start making changes to your home, take some time to understand potential buyers, and to get into the home-buying mindset. Start by searching current online listings in your neighbourhood. Take some time to critique them objectively - name a few nice touches that you see in the photographs, and make notes of anything off putting about the way the home is presented. Go one step further by analysing recent sales in your area, and looking at which houses sold the most and least quickly. Consider what your home has in common with fast sellers, and what you can learn from the slower properties on the market.

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picture of the sort of person you’re appealing to.

Results that speak for themselves

LEWES ROAD OFFICE

Services I Results that speak for themselves

Services I Blog article to be inserted

How to think like a buyer

Sales agreed in comparison to newly listed properties

may need to spend some time. Bear in mind that buying a home is also buying into a lifestyle. Is your property located in a particularly friendly neighbourhood, with green spaces for kids to play in? Is the property located within walking distance of the beach, or pleasant public footpaths? This is where having a local expert on your side can help. We are proud to know Brighton & Hove inside out, and can advise on the most attractive aspects of any area to help bring in buyers.

First Impressions

Think long-term While first impressions matter, buyers will also be looking at your property as a long-term investment and living space. It’s important to remember that viewers will be looking around your house with a view to how it would grow with their lives and families - as well as any potential for future problems. * This covers postcodes

Bearing this in mind, you may want to freshen up the interior. Consider replacing your kitchen

Did you know that it takes 7 seconds for someone

worktops or changing cupboards and drawer fronts

Ask us for advice on the typical buyer demographic

to make a first - and often lasting - impression of

- this will have a big impact, with minimal outlay.

in your area and price range, and get a mental

another person? The same is true of your home.

BN2 3, BN2 4, BN2 5, BN2 9 & BN1 4 & BN1 9, BN2 0, BN2 5 between 1/1/2016 - 31/12/2016

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Advice that you can trust

Getting results for you

Our unparalleled customer service takes the stress out

Getting the best price for your property is our priority, and

of selling your home and helps us achieve excellent

our track record speaks for itself. Last year, we achieved

results. We are consistently in the the top five agencies

an incredible 93.3% of our asking prices for all properties

in Brighton according to Rightmove, and have a database

listed. We also sold over ÂŁ73 million worth of property in

of active buyers who are matched to appropriate new

2016.

Services I Why choose Maslen

Services I Why choose Maslen

Achieving excellence

Why choose Maslen

listings immediately. As some of the longest-serving agents in the city, we pride ourselves on our honest, professional approach. We will

Thanks to our professional team of property experts,

always provide bespoke advice, tailored to your needs

our completion rate is consistently one of the highest in

and budget. Our well-trained negotiators are skilled at

Brighton and Hove.

getting the best price on your behalf, simplifying the sales process and ensuring you get the most out of your sale.

Creative marketing Buy with Confidence accredited

From our streamlined website and featured properties to eye-catching property alerts, advertising in top property magazines, and property video tours, we’re always

The Buy with Confidence scheme is accredited by Trading

innovating when it comes to market your property.

Standards and guarantees commitment to operating in a legal, honest and fair way. All our staff are CRB checked

All of our property postings include a floorplan, which

and qualified, highly experienced and fully insured. All

has been proven to attract 30% more viewings than

this means we can offer an exceptional level of customer

listings without one. Our bespoke marketing packages

service, evident in every aspect of our business.

are as unique as your property, ensuring the necessary exposure for a quick sale at the best price possible.

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Our enthusiastic, highly experienced team of negotiators are extremely knowledgeable about the local housing market and how to best market your property.

Great imagery gives your sale the best chance from the offset. Research has shown that the use of professional photographs helps properties to sell 50% faster, with a higher chance of achieving the

Print Advertising

Floor plans

As well as expanding your property reach online,

37% of buyers told Rightmove they wouldn’t enquire

we also focus on offline media. We have regular

about a property without a floor plan. That’s why

placements in local publications including Portfolio

we offer professionally created floor plans for every

Magazine, Latest Magazine and Brighton & Hove

property we sell, giving your home the best possible

Independent.

chance.

Services I How we sell your home

Services I How we sell your home

How we sell your home

Professional photographs

asking price.

Web Advertising

Video tour

95% of buyers find their properties online first,

Video is becoming increasingly central to property

making this the most important marketing channel.

marketing, and we’ve teamed up with Latest TV to

This is why we focus heavily on web promotion both

take viewers on a guided video tour of your home.

on and off the Maslen site. These videos really showcase your property, Each property has its own page on our site, with

including important information to attract a wider

professionally-written copy, floor plans, EPC ratings

audience. Best of all, this highly effective service is

and in-depth guides to the buying process, making

completely free.

Our professional photographers are experts at

the process as simple as possible for potential

everything from lighting to positioning, finding

buyers.

every possible way to achieve the best results for your sale.

We also advertise on all of the major property sites such as Rightmove and On the Market.

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15


OF BUYERS

OF STAFF

look at homes With over 18 years of experience in helping have qualified with the Level they've found the Internet 3 Technical Award in Sale of our on customers sell their property in Brighton Residential Property & Hove, we want to share our knowledge and Our site to received advice make over your process smoother.

Featured properties

LESS THAN

1%

WOODINGDEAN

Particular properties can become featured listings on our website,

of properties reduced

in our newsletter and in print

LAST YEAR

and as

online Rightmove

advertising and

such

Facebook,

40,000

catching the eyes of as many

visitors in 2016

Please refer to page 18-19 for more

buyers as possible.

We carried out

£73,338,745 SOLD worth of property

in 2016

937

VALUATIONS

in 2016

One of the

LOWEST PROPERTY REDUCTION RATES

The Saturday Selection

examples or visit maslen.co.uk

Balsdean Road Guide price £475,000 3 bedrooms

Professional brochures

of all Brighton estate agents in 2016

Where we think a property will attract a broad range of attention, we hold open houses to bring

Professional photography and glossy paper go

multiple prospective buyers together in one day.

a long way to making a property stand out. We

For particularly prominent properties, we hold open houses on Saturdays, known as the Saturday Selection, to attract as many people as possible.

“ We are first time buyers and bought our property through We carried out Maslen. I can honestly say that I could not fault them at all!”

937

Toby Larkin

VALUATIONS

in 2016 16

Services I Our bespoke marketing process

Services I Our bespoke marketing process

95%

Our bespoke OVER marketing process 70%

Our

MORTGAGE We OUT OF HOURS appointments and

FLEXIBLE

viewings available

LAST YEAR

also give every potential buyer a dedicated

viewing time to ensure they receive the best

SPECIALIST possible introduction to the property and all their

can meet you at any of our

questions are answered by experts.

THREE BRANCHES

“ Maslen sold a house for us last year and everything went through very quickly and smoothly thanks to all the staff “ Beryl Gill

produce professional brochures to give to all potential buyers, putting your property’s strongest assets in their hands and increasing the chance that they will revisit. All brochures are professionally printed on highquality card, ensuring they remain in good condition during what can often be a long day of viewings for buyers. 17


Services I Featured properties

Services I Featured properties

Featured properties With branches around the city, we help buyers find new roots in Brighton and Hove At Maslen Estate Agents, we put people before profit. That means using our expertise to find the right home - or the right buyer - for

Roundhill Crescent

Hollingbury Park Ave

North Gardens

Crescent Drive North

every customer.

£575,000

£650,000

£710,000

£492,000

LEWES ROAD

For sellers, we use our unrivalled knowledge of the local area to

4 bedrooms

FIVEWAYS

3 bedrooms

FIVEWAYS

3 bedrooms

WOODINGDEAN

4 bedrooms

ensure your property goes to the right person for the right price. Our completion rate is one of the highest in Brighton and Hove, thanks to some of the longest-serving agents in the area.

“Best Estate Agents ever experienced - professional, approachable, competent and exemplary”

Hanover Street

Inwood Crescent

£450,000 LEWES ROAD

2 bedrooms

Connell Drive

£350,000 FIVEWAYS

2 bedrooms

Sackville Road

£425,000 WOODINGDEAN

5 bedrooms

£600,000 FIVEWAYS

3 bedrooms

Mr. & Mrs. Guest

09 18

19


With OVER you every step YEARS of the18of service way OF BUYERS as

95%

independent estate agents

OVER

70%

look at homes

We want to make selling your home stress-free they've found on the Internet while getting you the best price possible. To give Ourwe’ve site received you a better idea put over Offices in of the sales process, together a guide to help you with your journey with Maslen.

3

THAN

have qualified with the Level

1%

visitors in 2016

with a combined

£73,338,745 SOLD worth of property

in 2016

78 YEARS In-depth valuation

VALUATIONS

LOWEST PROPERTY REDUCTION RATES of all Brighton estate agents

in 2016 preparation Marketing

initial valuation based on their in-depth knowledge of the local market and ensure your property is

937

listed at the best possible price. They’ll also help you

VALUATIONS

choose the most appropriate marketing strategy

in 2016

that will best position your property.

in 2016

We’ll take professional photographs and advertise

3

your property to our extensive database of buyers, as well as via web and print publications. We’ll also give you constructive advice on how best to present your property.

arranging a floor plan and EPC ratings, and

We carried out

This is your opportunity to really give your home some Our

MORTGAGE

OUT OF HOURS

SPECIALIST

appointments and

can meet you at any of our

FLEXIBLE

viewings available

LAST YEAR

feedback

One of the

putting together your property details. You’ll meet our valuation experts, who will give you an

transparent

one

picture throughout the whole process.

We will prepare your property for marketing,

of service with Maslen

every

Listing property details

We carried out

around the city Management team

2937

provide

attending

thoughts, allowing us to give you a well-rounded

LAST YEAR

Residential Property

and

viewings,

afterwards – we always ask potential buyers their

of properties reduced

3 Technical Award in Sale of

arrange

ourselves,

40,000

KEY LOCATIONS

1

LESS

OF STAFF

We’ll

4

Services I With you every step of the way

Services I With you every step of the way

Arranging viewings

5

Agreeing your sale

love - we always encourage sellers to express the character of their property by telling us why they have enjoyed living there. This is a tactic we’ve found works

We’ll help you agree the sale, negotiating on your behalf to get the

well for attracting buyers.

best results possible. We’ll also guide you through conveyancing and completion. Right from your first call to us, we’ll use our

THREE BRANCHES

extensive expertise to ease the process and help you secure a successful sale at the optimum price. And if you decide to move again? We’ll be there to help you then too.

WOODINGDEAN OFFICE achieved an average of

20

21


From our first viewing and valuation of your property, through to achieving the optimum sale price, our enthusiastic, experienced team will give you honest, professional guidance and support.

Maslen Financial Services With Maslen Financial Services, you get access

First-class service

Support and guidance

Superior customer service

Graham Griffin

Independent Mortage Advisor

Our NAEA qualified team spend

We are able to look at the full picture

Our Lewes Road office has a

a significant amount of time and

and find resolutions to any issues

dedicated sales progressor who will

energy ensuring a sale goes all the

that may arise, offering our clients

work alongside your main contact

way through to completion.

peace of mind and remaining on

to help push the sale through,

hand throughout the sale process.

supporting vendors and liaising

Aided

by

years

of

industry

experience, we have expertise on

Our

all aspects of the selling and buying

experts will remain your first point

process

of contact, building a long-lasting,

and

can

successfully

as

long

chains

and

negotiations.

managers

and

OVER valuable partnership. 17 YEARS complex of service as an independent estate agent

Five times accredited by Investors

valuation

OVER

This extra service, combined with

78%

that we believe makes Maslen

OF STAFF

90%

OF BUYERS

unique. We’re always ready to go

extra mile.found on the Internet look atthe homes they've

our clients, every time.

Offices in

4

they can provide the best service to

have qualified with the Level 3 Technical Award in Sale of Residential Property

Our site received over

35,000

visitors in 2015

We also offer a discreet

OVER

customer relations, is one element

attention to detail and impeccable

CeMAP

selling service, should you

LESS THAN

1%

require. With our low-key marketing option, your property won’t appear in

only deals) as well as expert recommendation of the most attractive mortgage for you, direct access to underwriters, budgeting advice, and fee-free.

Our financial experts will take the financial stress out of buying and selling. From the handy Stamp website, to fee-free independent advice, we can help you make the most of what you’ve got – whether buying or selling.

Direct access

Honest advice tailored to you Our mortgage specialist, Graham Griffin CeMAP, is on-hand to offer independent advice on mortgages, life cover and buildings and contents insurance, with an unbiased perspective on the best deal for you. With over 30 years of experience, Graham is happy

We’ll tell you if re-doing the bathroom before listing

to meet you at any of our branches to provide a

the house is a worthwhile investment. We’ll help you

well-rounded perspective on the financial market.

our large database of

calculate how much mortgage you can afford, and

Graham works in line with our estate agency hours -

buyers to identify those

we’ll help you assess how best to release capital on

please refer to our branch opening hours on page 25.

specifically looking for a

your property. All with no-fee, and no obligation.

the press or online, but

of properties reduced instead we will access

LAST YEAR

to the whole mortgage market (excluding direct-

recommendations on a host of insurance policies; all

Duty Calculator and Mortgage Calculator on our

possible outcome.

in People, we place a high level of importance on training our staff so

Low key marketing option

with solicitors to reach the best

navigate difficult situations, such

22

Independent financial advice

property like yours.

Services I Independent financial advice

Services I Experts in completing your sale

Experts in completing your sale

Maslen Financial Services is an appointed representative of Best Practice IFA Group Ltd which is authorised and regulated by the Financial Conduct Authority. Sole Proprietor David Maslen.

23


Make sure you finish all those DIY projects

Negotiation is an art. It depends on where

you’ve been putting off. The kitchen and

your house fits within the local market,

bathroom are most important, but if you’re

the state of the wider market and what

thinking of doing any major work before

the buyer’s position is. Juggling all these

you sell we’re happy to come round and

variables takes an expert, and is best left

give you our opinion. We could save

to the professionals. Let us take the lead

you money and hassle!

to get you the best price for your property.

AD W

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DST

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NORTH LAINE AD

Get the best price

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KINGS

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further down the line.

CH R OAD

IE

buyer’s eyes.

CHUR

so proud of our customer service record, get in

KIN

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touch with us today.

HF

prevent

ELM GROVE

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honest advice on how to see through a

BRIGHTON

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under. Being honest from the start will

D

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it more appealing. Our team can give you

ON R OA

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between a sale going through and going

INGT

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increase the value of your house and make

TCH

WES

undisclosed issue could be the difference

BLA

HOLL

can

D

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cleaning

unnecessary

about

AM R OA

ROA

any problems with your property. An

any

agent

REH

DON

How will a buyer see it? Decluttering, renovations

your

at every stage of your sale. To see why we’re

SHO

LON

Be

minor

with

experienced team will keep you fully informed

Look at your home from a fresh perspective. and

upfront

Whether you’re looking to buy, sell or find financial advice, we’re here to help. Our enthusiastic,

Avoid wrangling

OLD

HOVE

ROAD

Have buyer’s eyes

Get in touch today

GRA ND

Thinking about selling but not sure where to start? Here are some expert tips for getting a good deal on your home.

THE LANES

S T. J AME

S’ ST RE

ET

MAR

EA

INE

PAR

ST

ER

N R O

Contact I We look forward to speaking with you

We look forward to speaking with you

DYKE

Services I Top tips for selling your home 24

Top tips for selling your home

AD

ADE

maslen.co.uk

wrangling

Our branches

Lewes Road

Woodingdean

Fiveways

01273 677 001

01273 278 866

01273 566 777

lewesroad@maslen.co.uk

woodingdean@maslen.co.uk

fiveways@maslen.co.uk

25


Contact I Branch opening times

nternet

OVER

Branch 78% OF STAFF opening times

have qualiďŹ ed with the Level 3 Technical Award in Sale of Residential Property

LESS THAN

1%

of properties reduced

LAST YEAR

d over

00

2015

Our opening hours for our three branches are as follows

1042

Mon 8.30 - 6.00 Tue 8.30 - 6.00 Wed VALUATIONS 8.30 - 6.00 Thu completed 8.30 - 8.00 Fri in 2015 8.30 - 6.00 Sat 8.30 - 5.00

LESS THAN

1%

of properties reduced

LAST YEAR

Our

MORTGAGE OUT OF HOURS

SPECIALIST

appointments and

can meet you at any of our

FLEXIBLE

viewings available

LAST YEAR

26

FOUR BRANCHES

Outstanding agents, outstanding results


At Maslen, we’ll be with you every step of the way

LEWES ROAD

I

WOODINGDEAN

I

FIVEWAYS

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