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Being-Digital '09 is the annual headline event for the digital industry from the people at mashup* event. The full day will bring together innovative and influential senior executives, entrepreneurs, and investors from a diverse range of businesses affected by digital technology. The purpose of the event is to help attendees develop their knowledge base required to be successful with international business in the digital age.





Charles Cohen CEO Probability

Nicholas Wheeler Managing Director ITN On

Justine Roberts Co-Founder Mumsnet

Shane Richmond Communities Editor Telegraph

Rory Sutherland Vice President Ogilvy One

Zee M Kane Editor The Next Web

Lord Errol House of Lords Science and Technology Committee

Gary Gale Head of UK Engineering Yahoo! Geo Technologies

Ed Parsons Geospatial Technologist Google

James Parton Head of Litmus O2

Andrew Scott CEO Rummble

Simone Brummelhuis Founder

Doug Richard Entrepreneur & Founder School for Startups

Julie Meyer CEO Ariadne Capital

Damian Ryan Partner & Head of Digital Results International Group



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opportunities to: •

Learn about what it takes to be successful in



Being-Digital ’09 will offer you a full day with

In addition to the areas outlined above, demo companies will have unique opportunities to: •

conference included in the price for each demo

digital from some of the most influential people in


the global industry • Debate interactively during the sessions with live

our one minute fast pitch sessions at the end of

SMS and Twitter

each segment to drive delegates to see your

Understand the major digital trends that are

demonstration area •

breaks and networking throughout the event

corporate company strategies, and the most innovative new early stage companies

Demonstrate your unique products and services in our demo room where all delegates will be during

insights from people shaping the industry, big •

Develop the skills required to pitch for investment

Evaluate how to use trends in the digital world to

with our ‘What Angels Want’ workshops with

increase the chances of success with your

experts from Angels Den

business strategy both at home and abroad •

Present to the entire conference audience during

questions from the audience including input from

shaping international businesses today with

Learn even more with two full tickets to the

pitching sessions (normally a cost of £150 per

Network with key players that are shaping digital

person which means a £300 value)

businesses around the world •

coming through the demo room to see your

for virtual office, hot desking and meeting

company throughout the day

room services from eOffice. All food and admission.

Meet potential customers, partners, investors, and advisors from the delegates on the day that will be

All delegates will also receive a £50 voucher

drink for the day is included in the price of

Pitch to real investors during the Angels Den speed

Win a presence at the UKTI TechnologyWorld 09 - event for best pitch with international potential

All Demo Companies will also receive a £100 voucher for virtual office, hot desking and meeting room services from eOffice. All food and drink for the day is included in the price of admission.

Here is what some of the Demo Companies that were at last year’s event have to say:

“I met two key connections that directly led to my business growth. I would highly recommend taking a Demo Company package at Being –Digital” Nick Halstead Founder & CEO – & Tweetmeme


“Demonstrating at Being-Digital was an opportunity to be exposed to the broadest collection of respected investors, journalists, and potential partners. The contacts that I made from that event made a huge difference to my business” Alicia Navarro Founder and CEO – Skimlinks

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Last year over 250 delegates

15% Entrepreneur / Startups

attended and 40 Demo Companies


demonstrated innovative digital

25% Senior Executives / Analyst / Strategy Consultants

products and services.

33% CxO / President / Board Directors

Our delegate attendance profile for

12% Media / PR / Marketing

mashup* events provides a diverse

8% Head of Product / Digital

Investors / VCs

range of business decision makers and allows excellent opportunities to network.


Standard Delegate £245 ex VAT Click to book now


Entrepreneur Delegate £125 ex VAT Click to book now


• • • •

Access to all seminars and workshops during the Being-Digital event Viewing of all demonstration companies in our demo room £50 voucher for eOffice virtual office services Lunch and refreshments throughout the day and during networking

Includes all of the benefits of a Standard Delegate at a special price just for entrepreneurs. Limited number of tickets are available for Entrepreneurs at a special price. Book now to avoid missing out on this special offer.

INCLUDES: Demo Company • Admission for two of your company members with access to all semi£395 ex VAT nars and workshops £100 voucher for eOffice virtual office services • • • • •


A one minute pitch to the entire audience after one of the sessions in the main auditorium Presence in our demo room where refreshments are served and networking takes place The opportunity to pitch to real investors from Angels Den during our speed pitching sessions A chance to win £5,000 of virtual office services from eOffice at the end of the UK Trade and Industry workshops

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Learning will be structured in two tracks to

Track 2 will have Angel’s Den holding an interactive

help you to review and build a concise and

workshop on ‘What Angels want” and how to pitch to

effective digital strategy.

them. This will be complemented by two speed pitching sessions to active angel investors.

Track 1 in the Main Auditorium will provide knowledge and insight on innovation and industry trends through presentation and debate with people who have hardened experience in the digital arena.


Track 1 – Main Auditorium

8:45am – 9:15am

Registration & Coffee

9:15am – 9:30am

Keynote Address: Charles Cohen, CEO Probability plc

Track 2 – Workshop

Social and Real-time Media Will McInnes, Managing Director, Nixon McInnes (moderator) 9:30am – 10:30am

Justine Roberts, Co-founder, Mumsnet Hughie Philips, Co-founder, Mindseye Media • Rory Southerland, Vice President, Ogilvy One • Nicholas Wheeler, Managing Director, ITN On • •

Digital Content 10:30am – 11am

• •

11am – 11:45am

Nick Halstead, CEO, (interviewing) Ed Roussell, Managing Director, Daily Telegraph

Break Digital Footprint and Personas

What Angels Want?

Tony Fish, mashup* (moderator)

Pitching to Angel investors workshop

Helen Keegan, Managing Director, Beepmarketing Zee M Kane, Editor, The Next Web • Robin Wilton, Founder, Future Identity • Lord Errol, House of Lords Science and Technology Committee • Adriana Lukas, Founder, The Big Blog Company •

11:45am – 12:45pm

12:45pm – 2pm

Lunch Break


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Track 1 – Main Auditorium

12:45pm – 2pm

Lunch Break

Digital Location and Local Services Stephen Feldman, Managing Director, KnowWhere Consulting (moderator) 2pm – 3pm

Track 2 – Workshop

Angel’s Den Speed Pitching Companies pitch to real Angel investors Round 1

Gary Gale, Head of UK Engineering, Yahoo! Geo Technologies Ed Parsons, Geospatial Technologist, Google • James Parton, Head of Litmus, O2 • Andrew Scott, CEO, Rummble • •

Engaging with Women as Digital Customers

Angel’s Den Speed Pitching

Helen Keegan, Managing Director, Beepmarketing (moderator)

Companies pitch to real Angel investors Round 2

Mark Curtis, CEO, Flirtomatic Alan Patrick, Principal, Broadsight • Shamsa Rana, Managing Director, Imdad • Simone Brummelhuis – Founder, • Simon Grice, mashup* & Founder BeLocal •

3pm – 3:30pm

3:30pm – 4pm

Break Growing a Profitable Digital Business Tony Fish and Simon Grice (moderators)

4pm – 4:45pm

Doug Richard, Entrepreneur & Founder, School for Startups Julie Meyer, CEO, Ariadne Capital • Damian Ryan, Head of Digital, Results International Group • Charles Cohen, CEO, Probability plc • •

Digital Service Platforms in the Cloud Jonathan Robertson, COO, Netbenefit (moderator) 4:45pm – 5:30pm

5:30pm – 5:45pm

Mike Nichols, Head of Search, Microsoft Mike Bracken, Guardian • Alex Butler, COI • Duncan Malcolm, Founder, Everycity • •

Closing Comments Simon Grice and Tony Fish, mashup* Networking & Drinks

5:45pm – 7pm

£5,000 prize draw eOffice


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THE VENUE CBI Centre First Floor Centre Point Tower 103 New Oxford Street WC1A 1DU

Underground Stations Tottenham Court Road – Central and Northern Lines (1min) Leicester Square – Northern and Piccadilly Lines (10 mins) Goodge Street – Northern Line (7 mins) Warren Street – Northern and Victoria Lines (12 mins) Euston Square – Circle/Metropolitan Lines (15 mins)

Car Parks There are NCP car parks nearby in Adeline Place, Museum Street and Bloomsbury Square.

Taxis Taxis are normally freely available in New Oxford Street.

Buses Bus Routes – 1, 7, 8, 10, 14, 22b, 25, 29, 3b, 55, 73, 9b, 134 and 17b.


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Being-Digital '09 Overview  

Being-Digital '09 Overview

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