Small Schools, Big Jobs – The Product 2009 Promoted from bagger to cashier in grocery store Excelled as entry level clerk and promoted to demanding multi-responsibility position Told Kathy to stock the back room instead of spraying saliva in customer's faces when she talked
Assessed employee strengths and weakness to increase customer satisfaction
You get the picture! Professionalism is key. Be sure to understand the difference between utilizing proper word choice and flat out lying or embellishing the truth. Every single entry on your résumé is fair grounds for discussion in an interview. If you can't maintain a dialog supporting the claims you make in writing, you might as well walk out of the interview and look for the next potential employer. Again, the purpose of this practice to focus on skills that are applicable to your target job that already exist in your previous work experience. It's been stated that your résumé's first impression is made within 30 seconds, and some even claim it's made within 3-4 seconds. That's barely any time at all, what does this mean in terms of word choice? Always start each bullet point with a positive verb which immediately invokes a beneficial connotation. Be sure to reference the supplementary links which will give more tips on strong words to use. Just as we spend time carefully selecting our words, adding more descriptive adjectives and adverbs provides the same benefits. Brian Wansink explored the role of word choice in marketing in his recent book, Mindless Eating, which focused on many subtle marketing practices used in the food industry. Through proven tests, foods with descriptive titles were consistently rated higher in taste when compared with identical foods that had only been renamed. The perception of the food made the impact before it was even tested. The example from his book shows the two menus they created, the items were served in a cafeteria and the subjects were asked to review the food after they ate it. They randomly requested the reviews over the course of a known time period to keep the customers in the dark about their goals. Their hypothesis was true, the more vividly described foods ALWAYS received stronger positive feedback, simply because the human mind has a strong habit of drawing conclusions preemptively. Using vivid word choices immediately makes excites the brain. As we said, perception is reality and this can both hurt and aid us. Take a look at the examples from the 26 | P a g e
John Masci - SmallSchoolsBigJobs.com