THE CLASSIC TRADITIONAL SUMMER DRINK,
with your product as a main ingredient, livens up the heat of the day.
Redesigning packaging for Covid-wary customers.
Refrigeration Magazine - insert.pdf 1 2020-05-14 9:42:55 AM
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June 2020 Vol. 203 │ No. 6 ISSN #0034-3137
EDITORIAL STAFF Editor/Publisher Mary Y. Cronley firstname.lastname@example.org (404) 819-5446 Senior Staff Writer Joe Cronley email@example.com (404) 295-5712 Art Direction Markurious Marketing firstname.lastname@example.org (678) 439-6534
ADVERTISING, SUBSCRIPTIONS, ACCOUNTS
Mary Y. Cronley Editor/Publisher email@example.com (404) 819-5446 Established as ICE in 1906, Refrigeration Magazine™ is published thirteen times a year, including the Annual Buyer's Guide. Postmaster: Send notice by form 3579 to: Refrigeration Magazine 2930 Cedar Knoll Drive Roswell, GA 30076 Annual Subscriptions: US: $49/year or $79/two years International: $79/year Single Copies: $6/copy
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MARKETING DURING PANDEMIC Redesign Your Food Packaging for Pandemic-Wary Customers
E pidiemologists Reveal Covid-19
Finally, at the Home Depot
7 -Eleven Day Cancelled
NEWS ASHRAE Releases Two Statements Regarding Covid-10 and HVAC
Concerns about Human Behavior
A list of our advertisers
Classified advertisements by region
FIND OUT MORE AT refrigeration-magazine.com OR CONNECT WITH US AT facebook.com/refrigeration-magazine REFRIGERATION Magazine │ June 2020 3
Finally, at The Home Depot I’ve worked for The Home Depot for over 10 years now. I joined the company part time at first, for the good benefits the company offers its employees. It also gives me actual working insight into other businesses and industry dynamics, especially the one I love the most – the packaged ice industry. My first few months there, I fielded the question from our contractors: Do you guys sell ice? My reply was always the same: not yet, but we’re working on it. They would say, “You really need to. We buy all our materials here for the job, but what would help us most is the ice.” I put in a request to management for a stocked merchandiser, and was told there was a request on the table, still in review. I learned that in a large company, things take time. That’s the down side of it. The good news is that there is now a merchandiser with packaged ice inside, right at the contractor pickup doors, and the box is getting fast action. I have learned processes similar to your operation. From operating the reach-truck and the forklift, to wrapping and palletizing merchandise, I think of the packaged ice operations often. The business model of The Home Depot is changing. Our ‘buy online/pick up in store orders are up 100 percent over last year.
“I think of the pressure that the ice vendors must feel, trying to get everyone taken care of, 24/7. It’s good stress, when you think of how it pays the bills and supports the family”
You and your company are considered essential. With Covid 19, THD has also become an essential store, with myself and other employees considered essential workers. Sales are at an all time high. Homeowners have been spending their ‘Covid time’ renovating and repairing, and landscaping their homes like they’ve never done before. “We have nothing to do. We’re bored. Thank you for being open for us,” is what we hear the most from DIY’ers. Often times, they add, “Do you guys sell ice?” As for the contractors, they say they can’t get the work done fast enough, that they’ve never been so busy. We can barely keep our lumber and building material aisles stocked with merchandise.
And with the lines of customers reaching out the door, I think of the pressure that the ice vendors must feel, trying to get everyone taken care of, 24/7. It’s good stress, when you think of how it pays the bills and supports the family, but it takes its toll. You can only smile and stay focused so long, before you know it’s time to take a minute. The 4th of July is around the corner, representing another ‘push’ in the making. Hopefully you can recoup some of the sales that may have been lost, due to the pandemic. I know that the weather has been hot and sunny here in Atlanta. Our rivers and parks are still filled with recreationists, despite social distancing pleas. I’ve spotted lots of coolers among them. Let’s hope they are filled with your product. And if not, I can tell them that they can pick some up at Store 1755 in Roswell, Ga., just around the corner. Happy, Safe and Successful Fourth to all of you essential workers out there. And don’t forget the ice!
Mary Cronley EDITOR/PUBLISHER REFRIGERATION MAGAZINE 4 REFRIGERATION Magazine │ June 2020
REFRIGERATION Magazine â”‚ June 2020 5
Redesign Your Food Packaging
for Pandemic-Wary Customers By Tom Cook, Principal, King-Casey
The COVID-19 crisis has necessitated changes in behavior in all of us. These behavioral changes, which include staying at home, social distancing and wearing a mask while grocery shopping, are necessary but life-altering. This will hopefully become a thing of the past at some point. However, these precautions have altered the way we think now and will think in the future. For savvy foodservice and convenience store brands, this change in thinking represents a big opportunity to better connect with and engage their customers. The mechanism for capitalizing on this big opportunity is something we are calling Innovative Pandemic Packaging (IPP).
WHAT IS IPP?
IPP is innovative packaging designed specifically for the current pandemic environment that is empathetic, comforting, convenient and helpful. IPP combines branding, copy, graphics and a packaging structure that delivers a safe, reassuring and memorable customer experience, which will generate increased customer loyalty.
WHY IS IPP NEEDED?
IPP is a way for a brand to stay connected and generate positive brand awareness
and equity with customers during the current pandemic. Delivery and contactless pickup continue to be the dominant service models. However, these services don’t provide a strong connection to the brand, which is critical in reinforcing and building customer confidence and engagement.
WHAT ARE THE BENEFITS OF IPP?
For convenience store customers, IPP can provide helpfulness, added convenience, empathy, and safety reassurance during today’s uncertain and trying times. For convenience store operators, the benefits are immediate and ongoing. This kind of packaging engenders increased goodwill, brand equity and top-of-mind brand awareness now and in the post-pandemic environment. IPP is much more than a product “carrier” that is thrown out after the meal is consumed. It is a superior marketing tool for building the brand.
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WHERE DO I START? IPP starts with truly understanding the annoyances, shortcomings and problems customers have with your current food and beverage packaging. These are the things they really want to change. As such, these become the strategic direction and driving force behind your IPP development program. Lastly, it is important not to confuse innovation with unique. Unique is being the only one of its kind; unlike anything else. Whereas innovation consists of a new idea, method or way of doing something, all of which are highly achievable. That being said, what are you waiting for? RM Tom Cook is a principal at King-Casey, a restaurant and foodservice consultancy in Westport, Conn. King-Casey’s focus is on improving the restaurant and foodservice customer experience and offers a wide range of services for achieving this. Cook can be reached at firstname.lastname@example.org.
EDITOR’S NOTE: The opinions expressed in this article are the author’s and do not necessarily reflect the views of Refrigeration Magazine.
REFRIGERATION Magazine │ June 2020 7
The Future is Here
The industry’s engineering leader, Polar Temp, is ahead of the curve as we enter the new decade. 2020 will have its own special challenges, but also successes, with a clear vision and path forward for our customers. We all know that a clean environment is good business, making some important decisions easy to make. With that in mind, and after much preparation, Polar Temp began this year manufacturing with refrigerant R448A. Simply put, but with much significance, this refrigerant reduces the potential for global warming by almost two thirds, 64.635% to be exact. Polar Temp uses Ecomate® foam-in-place insulation. Ecomate® insulation is EPA approved, has no ozone depletion potential, no Global Warming Potential, is environmentally friendly and thermally efficient.
In Stock and Ready to Ship! With R448A as Polar Temp’s standard merchandiser refrigerant, we are prepared with in-stock availability, and so are our customers, as we meet all current and projected EPA rulings in all fifty states and comply with the twenty-five state (and growing) Climate Alliance States, for now and into the foreseeable future. Many times, managing change and being prepared for those changes is the most daunting part of running any business. Be assured that Polar Temp is ahead of the curve, with the most important thing to us, your business.
FREQUENTLY ASKED QUESTIONS Why R448A? R448A is the least cumbersome and safest next step for our customers and their technicians. One alternative is R290, which is greater than 97.5% propane, is extremely flammable and requires extra safe handling precautions for any and all refrigeration system repairs, for the life of the equipment. Specialized training is recommended to service R290 equipment. Both R448A and R290 are compliant in states with the most stringent requirements like California. The best advice when it comes to the choice you make is simply buyer be informed, buyer beware, and please be safe by making an informed choice. What about Polar Temp R404A replacement parts and components? Polar Temp will continue to stock R404A replacement parts as long as they are available from our supplier manufacturers, which should be for years to come. Can I replace the R404A compressor or condensing unit that is on on my ice merchandiser with a R448A compressor or condensing unit? No, because the other refrigeration components are specific to R404A. These components would also have to be changed. However, Polar Temp does have a supply of compressors that are dual rated for R404A or R448A refrigerants, depending on the original charge of your merchandiser’s refrigeration system. For a more in depth comparison of R448A and R290 please contact us at email@example.com
polartemp.com 1520 Westfork Drive • Lithia Springs, GA 30122
Call the Factory Sales Office Near You • Georgia: 800.554.4852 • California: 866.746.0437 • Colorado: 877.376.0367
• North Carolina: 866.827.3232 • Tennessee: 877.984.5945 • Texas: 866.598.4206
COVID-19 CONCERNS ABOUT HUMAN BEHAVIOR By John Roach
The New York Times recently published the results of a survey in which 511 epidemiologists and infectious disease specialists were asked about “when they expect to resume 20 activities of daily life, assuming that the pandemic and the public health response to it unfold as they expect.” The Times noted that the answers are not guidelines for the public, but rather represent the respondents’ own circumstances, risk tolerance and expectations about when there will be widespread testing, contact tracing, treatment and vaccination for COVID-19. The respondents “mostly agreed that outdoor activities and small groups were safer than being indoors or in a crowd,” and that masks would be necessary for a long time. “Fresh air, sun, socialization and a healthy activity will be just as important for my mental health as my physical well-being,” said Anala Gossai, a scientist at Flatiron Health, a health technology firm. The outdoors holds a special appeal in a time of isolation and social distancing, considering the physical and mental benefits of being outside. “When it’s nice outside and we are able to get out and involve
ourselves in physical exercise, that’s good for our bodies as well as our minds,” said AccuWeather Founder and CEO Dr. Joel N. Myers. This electron microscope image made available and color-enhanced by the National Institute of Allergy and Infectious Diseases Integrated Research Facility in Fort Detrick, Md., shows Novel Coronavirus SARS-CoV-2 virus particles, orange, isolated from a patient. (NIAID/ National Institutes of Health via AP) Experts say the weather indoors could be a factor in the spread of SARS-CoV-2, the pathogen that causes COVID-19. In midMay, AccuWeather explored the possibility air conditioners could be spreading the coronavirus. Air quality expert Dr. William Bahnfleth of Penn State University said there may not be a simple answer to the question, but poor ventilation may play an important role in increased transmission. “The outside air is brought into buildings to dilute contaminants that are generated inside the building,” Bahnfleth told AccuWeather. If there is no ventilation, then concentration levels of any contagions present in the air “will just keep building up to some point, and we’ve seen cases where ventilation rates were documented to be low and there were a lot of infections.” Dr. Myers continues to stress that key point. “The more ventilation there is, the more you disperse whatever virus
10 REFRIGERATION Magazine │ June 2020
“Air circulation is key. It is healthy to air out your home,” he added. His view is supported by the Centers for Disease Control and Prevention (CDC), which recommends increasing a home’s ventilation by opening windows to keep your home safe at this time.
Indoors or outdoors, some of the epidemiologists in The New York Times survey said they would refrain from nearly all of the 20 activities listed until a vaccine for the virus had been widely distributed. Others said they would wait for a vaccine to take part in the indoor activities on the list.
“People may be afraid that the germs are going to come in,” Myers said. “The chance of significant virus coming in your window to harm you - if there are not people right outside your window - is infinitesimal. But you are going to get fresh air and it is healthier because if you are in your home cooped up, the air is stale and dirtier.”
Among the outdoor-related activities covered in The New York Times survey were questions about hiking or picnicking outdoors with friends, and another about the likelihood of attending a sporting event, concert or play. The respondents were more likely to go hiking/picnicking in the next three to 12 months (41 percent). Attending an event, concert
there is in the air,” he said. “The more you mix the air, the less the concentration. And it may be that the concentration is critical.
Covid illustration By HFCM Communicatie - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=89178620
or play was widely dismissed, with 64 percent of the respondents saying it would be a year or more before they would do so. Many respondents even said they may never greet people the same way; 42 percent said they would not hug or shake hands for more than a year. However, that percentage may be skewed by the audience answering the question. For example, T. Christopher Bond of Bristol Myers Squibb replied, “Real epidemiologists don’t shake hands.” AccuWeather writer Mark Puleo contributed to this story. Keep checking AccuWeather.com and stay tuned to the AccuWeather Network on DirecTV, Frontier and Verizon Fios. RM
REFRIGERATION Magazine │ June 2020 11
Cancelled 7-Eleven Inc. will not mark 7-Eleven Day on July 11 this year due to uncertainties associated with the recent coronavirus crisis. However, the convenience store retailer will still celebrate its birthday by giving 1 million meals to Feeding America, a domestic hunger-relief organization. “At 7-Eleven, our top priority is the safety of customers, franchisees and employees,” said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt. “Gathering 9 million of our closest friends in stores on one day just didn’t feel right, but I am heartened that we now have the opportunity to help the communities and neighborhoods that have been the lifeline of our business since 1927.” Feeding America has worked with multiple c-store chains to make sure children and their families have enough to eat during the COVID-19 pandemic. “The Feeding America network of food banks has been on the ground addressing the increased need in their communities,” said Lauren Biedron, vice president of corporate partnerships at Feeding America. “We are thankful for 7-Eleven’s generous donation during this challenging time for many of our neighbors in need.” 7-Eleven will still give away free Slurpees this summer despite the lack of birthday celebrations. On July 1, all members of the 7Rewards loyalty program will receive a coupon for one free medium Slurpee via the mobile app. It is redeemable during the month, allowing customers to enjoy a treat when it is convenient for them while still practicing physical distancing in stores. 7Rewards members will also receive bonus offers on food and beverages, such as a Big Bite hot dog for $1, from July 1-12. “For nearly two decades, July 11 has been the busiest day of the year for 7–Eleven stores as millions of customers visit us to kick off summer with their favorite frozen drink,” Jarratt said. “But this year, we have to make changes for the greater good. I hope you’ll join us for the in-person party next year.”
12 REFRIGERATION Magazine │ June 2020
Irving-based 7-Eleven operates, franchises and/or licenses more than 70,000 stores in 17 countries, including 11,800 in North America. RM
MESSAGE FROM ASHRAE PRESIDENT DARRYL BOYCE ASHRAE releases two statements regarding COVID-19 and HVAC
Darryl K. Boyce P. Eng, Fellow/Life Member ASHRAE, 2019-20 ASHRAE President
ASHRAE leadership has approved the following two statements regarding transmission of SARS-CoV-2 and the operation of HVAC systems during the COVID-19 pandemic. Transmission of SARS-CoV-2 through the air is sufficiently likely that airborne exposure to the virus should be controlled. Changes to building operations, including the operation of heating, ventilating, and air-conditioning systems, can reduce airborne exposures. Ventilation and filtration provided by heating, ventilating, and airconditioning systems can reduce the airborne concentration of SARS-CoV-2 and thus the risk of transmission through the air. Unconditioned spaces can cause thermal stress to people that may be directly life threatening and that may also lower resistance to infection. In general, disabling of heating, ventilating, and air-conditioning systems is not a recommended measure to reduce the transmission of the virus. RM
REFRIGERATION Magazine â”‚ June 2020 13
CLASSIFIEDS Ad Index
American Ice Equipment Exchange, aieexchange.com..................................... 15
Rates are $1.00 per word, with a minimum charge. Any blind ads, with an assigned box number c/o publisher, add $10.00. Deadline for upcoming issue is the 1st of the previous month.
Classified Ads....................................................................................................... 14 – 16 Glascold Canada, glascoldcanda.com................................................................... 2 Ice Systems & Supplies Inc. (ISSI), issionline.com....................................................... 5 Ing-Tech Corporation (ITC), itcpack.com......................................................... 7 & 14 Keet Consulting Services, LLC (RouteMan), kcsgis.com......................................... 13 KEITH Manufacturing Co., keithwalkingfloor.com................................................... 19
For advertising and listing information, contact Mary at (404) 819-5446 or firstname.lastname@example.org.
Polar Temp, polartemp.com....................................................................................8-9
NATIONWIDE/INTERNATIONAL USED EQUIPMENT FOR SALE 1-800-599-4744 | itcpack.com ICE MAKERS
• VOGT P24A ICE MAKERS (2) • VOGT P34AL W/ HIGH SIDE
•HAMER 125 – NEW, USED AND REBUILT
• HAMER RING CLOSER W/CONVEYOR
• 20 HP KRACK CONDENSER
• HAMER 125 W/ STAND & CONVEYOR • HAMER 310 W/ 125 CLOSER
• LIQUID OVERFEED VALVE PACKAGE
• PALLET DISPENSER
• 6.5 BOHN W/ EVAP CONDENSER W/ UNIT COOLER
• SS SHAKER W/ STAND
• MARLEY TOWER W/ PUMP
BLOCK MAKERS • LEER BL39 W/ REMOTE CONDENSER • TURBO BP-360 BLOCK PRESS
SUPPLIES • LEER ICE MERCHANDISERS IN STOCK • BAGS AND WIRE • PARTS • SPARE PARTS
14 REFRIGERATION Magazine │ June 2020
• SLIP SHEET DISPENSER
BAGGERS • VL - 510 • VLS - 510
SCREW AND BELT CONVEYORS • HYTROL BELT CONVEYORS 10’ & 12’ • PORTABLE FOLDING INCLINE CONVEYOR - MODEL R • POWER 90 BELT CONVEYOR
FOOD GRADE VOGT TUBE ICE FOR SALE 6 AND 26 POUNDS BAG We are located in Magog, Quebec, Canada 20 min from the border of Vermont. We can bag in other size for serious quantity.
CANADA ICE EQUIPMENT FOR SALE • Magic Finger • (8) Turbo Ice Makers, 10 & 20 Ton • Cooling tower pumping station • Hamer 125 • 16 feet stainless steel auger • (3) power pack for freezer • Kamco bin • Forklift • Indoor/outdoor merchandisers • Ice bags
• Trucks • Other ice equip. and misc. items • 360 Turbo Block Press • Bagger
ICE EQUIPMENT FOR SALE • Matthiesen Heat Seal Bagger • 10’x10” Incline Screw • Clinebell Ice Block Shaver • Matthiesen Ice Crusher • Various pumps, conveyors and hoists.
Contact Lino at
Contact Sonny at email@example.com
SOUTHEAST USED EQUIPMENT FOR SALE • Arctic Temp 4000 Lb Ice
• Hamer 310 Form, Fill, & Seal
• JMC 4’ Belt conveyor
• Amcot ST-25 Cooling Tower
• Belt Conveyor, Hytrol BA 16’
• 2015 Tiger, turbo Ice Maker
• Marley 4821 Cooling tower
• Water Softener System
• North Star Model 90 flake
• Ice Vending Machine
• Turbo CB30 Rake bin
• Bucket Elevator
• Kamco 16 Moving Floor Ice Bins
• Snow Crusher/blowers
• Kamco 20 Moving Floor Ice Bins
• Perfection 25lb Ice Scorer
• Matthiesen 20 ton Moving Floor
• Turbo CF40SC Ice Makers (3) • Vogt P24 Large Tube • Vogt P24FL Mid Tube and
• Vogt 118’s 5 Ton Ice Maker
• Matthiesen Heat Sealed
• 1/2HP drop In Refrigeration • 10LB Ice Cans (45)
4.5” x 8” x 14”T
• Snow Cone Block Cans
• Collapsible Blue Bins • Clark forklift • RSD 080 cooling tower
AND MUCH MORE!
If you have discontinued ice bags or used equipment you would like to sell PLEASE CALL. SEE OUR USED EQUIPMENT WEB PAGE AT AIEEXCHANGE.COM. Call for surplus ice! Polar Temp Equipment Mike Landino - Toll free - 1-877-376-0367 E-mail (NEW ADDRESS): firstname.lastname@example.org Don’t forget to call if you have a quality piece of used equipment for sale.
REFRIGERATION Magazine │ June 2020 15
NORTHEAST ICE CARVING TOOLS Plastic liners for clear block makers $1.24/ea Reusable drip pans from $6.50/ea IceSculptingTools.com
or (440) 717-1940
Over 500 items in stock for Ice Carvers
ICE FOR SALE Vogt Mini tube ice, 8, 20 & 40 lb. bags. All ice is screened, palletized & stretch wrapped. We deliver or you pick up. Our water is treated with ozone for sterilization. No chlorine added! Martin’s Ice Company
Phone (717) 733-7968 or fax (717) 733-1981 PA
FOR SALE Matthiesen Bulk Bagger, 5 years old. 8-29 lb. bag capacity. Call Kevin at Southern Connecticut Ice and Oil,
203-257-6571 or Kevinscio@yahoo.com
YOUR AD HERE To place a classified ad, contact Mary at (404) 819-5446 or email@example.com.
16 REFRIGERATION Magazine │ June 2020
The June 2020 issue of Refrigeration Magazine, the leading publication of the packaged ice industry, features relevant articles regarding ou...
Published on Jun 29, 2020
The June 2020 issue of Refrigeration Magazine, the leading publication of the packaged ice industry, features relevant articles regarding ou...