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Client: London College of Fashion Design: Moving Brands Design thinking: Interactive presentation allows viewers
London College of Fashion The Looking Glass, London College of Fashion’s 2008 graduate exhibition, showcased the work of 600 students to an industry audience looking for future stars. The ingenious design of the exhibition saw each student represented by a postcard-sized tag which, when placed on a custom-built responsive table, would activate an interactive projection of the student’s work on the table surface. The table interface was designed so that the viewer could control whose digital portfolio of work was being shown via these tags. As such, through their choice of tags, the viewer provided explicit feedback about what they wanted to see. The dark monochrome palette and mirroring effects underlined the ‘looking glass’ theme that was intended to give a sense of transparency and intrigue.
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