HOW DONOR DOLLARS ARE SPENT
ecoReserve seeks reserve locations where we can protect a biodiversity hotspot, create a buffer zone for other conserved land, and create a wildlife corridor. We are also interested in protecting the habitats of specific endangered species.
ecoReserve’s model is designed to be economically sustainable beyond its initial startup costs and the occasional costs for major upgrades. A donor’s one-time contribution pays for the purchase and restoration of their specific reserve parcel and funds a land preservation fund that will pay for the monitoring and protection of their specific reserve in perpetuity by the local people. The contribution also pays for community sustainable livelihoods programs.
PROJECTS Pilot Project:
Mamoní Valley Preserve, Panama ecoReserve’s first reserve project is located on 5,000 acres of semi-degraded rainforest in Panama’s Mamoní Valley. This land is at the narrowest part of the Meso-American Biological Corridor through which thousands of species migrate each year. Sadly, it has been partially deforested by logging and cattle-ranching. Our local NGO partner is Earth Train, a U.S. nonprofit founded by Nathan Gray (Oxfam America co-founder) that has been in the area for eight years. Earth Train and its conservation staff will work with scientists from the California Academy of Sciences and local community members to map, reforest, manage and monitor the land. Earth Train is also partnering with the indigenous Kuna people who live near the reserve.
ecoReserve is currently in discussions with Advisory Board member Dr. Jane Goodall about the possibility of doing our second reserve project around Gombe National Park, where Dr. Goodall has conducted her renowned chimpanzee research. Here we would create a buffer zone around the protected land that is being encroached upon by development and we would also create a wildlife corridor to another area with chimpanzees so that the two groups can intermingle and strengthen the species.
ecoReserve is incorporated as a public benefit corporation in the State of California. It can receive charitable donations through its partner, The Tides Center, while it awaits its own charitable designation from the IRS.
ecoReserve 275 Battery Street, Suite 1350 San Francisco, CA 94111 (415) 531-7418 info@ecoReserve.org
THERE’S AN EXCITING MOVEMENT AFOOT
CREATE YOUR RESERVE
STRATEGIES Make It Personal
ecoReserve makes land conservation into a personal experience. Donors receive a showcase webpage for each of their personal reserves that they can customize as they like. Through our annually updated aerial photography, donors can watch their reserves change over time. For example, they can witness new tree plantings and their growth.
Advisory Board Dr. Jane Goodall Founder, Jane Goodall Institute
Dr. Healy Hamilton Director, Center for Biodiversity Research, California Academy of Sciences
Dr. Dan Janzen Conservation biologist, Lead Advisor, Guanacaste project
Make it Social
ecoReserve was born in response to today’s environmental crisis. For the first time in history, there is widespread awareness that we are using the earth’s resources at a rate that is unsustainable, and that land use is central to this crisis. There is broad desire by individuals to take action; however, there has been a lack of tangible, meaningful, personal actions available, especially with respect to land. Until now. ecoReserve’s mission is to restore and protect endangered land, support sustainable livelihoods, and spawn a new grassroots movement for microconservation by providing an engaging online platform for individuals of any means to create their own nature reserves around the world.
WHAT WE DO
ecoReserve’s breakthrough model of “micro-conservation” brings nature reserves to the masses. We enable people to create their own nature reserves on endangered lands around the world for just fifty cents per square yard. Individuals can create a reserve the size of their living room for $25 or a one-acre reserve for $2,000. Loosely based on the highly successful Kiva.org model, our reserves are managed by our NGO field partners and we will launch a new reserve every 6-12 months.
ecoReserve is launching a new grassroots movement for micro-conservation. We aim to create such a compelling experience that our “ecoReservists” will invite their friends and family to create their own reserves too. We enable groups to save land together and to create their own “neighborhoods” on the reserves.
Make it Local
ecoReserve partners with local NGOs on a fee-for-service basis to implement our reserve programs. Well-positioned to successfully implement our conservation, restoration and sustainable livelihood programs, these in-country field partners know the local people, local cultures and local environmental habitats.
Make it Sustainable
Today’s conservation solutions need to address the needs of people and nature. Accordingly, ecoReserve will offer three types of reserves: 1) Conservation Reserves that protect pristine land, 2) Reforestation Reserves that restore degraded land, and 3) Sustainable Livelihood Reserves that local people can use for sustainable agriculture and agro-forestry.
Mark Pincus CEO, Zynga
Sterling Udell Developer, Author, Beginning Google Maps Mashups with Mapplets, KML, and GeoRSS
OUR SUPPORTERS Corporate Sponsors ecoReserve is grateful for the generous support of its founding corporate sponsors: • Organic – Website design • Cogniance – Engineering support • QuickStart Global – Technical human resources • O’Melveny & Myers – legal and office space • SN Reach – Facebook interfacing • 36Branding – Graphic design
Volunteers More than 50 volunteers are assisting ecoReserve with its development and launch. They are contributing their talents on the following teams: 1) User Interface & Technical Writing, 2) Engineering, 3) Fundraising, 4) Marketing, 5) Events, 6) Website Content, 7) Field Programs, and 8) Corporate.