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This is the beginning

SCHOOL Academy of Art University School of Graphic Design DESIGN

Mary Rauzi

916 990 5906

mary_rauzi@hotmail.com INSTRUCTOR Mary Scott BINDERY

Key Bindery

5849 Ocean View

Oakland, CA 94618 PHOTOGRAPHY Mary Rauzi

TYPOGRAPHY DIN + Cambria

TITLE OF BO OK MARY RAUZI This is what I do PRINTER

H&H Imaging

298 Alabama Street San Francisco, CA PAPER

Domtar Cougar 80t TYPOGRAPHY

DIN + Cambria SOFTWARE

Adobe InDesign, Illustrator and Photoshop Š 2011 All rights reserved. No part

of this book may be reproduced without written permission from Mary Rauzi.

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T H I S I S W H AT I D O

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MARY RAUZI

This is the beginning

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T H I S I S W H AT I D O

00

What is in this book, you ask? PRINT DESIGN

Page 008 | One Choice: Gmund Page 034 | Beba Bean: Smiles Page 058 | Walk, Don’t Walk

PACKAGE DESIGN

Page 082 | Bittercreek Brewery Beer Page 102 | Hangar One Skin care Page 120 | COSTCO Redesign

IDENTITY DESIGN

Page 204 | Roadkill Cab Co. Page 206 | Avia Airlines Page 208 | Logos and Identities

ILLUSTRATION

Page 220 | Various Illustration

Timeline

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Print Design

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HOW WILL YOU MAKE A DIFFERENCE

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Ariel Grey

Fall 2009

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We know every action we take has the ability to touch others in unexpected ways. How many people actually care and how many pretend to?

THIS IS WHAT I DO


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Ariel Grey

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Print Design

MAIN PROBLEM To successfully engage the reader while showing the beauty, along with versatility, of the Gmund paper products.

SOLUTION Dual purpose narrative and photo heavy content begins highlighting the key idea of Reaction’s tactile quality and hypnotizing texture while urging readers to grasp the true meaning of their “reactions”.

KEY IDEAS Karma Moody Energy Narrative Fleeting

APPLICATIONS Brochures Sample Cards Mailers Posters

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We have been told by our parents that every action we take effects everyone around us, but how many actually realize how far the accountability stretches? This paper promotion for Reaction by Gmund explores not only the capability of this idea, but the possibilities of the paper as well.

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Claire was late

to work that day

after staying up late all night pulling a all-nighter at the diner.

Times have been tough for her and every month she has to send money home to her parents so they are able to afford food and clothes for her younger brother and sister. Needless to say, she was never fed from a silver spoon, but does her best to make ends meet and help her family in any way she can. She was the first one in her family to ever go to college. This was a huge accomplishment not only for herself, but for the town she had grown up in. She was often regarded to as the poster child that every parent had hoped their kids would turn into, but the overwhelming amount of drugs prevented them from becoming. Being smart in school often regarded a child as an outcast, a very lonely outcast at that. Even though her parents were unable to afford the semester payments that did not deter Claire from going out and demanding a higher education. All though college she worked hard, mostly finding any odd jobs she could get her hands on – babysitting, gardening, tutoring, egg donation, passing out flyers – everything short of dancing (she refused to ever let her life come to that). Her life presented her with many obstacles that she had to overcome. Although it was tough, she was able to get out of the trailer park alive and stayed away from the overwhelming drug use that inhabited there. She was one of the very few who did. Rushing to work, she knew her boss would not understand her situation, she was deathly afraid of his anger issues and had been told repeatedly that is she did not fix her tardiness she would soon be fired. Having just finished her business degree at the nearby state college, she could not afford to have her first “real” job end in such a disappointing manner. It would forever taint her résumé. Not only could she just risk the hurt to her resume and her professional career, she needed the money desperately. Living paycheck to paycheck, trying to support not only herself but her family was a tough chore for any 22 year old to take on. Her younger sister is only 6 years old and just starting ballet this year. Claire wants to give her as much opportunity in life to excel as possible. She surely had not had any advantages while she was growing up. He younger brother is being groomed as the man of the house. At 10 years old, he is active in sports such as football and baseball, but desperately needs a new mitt. He has been using a mitt that his father used when he was a kid. Her parents however are a whole different story. They are people that Claire never aspires to be. Her mother, God bless her heart, loves her children to death, but cannot see how her persistent cocaine use hurts them so. She was able to maintain a year sober, but after her father fell victim to a horrible heart attack at a young 45 years old, she reverted back to her old ways. Her father, has worked extremely hard to make ends meet, but his limiting factor has always been a lack of education. He had once been successful in hard labor – construction, landscaping – but

can no longer take part in these professions due to his heart condition. The nitrates that he must take every time he begins to conduct even the least strenuous of work forces him to stop and take an extended break. He is the work horse of the family. In a hurry she forgot to look before crossing the busy downtown street that ran perpendicular to her small downtown loft. Dodging a cab, she dropped her reports. Manila folders and crisp white papers flew all around her. One such report was a research project that she had spent countless hours working on, spending late evenings after her shift at the diner working on because Mr. Shiner had continuously insisted that it was vitally important to the success of the company and needed to be completed yesterday. Everything with her should have been done yesterday. “This surely will get me fired, I know how much Mrs. Shiner hates to have smudges or even the slightest crease on her paperwork,” Claire thought to herself. She scrambled to pick up the papers from the rainy street and out of the path of all the muddy feet. As she picked up the papers and put them back into her book bag, she wiped the mud off the papers and onto the back of her pant legs. Claire never had the hippest of clothes, but one could always see that her dedication to doing the best she could always superseded her fashion savvy. She continued to think of what Mrs. Shiner would have to say about the mud stains on herw presentation. God forbid she had to reproduce the papers again after all the hard work she has already put into them.

She had just gotten an internsh at one of the best brand marketing firms in the city. The woman she worked for had a reputation for firing new personnel at the drop of a hat, whether they did the slightest thing to irritate her or acutally screwed up. She reminded Claire of woman on ‘The Devil wears Prada’ but with more of an interest of making her coworkers life hell. Every sketch was wrong, not her ‘vision’ and in a repulsive hue. Never the less Claire was grateful to have a position at such a great firm directly out of college with so many of her fellow classmates working at the local Starbucks or retail store. She was the one who got to render product, product marketing plans and draw up creative presentations. Today was her first meeting with an actual client, and she was late.

claire was terrified

A man in his late 40’s, Ben,

walked past Claire without as much a thought of helping her. This was just in his character, as his eyes were fixated

EHT LLAMS ITCA SNO

on the woman exiting the cab.

SAW ERIALC .KROW OT ETAL

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SELF ASSURED Ben was called alot of things in his life, but a gentleman was never one of them. He was the type that only cared about what he had going on in his own life. He liked to call it self-assured.

CENTER UNIVERSE OF HIS

To him, he was the center of the universe, and his arrogant stride showed just this. Everything had always gone his way – from being voted the most popular guy in high school, to president of his fraternity in college and landing a high paying, low responsibility job for a cigarette firm – he had never been put in the position to feel much hardship. He always dressed in expensive Armani suits. His favorite ones were those with the white pinstripes. It makes him standout; he calls them his “power suits.” If there was ever a way to gain a leg up on the competition, Ben would find it. To others, he looks like he has money, power, and ultimate success. His Rolex watches, Stacey Adams shoes, Louis Vuitton wallet, diamond encrusted rings and Armani suits showed the power he wish he possessed, but in reality it was all a cove rup for his never endless search for acceptance. As a boy, Ben’s parents always expected the very best from him and would never tolerate mediocrity. Scared of disappointing his parents, Ben learned to put on a powerful and careless front. This is ultimately where his problems and insincerity towards all other people began. He began to find that if he didn’t care about others, and only focused on himself, then he would never hurt or fail. This made his parents proud, at least initially, and it was a streak that would follow Ben though the rest of his life. Little did he know, nor did his parents ever tell him, but they hated the man that Ben had become. He had become completely self centered. All parents wish the best for their children, but Ben had taken it too far and only focused on the things that mattered most to him. They would have liked for him to be more considerate of other’s feelings and for him to be a blessing to society. Like most mornings, he had a typical argument with his wife as he was leaving the house and wanted nothing more than his usual cup-o’-joe and to get to work to see his secretary, the subject of the recent fights with his wife. His secretary was a much younger female who was obviously hired solely on the length of her legs as they flowed from her required miniskirt and perkiness of her breasts peeking through her form fitting, low cut dress shirt. Ben’s credit card bills had been increasing at an unusually quick rate due to his “lunch meetings” at upscale restaurants and oddly enough Victoria’s Secret. His wife had long suspected Ben of having extramarital affairs, but was being pampered so much herself that she did not confront him in regards to his straying heart. She was upset, but cared for the fragile situation her daughter was in more, and didn’t want to upset her with the idea that her mother and father may be having marital problems. As he reached the other side of the street, he strode towards his destination where he would obtain his usual fix. The scent of java infiltrated his nose as he approached. A sort of calm overcame him just as strongly as a cigarette smoker taking their first puff of that cancer stick for the first time in a week. Ben never did take up smoking even though he worked for one of the foremost cigarette companies of the United States, he cared too much about his appearance and physique to ever smoke or turn his teeth yellow. He would have a triple espresso instead to jump start his metabolism for the day and shed off a few hundred calories before lunch. Just as he opened the door, a gust of wind picked up and blew one of Claire’s mud stricken papers in to his face. He immediately released the heavy metal door, sending it right into the face of Stephanie, causing her coffee to topple down her shirt. He apologized insincerely, but was too busy admiring her perky breasts in the newly drenched dress shirt to offer even the slightest of sincere apologies.

The door slammed in to Shephanie, knocking her coffee out of her hand and down her shirt. As he pulled the piece of paper from his face, a string of mud pelted his tailored suit.

COFFEE POURED

FINGIS TNACI EVE STN

HER

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,ERIALC TSAP DEKLAW NEB FO THGUOHT A TUOHTIW .REH GNIPLEH


ONE CHOICE: REACTION + GMUND

Emily wasn’t like most fifteen year olds. She wasn’t like any age, for that matter. She was wise far beyond her years, she had the disease to thank for that, not that it was anything to be thankful for. Most of her memories are the sight of hospital ceilings and pale blue and pink curtians. There actually wasn’t a time Emily could remember when she was in real life, with real kids her own age. She missed school. Most kids her age hate school and would do anything just to be done, but never having the ‘normal’ school experience, Emily yearned for all of it. She knew she was lucky. Lucky to be living as long as she has. Her mother tells her she is a miracle. She didn’t like a miracle. She felt weak. She felt tired. She just wanted to sleep her life away. She would have done anything just to stay warm through the night. When she was born she had to be taken immediatly from her mother due to heart failure at such a tender age. Her parents were informed she wouldn’t live past a few days, a week at most, but now here she was. Fifteen years longer than anyone would have thought to expect or even hope for.

She loved to read. Her favorites were ones that took her to a faw away land. Ones without pain, suffering and disease. A magical place where there were potions to heal wounds, magical stones to fix internal injury and fogs in which you could mae anyone fall in love with you. Those were her favorite. To escape this world even for the slightest moment was a relief. For the first time she didn’t have to worry about taking her medication everyday, sitting in cold beds in hard rooms and nurses to match. The personnel at the hospital was seemingly faceless to her now. She had seen them so many times, most often in a drugged stuper, that they began to blur together in to one pawn nurse. The doctors weren’t much better at that. Her father always nagged her about being things like pessimistic, a downer and giving up too easily. She always wanted something to just show him a sliver of what she had to maintain on a daily basis. Getting up in the morning was hard enough with out topping it off with a smile, especially a fake one.

Emily was groggy as she opened her eyes in the hospital room. She looked around for her mother’s face. Once she found her familiar eyes, she tried to find a smile. “Did it work?” she asked, eagerly even with the exhaustion that was over coming her. her mother whispered as Emily drifted back into a peaceful slumber. Ben looked over to Emily’s mother with dampened eyes. “Do you think this is our fault, that she is like this?” He pondered, “Ya know, shifting her across the country because we couldn’t get along.” She stared back at him with a lost look engulfing her face. Getting up from her ridgid hospital chair she turned the corner and left the room, muttering something about getting coffee. On the other side of the wall she colapsed in to a pile of tears and emotion. All she could think of was the stress they put Emily through and how much she missed Ben despite the fights, the indescresions and the troubles.

Days later as she sat on top of the clean white sheets, she breathed in the now familiar scent of the hospital. With her fingers shaking, she cautiously opened the black and white pages of the newspaper. She began to read the article and tears quickly filled her eyes. She was staring at the face of the woman whose heart was now beating rapidly in her own body. Hearing a small little knock on the door, she jumped slightly. Her father entered the room slowly, looking slightly disheveled. Her mind wandered back to years ago, when he and her mother had looked happier - a time before she got sick. “Her name was Melanie,” she whispered to her father as she handed him a photo. “Her husband brought it to me today.” Ben looked down at his daughter and reached for the poloroid and he sighed heavily. He was looking at the face that saved his daughter’s life.

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

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Fall 2009

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Ariel Grey

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SAVING MOTHERS, ONE PEE PEE AT A TIME

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BEBA BEAN: SMILES

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Print Three

Eszter Clark

Spring 2010

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When you have a little boy, you have enough to worry about with out maneuvering unexpected streams of pee.

THIS IS WHAT I DO


BEBA BEAN: SMILES

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Print Three

Eszter Clark

Spring 2010

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MAIN PROBLEM To promote the revolutionary and fun new product from Beba Bean.

SOLUTION Countless amounts of money can be spent when you have a little one. In the spirit of saving money comes the idea of showing the reader how much can actually be spent (or saved) in one year while humor lightens the blow.

KEY IDEAS Soft Quirky Essential Natural Fun

APPLICATIONS Brochures Promotional Items Decor Laundry Bags Apparel Retail Stores

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BEBA BEAN: SMILES

02

14 Week Timeline

Mothers and fathers who have ever had a little baby boy have had to become a master at the infamous “pee pee dance”. Couples everywhere jumping around the changing room, leaping for diapers, lunging for wet wipes, all in the short lived hope of keeping their shirts dry. There had to a better option out there, and there wasn’t... until now. Print Three

Eszter Clark

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Print Three

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Spring 2010

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MARY RAUZI

Print Design

THIS IS WHAT I DO


BEBA BEAN: SMILES

Mothers and fathers who have ever had a little baby boy. have had to become a master at the infamous “pee pee dance�. Couples everywhere jumping around the changing room, leaping far a diaper, lunging for wet wipes, all in the short lived hope of keeping their shirts dry. There had to a better option out there, and there wasnt...

until now.

14 Week Timeline

Print Three

Eszter Clark

Spring 2010

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Let’s start with

the scenario when the pee pee dance is not quick enough.

pptp

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MARY RAUZI

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Let’s start with the scenario that the “pee pee dance” is not quick enough. Most of the time it isn’t. That little fountian erupts. The t-shirt you bought on vacation with your family in Maui is no longer your favorite souvenir...


BEBA BEAN: SMILES

and a wet arm ...

and he’s still

crying.

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it starts to

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add up.


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Print Three

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Spring 2010

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but most of all you save time. No clean up, no hassle. Which equals a lot more...

That That money money youyou have have been been spending spending on on t-shirts,t-shirts, paper towels, paper towels, laundrylaundry detergent, detergent, water, water, baby wipes, baby wipes, contactcontact solution, solution, mouthmouth wash, wash, countercounter wipes, wipes, spray cleaner, spray cleaner, dry cleaning dry cleaning bills, bills, tissue, tissue, more t-shirts, more t-shirts, more paper more towels, paper towels, more more laundrylaundry detergent, detergent, more water, more water, more baby more baby wipes, wipes, more contact more contact solution, solution, more mouth more mouth wash, more wash,counter more counter wipes, wipes, more spray morecleaner, spray cleaner, more dry more cleaning dry cleaning bills, more bills,tissue more can tissue addcan add up. The up.average The average house hold housecan hold spend can up spend to up to $451 more $451than morewithout than without the hassles the hassles of cleanofup clean up due to due accidents. to accidents.

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BEBA BEAN: SMILES

you could have had enough money to go back to Maui.

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BEBA BEAN: SMILES

ol’ faithful

misty eye

cheifton

willy wonder

ceiling saver

not-so-free willy

baby boomer

giggle lid

-

terry time

linen lovin’

super soaker

jingle berries

cashmere dreams

pptp.

cuddle love

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HELPING THE PARALYZED WALK

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WA L K / D O N ’ T WA L K

LTH+ 7 Week Timeline

Print Design One

Migumi Kiyama

Fall 2009

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When a group of Stanford graduates dropped a paralyzed mouse in a basin they never thought that with a small fiber optic cable and a beam of light Melvin would walk again.

THIS IS WHAT I DO


pathway of mouse

mouse with optic cable implant

specific clockwise pathway

7 Week Timeline

Print Design One

Migumi Kiyama

Fall 2009

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on switch

karl deisseroth

promoter

photons + proteins

chlamydomona

WA L K / D O N ’ T WA L K


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MAIN PROBLEM To bring complex ideas in to terms and ideas that can be understood by scientists as well as the common science enthusiast.

SOLUTION Simple graphics help to illustrate the complexity that is involved with optogenetics, while the text discusses technical intricacies in full detail. Bringing in Melvin as a “spokesmouse� helps readers to relate & empathize with the advancements in medicine, and those it will one day help.

KEY IDEAS Clean Instructive Simple Medical Approachable

APPLICATIONS Brochures Promotional Items Mailers Classroom Materials

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WA L K / D O N ’ T WA L K

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Optogenetics is no small feat to take on, or explain it’s intricacies to the common man for that matter. Breaking down complex ideas in to simple graphics help anyone see how something as simple as light can make a world of difference.

Print Design One

Migumi Kiyama

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WA L K / D O N ’ T WA L K

hopes for future

FDA

paddles

hopes for future

primates

FDA

the dark-horse

paddles

trials begin

primates

off switch

the dark-horse

on switch

trials begin

off switch

karl deisseroth

promoter

on switch

photons + proteins

karl deisseroth

promoter chlamydomona

photons + proteins

chlamydomona

The story of this technology starts with a most unlikely creature:

pond scum.

protein sheath

hopes for future

FDA

hopes for future

paddles

FDA

primates

Print Design One

paddles

the dark-horse

Other labs were already making flies leap into the air when exposed to blue light. And on The Tonight Show, Jay Leno had even joked about the technology with a clip in which he pretended to steer a “remote control” fly into George W. Bush’s mouth. The research was mushrooming, and dozens of labs were calling Deisseroth to ask for the genes. The new field was dubbed

7 Week Timeline

primates

trials begin

the dark-horse

off switch

trials begin

on switch

off switch

karl deisseroth

on switch

promoter

stopped movemenst

karl deisseroth

photons + proteins

promoter

chlamydomona

photons + proteins

chlamydomona

yellow light

Over at Stanford, Deisseroth’s team was making the same discovery, and soon they were stopping worms with the yellow light.

Migumi Kiyama

optogenetics: optical stimulation plus genetic engineering.But neurons in petri dishes and in bugs were comparatively simple. Would optogenetics work in the staggeringly complex tangle of a mammalian brain? And could it be used to cure real brain illnesses?

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This is Melvin. He is paralyzed from stage 5 parkinson’s disease. Science has made some extraordinary leaps through our time, and it is on the verge of making one more. Through optogenetics and learning to harness the power of light, mobility can be acheived with virually no side effects.

hopes hopesfor forfuture future

THIS IS WHAT I DO

FDA FDA

MARY RAUZI

paddles paddles

The mouse sniffed the floor curiously. It didn’t seem to care that a fiber-optic cable was threaded through its skull. Nor did it seem to mind that the right half of its motor cortex had been reprogrammed. One of the students flipped a switch and intense blue light shone through the cable into the mouse’s brain, illuminating it with an eerie glow. Instantly, the mouse began running in clockwise circles as though hell-bent on winning a murine Olympics. Then

072

primates primates

the thedark-horse dark-horse

trials trialsbegin begin

off offswitch switch

on onswitch switch

specific clockwise pathway

karl karldeisseroth deisseroth

mouse with optic cable implant

promoter promoter

photons photons++proteins proteins

chlamydomona chlamydomona

pathway of mouse

In the summer of 07 a small team of Stanford graduate students dropped a mouse in to a plastic basin.

the light went off, and the mouse stopped. Sniffed. Stood up on its hind legs and looked directly at the students as if to ask, “Why the hell did I just do that?” And the students whooped and cheered like this was the most important thing they’d ever seen.


WA L K / D O N ’ T WA L K

hopes for future hopes for future

FDA FDA

paddles paddles

primates primates

the dark-horse the dark-horse

trials begin trials begin

off switch off switch

on switch on switch

karl deisseroth karl deisseroth

promoter promoter

photons + proteins photons + proteins

chlamydomona chlamydomona

The algea only reacts when it is exposed to light. How does it ‘see’? What makes it ‘act’?

protein sheath

expanded opening

In the early 1990s, a German biologist named Peter Hegemann was working with a single-celled bug called Chlamydomonas, or, less technically, algae. Under a microscope, the cell looks like a little football with a tail. When the organism is exposed to light, its tail wags madly, moving the cell forward. Hegemann wanted to know how this single cell, with no eye or brain, responded to light. How did it “see”? What made it “act”?

walk In 2005, Zhang and Boyden repeated Tsien’s experiment. This time, though, they had the right gene. They inserted it into a culture of neural tissue on a glass slide and poked a tiny electrode into one of the neurons so they would know when it fired. Then

Answers slowly emerged: Hegemann and his colleagues found that part of the cell’s membrane is packed with coiled-up proteins. They theorized that when a photon hits one of those proteins, the molecule uncoils, creating a tiny pore in the membrane. Charged ions flow across the membrane, which makes the cell’s flagella move. And the whole shebang swims forward.

don’t walk

they aimed blue light at it. (Channelrhodopsin reacts most strongly to light at 480 nanometers on the spectrum, i.e., blue.) Their apparatus looked like a microscope that spent its off-hours at the gym. It had a camera screwed into the eyepiece, a laser aimed at the slide, and big boxes of circuitry for amplifying the tiny current they hoped to see. If the cell fired, a huge in-your-face spike would appear on a

7 Week Timeline

screen. And that’s exactly what happened. With every flash, another spike marched across the whiteness.They now had an On switch for neurons. But in the brain, it’s as important to inhibit neurons as it is to make them fire. As with computers, 0 is as crucial as 1; they needed an Off switch, too. When Boyden finished his PhD, he took an appointment at MIT and began hunting for it. He found there was a

Print Design One

bacterial gene, halorhodopsin, that had properties suggesting it could do the opposite of channelrhodopsin. In 2006, Boyden inserted halorhodopsin into neurons and exposed them to yellow light.

They stopped firing. Beautiful.

Migumi Kiyama

Fall 2009

073


0 0 0 1 0 2 03 04 05 06 07 08

074

MARY RAUZI

Print Design

THIS IS WHAT I DO


WA L K / D O N ’ T WA L K

7 Week Timeline

Print Design One

Migumi Kiyama

Fall 2009

075


0 0 0 1 0 2 03 04 05 06 07 08

076

MARY RAUZI

Print Design

THIS IS WHAT I DO


WA L K / D O N ’ T WA L K

7 Week Timeline

Print Design One

Migumi Kiyama

Fall 2009

077


0 0 0 1 0 2 03 04 05 06 07 08

078

MARY RAUZI

Print Design

THIS IS WHAT I DO


WA L K / D O N ’ T WA L K

7 Week Timeline

Print Design One

Migumi Kiyama

Fall 2009

079


0 0 0 1 0 2 03 04 05 06 07 08

080

MARY RAUZI

Print Design

THIS IS WHAT I DO


WA L K / D O N ’ T WA L K

7 Week Timeline

Print Design One

Migumi Kiyama

Fall 2009

081


0 0 0 1 0 2 03 04 05 06 07 08

082

MARY RAUZI

Print Design

THIS IS WHAT I DO


WA L K / D O N ’ T WA L K

7 Week Timeline

Print Design One

Migumi Kiyama

Fall 2009

083


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

04

WHAT REALLY HAPPENS WHEN THE COWS COME HOME

.HOPS 084

MARY RAUZI

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

S+ 7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

085


0 0 0 1 0 2 03 04 05 06 07 08

04

086

MARY RAUZI

Package Design

For centuries, the rustic men and women of Wyoming have been brewing their own beers. After a long day, nothing tastes better than a real beer for real cowboys.

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

087


0 0 0 1 0 2 03 04 05 06 07 08

088

MARY RAUZI

Package Design

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

089


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

MAIN PROBLEM With Wyoming being a rural area and low population, mass productions are sometimes not a good option for local brewers. Bottling and labeling beer in house needed a simple, quick solution.

SOLUTION Re-usable bottles with ceramic snap tops make bottling easy to do at the brewery. Self adhesive labels and neck labels were a great way for the small company to bottle and brand the beer and packaging with only a few employees.

KEY IDEAS Rustic Heritage Western Gritty Versatile

APPLICATIONS Beer Labels Case Packer Apparel Drink Menus Menus

090

MARY RAUZI

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

04

7 Week Timeline

Larry Caller only had one goal in mind when he started Bittercreek Brewery: to have a great tasting, freshly brewed local beer to come home to. After introducing new tastes like “Boar’s Tusk” and “A Beer Named Bob” Larry, along with the rest of Rock Springs, Wyoming was hooked. Now all they needed was a look to match the attitude of the brew.

Package Design Three

Tom McNulty

Spring 2010

091


0 0 0 1 0 2 03 04 05 06 07 08

092

MARY RAUZI

Package Design

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

093


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

A.1

A.1 A.1

B.3

B.2

A.4 A.3

A.3

A.4 B.1

B.4

B.2

batch 142

A.1

A.1

A.3

B.5

A.4

A.2

A.2

batch 142

094

MARY RAUZI

A.2

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

095


0 0 0 1 0 2 03 04 05 06 07 08

096

MARY RAUZI

Package Design

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

097


0 0 0 1 0 2 03 04 05 06 07 08

098

MARY RAUZI

Package Design

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

099


0 0 0 1 0 2 03 04 05 06 07 08

100

MARY RAUZI

Package Design

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

101


0 0 0 1 0 2 03 04 05 06 07 08

102

MARY RAUZI

Package Design

THIS IS WHAT I DO


B I T T E R C R E E K B R E W E RY

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

103


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

05

FINALLY, THE MARRIAGE OF ALCOHOL & HYDRATION

VODK 104

MARY RAUZI

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

KA+ 7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

105


0 0 0 1 0 2 03 04 05 06 07 08

05

106

MARY RAUZI

Package Design

When you have had one of those nights, your body is screaming for good old H2O. Now, help give back to the face that got you lucky last night.

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

107


0 0 0 1 0 2 03 04 05 06 07 08

108

MARY RAUZI

Package Design

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

109


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

MAIN PROBLEM To show a new product for an exsisting company in a different light.

SOLUTION With all of the adverse effects that alcohol can have on the body, it was time to create a product that helps to reverse the damaging already done.

KEY IDEAS Sleek Liquid Translucence Clean Appealing

APPLICATIONS Skin care Bottles Display Promotions Retail Signage

110

MARY RAUZI

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

05

7 Week Timeline

It’s not that often you think skin care and alcohol in the same brain wave, but what better way to attend to the dehydration incurred the previous night than lotions and cleansers that know best how to help repair the damage. With a sleek look and wide fan base Hangar One appeals to both men and women, alcoholics and the anonymous.

Package Design Three

Tom McNulty

Spring 2010

111


0 0 0 1 0 2 03 04 05 06 07 08

112

MARY RAUZI

Package Design

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

113


0 0 0 1 0 2 03 04 05 06 07 08

114

MARY RAUZI

Package Design

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

115


0 0 0 1 0 2 03 04 05 06 07 08

116

MARY RAUZI

Package Design

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

117


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

Rendering

Construction

6 oz | 177 ml

fleet 2.0 Toning isn’t just for the gym.

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

6 oz | 177 ml

Rendering

Introducing Hangar One Skincare, With a cleanser that not only cleans and refreshes, but helps replace skin’s moisture that was lost the night before and digs deep to remove bacteria and dirt. Now, if only cleaning that lingering red lipstick off was that easy.

fleet 2.0 Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

fleet 2.0

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

6 oz | 177 ml

E

Toning isn’t just for the gym anymore.

D

fleet 2.0

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

Toning isn’t just for the gym.

Toning isn’t just for the gym.

fleet 2.0

C

Toning isn’t just for the gym.

B

The best Skin care, when you really need it.

fleet 1.0

A

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

4 oz | 118 ml

6 oz | 177 ml

6 oz | 177 ml

Construction

Parts The best Skin care, when you really need it.

fleet 1.0

4 oz | 118 ml

4 oz | 118 ml

4 oz | 118 ml

4 oz | 118 ml

Introducing Hangar One Skincare, With a cleanser that not only cleans and refreshes, but helps replace skin’s moisture that was lost the night before and digs deep to remove bacteria and dirt. Now, if only cleaning that lingering red lipstick off was that easy.

8 oz | 236 ml

Brushed Aluminum .25” thickness

6 oz | 177 ml

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

G

H Brushed Aluminum .25” thickness

fleet 2.0

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

4 oz | 118 ml

6 oz | 177 ml

fleet 2.0

fleet 2.0

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

Rendering

Co

fleet 2.0 Toning isn’t just for the gym.

Toning isn’t just for the gym.

fleet 2.0

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

6 oz | 177 ml

Introducing Hangar One Skincare, With a cleanser that not only cleans and refreshes, but helps replace skin’s moisture that was lost the night before and digs deep to remove bacteria and dirt. Now, if only cleaning that lingering red lipstick off was that easy.

Toning isn’t just for the gym.

fleet 2.0

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

6 oz | 177 ml

F

E

The best Skin care, when you really need it.

D

Toning isn’t just for the gym.

fleet 2.0

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

Toning isn’t just for the gym.

Toning isn’t just for the gym.

fleet 2.0

C

Toning isn’t just for the gym.

B

Toning isn’t just for the gym anymore.

fleet 1.0

A

Brushed Aluminum .25” thickness

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.

6 oz | 177 ml

6 oz | 177 ml

6 oz | 177 ml

6 oz | 177 ml

The best Skin care, when you really need it.

fleet 1.0

4 oz | 118 ml

4 oz | 118 ml

4 oz | 118 ml

4 oz | 118 ml

Introducing Hangar One Skincare, With a cleanser that not only cleans and refreshes, but helps replace skin’s moisture that was lost the night before and digs deep to remove bacteria and dirt. Now, if only cleaning that lingering red lipstick off was that easy.

8 oz | 236 ml 4 oz | 118 ml

4 oz | 118 ml

4 oz | 118 ml

x 9

H fleet 1.0

MARY RAUZI

ATHIS IS WHAT I DO

B

C

D

E

Introducing Hangar One Skincare, With a cleanser that not only cleans and refreshes, but helps replace skin’s moisture that was lost the night before and digs deep to remove bacteria and dirt. Now, if only cleaning that lingering red lipstick off was that

fleet 2.0 Toning isn’t just for the gym anymore.

118

G

best Skin care, when you really need it.

F

Introducing Hangar One Skincare, with a toner that balances the skin’s PH balance for optimum acceptance of antioxidents, Now if only your pick-up lines rendered you that much cooperation.


HANGAR ONE SKIN CARE

Parts

P

Brushed Aluminum .25” thickness

Brushed Aluminum .25” thickness

Parts Brushed Aluminum .25” thickness

Parts

Parts Brushed Aluminum .25” thickness

Brushed Aluminum .25” thickness

Brushed Aluminum Brushed Aluminum Brushed Aluminum .25” thickness .25” thickness .25” thickness

Brushed Aluminum .25” thickness

Brushed Aluminum .25” thickness

6 oz | 177 ml

Brushed Aluminum .25” thickness

4 oz | 118 ml

4 oz | 118 ml

6 oz | 177 ml

Brushed Aluminum .25” thickness

6 oz | 177 ml

Brushed Aluminum .25” thickness

4 oz | 118 ml

7 Week Timeline 4 oz | 118 ml

Package Design Three

Tom McNulty

Spring 2010

119

Brushed Alumi .25” thickness


0 0 0 1 0 2 03 04 05 06 07 08

120

MARY RAUZI

Package Design

THIS IS WHAT I DO


HANGAR ONE SKIN CARE

7 Week Timeline

Package Design Three

Tom McNulty

Spring 2010

121


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

06

EVERYTHING YOU NEED, IN HANDY PACKS OF 500

A WO 122

MARY RAUZI

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

ORLD 14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

123


0 0 0 1 0 2 03 04 05 06 07 08

06

124

MARY RAUZI

Package Design

If you have ever wanted to buy a palette of chewing gum in the same place as a drum of kitty litter and a tree’s worth of oranges, you have come to the right place.

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osbourne

Fall 2011

125


0 0 0 1 0 2 03 04 05 06 07 08

Package Design

BEST SELLERS “ESSENTIALS”

HOME ESSENTIALS

Softlines: detergent, bath tissue,

Decor, sheets, pillows, clocks, side

lightbulbs, paper towels

tables, lamps.

Hardlines: blenders, steam irons, KITCHENWARES

mixers

Pots and pans, utensils, china, table ware, silverware, glasses

GROCERIES “CHOICE” Dry foods, fresh produce, deli

TOILETRIES ORGANICS

Towels, robes, air freshener, bath

Hand soap, 100% recycled napkins,

accessories

eggs, olive oil, milk, pasta, juice

BODY Shower puff, shave kit, toothpaste, shampoo, conditioner, body wash

126

MARY RAUZI

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

SUSTAIN

Various books and reading

Multi-vitamins, calcium, vitamin C,

accessories, collector editions

everyday health items

HEAL Allergy medication, cough syrup, pain medication, first aid Photo printing, envelopes, memory THRIVE

cards, film, cd’s, batteries

Protein powders, fish oil, coconut milk, acai berry powders, supplements, energy drinks

Burgers, pizza, hot dogs, soups, chicken strips, coffee, tea, soda

Motor oil, degreaser, oil change kits, gloves, microfiber towels, car wax, air freshener strips

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

127


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Package Design

MAIN PROBLEM With Costco housing such a variety of products, with not only their own endorsement but competitor brands as well, standing out can be a challenge. New organization and look for Costco brought challenges as big as the store itself.

SOLUTION The store first needed to be divided up in to private labels and Kirkland branded items. The new Kirkland look was manipulated to fit each category of items, while keeping Kirkland brand advocates in tune with the new line of products.

KEY IDEAS Friendly Affordable Family Inviting

APPLICATIONS Store Signage Packaging Labels Receipts Promotions

128

MARY RAUZI

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

06

14 Week Timeline

Since it’s debut in 1983, people have come near & far to stock up on their favorite items across the country. With Costco housing both it’s sub-brand Kirkland as well as fellow competitor brands, standing out in a warehouse sized store can be a challenge. As any stock worker knows, organization is key to problems this large.

Package Design Four

Michael Osborne

Fall 2011

129


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130

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

131


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132

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

133


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134

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

135


0 0 0 1 0 2 03 04 05 06 07 08

136

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

137


0 0 0 1 0 2 03 04 05 06 07 08

138

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

139


0 0 0 1 0 2 03 04 05 06 07 08

140

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

141


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142

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

143


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

145


0 0 0 1 0 2 03 04 05 06 07 08

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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

147


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

149


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150

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

151


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

153


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

155


0 0 0 1 0 2 03 04 05 06 07 08

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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osbourne

Fall 2011

157


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

159


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

161


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

163


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

165


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

167


0 0 0 1 0 2 03 04 05 06 07 08

168

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

169


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

171


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

173


0 0 0 1 0 2 03 04 05 06 07 08

174

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

175


0 0 0 1 0 2 03 04 05 06 07 08

176

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

177


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

179


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

181


0 0 0 1 0 2 03 04 05 06 07 08

182

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

183


0 0 0 1 0 2 03 04 05 06 07 08

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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

185


0 0 0 1 0 2 03 04 05 06 07 08

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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

187


0 0 0 1 0 2 03 04 05 06 07 08

188

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package PackageDesign DesignFour Three

Michael TomOsborne McNulty

Fall Fall 2011 2010189

189


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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

191


0 0 0 1 0 2 03 04 05 06 07 08

192

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

193


0 0 0 1 0 2 03 04 05 06 07 08

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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

195


0 0 0 1 0 2 03 04 05 06 07 08

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MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

197


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198

MARY RAUZI

Package Design

THIS IS WHAT I DO


COSTCO RESTRUCTURE + REDESIGN

14 Week Timeline

Package Design Four

Michael Osborne

Fall 2011

199


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Print Design

07

EVERYONE NEEDS A STRONG SENSE OF IDENTITY

A NEW 200

MARY RAUZI

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

W 14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

201


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07

202

MARY RAUZI

Print Design

Let’s face it, sometimes it is just time for a change, which occasionally means creating a new business all together. For those exact moments in life comes all forms of branding.

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

203


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204

MARY RAUZI

Print Design

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

205


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MARY RAUZI

Print Design

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

207


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Print Design

*

* * *

* avon

208

MARY RAUZI

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

a *

Ariel Grey

Fall 2009

209


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Print Design

San Jose Parks Foundation

common threads 210

MARY RAUZI

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

211


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MARY RAUZI

Print Design

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

213


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Print Design

*

* * *

* avon

214

MARY RAUZI

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

a *

Ariel Grey

Fall 2009

215


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Print Design

San Jose Parks Foundation

common threads 216

MARY RAUZI

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

217


0 0 0 1 0 2 03 04 05 06 07 08

218

MARY RAUZI

Print Design

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

219


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Print Design

08

SOME THINGS HAVE TO BE MADE IN ORDER TO EXIST

A NEW 220

MARY RAUZI

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

W 14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

221


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08

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MARY RAUZI

Print Design

With an ever changing economy & client needs, a photo sometimes just is not an option. Through illustration, concepts and ideas can be expressed like never before.

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

223


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224

MARY RAUZI

Print Design

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

225


0 0 0 1 0 2 03 04 05 06 07 08

226

MARY RAUZI

Print Design

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

227


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228

MARY RAUZI

Print Design

THIS IS WHAT I DO


ONE CHOICE: REACTION + GMUND

14 Week Timeline

Typography Three

Ariel Grey

Fall 2009

229


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MARY RAUZI

Print Design

THIS IS WHAT I DO


T H I S I S W H AT I D O

09

Timeline

Thank you to my family and friends who’s love and support kept me sane. Thank you to my husband, who’s infectious spirit kept me believing in myself. Thank you to my teachers and mentors who have nurtured a dream in to a living career. Special thanks to Tom McNulty, Alfredo Muccino and Mary Scott. Thank you to the disbelievers, it was you who pushed me to 4 a.m. countless nights, just to prove that you were wrong. Class

Instructor

Semester

231


Mary Rauzi: This is what I do  

A collection of design by Mary Rauzi

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