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graduate portfolio of mary hill


Digging is a design instinct. On the wide-open terrain of ideas, designers approach the desert sifting through dusty surfaces and overturning natural evidence. Visual culture is the surface of expression graphic designers work in. We detect, decipher and build strategies for unearthing our cultural codes.

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00

preface 3

01

from the ground up 7

02

on the ground laughing 15

03

painted desert surfaces 27

04

sticks and stones 35

05

earthy delights 45

06

ground signals 53

07

mfa thesis; get lost 59


graduate portfolio of mary hill

01 overview A “good thing” in a small package. The directive for this began with looking at various tea products with brand inertia. An identity lacking in brand equity or needing to evolve. I considered how tea is savored in the great outdoors.

approach I selected an American tea company for this project called “Two Leaves and A Bud.” I evolved what was known—their tea blends go well with food—with what was unknown. That is this tea transports well and is suited for the cosmopolitan adventurer.

instructor/dates tom mcnulty fall 2011

category/course package design 2

typography trade gothic, capistrano

title 2 leaves + a bud

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graduate portfolio of mary hill

01 overview A “good thing” in a small package. The directive for this began with looking at various tea products with brand inertia. An identity lacking in brand equity or needing to evolve. I considered how tea is savored in the great outdoors.

approach I selected an American tea company for this project called “Two Leaves and A Bud.” I evolved what was known—their tea blends go well with food—with what was unknown. That is this tea transports well and is suited for the cosmopolitan adventurer.

instructor/dates tom mcnulty fall 2011

category/course package design 2

typography trade gothic, capistrano

title 2 leaves + a bud

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graduate portfolio of mary hill

title 2 leaves + a bud

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Wrapping a duotoned image around the shape creates this smooth visual transition. Modern sans serif type helps make a clean statement and engages the reader quickly.


graduate portfolio of mary hill

title 2 leaves + a bud

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graduate portfolio of mary hill

title 2 leaves + a bud

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graduate portfolio of mary hill

02 overview Comic escape at the drive-in. Research film makers and present a design brief for a film festival that shows their work in some unique way. Design brand experience and show how the identity works across a complete line of promotional materials.

approach Get down to earth and have fun. Think about what the Vegas customer would enjoy. A hilarious escape with raunchy reality. Presenting the comedy of Kevin Smith.

instructor/dates marc english 2010

course integrated communications

typography chaparral, secret typewriter

title hard taste

14/15


graduate portfolio of mary hill

02 overview Comic escape at the drive-in. Research film makers and present a design brief for a film festival that shows their work in some unique way. Design brand experience and show how the identity works across a complete line of promotional materials.

approach Get down to earth and have fun. Think about what the Vegas customer would enjoy. A hilarious escape with raunchy reality. Presenting the comedy of Kevin Smith.

instructor/dates marc english 2010

course integrated communications

typography chaparral, secret typewriter

title hard taste

14/15


Kevin Patrick Smith was born and raised in a large family from New Jersey. His parodies on smoking, cussing and batman comics inspired an adult plush toy to hang on the car dashboard. It is styled like a comic cigarette butt with a batman mask. Fun swag designed to glow at night and poke fun at the “crappy� habits of smokers.


graduate portfolio of mary hill

title hard taste

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graduate portfolio of mary hill

title hard taste

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graduate portfolio of mary hill

title hard taste

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it’s better to give and receive

hooray the crazy person is here

we can assure you . . . the drive in is open

The ticket palette is bright and sporty. It is derived from the football jersey styling of Kevin Smith. The pouch design is an invitation that holds the passes and more.


graduate portfolio of mary hill

title hard taste

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graduate portfolio of mary hill

title hard taste

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graduate portfolio of mary hill

03 overview Home as deserts inspire. Uncover a famous designer, architect or artist who has contributed high-profile work that may be applied to line of home improvement products. Craft a brand identity across labels and execute them in functional formats.

approach Make your home a sanctuary from busy urban living. Take the work of C. Rennie MacIntosh and design it as a line of home improvement products. Promote the popular Arts and Crafts movement thinking for new living spaces.

instructor/dates tom mcnulty fall 2011

category/course package design 2

typography horseface, akzidenz

title arthouse paint

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graduate portfolio of mary hill

03 overview Home as deserts inspire. Uncover a famous designer, architect or artist who has contributed high-profile work that may be applied to line of home improvement products. Craft a brand identity across labels and execute them in functional formats.

approach Make your home a sanctuary from busy urban living. Take the work of C. Rennie MacIntosh and design it as a line of home improvement products. Promote the popular Arts and Crafts movement thinking for new living spaces.

instructor/dates tom mcnulty fall 2011

category/course package design 2

typography horseface, akzidenz

title arthouse paint

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graduate portfolio of mary hill

title arthouse paint

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The logo is treated as a monogram and uses the typeface “Horseface� by Robert Wilson. It makes a chic geometric impression for an upmarket paint.


graduate portfolio of mary hill

title arthouse paint

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graduate portfolio of mary hill

title arthouse paint

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graduate portfolio of mary hill

04 overview The drama of attack. Research “biting� as a survival topic for a limited edition hard bound book. Use an abstract concept related to the topic. Compile text and design appropriate charts and corresponding photography. Include all the elements of a good book, including chapter openers, contents, headers, index and colophon.

approach Go outside and look at desert survival. Turn over rocks and look closely at patterns. Study textures, look at light for movement. Unearth the drama of venomous desert creatures and make it relate to fine typographic design.

instructor/dates carolina de bartolo 2009 course elements of typography typography fette fraktur, adobe garamond title envenom

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graduate portfolio of mary hill

04 overview The drama of attack. Research “biting� as a survival topic for a limited edition hard bound book. Use an abstract concept related to the topic. Compile text and design appropriate charts and corresponding photography. Include all the elements of a good book, including chapter openers, contents, headers, index and colophon.

approach Go outside and look at desert survival. Turn over rocks and look closely at patterns. Study textures, look at light for movement. Unearth the drama of venomous desert creatures and make it relate to fine typographic design.

instructor/dates carolina de bartolo 2009 course elements of typography typography fette fraktur, adobe garamond title envenom

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graduate portfolio of mary hill

title envenom

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graduate portfolio of mary hill

title envenom

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Visual information includes several technical illustrations, diagrams and maps of the Mojave desert. Together they tell the story of using venom to survive the Mojave desert.


graduate portfolio of mary hill

title envenom

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graduate portfolio of mary hill

title envenom

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graduate portfolio of mary hill

05 overview Healthy holiday giving. Refresh the identity of any olive oil company or producer. Design the labels and packaging of a three part olive oil set and companion product as a holiday gift collection.

approach Find unique hand-made and locally processed olive oil ranches. Highlight the main sources of the fruit; the earthbound olive trees.

instructor/dates tom mcnulty fall 2011

category/course package design 2

typography wausau, akzidenz

title artisan olive oil

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graduate portfolio of mary hill

05 overview Healthy holiday giving. Refresh the identity of any olive oil company or producer. Design the labels and packaging of a three part olive oil set and companion product as a holiday gift collection.

approach Find unique hand-made and locally processed olive oil ranches. Highlight the main sources of the fruit; the earthbound olive trees.

instructor/dates tom mcnulty fall 2011

category/course package design 2

typography wausau, akzidenz

title artisan olive oil

44/45


graduate portfolio of mary hill

title artisan olive oil

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Typographic texture on both sides supports the look and feel of a rustic local brand of a hand-crafted olive oil set.


graduate portfolio of mary hill

title artisan olive oil

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graduate portfolio of mary hill

title artisan olive oil

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graduate portfolio of mary hill

06 overview Learning is fun. Design a magazine; create covers, opening spreads and feature stories. Design an appropriate pace and include a contents page and any regular columns.

approach Look at kids magazines and start to relate this and all projects going forward to thesis work. This magazine hooks kids with gps games. That is how to play and participate in a global hunt for treasure.

typography akzidenz, handwritten

title beep magazine

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graduate portfolio of mary hill

06 overview Learning is fun. Design a magazine; create covers, opening spreads and feature stories. Design an appropriate pace and include a contents page and any regular columns.

approach Look at kids magazines and start to relate this and all projects going forward to thesis work. This magazine hooks kids with gps games. That is how to play and participate in a global hunt for treasure.

instructor/dates lian ng spring 2010

category/course publication design typography akzidenz, handwritten

title beep magazine

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This magazine is inspired by the beginning phase of thesis development. A way to reach kids is with a game for them to play. This “zine� is designed to teach navigation skills and encourage kids to have fun by getting outside.


graduate portfolio of mary hill

title beep magazine

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graduate portfolio of mary hill

title beep magazine

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graduate portfolio of mary hill

07 overview This is a book within a book. The thesis deliverables are presented on a timeline with images that tell the story of a bookcaching event.

approach Present a visual timeline with gallery imagery from an exhibit, a series of book jacket designs and all of the pieces that communicate this. A system designed to connect youth to books and writing with a game of exploration.

dates dec 2010-2012

category/course directed study typography akzidenz

title get lost; graphic design thesis

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graduate portfolio of mary hill

07 overview This is a book within a book. The thesis deliverables are presented on a timeline with images that tell the story of a bookcaching event.

approach Present a visual timeline with gallery imagery from an exhibit, a series of book jacket designs and all of the pieces that communicate this. A system designed to connect youth to books and writing with a game of exploration.

dates dec 2010-2012

category/course directed study typography akzidenz

title get lost; graphic design thesis

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project timeline

2009 >

> 2010

> 2010

may midpoint idea >

jun midpoint presentation >

Increase literacy in teens.

Track teens to find out more.

jan consult with librarians >

may work with local educators >

Select fiction for anime posters.

Promote bookcaching in groups.

may book jacket as game > Design a board book for bookcaching.


graduate portfolio of mary hill

sep group directed study > Branding begins.

“Connecting kids to libraries with the language of location.�

aug design gallery event >

sep open gallery event >

dec close bookcaching >

Work with teens.

Hang posters and signage.

Gather evidence.

sep books as timeline >

nov books that move kids to authors >

Mini-books detail design process.

Design covers that inspire writing.

title mfa thesis; get lost

2012

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The brand experience for this project begins with a logo that uses bold modern type. The “s� character is replaced with bright opposing arrows moving both ways. As the arrows suggest, there is more than one path to follow to get what you want or need — especially at the library.


graduate portfolio of mary hill

title mfa thesis; get lost

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graduate portfolio of mary hill

Bookcaches opened up showing the anime posters of the fictional book characters.

title mfa thesis; get lost

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artwork legend character posters artwork legend

sahara west avenue

lib

iv dr ry ra

informational graphics character posters younggraphics people photos informational

e

book photos quote posters young people promotional book quote posters banners foot traffic promotional banners foot traffic

man gallery location man gallery location

grotto grotto main entrance main entrance library collections area library collections area

north

This is an overview of the Sahara West Library. It is designed at an angle to the main road, Sahara West Avenue. The modern architecture features dramatic angles, high arching ceilings, and curving hallways.


graduate portfolio of mary hill

title mfa thesis; get lost

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graduate portfolio of mary hill

title mfa thesis; get lost

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graduate portfolio of mary hill

Display size anime posters of the fictional book characters with geocodes of their location.

title mfa thesis; get lost

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graduate portfolio of mary hill

title mfa thesis; get lost

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These information graphics show critical items used in navigation; the map and compass. The map is drawn to scale and designed to compare (using geocodes) the location of all the district libraries to the wilderness areas in southern Nevada.


graduate portfolio of mary hill

title mfa thesis; get lost

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graduate portfolio of mary hill

title mfa thesis; get lost

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When the exhibit closed, I began to distill the experience in order to design a system of book jackets that are part of the deliverables for this project. The primary function is to direct the reader to discover more about high-profile authors. The objective is to encourage good writing.


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graduate portfolio of mary hill

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n36° 16.9573', w115° 15.7748'

n36° 10.7014', w115° 3.2859'

n36° 13.0354', w115° 15.5539'

get lost with m.t.anderson

n36° 12.0609', w115° 18.0923'

stories of revolt M.T. Anderson is a contemporary American author of young adult fiction. His historical stories are

with m.t. anderson

woven with facts and imaginary characters in time. This book is a fascinating story of a young black slave set against the backdrop of the American revolution. Anderson details tragic human crimes while a young country and a young man struggle to find identity and know the value of freedom. M. T. Anderson lives and works in Boston, Massachusetts. But you can track his works by using

code snatch

gps. Use the geocodes along with the map to locate your libraries, discover gps games like library bookcaching and more about real revolt in las vegas and around the whole world.

north map of gps coordinates with bookcache treasure in the las vegas area Find creative inspiration and study apps at www.mhill-designs.com.

n36° 16.9573', w115° 15.7748'

n36° 10.7014', w115° 3.2859'

n36° 13.0354', w115° 15.5539'

get lost with charles dickens code snatch

n36° 12.0609', w115° 18.0923'

stories of survival Charles Dickens is best remembered for his books about real life conditions in the work place and home. He wrote

with charles dickens

short works of fiction and many novels during the 1800s. His stories reach all around the world with rebellion and social reform. Follow this story about an orphaned boy who makes his way in the poverty and crime filled streets of London during the industrial revolution. Charles Dickens lived and worked in London, during the 1800s. But you can track his works by using gps. Use the geocodes along with the map to locate your libraries, discover gps games like library bookcaching and more about what it feels like to be a hold out in a confused world.

north map of gps coordinates with bookcache treasure in the las vegas area Find creative inspiration and study apps at www.mhill-designs.com.


graduate portfolio of mary hill

n36° 16.9573', w115° 15.7748'

n36° 10.7014', w115° 3.2859'

get lost with roland smith

n36° 12.0609', w115° 18.0923'

stories of risk Roland Smith started to write about rescue adventures while working on animal rescue efforts during the

with roland smith

Exxon Valdez oil spill in 1990. He is a professional zookeeper who has a penchant for outdoor adventure. In this book, Smith captures the trek of Peak, a young teen about to take on the epic challenges of Mt. Everest. Roland Smith lives and works in the

n36° 13.0354', w115° 15.5539'

northwest United States. But you can track his works by using gps. Use the

code snatch

geocodes along with the map to locate your libraries, discover gps games like bookcaching and more about real risk in las vegas and around the world.

north map of gps coordinates with bookcache treasure in the las vegas area Find creative inspiration and study apps at www.mhill-designs.com.

n36° 16.9573', w115° 15.7748'

n36° 10.7014', w115° 3.2859'

get lost with j.d. salinger

n36° 12.0609', w115° 18.0923'

n36° 13.0354', w115° 15.5539'

stories of angst The works of J.D. Salinger reflect his own inner angst of growing up in urban

with j.d. salinger

America. He uses his own experiences to create a memorable story about the importance of loyalty, the phoniness of adulthood and the myriad of struggles we all must face. J. D. Salinger was an American writer from New York City during the 1950s. But you can track his works by using

code snatch

north

gps. Use the geocodes along with the map to locate your libraries, discover gps games like library bookcaching and more about what it feels like to be a hold out in a confused world.

map of gps coordinates with bookcache treasure in the las vegas area

Find creative inspiration and study apps at www.mhill-designs.com.

title mfa thesis; get lost

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graduate portfolio of mary hill

conclusion Be more mutable. Make design a public experience that is flexible, adaptable and able to bring meaningful cultural expressions to the surface.

title mfa thesis; get lost

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graphic design portfolio m. hill, mfa candidate, 2012 book typography berthold akzidenz/perpetua photography/illustrations/event staging m. hill book printing/production blurb.com with slipcase by m. hill copyright Š m. hill 2012 , las vegas, nevada published by m. hill for master portfolio class spring 2012 instructor jeremy stout, graphic designer, assistant director aau academy of art university, san francisco, california contact mary hill, graphic designer home studio 7509 wheat grass ct., las vegas, nv, 89129 phone 702.236.8264 email maryhill85@cox.net online www.mhill-designs.com thank you everyone at aau for sharing your graphic design expertise


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