Keyword Trends: How to Leverage Google Trends for SEO
Determine Keyword Trends Using Google Trends Application In order to execute a successful SEO strategy for your website, it is important to know the search trend while selecting keywords for optimization. This data can be obtained from a Google application called “Google Trends”. The application allows us to enter in the keywords or keyword phrases of our interest and shows how often the particular keyword is searched for in the past on a daily, monthly or yearly basis. By selecting and creating content using these keywords in your website, you can generate a lot of traffic and improve your rankings. Different ways to use Google Trends data for SEO gains: 1 Compare keyword performance: You can use Google Trends to compare the past performance of 2 or more keywords and use the keyword with better performance in the content of your website. This will help you to improve your ranking as you will be choosing keywords with consistent search volumes. 2 Keyword trends in individual countries: You can check for performance of keywords across geographical areas where the target audiences are located and filter down the result to city levels. This helps in selecting keywords that would be appropriate for your website, thus increasing relevant traffic. 3 Keyword trends over years: Google Trends also gives the keyword performance summary for past few years. You can analyze the performance of keywords from the year 2004 till date. This helps in identifying keywords which have stable performance which in turn results in better ranks. 4 Identify reasons for change in trends: Google provides data as a reason for drastic changes or fluctuations in the general search trends for a particular keyword. Certain fluctuations may have a long lasting effect, which can help in decision making while selecting keywords. 5 Trends in different languages: Keyword performance across different languages can also be obtained from Google Trends. General trends suggest better performance of searches in English. However, this data can be utilized, by considering other languages with high search volumes. The website can be translated into these languages, catering to another set of target audience. 6 Drop in traffic: If there is a drop in traffic to your website, the reason can be identified by checking the search trends. If the drop visits does not correspond to the search trend,
an analysis can be done to identify the actual reason for the drop as search volumes can be ruled out as a reason.