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Digital Marketing Strategies and the differences between SEO, SEM and SMM By ​Javier​ 2 years ago

Discover the best digital marketing strategies based on SEO, SEM and SMM, their characteristics, their differences and which is the best to apply today in your business in order to sell more and better over the Internet, whatever your size, whatever your commercial sector. Are you ready? Let's go there!

If you are an entrepreneur I am sure that at some point you will have launched a Web page, as the center of your business strategy, with the objective of positioning and promoting a product or a service, and what happened? On the way you will have realized that not everything is as easy as they paint it, right?

When you publish a new Web page, you hope that within a few days success will come from the fact that your company is already on the Internet. But the days, the weeks, even the months pass, and that initial illusion gradually fades away until it reaches the point that reality makes us see clearly that this will not happen, at least not as you expected.

In the search for tools that amend the illusion we have created for the Internet, we come to Digital Marketing; a resource with which we should have counted from the beginning .


Digital Marketing gives us the guidelines to make our Internet adventure successful and profitable; later we will see that everything that is done on the Web page must have a sense , a response time and a rate of return, but before entering into those details, let's start with digital Marketing and its variants.

The first thing we should have, and I hope you already have, is a Web page of your own; that is the center of operations of our business on the Internet. Is it mandatory? Of course! It does not matter if you are a multinational or a small local company. Every Internet Marketing professional knows from his experience that there is little to do if we do not have a Web page where we can detail our profile as a company, our product or service, and where the client can review and be up to date with our commercial offer.

You will get ​Best seo service​ here.


What are the objectives and functions of my Web page? Depending on the type of our company and commercial sector where it is located, the objectives of our website could be:

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Sell ​our products through the Web, in the case that we are talking about an online store, that is, an ​ecommerce​ . Show and publicize our offer of products and services to our potential customers, through the interaction of these with our useful and quality content. Obtain potential clients , known in English as ​leads​ , and who end up becoming, through our commercial actions, consumers. Maintain contact with customers and potential consumers, effectively using our website as a customer service center.

Once the objectives of our business with the Web have been established, we must know how to design and optimize the web page to achieve them and that really brings benefits and a return on investment that has led to the completion of our website. For all these reasons, our website must be:

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Intuitive The user should be able to interact with our website without complications, knowing what he wants at each moment and how to achieve it, and this is achieved with a well designed and executed Web design . Responsive The vast majority of Web users connect through their phones and tablets and, therefore, our Web page should be navigable from mobile devices with ease. Useful This feature is the most important of all because the effective content and quality of a Web page is crucial to meet the objectives set and it is important that they have a goal.

Without realizing it, from the moment you create your Web page under these premises, you are already doing Digital Marketing. You will see that soon you will appreciate having taken the time


necessary to assemble a Web page that your market and potential customers will consider valuable. The results will not be long in coming!

Digital Marketing Strategies and the differences between SEO, SEM and SMM  

Discover the best digital marketing strategies based on SEO, SEM and SMM, their characteristics, their differences and which is the best to...

Digital Marketing Strategies and the differences between SEO, SEM and SMM  

Discover the best digital marketing strategies based on SEO, SEM and SMM, their characteristics, their differences and which is the best to...

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