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LOGOT YPE THE “I AM A T ROJAN ” LO G OT YPE WAS CRE AT E D I N A MAN N E R T HAT MA X I M I Z ES ITS’S VE RSAT I L I T Y WIT H T H E “ F IVE T R AI TS , ” AND ALLOWS I T TO B E U T I L I Z E D I N C ONJ UNC T ION WITH VAR IO U S UN IVERS I T Y S CHO OL S , DE PART M ENTS, AND ORG AN I ZAT ION S . PRIMARY LO G O C ON FIGUR AT ION

SEC ONDARY LO GO C ONFIGURATION

WHENEVE R P O S S I B L E , T H E PR I MARY LO G O C ONFIGUR AT ION S HO UL D B E U S E D. C ONSIDE R AT ION S TO S I Z E S HO UL D B E TAK E N INTO AC C O UN T DE PE N DI NG ON S PACE L I M I TAT IONS.

THE SEC ONDARY LO GO C ONFIGURATION ALLOWS FOR “TROJAN” TO BE REPL ACE D BY ONE OF THE “FIVE TRAITS.” THE LET T E R “A” IS DROPPED, WHILE SPACING REMAI N S C ONSISTENT.


LOGOT YPE UTILIZED WITH SCHOOL NAMES THE “I AM A T ROJAN ” LO G OT YPE ALLOWS FOR U S E WI T H OT H E R S CHO OL , DEPART M E N T, AN D ORG AN I ZAT IONAL LO G O S WITHIN U S C .

TERTIARY LO G O C ON F IGUR AT ION STRICT GUI DE L I N ES WI T H I N T H E UN IVE RS I T I ES NEW GR APH IC I DE N T I T Y PRO G R AM PROH I B I T ALTERING OF T H E LO G O I N ANY FAS H ION , BUT EXCE P T ION S S HO UL D B E MADE I N OR DE R TO MAKE THE “I AM A T ROJAN ” CAM PAIG N T RULY UN IVE RSIT Y WIDE.

ASSO CIATION WITH THE “I AM A TROJAN” CAM PAIG N AND THE LO GOS OF UNIVERSIT Y SCHO OL S , DE PART M E N TS , AND ORGANIZATIONS CREATES MORE VIS I B I L I T Y FOR THE CAMPAIGN, AND CREATES A BACK AN D FORT H DIALO GUE BET WEEN THE T WO, BENEFITI NG T H E UNIVERSIT Y AS A WHOLE.


T Y P E FA C E NOVECE N TO WI DE NOR MAL

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A TRACK I NG VALUE OF + 2 0 0 S HO UL D BE USED C ON S I ST E N T LY T H RO U G HO U T ALL APPL ICAT ION S .

I I I I I I

AM AM AM AM AM AM

A A A A A A

TROJAN TROJAN TROJAN TROJAN TROJAN TROJAN

I I I I I I

AM AM AM AM AM AM

A A A A A A

TROJAN TROJAN TROJAN TROJAN TROJAN TROJAN

I I I I I I

AM AM AM AM AM AM

COLORS #99 0 0 0 0

#FFC C 0 0

C 24 M 100 Y 100 K 25

R 153 G 0 B 0

CARDINAL RED

C 0 M 19 Y 100 K 0

R 255 G 204 B 0

GOLD

A A A A A A

TROJAN TROJAN TROJAN TROJAN TROJAN TROJAN


I AM A TROJAN