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The Brief.

Create a creative identity for Sarah Walton, Sarah is a embroidery illustrator he work is fun and full of energy so the identity has to reflect this as well as looking Proffesional.

The Idea.

The idea is to create a idenity that takes influence from sewing and patterns used within embroidery. I will create a whole identity for Sarah including logo right through to printed portfolio and website. Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


The Mark. The logo has derived through a number of typefaces and looking at what’s friendly and fun but also looks professional and quite design savvy. Remember the people who will see this logo and sarah work are informed professionals and i think this will appeal to them.

Stitch work.

Salmon pink.

Ice Cream.

Fake Gold.

Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


Primary Typeface.

SARAH WALTON’S PRIMARY TYPEFACE IS VAL. VAL

The typeface was choose as it is quite design heavy yet still friendly and fun. Although Originally used for the mark design it can be incorporate for headers and other large format type.

Secondary Typeface.

Gotham Rounded

This typeface was choose to fit with the original mark type as the rounded version gives off a more friendly and fun vibe when compared to the original version. This can be used for body copy within publications, promotional material and online. The typeface also comes in a number of weights including light, book, medium and bold as well as italic.

Sarah Walton’s Secondary Typeface Is Gotham Rounded.

Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


Printed Portfolio. Specs - 210mm x 254mm 12 single pages stitch bound Fire Proof Paper Full Colour CMYK Print

Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


Web Site/Online Portfolio. Site Spec - 900 px wide. Thumbnails - 180 px wide Light box used for veiwing full size Illustrations.

About. Contact. Blog. Clients. Workshops.

Copyright of Sarah Walton 2011. All rights reserved. Site Design Martyn Woolley.

Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


Business cards. Custom Business Cards.

Sarah Walton Embroidery Illustrator +44 (0) 7924 586 723 hiya@sarah-walton.com www.sarah-walton.com

Business card specs. 85 x 55 mm 100% recycled un-coated stock

Cheap business cards from moo then with a special added touch. This reinforce’s the fact that Sarah is a embroidery illustrator and will twin up with her portfolio design.

Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


Stationary set. Letterhead & Compliment slip.

Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


Mini Sewing kits & Limited Etd prints. Available from the website.

Martyn Woolley BA(Hons.) Graphic Design OUGD303 Progress Crit.


Sarah Walton