Issuu on Google+

Martyn Woolley BA (Hons) Graphic Design OUGD301 4 Choosen Briefs


06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD 301

Outcomes

Module Title

Design Practice

Doc. Code

LEVEL

1,3,4

Module Code

OUGD 301

Outcomes

1,3,4

OUGD301D&S

Module Title

Design Practice

Doc. Code

OUGD301NP

BRIEF TITLE: Drum machines and synthesizers. The Brief

Background

Design and Produce a series of 5 posters with packaging using type as image as the visual, The theme for the posterʼs is drum machines and synthesizers.

Although the artwork will be editioned, it wonʼt be mass-produced to avoid the Ikea showhome look where everyone has he same print on their wall.

The artwork must have a bespoke look it must remain financially accessible. Considerations Think about the stock the image is printed and the print process involved. 1 colour, 2 colour , digital printed or screen printed etc. The language that is used with in the poster and the think about how legible/ illegible the type can be to create a image. Target Audience 18 – 35 with an awareness of design and contemporary culture. People who are interested, like electronic music.

06

BA (Hons.) GRAPHIC DESIGN

It must be accessible to a number a demographics within the target audience. Think about what appeals to people not only within visuals but also with content. What is iconic and is widely known?

BRIEF TITLE: Nike Promo The Brief Create a promotional video to promote to the launch of a new Nike shoe to the UK market.

Quick, effective idents have become a popular way to engage with a fast moving audience. More memorable than a static image or advert and can be much more intriguing.

Considerations The video needs to be visual engaging and exciting to view. It must also adhere to the brands current identity and the style of the trainer. Target Audience

Mandatory Requirements

Background

Trainer enthusiasts, Collectors, Youth, Urban culture.

All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.

Mandatory Requirements All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks. On going documentation on blog.

The final image should be presented as portrait format. All type must be based on Helvetica typeface.

Tone of Voice

Deliverables

Contemporary, Intriguing, engaging

Tone of Voice

Deliverables

Contemporary, Clean, Modern, Sophisticated.

Five Type as image posters Packaging for the posters

Story boards Promotional video Screen Grabs DVD Other promotional material

Studio Deadline

Studio Deadline

Thursday 7th Oct.

TBC

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.


06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD 301

Outcomes

Module Title

Design Practice

Doc. Code

BRIEF TITLE: Identity re-branding of a youtube channel. The Brief Create a strong visual identity relating to the content of the channel.

Considerations TBC

06

BA (Hons.) GRAPHIC DESIGN

LEVEL

1,3,4

Module Code

OUGD 301

Outcomes

1,3,4

301RUT

Module Title

Design Practice

Doc. Code

301collab

Background More and more people are using the internet to stream videoʼs and more and more people are creating their own channels online via youtube. Due to this volume it is important that a youtube channel should have its own identity that viewers can relate to or remember.

BRIEF TITLE: Branding and Promotion Collaboration The Brief

Background

Create a brand for a fashion/fixed gear clothing label/company.

The new thing within cycling is ʻfixed gearʼ it has risen from the underground of New York and San Francisco cycle couriers to the fashion and clothing shops of UK cityʼs.

Considerations

With this in mind can a company not only catch the attention of people in the know about ʻfixed gearʼ bikes but also attract people who have no idea about the cycling ethic behind the company.

The brand has to appeal to both young ‘scenster’ types and also to the professional type cycle enthusiasts.

Target Audience Mandatory Requirements

TBC

All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks.

Target Audience 16 – 35 years old. Young professional and city dwellers.

On going documentation on blog.

Mandatory Requirements All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks. On going documentation on blog.

Tone of Voice

Deliverables

Tone of Voice

Deliverables

TBC

New identity for channel Ident/advert for the channel Proposed youtube web page.

Fashion/cool/sophisticated/contemporary/modern

Branding Distribution Promotional goods

Studio Deadline

Studio Deadline

TBC

TBC

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.


final 4 briefs