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Module Code




Module Title

Design Practice 3

Doc. Code




Brief Conduct some photo shoots for a new clothing label, which reflects the brand and identity of the business.

Background / Considerations The business is in its primitive stage and needs to be kick started. We’re looking to you to come up with a strong aesthetic that reflects the overall brand and identity of the business through your photography skills. The clothing is in production and for now is just printed T-shirt designs so they will be the focal point of the photography. The business will be an ongoing project and will be a fully working company once set up so there is scope for more photography in the future for new garments and ranges. There will be promotional events and social networks that will be regularly updated with images and messages about the business to build up a hype about the clothing. Alongside this there will also be a website that will need images to show off the clothing in a way that customers will really want buy them.

Mandatory Requirements


2 Photo shoots 1x studio 1x location models will be needed both male and female

Photography of the clothing in context with the location and branded identity.

We will need to meet and review progress and keep up to date with everything on a regular basis. As this is an ongoing project there is no strict deadline, however we aim to have the look book and website up and running before December.

Images in a suitable format and size for a webpage.

Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Photography Clothing Label Brief