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Print and the ten things you need to know about it

marty edwards ougd201


stock There are so many ranges of varies types of stock out there to choose from, you need to make sure that you test all of these for which could best fit your design and also what your design to communicate

Weight (GSM) grams per square meter.

This is the weight of the paper, ranging this weight then makes you change the thickness of the paper, this can play a major part on how easy the stock would be to fold or even if it could be folded at all.

Laid or Wove is the way that paper is created Finish gloss / silk / matte / coated / uncoated

the finisih of a design can really make something go from that cheap look to that really expensive and thus by doing this it can draw in more work and show your design work off for what its relaly worth.

Boards and Carton carton is one side is grey and the other is plain white Plastics and Acetate is various materials you can print onto

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Remember to always think about the Range of materials that you can print onto too make your design reach the next level


styles of print Lithography Gravure Screen Print Flexography Pad Print Six Colour Process Laminate - Gloss / Matte Foil Blocking Emboss / De-boss Spot UV Varnish


colour modes Duotone

this is a two tone or two spot colour process which you may be able to see a third colour come through on the final print. This will be the stock colour, this is a crafty way to make things cheaper so that you are able to get three colours by using the right stock accordingly.

Tri-Chromatic

Screen printing because it holds its opacity and can also create some really strong effects.

Duo

Two tonal layers but decided before print because it needs to be printed fresh on its own, this can then make the part which you have printed more prominent and more demanding

Two Spot Colour

Simply two colours which have been printed to just make the colour which are there, these are easy to see and can easily be distinguished between the two.

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Spot Colour is a specific colour made for a purpose, this is normally created through the pantone swatch book.

Duo is created from a mix of two colour, normally from the CMYK range.


pantone book’s a solid pantone swatch book wont be the same colour as something if you hold it up to a screen, this is clearly down to what you seeing through a backlit display and something that is a reflective colour. The only way to get a colour match to something that is on screen would be to work with the way in which you print off what you are looking at and then you can rematch it to the actual pantone which you are working with so you can then re-specify the colours which you actually want.

PMS (pantone matching system)


binding There are many types of binding that i need to learn, there all hard to remember each of them individually but i can still learn the names so i am able to show some general knowledge on them and then work with learning them. These are posted below...

Case Binding Otter Binding Cui Binding Pur Binding Swiss Binding Flexi Binding Thread Binding Burst Binding Case Binding Purfect Binding


cost Make sure that you get 3 prices and quotes from different printers so that you can then compare these with each other to get the best possible deal, remember that saving money is the key when it comes to these things. Make sure you find out the cost of a project roughly before you see the client, cause if they love your design then ask for the price you will see really stupid when you cant say anything to them. Get the bulk price and then get the price for each individual price. Prices can range depending on the bulk number that you want to purchase, for example if you are to get 10,000 lithography it may cost you ÂŁ1000 but then if you are to get 7,000 lithography prints it may cost you ÂŁ700, just because you get less doesnt mean its going to stay in ratio with what you are buying.

Another cost you need to let the client know about, if they love the design you have made after seeing the final design, but then they want to change an image on the design or something along them lines then you need to let them know that there will be repo charges which means the repo man which is putting your prints through will have to change the sheet on which you design is created and then replace it. This does obviously cost money to correct.


formats Standard ISO Tabloid Broadsheet Berliner (in between the size of broadsheet and tabloid) The difference between A ad SRA ... A - imperial, this is the standard measurement used for north america SRA - rest of the world, this is what everyone else will follow too, so you need to keep this in mind when going around the world to print. SRA is normally slightly larger then the rest of the A paper sizes, this is normally only by a small percentage but it ranges between 12mm to 15mm, this is good cause it can give the right amount of the bleed on a page.


the little things Document set up File format and fonts Spellcheck Colour specification Print marks Mock ups Proof (this is like a digital version of whatever you are printing, this is like a last minute check so that you can make sure that anything that you are about to print is safe with the client and also with what you are wanting to do, you get to check colours and if any text bleeds off the page etc)


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Design for Print (Development 1)