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Volume 3, Issue 2

Women’s Network Conference

February 2013


Board of Directors

INSIDE THIS ISSUE Board of Directors Chairman of the Board Letter New Chamber Members Renewing Members Major Sponsors Member Spotlight Women’s Network Workshop Women’s Network Conference Our Members United Way Chamber Mixers Rise & Shine Breakfasts Leadership Berkeley Workforce Development Calendar of Events Business News Community Events

2&6 3 4 4 5, 11 & 22 7 8 9 10 12 13 14 15 16 17 18 & 19 20 & 21

198 Viking Way - Martinsburg, WV 25401 304.267.4841

800.332.9007

Doug Arndt

Arndt-McBee Insurance Agency

Guy Avey

Susquehanna Bank

Ruby Avey

167th TFR Federal Credit Union/Chick-fil-A

Ken Barton

Steptoe & Johnson, PLLC

Lisa Bivens

Panhandle Home Health

Elaine Bobo

Berkeley County Schools

Tom Cummings

Prettyman Broadcasting

Tripp Dailey

W. Harley Miller Contractors

David Decker

Decker & Company, PLLC

Kendra DeOms

Chick-fil-A

Tracey Eberling

Steptoe & Johnson, PLLC

Fred Hollida

CoxHollidaPrice, LLP

Sherri Janelle

Blue Ridge CTC

Vicki Jenkins

James Rumsey Technical Institute

Kevin Justice

Ameriserv Financial

Gary Kelley

Kelley Allstate Agency

C.D. Linton

Essroc

Rebecca Linton

City National Bank

Maria Lorensen

Hospice of the Panhandle

Robert L. Lowe, II

Individual

Christina Lundberg Small Business Development Center Rick Manning

United Bank

Teresa McCabe

WVU Hospitals-East

Gail Moxley

CNB Bank

Pam Neely

State Farm Insurance

Dawn Newland

State Farm Insurance

Butch Pennington

Pennington’s Auto Center

Bill Powell

Jackson Kelly, PLLC

Harry Siegel

HMS Technologies

Norman Slemenda

Eastern Panhandle Transit Authority

Kevin Starliper

CNB Bank

Nan Stevens

WV Housing Development Fund

Richard Wachtel

TalkRadio WRNR

Fax: 304.263.4695

Officers

chamber@berkeleycounty.org www.berkeleycounty.org

Staff Tina H. Combs, IOM, President & CEO Susan G. Sanders, Office Manager

Norman Slemenda, Chairman of the Board Kendra DeOms, Chairman-Elect David Decker, Vice Chairman Doug Arndt, Treasurer Tracey Eberling, Past Chairman

Amy C. Fansler, Program Coordinator

Follow us on


Business Matters

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Our annual Legislative Outlook Luncheon, held on February 1, was a great opportunity for our members to learn about the issues that our legislators will be working on during the session this year. We had great attendance from our Eastern Panhandle Legislators and thank them for taking the time out of their busy schedules to join us. Special thanks go to: Senate Majority Leader John Unger Senator Craig Blair Senator Herb Snyder

Norm Slemenda

Delegate Jason Barrett

Chairman of the Board

Delegate Daryl Cowles Delegate Paul Espinosa Delegate Larry Faircloth Delegate Mike Folk Delegate Eric Householder Delegate Larry D. Kump Delegate Tiffany Lawrence Delegate John Overington Delegate Stephen Skinner We also thank Rick Wachtel (TalkRadio WRNR) for his fine work as Master of Ceremonies and Ross Curtis (E. Ross Curtis, P.E.) for being the timekeeper. As many of you know, our President and CEO, Tina Combs has been appointed by Governor Earl Ray Tomblin to serve on the West Virginia Board of Education. This is an honor for Tina and it also speaks well of our Chamber of Commerce to have our Chief Executive appointed to such a position. We are very proud of her. I know that she will do a great job for the WVBOE and continue to do a great job for us! I ask that you join me and the Chamber of Commerce Board of Directors in supporting her efforts. We look forward to seeing you each month at our Rise and Shine Breakfast programs, monthly mixers, Women’s Network events, as well as other special events that are being planned throughout the year. These are great opportunities to make business contacts and promote your business. As always, please do not hesitate to contact a staff or Board member if you should have any questions or comments. We hope to see you soon!

Award-Winning News, Talk & Sports 24-Hours a Day Martinsburg, WV

www.talkradiowrnr.com


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Volume 3, Issue 2

New Chamber Members East Coast Steaks & Seafood 35 Hovatter Drive PO Box 732 Inwood, WV 25428 304.229.3663 kevin.duvall@frontier.com www.EastCoastSteaks.com Kevin Duvall, Rep. Gourmet Beef, Poultry, Pork, Seafood and Specialty Meats M3T, Inc. PO Box 4172 Martinsburg, WV 25402 301.841.7437 or 877.765.2145 Fax: 301.841.7267 taweh@m3tonline.com www.m3tonline.com Taweh E. Dempster, Rep. Graphic Design, Print & Email Marketing, Promotional Products, and Invitation & Greeting Card Print Services

Manor Concrete Enterprises, LLC 2626 Little Georgetown Road Hedgesville, WV 25427 304.274.0100 Fax: 304.274.9321 manorconcrete@comcast.net www.manorconcretewv.com Diana Manor, Rep. Ready-Mix Concrete Supplier

The Shenandoah Valley Agency Allstate Insurance 171 Retail Commons Parkway, Suite 4 Martinsburg, WV 25403 304.264.8290 Fax: 304.262.8887 cynthiafrance@allstate.com Cynthia France, Rep. Insurance

Maxim Reporting, LLC 64 Foal Lane Martinsburg, WV 25405 304.260.0670 Fax: 304.260.5789 bmcdonald@maximreporting.com www.maximreporting.com Brian M. McDonald, Rep. Court Reporting

Renewing Members - Thank you for your continued support! Bowles Rice Cecil’s Building Supply Depot Florist Elmcroft of Martinsburg Essroc Italcementi Group Frontier Communications Hersh Business Services Vicki Risinger Jenkins The Journal

Lasting Legacies LegalShield, Independent Associate Michelle Longerbeam Orsini’s Appliance Sales PC-Recharge Pleasant View Memory Gardens Printing Impressions Roach Energy Rotary Club of Martinsburg

VA Medical Center WVU Extended Learning


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In 2013, Steptoe & Johnson PLLC celebrates 100 years serving our clients in West Virginia and across the country. With West Virginia offices in Bridgeport, Charleston, Huntington, Martinsburg, Morgantown and Wheeling, our attorneys are in every corner of the state to serve our clients. We are a nationally recognized energy law firm, with strengths in business, employment law and litigation. Other S&J offices are in Ohio, Kentucky, Pennsylvania and Texas. Our employment law practice is one of the largest of its kind in the region. Our attorneys in the Eastern Panhandle, Tracey Eberling (immediate past president of the Chamber), Neal Barkus, Alyssa Sloan and Keisha Jackson, routinely help employer clients address management issues as well as adversarial matters in industries such as manufacturing, education, health care, construction, insurance, and local government, in addition to workers compensation matters. Our business law practice in the Eastern Panhandle, includes attorneys Ken Barton, Mike Funk, Austin Hovermale and Sean Whalen. Our attorneys possess extensive experience representing local banks, builders, government contractors, health care providers and other local businesses. When it comes to litigation, our Eastern Panhandle team is Lucien Lewin, Eric Hulett, Bridget Cohee and Jason Foster. L-R: Eric Hulett, Tracey Eberling, Keisha Jackson, Lucien Lewin, We work with clients to achieve early resolution of cases that Ken Barton, Bridget Cohee, Michael Funk & Jason Foster. (not should be settled. Our litigators have built a strong record in pictured: Alyssa Sloan, Neal Barkus, Sean Whalen & Austin complex cases, with a willingness to take cases to trial when Hovermale) necessary. At Steptoe & Johnson solutions are not "one-size-fits-all." Our approach is to tailor our services to your needs. More than 250 attorneys 12 Offices in Kentucky, Ohio, Pennsylvania, Texas and West Virginia Over 30 areas of practice Top listed in U.S. in Professional Malpractice by The Best Lawyers in America速 Top listed firm in Ohio, Pennsylvania and West Virginia by The Best Lawyers in America速 Two Fellows of the American College of Trial Lawyers Three Fellows of the American College of Labor & Employment Lawyers AV peer-review rated by Martindale-Hubbell, the highest ranking awarded 88 lawyers recognized in The Best Lawyers in America速


Volume 3, Issue 2

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Meet Your Board of Directors Thomas A. Cummings was born in Philadelphia, Pennsylvania and raised in Berkeley County. He graduated from Hedgesville High School where he was in All-State Band, All-State Chorus and lettered in football, basketball, baseball and track. Tom went on to West Virginia University where he earned his BSBA in Industrial Management and MBA. He continued his education from the University of Pittsburgh (Financial Management), Marshall University (WV School of Banking), East Carolina University (Robert Morris School of Commercial Lending) and Shepherd University (Real Estate Law). Tom retired from the banking industry in 2010 and is currently an Account Executive with Prettyman Broadcasting. In addition to serving on the Chamber Board (serving 2 terms as Chairman of the Board), Tom’s community involvement includes Berkeley Springs-Morgan County Chamber of Commerce (President), Rotary International of Berkeley Springs (President), WVU Alumni Association, Governor’s Council on School Improvement, Berkeley County Development Authority, Morgan County Development Authority, Town of Hedgesville (Mayor), Business Education Partnership (President), United Way of the Eastern Panhandle (Division Co-Chair), and numerous other community and professional activities. Tom resides in Falling Waters with his wife Cindy, and is the proud father of 2 daughters, a son and 2 grandsons. He enjoys all sports, especially WVU.

Advertising Opportunities in Business Matters Business Card - $30 1/4 Page - $50 1/2 Page - $75 Full-Page - $125

304.267.4841 amy@berkeleycounty.org


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Gourmet Cooke is a creative catering company located in Martinsburg, WV. Gourmet Cooke serves the WV, MD, VA and PA area specializing in elegant bites. Owner, Joanne Cooke and her culinary team offer customized menus that are artfully presented to match discerning tastes, special dietary needs and reasonable budgets. A fabulous party or event starts with great food. Gourmet Cooke stays on the cutting edge and offers unique ideas for intimate multi-course dinner for as small as two people or a larger scale buffet event for several hundred. Our attention to detail and love of food will exceed y o u r expectations. We’re passionate about food and dedicated to providing you with the best service. Joanne Cooke, owner of Gourmet Cooke began her culinary career at 18, catering as a hobby for family and friends and eventually working in restaurants, hotels and catering venues in Baltimore, Arizona and Massachusetts. Joanne turned her 20 plus year “hobby” into a full-time career when she opened Gourmet Cooke in 2010. Since then she and her culinary team continue to build a wonderful repeat client base. Contact us at 304.268.6664 joanne@gourmetcooke.com www.gourmetcooke.com


Click here to register


Volume 3, Issue 2

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Our Members The West Virginia University HospitalsEast Board of Directors recently recognized two outgoing board directors for their years of service to the health system: Rick Pill (Pill & Pill), immediate past board chairman; and Walter Washington, vice-chairman and a charter member of the WVUH-East board since 2005. Shown l-r: Board Chairman Robert Baronner (BCT-Bank of Charles Town); Rick Pill; Walter Washington; and City Hospital Chief Administration Officer Anthony Zelenka.

Berkeley County Schools is pleased to announce that Jennifer Yeater (Hedgesville Elementary School) was presented with Volunteer of the Month Award; and Shelly Clegg (Mill Creek Intermediate School) received the Distinguished Service Award.

Shank

The Eastern Panhandle Free Clinic is pleased to announce that Julie Shank (Bowles Rice LLP) and Melissa Knott (City National Bank) have joined their Board of Directors.

Knott

Student competitors from Blue Ridge Community and Technical College recently took top honors during the recent Cisco NetRiders competition. Winners were: Benedikt Ott who took first place then advanced onto the international round where he placed seventh; Tom Rebuck (second); Joshua Rener (third); Derek O’Donnel (fourth); and Aaron Breeden (fifth). Tina Combs, President and CEO of the Martinsburg-Berkeley County Chamber of Commerce, was recently appointed by Governor Earl Ray Tomblin to the West Virginia Board of Education. Big Brothers Big Sisters of the Eastern Panhandle is pleased to announce that Ashley Kilmer has been named Interim Executive Director. Also, Big Brothers Big Sisters will be moving to the second floor of City National Bank located at 420 South Raleigh Street. WVUH-East’s City Hospital recently received the highest score among all West Virginia hospitals for the Value-Based Purchasing quality award.

The Members of Smith Elliott Kearns & Company, LLC are pleased to announce that Jodi Blair, CPA; Steven Lubart, CPA; Timothy Peters, CPA; and Craig Witmer, CPA, CGFM have been elected as Associate Members of their firm.

Blair

Lubart

Peters

Witmer

Civil Engineer Ross Curtis, P.E. was recently installed as President Elect of The National Academy of Forensic Engineers (NAFE) for the year 2013. Applications are being accepted for Shepherd University’s National Endowment for the Humanities (NEH) Summer Seminar for Teachers scheduled from July 7-27. The seminar, “Voices from the Misty Mountains,” will serve to enlighten and engage participants in the Appalachian writers, artists, and artisans of the past several decades. The Berkeley County Solid Waste Authority is pleased to announce that their free mulch program has been extended until February 28, 2013. West Virginia University Hospitals-East is pleased to announce that they have received a $12,500 donation by the law firm of Jackson Kelly PLLC in support of the $3 million Time Saves Lives capital campaign. Shown l-r: Teresa McCabe, WVUH-East Time Saves Lives; William Powell, Jackson Kelly; Robert Baronner, WVUH-East Time Saves Lives; and Lynn Frye, Jackson Kelly.

Shepherd University and the WVU School of Medicine have formed a cooperative program that allows high school students who are interested in a career as a physician to get on the fast track to medical school (MedSTEP). For more information, call 304.596.6312. Shepherd University is pleased to announce that James W. Klein has been named director of their new Martinsburg Center.


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Business Matters

The Martinsburg-Berkeley County Chamber of Commerce is looking for a volunteer(s) to assist with the collection of data for the ACCRA Cost of Living survey. This volunteer will be asked to visit various businesses around the county and obtain prices on items ranging from bread and milk to clothing and tennis balls. Data will need to be collected April 18-20 and July 18-20. For more information, contact Amy Fansler at 304.267.4841 or amy@berkeleycounty.org. The Cost of Living Index measures regional differences in the cost of consumer goods and services. It is based on more than 90,000 prices covering almost 60 different items for which prices are collected three times a year. The composite index is based on six components – housing, utilities, grocery items, transportation, health care and miscellaneous goods and services.

Sponsors for our Programs & Events ~ Thank You! Platinum & Gold Sponsors Around the Panhandle Magazine Bechdel Jewelers Blue Ridge Community & Technical College Bowles Rice Chick-fil-A City National Bank CNB Bank Detailed Destinations Essroc HMS Technologies Holiday Inn Martinsburg Jackson Kelly, PLLC The Journal Martinsburg Mall My Bank! First United Bank & Trust Prettyman Broadcasting Printing Impressions The Purple Iris Roach Energy/ROCS

Steptoe & Johnson, PLLC Susquehanna Bank United Bank

Valley Health Waste Management WVU Hospitals-East

Silver & Bronze Sponsors BB&T Berkeley County Development Authority Comcast Spotlight Diehl Law FirstEnergy Corp. Frontier Communications Household Savings MedExpress Urgent Care Platinum PR ~~~~~~~~~~~~

Sponsorship Opportunities Annual Dinner Community Showcase Corporate Cup Challenge Golf Leadercast Leadership Berkeley Rise & Shine Breakfast Programs Tailgating Under the Stars Auction Women’s Network


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Chamber Mixer Many thanks to Berkeley Senior Services for hosting our January 16 Chamber Mixer. Over 45 Chamber Members and guests took advantage of the great networking opportunities and spectacular refreshments. A special thanks Rob Abruzzino, Amy Orndorff and the entire staff of Berkeley Senior Services for hosting this event. The next Chamber Mixer will be hosted by Anytime Fitness on Wednesday, February 20, 2013. If your business is interested in hosting an upcoming Chamber Mixer, call 304.267.4841 or chamber@berkeleycounty.org. This is a wonderful opportunity to showcase your business to other Chamber members and gives our members the opportunity to network.

Upcoming Chamber Mixers: March 20, 2013 - WVUH-East/City Hospital April 17, 2013 - Penn Liquors May 15, 2013 - Berkeley County Humane Society June 19, 2013 - Tom Maiden’s Insurance July 17, 2013 - Touchstone Realty August 21, 2013 - Summit Community Bank September 18, 2013 - Diehl Law October 16, 2013 - Eastern Panhandle Free Clinic November 20, 2013 - Bechdel Jewelers December 18, 2013 - Susquehanna Bank

Wednesday, February 20, 2013 5:00 - 6:30 p.m. 776 Foxcroft Avenue - Martinsburg

Stop by Anytime Fitness to meet and greet other Chamber members and guests. While you’re here, enjoy some drinks and appetizers and don’t forget to bring your business cards. Take advantage of this opportunity to not only learn more about our business community, but to network with other business members. Click here to register or email chamber@berkeleycounty.org


Volume 3, Issue 2

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Friday - February 15, 2013

Friday - March 1, 2013

Randy Lewis, Executive Director Main Street Martinsburg

Larry Schultz, President Board of Directors Community Alternatives to Violence

“Update on Main Street Martinsburg”

“Ending Violence, One Home at a Time”

7:15 - 7:30 a.m. - Coffee & Conversation 7:30 a.m. (SHARP) - Breakfast Buffet 8:00 - 9:00 a.m. - Program January 11 - Holiday Inn Martinsburg January 25 - The Purple Iris $15 for Chamber Members

$23 for Non-Members

Click here to register for the February 15 breakfast Click here to register for the March 1 breakfast Cancellations will be honored with a full refund if received by 12:00 p.m. on the Thursday before each breakfast. No-shows and cancellations after the deadline will be charged the full price of the breakfast.


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Business Matters

January is Human Services Day for Leadership Berkeley Leadership Berkeley and Leadership Jefferson held their annual joint session on Tuesday, January 8, 2013, in Charles Town. Sponsored, in part, by the United Way of the Eastern Panhandle, the session focused on poverty in the Eastern Panhandle. Steve Thomas from the National Coalition for the Homeless gave a firsthand account of what it’s like to be homeless. Sharon Awkard, United Way Director of Community Impact, discussed the dimensions of poverty in the Eastern Panhandle and Stacy Drake, Information and Referral Specialist, (Telamon) shared information about where to get help and how the 211 referral system works. A special presentation on cultural differences was given by Hannah Geffert (Shepherd University). Participants enjoyed a meal prepared by the Jefferson County Meals on Wheels, formed into “families” and then went out into the community in search of help, visiting many agencies in the Eastern Panhandle. The session ended with a discussion on the information that was Steve Thomas, Advocate for the Homeless, with gathered by the “families” and Peter Mulford, United Way National Coalition for the Homeless, and homeless himself. President/CEO concluded the afternoon with Q&A. Special thanks go out to David Miller and Andrew Skinner for planning and organizing the entire day, the United Way of the Eastern Panhandle, Leadership Jefferson, and the Jefferson County Chamber of Commerce.

Leadership Berkeley would not be possible without the support of our sponsors:


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Workforce Development Committee Please Join Us: The Workforce Development Committee will be meeting on Thursday, February 21 st, at 10:00 am, at the VA Medical Center in Martinsburg, West Virginia. Please consider joining us and becoming part of this exciting committee.

Workforce Development Committee Report: The Workforce Development Committee has started planning for the 2013 Workforce Needs Survey. This is a comprehensive assessment of the workforce needs of business and industry. Please watch for the e-mail, with the survey link, which will be sent from the Chamber of Commerce. In other news, Blue Ridge Community and Technical College joined a 3-year initiative called the Plus 50 Encore College Completion Program, which involves 100 colleges reaching 10,000 plus 50 students. The program is led by the American Association of Community Colleges. For more information, please contact Cindi Hull at chull@blueridgectc.edu.

Committee Mission Statement: The purpose of the Workforce Development Committee is to link local businesses, organizations, education, and government to build a competitive, skilled, and diverse workforce. – Developed 05/2012

Committee Goals: 1.

Maintain and grow the Workforce Development Survey

2. Provide networking opportunities 3. Offer resource dissemination/resource fairs - To highlight services for businesses and individuals 4. Offer workshops and host events 5.

Publicize information; ensure the public is aware of services offered

6. Promote local job fairs.

Save the Date! 31st Annual Corporate Cup Challenge Monday, June 24, 2013 11:00 a.m. The Woods


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Calendar of Events FEBRUARY 6 - Executive Committee Meeting, 8:00 a.m. at Steptoe & Johnson, 1250 Edwin Miller Boulevard 8 - Women’s Network Committee Meeting, 8:30 a.m. at Chick-fil-A, 1005 Foxcroft Avenue 15 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue Speaker: Randy Lewis, Main Street Martinsburg 18 - Office Closed - Presidents’ Day 20 - Government Affairs/Transportation Committee Meeting, 7:30 a.m. at the Berkeley County Public Service Sewer District, 65 District Way 20 - Board of Directors Meeting, Noon at the Holiday Inn, 301 Foxcroft Avenue 20 - Chamber Mixer at Anytime Fitness, 776 Foxcroft Avenue, 5:00-6:30 p.m. 21 - Workforce Development Committee Meeting, 10:00 a.m. at the VA Medical Center 24-26 - Leadership Berkeley State Government Trip to Charleston MARCH 1 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue Speaker: Larry Schultz, Community Alternatives to Violence 6 - Executive Committee Meeting, 8:00 a.m. at Steptoe & Johnson, 1250 Edwin Miller Boulevard 7 - Women’s Network Mission Possible! Workshop, 8:30-11:00 a.m. at the Holiday Inn, 301 Foxcroft Avenue 8 - Women’s Network Committee Meeting, 8:30 a.m. at Chick-fil-A, 1005 Foxcroft Avenue 12 - Leadership Berkeley Healthcare Day, 8:00 a.m. - 5:00 p.m. 15 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue Speaker: David Shahan, University of Charleston 20 - Chamber Mixer at WVUH-East/City Hospital, 2500 Hospital Drive, 5:00-6:30 p.m.

Job Openings

Brochures & Business Cards

Don’t forget that you can post your job openings on the Chamber’s website at no cost to you. Simply email your job announcement to chamber@berkeleycounty.org and we will do the rest! The announcement will stay on the site for 30 days or until you tell us to take it down.

Chamber Members are welcome to display brochures and business cards at our office located at 198 Viking Way. Visitors enter the Chamber daily to inquire about different businesses, the community, relocation, and much more. Members have the opportunity to reach these visitors by displaying their brochures in our lobby. More information - 304.267.4841.


Avoiding a False Sense of Information Security for Your Business How many times have you stayed at a hotel for a business trip or family vacation? Often we’re lulled into a false sense of security when we check into a hotel. We readily give up our credit card and settle in for the evening. However, the hospitality industry is especially vulnerable to data breaches. A recent Trustwave report found that the food and beverage, retail, and hospitality industries combine to account for 80 percent of data breaches. Not surprisingly, there are numerous factors that may contribute to this statistic: hotels typically employ a large number of employees with access to private data low level employees have guest key information high turnover rates unsecured wireless networks Just a few months ago a security flaw was exposed in guest keycard locks made by a manufacturer, representing 50% of the hotel lock market. Not to mention, with the high volume of credit card transactions, it’s no wonder that the industry has become a prime target for information theft. However, the hospitality industry is not alone in its vulnerability. Healthcare, banking, and public institutions have all fallen victim to breaches over the past year. Small businesses too, are increasingly becoming targets for theft. No matter the size and type of organization, proper information and data security is an essential, everyday practice. However, many small business owners become overwhelmed when having to add more tasks to an already full plate. Implementing the proper security measures to help safeguard your business doesn’t mean taking you away from your core competencies. With the right resources you can continue to concentrate on growing your organization. Luckily, most information security risks can be alleviated with a professional document shredding and media destruction solution. Protecting paper records Even with the abundance of technology surrounding us, our dependence on paper is still considerable. You may have even seen an increase in the amount of documents and files that you manage. Hardcopy records often contain important client and proprietary data that can easily be compromised. Nonetheless, private information continues to end up in the trash or other unsecure areas. In December of 2012, garbage bags full of personal information belonging to an auto dealership were found along a roadside in Hudson, Florida. Even documents disposed of in company trash receptacles and dumpsters are also desirable targets for thieves who are keen to capitalize on the lackadaisical disposal practices of employees. A professional shredding solution can provide a secure and reliable process for properly disposing of confidential documents. The following service options provide a systematic framework for facilitating secure disposal practices within your organization: schedule shred bin service onsite shredding one time document purges archival retention shredding Protecting electronic data More and more computer and mobile devices are ending up in dumpsters as well. Beyond the devastating effects on the environment, improperly disposed of electronic equipment is also a risky business practice. A used hard drive can contain an extremely high volume of sensitive data. For example, a 4GB hard drive could store hiring paperwork for 10,000 employees. As a result, it’s important to have the right disposal pieces in place to minimize the risk of electronic information falling into the wrong hands. A professional media destruction provider can offer the following services to protect your sensitive data: secure hard drive destruction backup tape and optical media shredding data security audit Records Management Solutions provides turnkey electronic recycling services combined with hard drive destruction for businesses throughout West Virginia, Virginia, Maryland, Pennsylvania and Washington DC. To find out more please contact us by phone or fill in the form on the page. Facebook: www.facebook.com/RMSshredding Twitter: https://twitter.com/RMSshredding Linkedin: http://www.linkedin.com/company/rms-shredding-and-storage Jim Scott is the President of RMS one of the Mid-Atlantic’s leading Information Protection Firms. Jim’s weekly blogs on Information Protection can be followed at www.rmsshredding.com or call RMS @ 304-263-0199.


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10 Inside Secrets to Grow a Business in Tough Times How do some small businesses manage to grow and thrive while others perennially struggle and miss opportunities that come their way? According to Alex Castelli, who heads the Growth Markets Practice of consulting firm Reznick Group, the most successful business owners display some clear patterns and habits. Reznick has built its reputation working with companies through challenging times, helping analyze opportunities and tap into tax savings. Castelli says his group – which includes many former entrepreneurs – sees business owners making the same mistakes that are often avoidable. Based on Reznick’s years of experience helping businesses grow from the inside, here are 10 secrets for achieving growth even in a poor economy: Grow to survive – Many small or local businesses assume it’s best to reduce offerings to survive tough times. While this seems intuitive, sometimes the answer is to do just the opposite – to grow. Before cutting back and shrinking your business, consider first whether additional funding might help. Check your ego – You know your business inside and out, but that doesn’t make you an expert at running it. Smart business owners know what they don’t know. Don’t be afraid to ask for advice and then, take it. Remember your first fans – Many entrepreneurs seem to forget who helped them get started. If you have investors, keep them apprised of what’s going on. Good communication is key. A good investor group can provide mentoring and other resources, so keep them involved. Share your knowledge – In today’s business world, success and influence are in the hands of those who share their ideas and information. Yes, you might lose a little competitive edge by sharing your secrets. But you will gain influence, and possibly success. So when you’ve found a great tool or solution, or gained insight, tweet it, blog about it, author an article, post it to Facebook. Hire someone to watch your money – Lack of strong accounting and finance can be the only thing keeping you from reaching your financial goals. Find well qualified people who share your vision and then step back and take their advice. Know when to persevere – Stick to your mission. Many would-be success stories end prematurely because they give up when challenges mount. Don’t let hurdles stop you. Arm yourself with market knowledge and an expert team and push through. But recognize when to change direction – Still, there are times you may need to change direction or call it day, and having the courage to do so can be liberating. You may end up with a clearer picture of what will or won’t work. Keep cash on hand – One of the biggest mistakes growing businesses make is to run out of cash. While the sun is still shining on your business or before your financial picture has a chance to turn sour, meet with lenders and/or landlords proactively to see if there are opportunities to restructure debt, payment terms, etc. Having cash on hand is critical for staying afloat and continuing to grow. Get more when you have more – Don’t wait until cash balances get low to secure more funding. The best time to get more is when you have more. Securing a line of credit while you still have money in the bank gives you the ability to negotiate a larger line and better terms. It also gives you the ability to make payroll during slow times and to have access to cash as needed. In addition, it gives you an opportunity to develop a business relationship with a bank. Waiting until you really need money takes away your negotiating power and leaves you at the mercy of the lender. Sell when you get the chance – Many business owners miss, or worse – pass up – incredible chances to sell their company because they are not prepared to adequately evaluate the opportunity. Know where you stand in the marketplace at all times. That includes what your potential is, and what it will take to reach your potential. That way, when opportunity knocks, you’ll know what to do. Source: Daniel Kehrer, BizBest Media Corp www.score.org


Volume 3, Issue 2

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Community Events Every Wednesday - Prayer Service and In Life Enpowerment Network at Immanuel New Life Bible Church. For more information, call 304.262.3355 or www.inlbc.org. Friday, February 8 - The Wellness Center at City Hospital Running Clinic. For more information, call 304.264.1287 x1814 or ddejarnett@cityhospital.org. Saturday, February 16 - 20th Annual Sunrise Rotary Club’s Presidents’ Day Dance to benefit the Boys & Girls Club of the Eastern Panhandle. For more information, call 304.263.1832 or stefanipierson@hotmail.com. Tuesday, February 19 - Mock Interview Project at Musselman High School. For more information, contact Jessica Salfia at 304.229.1950 or jsalfia@access.k12.wv.us. Tuesday, February 19 - WVUH-East and WVU Health Sciences Center mini-medical school program entitled Atrial Fibrillation - It May Not Be All Love When Your Heart Flip Flops. For more information, call 304.264.1287 x1760. Saturday, February 23 - ACT Annual Talent Show at the Apollo Civic Theatre. For more information, call 304.263.6766 or www.apollotheatre.org. February 23 & 26 - Free Computer Classes at the Martinsburg Public Library. For more information call 304.267.8933. Wednesday, February 27 - The In Life “Hour of Refreshing” at Immanuel New Life Bible Church. For more information, call 304.262.3355 or www.inlbc.org. March 8-10 - Eastern Panhandle Home Builders Association’s 18th Annual Home Show at the Martinsburg Mall. For more information, call 304.267.4710 or www.easternwvhomebuilders.org. March 8-10 & 15-17 - High School Reunion, the Musical at the Apollo Civic Theatre. For more information, call 304.263.6766 or www.apollotheatre.org. Tuesday, March 12 - Mock Interview Project at Martinsburg High School. For more information, contact Rhonda Foreman at 304.267.3530 or rforeman@access.k12.wv.us.

Thursday, March 21 - Fundamentals Workshop by the Small Business Development Center of the Eastern Panhandle at the Newberry Executive Center. For more information, visit http:// wvsbdc.ecenterdirect.com/welcme.action?welcome.action. Saturday, March 23 - RESA 8 Regional Social Studies Fair. For more information, contact Tammy Stotler at tastotle@access.k12.wv.us. Friday, April 12 - Mock Interview Project at Hedgesville High School. For more information, contact Donna VanMetre at 304.754.3354 or dvanmetre@access.k12.wv.us.


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Business matters february 2013