Issuu on Google+

PORT FOLIO

MICHELLE MARTINI 2016

Graphic Design


michelle a. martini 327 market street, venice, ca 90291 • mmartini.is@gmail.com • 781.266.7772

experience

Michelle Martini Graphic Design, Los Angeles, CA May 2007 - Present Freelance Graphic Designer • Logo design, packaging and branding for The Gluten Free Goddess Bakery • Design consulting for Hips & Hair, supplying photo shoot styling and a lookbook for their 2012 spring campaign • Invitation design for Brooke Fisher PR and TGroup, a premier Reality Television Production company A.C. Martin Partners, Inc., Los Angeles, CA April 2012 - Present Senior Marketing Coordinator & Graphic Designer • Work closely with business development team to develop collateral materials for qualification, proposal packages and leave behinds. Develop concepts and strategy for all RFQ/RFP responses. • Manage the company’s social media presence on the company Facebook and LinkedIn pages, in conjuncture with updating the company’s main website. • Coordinating professional photography at all recently completed project sites, includes contacting the photographer, coordinating timing with project manager and owner, and set design the day of the shoot. Syska Hennessy Group, Inc., Los Angeles, CA August 2010 - April 2012 Marketing Coordinator • Responsible for managing the LA marketing department as part of a nationwide engineering firm, delivering proposal materials in answer to RFPs and RFQs as well as creating promotional packages for clients Gehry Partners, LLP, Los Angeles, CA November 2009 - August 2010 Executive Assistant & Document Control • Executive Assistant for three architects, work included fielding phone calls, coordinating schedules and travel arrangements, and submitting expense reports • Coordination and layout of two Design Completion packages in InDesign, both of which were over 1,000 pages and contained information about the design progress of the new Guggenheim Museum in Abu Dhabi Elkus Manfredi Architects, Boston, MA May 2008 – May 2009 Executive and Marketing Assistant • Worked in a team of four creating proposals as well as client specific PowerPoint presentations • Handled billing materials, logged and reported entire studios work schedule, maintained expense reports Sermo Inc., Cambridge, MA October 2007 – April 2008 Assistant to the Creative Director • Creative work included assisting in the design of all direct mail pieces sent out to 100,000 physicians every two weeks, as well as designing advertisements for national publications Guitar Salon International, Inc., Santa Monica, CA May 2007 – August 2007 Assistant to the Creative Director & Graphic Design • Fashioned a new brand image for a guitar line called Cordoba Guitars • Created the new Cordoba website, coordinated photo shoots, constructed a new marketing strategy, and designed a new and compelling advertising campaign

education

Loyola Marymount University, Los Angeles, CA Bachelor of Business Administration major in Marketing minor in Graphic Design Study Abroad, Greece and Germany

skills

Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver), Word, Excel, PowerPoint, Outlook, Entourage, Deltek Vision, and ACT

memberships

Society of Marketing Professional Services (SMPS) Membership Committee * Personal and Professional References Available Upon Request

May 2007


TABLE OF CONTENTS

1 Logo Design 2 Proposal Design 3 Invitations 4 Greeting Cards


logo design 01

COMPANY BRANDING Coming up with a logo

ABOUT In 2011, The Gluten Free Goddess Bakery asked me to design a logo for their cookies. I created a goddess reminiscent of Botticelli’s famous Venus. In 2015, we completed a major rebranding, a whole new look for the cookie labels was created. We kept the original goddess design, only changing her surroundings, and added a Hawaiian flower to her hair. You can find GFGB cookies at Whole Foods, Om Nom Organics, and stores around Southern California. http://theglutenfreegoddessbakery.com/ + Lo-Fi Music, a brand new music licensing company, hired me to design their company’s logo. The company name itself brought to mind images of eight-tracks, cassette tapes and analog recording, harking all the way back to the Magnetophon. Inspiration was taken from all these “lo-fi” devices to come up with a simple, but immediately recognizable symbol. Developed in 2011, the logo is still in use today. http://www.lofimusic.com/


PERSONAL BRANDING A sleek yet elegant logo created for Luke Zackary Franek. Using his initials as a starting point, the ‘L’ and ‘F’ are re-interpreted as shapes, while the eye travels the negative space to create the ‘Z’.


proposal design 02

PROPOSALS Branding each proposal with a look and feel

ABOUT A.C. Martin Partners does not have boiler-plate marketing materials. We brand each and every one of our proposals with a separate look and feel. Every new proposal we create is unique to the client. The cover dictates the theme of the entire proposal. Great care is taken to choose themes that correlate with school colors and company logos. We design custom section tabs to go with the cover, and similarly formulate layouts to achieve one cohesive proposal look. If we go on to the interview process on a job, the cover design will end up on PowerPoint presentations, leave-behind pamphlets, CD-rom cover stickers, flash drive tags, and even chocolate bar wrappers. Following are a few select proposal covers I have created over the years.


WEST CAMPUS HOUSING AREA PLANNING STUDY

Request for Qualifications

California lutheran university

new sCienCe Building January 31, 2014

March 12, 2014

REPLACEMENT FACILITY

TRUCKEE CALIFORNIA HIGHWAY PATROL PROJECT NO: 138916

S

C

I

August 20, 2015

E

N

C

E

R E P L A C E M E N T B U I

L D I N G

Feasibility/Programming Study

March 25, 2014


SECTION 2: PROJECT APPROACH

/ No. 15 /

1

PROJECT INITIATION / / GETTING STARTED

E

stablishing a Building Committee is a key first step in forming a decision making team. We will work with the HMC to establish a strong Building Committee with balanced representation from building users, Project Management Team, administration and appropriate campus stakeholders. The Design team will attend approximately 6-8 meetings/ workshops in the process of developing the Programming and Concept Design.

4

P

roject Spreadsheet: Develop a Room Summary spreadsheet to document the list of spaces to accommodate all desired activities based on ASF/GSF.

Room diagrams will illustrate the physical space needs covering design objectives, limitations, and criteria; gross area and space requirements; spatial relationships; needs for flexibility or expandability; special equipment and systems; site requirements; and project budget requirements.

Entrepreneurial Center / Maker Space

W

2

GOAL SETTING AND VISIONING SESSION

e would like to start the process with a ‘Visioning session’ with key campus stakeholders and building users to establish the campus goals, building goals and program goals for the project. This highly interactive session with the stakeholders, uses

3

a banner format to illustrate and document the Challenges and Opportunities for the project. This allows everyone to be formally heard and gives the design team a glimpse into the hopes for the project. We will summarize the session into a set of goals and use this as a guide moving ahead.

USER INTERVIEWS / WORKSHOPS

T

Initial investigation and follow up meetings/ workshops will review the following issues and test various design ideas of the program and building floorplan: • Street level visibility of the “Maker Space” • Connections back to campus on the main quad level and the basement level • Types of spaces needed • Unique requirements of shop spaces, Desired equipment needs • Special utility needs, exhaust requirements • Zoning of the building and separation of functions • Acoustical needs • Security needs • Storage needs • Flexibility and future growth opportunities

AC MARTIN PROPOSAL FOR HARVEY MUDD COLLEGE: NEW ACADEMIC BUILDING 1

SITE ANALYSIS

A

CM will identify the external influences that reinforce the buildings functionality and explore the opportunities to relate to neighboring buildings, the larger campus context and the building’s relationship to Claremont. ACM will analyze the various building site alternatives and illustrate the impact of the following site influences. • •

Review the HMC Master Plan and document key Master Plan Influences Document utilities and assess possible

• • • • • •

points of connections Understand integration with the adjacent central plant Assess grading and drainage around the building site Evaluate geotechnical, soil and seismic information as well as site survey Circulation: pedestrian, bike, auto, fire lanes Environmental: Views, solar orientation, wind, topography Servicing, loading dock access and material flow, Emergency vehicle/fire access

6

T

he team will synthesize the information collected from user interviews, functional needs, site analysis and program development into concept plans and building massing alternatives. • • • • • • •

Image to the neighborhood Connections to campus and to adjacent buildings Transparency of student maker space Flexibility, allowing for future changes Flow of material, services and people Levels of access and security issues Document code issues related to fire ratings, occupancy separations and ADA access

PROPOSAL FOR HARVEY MUDD COLLEGE: NEW ACADEMIC BUILDING 1 AC MARTIN

RELEVANT EXPERIENCE: SECTION 1

/ No. 08 /

/ No. 07 /

CHAPMAN UNIVERSITY NEW CENTER FOR SCIENCE + TECHNOLOGY

DEVELOPING A CONCEPTUAL DESIGN

5

disseminate program information; including faceto-face interviews, electronic surveys, web based social media.

he design team will conduct user interviews with key stakeholders who can assist in defining the needs, functions and sizes of the various spaces of the building. The design team uses a variety of methods to collect and

SECTION 1: RELEVANT EXPERIENCE

CONCEPTUAL BUILDING PROGRAM DEVELOPMENT

Room Data sheets will document the detailed requirements of the building on a room by room basis.

Data Collection In preparation for our interactive workshops, our team will work with the HMC facilities to collect ALL existing documentation relevant to the project. Benchmarking/Research of Project Type The design team will benchmark similar building types (identified with the Building Committee), to familiarize the team with what has been done on other campuses nationally with collaborative, flexible project work space/”maker space”. We believe that benchmarking tours with our clients form a shared vocabulary of spaces and allow those who do not read floor plans well to imagine what the spaces will be like.

PROJECT APPROACH: SECTION 2

/ No. 16 /

A new instructional and research facility that engages visitors by allowing views of the labs and workspaces, with gathering areas outside the classrooms where ideas and knowledge are developed and shared.

ORANGE, CALIFORNIA

This new facility is designed to celebrate the sciences and make visible the exploration, research, teaching and learning about science. The faculty and administrators expressed a strong desire for the building to be designed to foster collaboration and provide spaces that encourage meeting and discussions outside the classrooms and laboratories. Chapman also wanted the building to engage visitors by allowing views into the labs and workspaces, with gathering areas outside of the classrooms where ideas and knowledge are developed and shared.

corridor organizes the building with views through generous floor-to-ceiling glass into the labs. Strategically located integrated display cabinets reinforce the notion of “putting science on display”. Throughout the length of the building, “events” are introduced as collaborative spaces. A stepped amphitheater at the center of the building allows for casual meeting and working, providing connectivity vertically through the building. Each floor has a collection of meeting rooms, student gathering spaces, and lounges complete with coffee-making facilities.

One enters the 140,000 sf building from the north into a day-lit two-story space. A wide

See Sample Work in Appendix for more details on this project.

LESSONS LEARNED

Stylistic Architecture - The University President wanted the building to recall the Robie House designed by Frank Lloyd Wright. However, the new science building is 140,000 SF and almost 600 feet long. Translating a residential language to a large institutional building was challenging. What we learned is that a historical architectural language can be interpreted and transformed to address an interest in that language, but also provide opportunities for expression otherwise not possible. We will bring this interest and skill in translating and interpreting your architectural language to the computer science building.

AC MARTIN PROPOSAL FOR HARVEY MUDD COLLEGE: NEW ACADEMIC BUILDING 1

TEAM MEMBERS

Andrea Cabalo, Project Manager Gail Bouvrie, Design Lead

A new instructional and research facility that engages visitors by allowing views of the labs and workspaces, with gathering areas outside the classrooms where ideas

ORIGINAL SIZE 295,000 sf

(150,000 sf above grade 145,000 sf below grade parking)

and knowledge are developed and shared.

ACTUAL SIZE

DEPARTMENTS INCLUDE

ACTUAL COST

• • • • • • • • • •

Chemistry Biochemistry Molecular Biology General Biology Food Science Physics Computational Sciences Earth System Sciences Math & Computer Science Biochemistry

N/A (unbuilt)

$65 million (est.)

TIMELINE

Design began in 2007 Program completed 2014

Construction documents completed 2015 Currently in Plan Check with an estimated completion date of 2017

PROPOSAL FOR HARVEY MUDD COLLEGE: NEW ACADEMIC BUILDING 1 AC MARTIN


invitations 03

PARTY TIME Corporations, PR Firms & Individuals

ABOUT I’ve been doing freelance graphic design for T Group & Brooke Fisher PR since 2011. Most commonly creating custom invitations for various parties, I work hand in hand with their creative department throughout the process. I’ve also created many invitations for friends parties over the years, a few of which are seen on the following pages.


greeting cards 04

HAPPY BIRTHDAY Snail mail for everyone

ABOUT I can never find the perfect greeting card. I spend hours in the store isle trying to pick the cutest and quirkiest one. Inevitably, the one I choose just doesn’t feel personal enough. I decided if I wanted something done right, I should do it myself, so I started designing and printing my own. Here’s a few of my favorites.


Michelle Martini 327 Market Street, Venice, CA 90291 (781) 266-7772


Michelle Martini Graphic Design Portfolio