BY FRANCHISE TERRITORY
CONFERENCE
TOTAL HOURS OF COVERAGE
CUMULATIVE AUDIENCE
Americas
134:30:00
1'656'428
Asia
167:40:10
13'064'392
Europe
323:24:00
8'585'267
GRAND TOTAL
625:34:10
23'306'087
TOTAL HOURS OF COVERAGE
CUMULATIVE AUDIENCE
BY NON FRANCHISE TERRITORY
CONFERENCE Asia
170:15:00
12'313'001
Europe
654:54:31
14'136'966
GRAND TOTAL
825:09:31
26'449'968
CONFERENCE
TOTAL HOURS OF COVERAGE
CUMULATIVE AUDIENCE
Americas
134:30:00
1'656'428
TOTAL
Asia
337:55:10
25'377'393
Europe
978:18:31
22'722'234
GRAND TOTAL
1450:43:41
49'756'055
WSB YEARBOOK: WSB IN THE MASS MEDIA - 121