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www.martinezgazette.com

2012

Established 1858

Martinez news-Gazette MECHANICAL SPECIFICATIONS, PAGE 2

The little paper CONTACT

that could ...

Martinez News-Gazette 615 Estudillo St. Martinez, CA 94553 Phone: (925) 228-6400 Fax: (925) 228-1536 www.martinezgazette.com

AD RATES Display Rates Open Rate...................$6.95 Agency Rate................$7.93 Annual Contract Display 300 Inches...................$6.65 1,000 Inches................$6.40 2,500 Inches................$6.25 5,000 Inches................$6.15 8,000 Inches................$6.00 On File

Classified Display Rates Open Rate...................$5.95 Agency Rate................$6.93

A Gazette pressman takes a break from the linotype machine, circa 1900.

Annual Contract Classified Display 300 Inches...................$5.65 1,000 Inches................$5.40 3,000 Inches................$5.25 5,000 Inches................$5.15

T

Color Charge Quarter-page minimum 1 Spot Color.............add $85 2 Spot Colors.........add $130 Four Color..............add $180

By HOLLY McCLELLAN

he Martinez NewsGazette has been continually serving the county seat for over 150 years, making it one of the oldest newspapers in California. Throughout that time, it has honored its commitment to Martinez’s citizens by bringing local residents everything they needed to know about their

town and beyond. The paper’s first issue appeared on Sept. 18, 1858. At the time, Martinez was not only the county seat, but also the only town in the county, kept alive and thriving by its proximity to the water and railroad lines. Its activity also attracted many county officials and prominent citizens to make their homes there. The Gazette served this constituency by

delivering accurate news of community happenings, social events, and government occurrences. First published as the Contra Costa Gazette, the newspaper was owned by W.B. Soule and Company, a group of local citizens concerned with providing the county with its first news outlet. When Soule misappropriated all the funds for the See GROWTH, Page 3


2012

PRE-PRINT INSERT RATES Full coverage required 1000# to 5000# Single Sheet..............$34.00 8 Tab/4 std.................$36.00 12 Tab/6 std...............$37.00 16 Tab/8 std...............$38.00 20 Tab/10 std.............$39.00 24 Tab/12 std.............$40.00 Over 5000# 8 Tab/4 std.................$35.00 12 Tab/6 std...............$36.00 16 Tab/8 std...............$37.00 20 Tab/10 std.............$38.00 24 Tab/12 std.............$49.00 Ship inserts to: Martinez Gazette 544 Curtola Parkway Vallejo, CA 94590 Delivery accepted through Friday, 8:30 a.m. - 4:30 p.m.

rates & inforMation

Advertising policy •

All advertising receiving contract rates must have a signed contract. Contract advertising subject to extra assessment or rate rebate at termination of contract, according to rate earned.

Rates may be changed subject to 30 days’ notice.

Alcohol and tobacco advertising accepted.

Specifications of space orders that do not conform with published rates for space used will be regarded as a clerical error, and will be billed at published card rates.

Payment policy – cash with order, unless credit established.

This rate card effective Sept. 1, 2012.

The publisher reserves the right to edit or reject any advertising copy.

Advertising should be checked for accuracy on the first day of publication. The newspaper will be responsible for ONLY the first incorrect insertion and only to the extent of the space that the ad requires.

All advertising is accepted for run of the paper (ROP) only. However, position preferences of regular advertisers will be honored on a priority basis in a fair and impartial manner by the publisher.

Bills for advertising must be paid by the tenth of the month following publication.

Annual contracts must be signed by an advertiser and an officer of the Martinez News-Gazette to be valid.

All rates subject to change without notice.

All advertising subject to an agency commission will be charged at the general open rate ($6.95 per column inch).

LEGAL ADS Alcohol Bvg. License.....$25 Fict. Bus. Name........$50.00 Name Changes........$120.00 Pet. to Admin. Estate $150.00 Others.....................$5.75 PCI

DEADLINES Day Published Deadline Tuesday...........Friday, 4 p.m. Thursday......Tuesday, 4 p.m. Weekend..Thursday, 11 a.m. Additional Lead Times Noon three business days for double truck; color ads advance deadline one full day. No cancellation after copy deadline.

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MECHANICAL SPECIFICATIONS Specs listed are in actual inches. SAU – 6 Columns Wide 1 column ..................................2.125 2 columns ...................................4.25 3 columns ...................................6.43 4 columns .................................8.625 5 columns ............................10.8125 6 columns ......................................13

Classified Display – 8 Columns Wide 1 column ...................................1.5625 2 columns .................................3.1875 3 columns .....................................4.75 4 columns .................................6.4375 5 columns .................................8.0625 6 columns .................................9.6875 7 columns .................................11.375 8 columns ........................................13


2012

rates & inforMation

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GROWTH Continued from Page 1 company, the sponsors persevered, selling to another publisher and keeping the newspaper in business without missing an issue. Prior to the installation of the transcontinental telegraph in 1861, the Gazette received national and international news via a steamer from Panama, or travelers coming through the Northern California town. But with the advent of the new technology, the Gazette was able to provide citizens with up-to-date news of happenings clear across the country, including updates on the then-broiling Civil War. In its early days, the Gazette documented Martinez’s progressive spirit through its introduction of street lights, a gas plant, water works and a sewage system. It also recorded Martinez’s role as one of the first areas of California to support a telephone exchange. In 1861, the paper moved for several years to Pacheco, then hailed as the “town of the future” because of the wide-open business prospects there. There, the paper persevered through various struggles, including an 1868 earthquake that badly damaged its office. Even in 1871, when a disastrous fire in the newspaper’s building destroyed all its contents and the press, the Gazette carried on, securing a new press in

On File

Owners and employees in the Gazette’s former offices at 630 Court St., Martinez, Calif., in 1868.

under 48 hours and producing a paper in time for its regular day of issue. In its entire history, the newspaper has never missed a single edition. When Pacheco business dwindled, the Gazette moved back to Martinez in 1878,

On File

A group of former Gazette paper boys, or “newsies,” in front of the Gazette’s offices in downtown Martinez.

occupying a building on Main Street. From there, it produced the newspaper on what was then the height of technology – a water-powered press. Over the years, the newspaper operated under several different names, including the Daily Gazette, the Morning News-Gazette, and now the Martinez News-Gazette. But whatever name it operated under, the newspaper has remained faithful to its readership for over a century and a half, for many years serving as one of the largest employers in the area, supporting a payroll of dozens. With its thriving marina, bustling downtown and active court system, Martinez has survived as a town with a storied past and a bright future, and the Gazette has been there to cover it every step of the way. From local issues like the Martinez beavers and downtown restructuring to all information concerning the county’s busy government center, competitive local sports and thriving arts scene, the Martinez NewsGazette is the people’s first choice for news. Contact the Gazette by calling (925) 228-6400, or email editor@martinezgazette.com.

Rate Card  

Advertising rates for the Martinez News-Gazette