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Issue 3/2012

www.martincollege.edu.au Š Martin College 2012 Provider name: Study Group Australia Pty Limited. CRICOS Provider codes: Queensland 0177D New South Wales 01682E. NTIS code: 105806


Peter Mobbs

CONTENTS

Managing Director of Martin College

It is my pleasure to present the 2012 edition of Martin College’s Graphic Design student book. With technology continuing to change, especially in the advertising and multimedia worlds, I am constantly amazed by the high standard of work our Graphic Design students produce. With the teachers’ help, they constantly keep up with the latest trends while also developing exciting new styles for themselves.

Multimedia & Web Embracing a digital age

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Student Work by Blake Hourigan

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Multimedia & Web Content managed websites

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Student Work by Maureen Lingga

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Students’ Work Logo design

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Photoshop Tutorial with Tori Triffitt

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The Real World Interview with Razvan Popescu Interview with Arial Tate

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Printing Excursion SOS Print and Media

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Student Work by James Clem

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Student Work by Maureen Lingga

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Student Work by Carma Sharon

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The Zoo Brief Zoo excursion for research 14

Student Work by Junnan Ma

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Student Work by Tina Dang

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Students’ Work Web design by Carma Sharon and Aurelia Cheung

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Student Work by Carma Sharon

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Along with the progress of technology, environmental issues continue to dramatically affect our world. As a family man, I’m passionate about reducing our carbon footprint as much as possible, and so I am delighted to see our Graphic Design students doing their bit to help the environment. The print version of this book was printed by SOS Print and Media, a sustainable printer, and the paper used is 100 per cent recycled, printed with soybased inks.

Photoshop Tutorial with Tori Triffitt

Picasso Exhibition Art Gallery of NSW

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Within the pages of this issue there are some fine examples of our students’ hard work. I also hope you enjoy the tutorials and stories supplied by our valued teachers.

Exhibition of Students’ work

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Student Work by Maureen Lingga

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Thank you to James Clem, Gordon Smith and Blake Hourigan for giving up their own time to produce this incredible book. A special thank you to Ayako Sakai for her front cover design.

Students’ Work Magazine cover design

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Student Work by Eriko Kamimoto Student Work by Ayako Sakai

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MULTIMEDIA & WEB Embracing a digital age by Homaira Faizy

Change is a major part of life, and a fact that may be scary at times due to our natural tendency to find security and comfort in familiar elements surrounding us. As graphic designers though, change is what makes the industry dynamic and feeds our creative minds. With the technological advances over the recent years, graphic design output in digital medium is dominating the industry, be it the internet on your phone device, a digital book on your tablet or perhaps your navigator giving you directions on the streets.

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Imagine | Issue 3

Adobe with the release of its CS5 version, introduced a small but very handy software called Flash Catalyst. Flash Catalyst, among other updated features of Adobe CS5 software, aims to ease the application of interactive features to static print designs through the use of a simple preset components panel. This means you do not need to be a developer speaking the coding language to enrich media with just a few clicks. Some useful Flash Catalyst components include buttons,

IT’S EASY TO HAVE FUN At Martin College

scroll bars, sliders, text fields, checkboxes, and data lists that are used to create interactions.

To find out more and try out some tutorials visit www.adobe.com/FlashCatalyst

Imagine | Issue 3

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MULTIMEDIA & WEB

STUDENTS’ WORK

Content managed websites by Homaira Faizy

TLogo est text design test text test text test text

CMS websites are what everyone is after, so what are they? Content managed websites are those that can be edited and managed from a user’s end by utilising a browser interface to simply login and update content. In the past these systems were quite hard to code and costly due to structural complexity. With the current rise in popularity of the open source community, website designers are sharing resources online otherwise known as open source content management systems. A website designer’s job is made easy as most website structures are readily available for implementation. As website design follows a standard rule of layout, all one requires is a basic understanding of html code so that any desired modifications can be made; the website is then published and handed over to the client who can update the content from a user’s end any time they wish.

C R E AT I V E D E S I G N Manuel Lozano

bringing you better banking Sam Griffey

Joomla, Wordpress and Drupel are the most popular Content Management Systems, and beginners are often unsure which is the most appropriate choice for their project. Bear in mind that there are extensive tutorials and videos available for each one of these Content Management Systems and hundreds if not thousands of templates to choose from. Bring you better banking

BRINGING YOU BETTER BANKING

Joomla!: (Jumla) means “all together” or “as a whole” in Swahili.

Alexandre Agren Siwaporn Thippayakraisorn

Drupel: English rendering of the Dutch word “druppel” which means “drop”.

Thanh Dang

Wordpress: Official successor of b2/cafelog Hilary Wai Yi Law

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Imagine | Issue 3

Imagine | Issue 3

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THE REAL WORLD

THE REAL WORLD

Interview with Razvan Popescu

planning of a web site, meeting with the client to discuss ideas for the layout and organisation of the site, the types of colours or images to use (photos, illustrations, videos, etc.), and other matters concerning overall graphic design. Responsible for the layout, visual appearance and usability of a website. When did you graduate from Martin College? I graduated in March 2011. How did you feel when you first left college to look for work? By the time I left college I already had a job, so it was not something unusual. What is the name of the company you are working for? Merging Technologies Pty Ltd trading as Clix. What is your job description? Responsible for creating web pages that appeal to the tastes of the site’s users and client. Create applications for the web. May take part in the initial

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Imagine | Issue 3

Writing web pages in a combination of codes, such as HTML and XHTML, CSS, PHP, Javascript, Flash, or using code-generating programs, such as Dreamweaver and Visual Studio. Testing the site for functionality in different browsers and at different resolutions and fixing errors. What is the biggest challenge in this role? My biggest challenge was to mix my web designer responsibilities with the management responsibilities. What is this job like compared with college life. You have a lot more responsibilities.

Interview with Ariel Tate

Does this job fit your expectation of working in the real world? It fits my expectation perfectly, because I had the same job in Romania and it’s exactly what I like to do. How did the Graphic Design Diploma help you in your work today? This course at Martin College helped me a lot. During this course one of my teachers recommended me to my current employer. Any tips you could give Graphic Design students before they enter into the industry? Have all the fun in your college days or during learning. When you are on board as a professional designer, you need to be very professional in what you say and do. Everything you post online is visible to everyone and it also includes your future employers and potential clients. These days employers are constantly looking for talented people and they start their search via the internet.

When did you graduate from Martin college? March 2011, same class as Razvan. How did you feel when you first left college to look for work? At first it was daunting as I didn’t think it was going to be easy. It turned out that where I was working part-time while studying wanted to keep me so they stretched out my hours to as close as full-time as they could. What is the name of the company you are working for? Connections Community Development.

What is your job description? Connections is a Community Development organisation running community programs in new housing estates in Western Sydney. I am responsible for the design of community event flyers, banners, newsletters, and anything else that is printed for the community. I am also responsible for online communication, maintaining our website and looking after our social media on Facebook and Twitter. I then design and format reports and submissions to other agencies. I find myself doing a million other jobs that seem to come up! What is the biggest challenge in this role you are working in? It would have to be trying to balance everything! Being an in-house graphic designer means that all my colleagues see me around the office and will want things done to the highest quality and with an almost instant turn-around. The balance is trying to work out what to prioritise.

What is this job like compared with college life. It is nice to be paid! It is certainly more stretching in that deadlines aren’t just about your marks but for things that affect the organisation and other people’s roles. What I did like about college was the variety of work. Though my role does have some variety, I don’t get to do much photo imaging, web or flash work. How did the Graphic Design Diploma help you in your work today? It was great to be able to learn how to work efficiently while also maintaining high standards of work. I particularly appreciated learning how to deal with printers. Any tips you could give Graphic Design students before they enter into the industry? My advice is simply to be ready for anything! You never know what a day’s work will look like, so be ready for anything.

Imagine | Issue 3

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PHOTOSHOP TUT Test text test text test test text withtext Tori Triffitt

When designing advertising campaigns across different media, we often want to re-size images. CONTENT AWARE FILL takes the heartache out of resizing photos required to fit new dimensions. Take this image of a boardwalk with yachts in the distance, see image ‘A’. If I wanted to reduce the width of the image by half, keeping the boardwalk and background yachts the same, simply squashing the image creates an ugly result. For example of this result see ‘B’ image below.

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B. Squashed image

Imagine | Issue 3

Test text test text test text test text

and select your saved selection. See ‘D. protect menu’. Now drag in the sides to the required new width. As you can see here, this final result is much better than the alternative of squashing the image. See ‘E’. The reverse can be achieved by adding extra background to the right or left of a subject. Just follow the same steps. Below is an example.

A. Original image

To fix this problem, select the main interest in your image, for example here the boardwalk and yachts, with the quick selection tool. See image ‘C’ Save this selection by going to your select menu on the top, and find ‘save selection’ on the base of this menu. Name your selection, in my case I called it ‘boats’. Deselect your selection, then select ‘Content aware scale’ in the edit menu. In the top gray bar you will now see a ‘protect’ menu. Scroll through this menu

C. Quick selection

➚ D. Protect menu

E. Final result

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STUDENT WORK Image retouching by Eriko Kamimoto

Image retouching: The top image is the original. The below image is the final retouched image.

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Imagine | Issue 3

STUDENT WORK Image retouching by Ayako Sakai

Image retouching: The top image is the original. The below image is the final retouched image.

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THE ZOO BRIEF Zoo excursion for research

PICASSO EXHIBITION at the Art Gallery of NSW

From left: Pratheepa Gajendran, Pei Yi Tong, Sepide Tajima, Arvin Timpoc, Lochlan Wallis, Johan Larsson, Kate Mitchell, Camilo Garcia Arango

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From top left: Kenzo Sanematsu, Andrea Cooper, Holly Lam, Alexandra Agren, Sam Griffey, Renato Veneziani, Naoe Enomoto, Noon Thippayakraisorn, Jamie Anderson, Nathan Sexton, Matthew Ward-Smith, Filip Lagrifa De Oliver, Steve Ezzeddine. Group picture from top left: Junnan Ma, Wendy Newton, Efe Topuzlu, Jinsol Chae, Maureen Lingga, Shu Torng Hiew, Rie Goka, Maria Vargas Avellaneda, Aida Villalba Valero.

Imagine | Issue 3

Imagine | Issue 3

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EXHIBITION

Sad goodbyes to our February 2011 Group

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Imagine | Issue 3

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STUDENT WORK

STUDENTS’ WORK

3D packaging concept by Maureen Lingga

Magazine cover design

Rolling Stone magazine art. Left cover by Gordon Smith, Right cover by Manuel Lozano.

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Imagine | Issue 3

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STUDENT WORK By Blake Hourigan

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STUDENT WORK By Maureen Lingga

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PHOTOSHOP TUT with Tori Triffitt

How to make classy black and white images High contrast of dark and light colours make classic black and white images stand out from the rest. Next time you’re at a wedding or a function, take some photos and convert them using these steps to make them shine. The bride or host will love you. Below is an original photo I started with.

Step 2: Using the CMYK sliders you can adjust all the original colours in the image creating more contrast in the darks and lights. Move these sliders up and down to see the results. Remember not to push the lights and darks too much as you could end up with areas missing pixels or dark pixel areas creating an awful result. Opening the info panel helps you see when the pixels disappear or where you may have too much black ink on the page.

PRINTING EXCURSION Group at SOS Print and Media February 2011

Step 3: Using the base arrow on this panel, close down the adjustments and open the levels panel. Move the mid tone slider towards the left for brighter contrasts. Move the black slider to the right for stronger black contrasts. Move the white arrow to make it shine. A classier result:

Step 1: Open your image in Photoshop and leave in RGB mode. In the adjustment panel click the ‘create a new black and white adjustment layer’: Convert image to black and white.

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Group picture from top left: Mark Geha, Blake Hourigan, Ayako Sakai, Tina Ha Thanh Dang, Eriko Kamimoto, Emma Tocchet, Manuel Lozano, Shane Campbell, Jennifer Torzar, Bianca Lackova.

Imagine | Issue 3

Imagine | Issue 3

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STUDENT WORK 3D packaging by James Clem

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STUDENT WORK 3D packaging by Maureen Lingga

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STUDENT WORK

STUDENT TEST TEXTWORK TEST TEXT

Typography design by Carma Sharon

Type is arguably the most prevalent and universal feature of graphic design. Typography is the science and art of setting type.

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Imagine | Issue 3

Typography est text testdesign text testby text Junnan test text Ma

Type can be ‘Body Type’, – smaller information text, ‘Display Type’ – larger heading text intended to be eye-catching, or a ‘Typographic Illustration’ – which is an image constructed of text. Imagine | Issue 3

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STUDENT WORK

STUDENTS’ WORK TEST TEXT TEST TEXT

Event advertising by Tina Dang

Website designs Test text test text test text test text

Carma Sharon

bp BLACKS PHOTOGRAPHY

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Aurelia Cheung

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Imagine | Issue 3

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STUDENT WORK TEvent est textdesign test text text test text bytest Carma Sharon

R TE LE A Y L AB PA VAIL OW LP A N Y E UD EE-H T S TF VE

GET THE CAREER YOU WANT ENROL NOW, PLACES FILLING FAST!

Choose a course in: BUSINESS & MANAGEMENT MARKETING EVENT MANAGEMENT TOURISM INFORMATION TECHNOLOGY

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GRAPHIC DESIGN Imagine | Issue 3

CALL: 1300 762 129 VISIT: MARTINCOLLEGE.EDU.AU

Imagine - Issue 3  

Published each quarter, the Imagine magazine is produced by Graphic Design students at Martin college.