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M A R T I N A B I O N D I

P R O D U C T D E S I G N E R


I’m an italian design student, I graduated in Interior and Product Design and I currently following the Master in Product Design at Domus Academy in Milan.

a b

u t m e

I consider myself as a person that is dynamic, vibrant, proactive, and helpful, able to work both independently and in groups. I am responsible and accurate in carrying out the tasks entrusted to me, and I learn quickly and with great enthusiasm. I believe that the design profession has a great social responsibility, because as a product develops to resolve a certain problem, we enter the daily life of those we are responding to; striving to accomplish their needs, considering their personal pleasure with something of ours, as if we were leaving a little bit of us in the life of others. Us, as designers, we have the capability and the skills to deeply understand our present, in order to interpret the future to propose our vision of the next change.


01 f l o w

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02 #w h e r e i s m y f o o d?

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03 a r t i s t a

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04 h i d e

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05 b u d • e

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product design

envisioning concept

c e

n

n t

t s

product design

product design

interaction design


01 product design

thesis project

FLOW The theme of water explicitly expresses a sensitivity to a key element of our planet and is the expression of a right to life that is yet knowledge that needs to be spread and diffused by all. This thesis was born with the objective to solve two problems: the domestic consumption of water and the possibility to know, as well as monitor and control its quality.

click here

to complete thesis


RESEARCH

97,5% SALTWATER

2,5%

FRESHWATER

70%

IS FROZEN IN POLAR ICECAPS

30%

LIES UNDERGROUND

LESS THAN

1%

HUMAN CONSUMPTION

Water has always been considered synonymous with life. Every drop of it embodies both the mystery of our origins and the fate of our future. Though water is likely to appear the most abundant element on our planet, its supplies would scarcely spill a drop if the Earth had the size of an orange. Natural water resources are becoming increasingly scarce, both because of global climate change and human irresponsible behavior.

How much water does the average person use at home per day?

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RESEARCH

w h y a r e m a n y p e o p l e n o t a b l e t o p r e s e r v e t h i s va lua b l e a s s e t ?

The answer is in the user’s inability to be informed, in a direct and timely manner, of the amount of water used. From this observation emerged certain design cues that have highlighted the need for a device that is able to report in a simple manner, constantly and effectively the user’s consumption. The device is able to interact with mobile devices thanks to an application specially designed for smartphone and tablet. To add on top of this device interaction, the design for an interface was developed, which could be installed within the household, giving the possibility to the user to interact with much ease from their kitchen or living room.

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PRODUCT

The product consisted of a flow reducer or aerator. The product presents interesting characteristics including - the most important - the ability to inform the user on the amount of water that is coming out of a faucet or the shower. Using a flow sensor provided with a small display, the quantity of water in liters is shown. Inside the lower part, a light colored LED was inserted that changes color in relation to the behavior that is being adopted.

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APPLICATION

The Profile section allows us to draw a perfect description by entering the personal data of an individual user and the various members of the family. The system, in reference to what has been inserted, calculates the maximum necessary water consumption allowed by the entire family in a day. Thanks to the consumption page, the user can have an idea of how much water is used and thereby enables them to reduce their consumption in a more conscious way. Depending on the user’s behavior towards the reduction of water consumption, positive or negative, credits can be acquired. The credits allow to those who are able to save water, tariff concessions to promote a better behavior regarding the use of this precious resource.

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INTERFACE

APPLICATION

Based on the percentage of water that is being consumed, the main page changes color. The percentage is calculated in relation to the maximum allowed consumption, indicated in the profile section. To add on top of this device interaction, the design for an interface was developed, which could be installed within the household, giving the possibility to the user to interact with much ease from their living room.

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02 envisioning concept

#W H E R E I S M Y F O O D ? Developed in a 4-member group, #whereismyfood was designed as an envisioning of the future of food consumption while adressing relevant contemporary issues in the field.

role

: research ideation concept development video

Martina Biondi Sarah Chatta Ishwari Dhadge Yusuf Cakir


RESEARCH

NEW SHARING

is human perception of food consumption changing?

#whereismyfood is an awareness campaign designed to sensitize presentday society about the changes in our perception of food due to the rising trend of sharing food pictures on social media. Through an extreme vision of the unexpected consequences of virtual food sharing, the campaign aims to open a platform of discussion on the future of food sharing. TRADITIONAL

TRADITIONAL

11 NEW SHARING


PLUG-IN

The Instagram plug-in is able to detect the pixels of a food picture and remove it from the surrounding environment. Subsequently, the words “Where is my food” appear on the plate with a “Tell me” link directing the curious user to an animation video.

WHEN

HOW

WHO

WORLD FOOD DAY

INSTAGRAM PLUG-IN

FOODIE GENERATION

16 OCTOBER 2017

ANIMATION VIDEO

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VIDEO

Spanning over four time periods, the video envisions the evolution of food consumption in a world where the visual and virtual sharing of food overcomes the act of physical consumption. The video leaves the audience with an open question:

click here

to watch the video

“ DO YOU WANTO YOUR FOOD TO BE CLICKABLE OR LICKABLE? �

2017

Depicts present-day scenario where people are obsessed about taking a picture of their food and sharing it on social media. Virtual food sharing pervades.

2030

Projects a scenario where society is able to create, edit and upload a picture from an in-built interface in restaurants, overtaking appreciation of real food.

2090

Imagines a scenario where all restaurants have holograms allowing the client to manually design and upload their picture while food is consumed through a pill.

2150

Envisions a futuristic scenario where restaurants serve pictures of food and nutrients intake is reduced to a direct transfer through a human chip.

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03 product design

ARTISTA Design an educational childrens item for the high-end Cycladic Art Museum Store Inspired by cycladic history and culture. Artista is a pencil case inspired by the Cycladic figurines. To add more symbolism to the piece, we designed a pattern made by the deconstruction and combination of existing Cycladic ones. role

: research ideation concept development photographs

Martina Biondi Neer Mistry NilĂźfer Durmaz Veronica Trabucco


RESEARCH

Children are considered to be the best customer base of museums because of their curiosity and their parents’ desire for their children to learn. Considering that children are a recurring audience of the Cycladic Museum of Art, the shop wants to expand their children’s collection. In addition, the shop wants to add products made with fabric. Therefore, we decided to design a pencil case inspired by the Cycladic figurines. To add more symbolism to the piece, we designed a pattern made by the deconstruction and combination of existing Cycladic ones.

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e v e r y c h i l d i s a n a r t i s t .” Picasso


DETAILS

lining fabric

60 cm reinforcement fabric

60 cm

neoprene fabric

P R O DU CT I O N CO S T

60 cm

NEOPRENE FABRIC NEOPRENE FABRIC

7€

LINING FABRIC LINING FABRIC

REINFORCEMENT FABRIC

REINFORCEMENT FABRIC

DIGITAL PRINTER TECHNIQUE

DIGITAL PRINTER TECHNIQUE

3,5 €3,5 € 2 € 2€

1,5 €1,5 €

5,00 €

H AND C R AF T

1515 € €

m at e r i a l

HANDCRAFT

7€

color palet te

5,00 €

B E N C H M A R KE T

0€

|

20 €

reinforcement

neoprene

lining

fabric

fabric

fabric

blue navy

powder blue

blue navy

20 € 17


04 product design

HIDE This project was created through research and analysis done during the course, research which generated the design idea of how to simply actions and how to render an object dynamic and prone to transformations. The design focus was that of creating a kitchen that could be placed in modern homes, homes destined to a constant change in terms of dimensions and space availability.


RESEARCH

cooking with a physical disability

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RESEARCH

kitchen functions

TABELLA ANALISI FUNZIONI FUNZIONI CUCINA

CONTENERE

BAGNARE

Lavastoviglie

SCOLARE SCARICARE

SOSTENERE PIANO (VICINO LAVABO)

PIANO (VICINO FUOCO)

PIANO LAVORO

FUNZIONI ELETTRODOMESTICI TAVOLO

SCLADARE

RAFFREDDARE

Microonde

Frigorifero

Forno

Freezer

Fuoco

Scolapasta

Moka

Spezie

ELETTRODOMESTICI

Ingredienti

Canovaccio

Presine

Olio/Aceto

Acqua

SOPRA

Scolapiatti

Sala/Zucchero/Caffè

Tostapane

Spremiagrumi

Pattumiere

Sacchetti Freezer

Carta Assorbente

Bilancia

TOP

Frullatore

Contenitore

Tagliere

Spugna

Posate

Pentole/Padelle

Utensili

Ingredienti

Piatti/Bicchieri

AZIONI AREA CONSERVARE

Detersivi

SOTTO

OGGETTI

CONGELARE SIGILLARE TAGLIARE/SMINUZZARE CONDIRE MESCOLARE FRIGGERE BOLLIRE CUOCERE CON FORNO RISCALDARE CUOCERE A VAPORE ASSAGGIARE IMPANARE MARINARE FRULLARE / TRITARE STENDERE

AREA CUCINARE

DISOSSARE IMPIATTARE GRIGLIARE/ARROSTIRE TOSTARE LIEVITARE LAVORARE PASTA DECORARE FARCIRE SPALMARE MONTARE PESARE RAFFREDDARE ROMPERE UOVA MANGIARE

AREA MANGIARE/ BERE

FARE IL CAFFÈ BERE PULIRE ASCIUGARE

AREA ORDINARE

SIGILLARE BUTTARE ORDINARE PARLARE

CUCINA

TELEFONARE GUARDARE TV ASCOLATARE MUSICA GIOCARE

AREA NON CONVENZIONALE

STIRARE STUDIARE

TAVOLO

m a nAZIONI a c tUOMO ions

GRATTUGGIARE

DISEGNARE LAVORARE LEGGERE NAVIGARE INTERNET PRENDERE SCOLARE

AREA GENERICA

SPREMERE SBUCCIARE TRAVASARE / VERSARE STERILIZZARE

This project was created through research and analysis done during the course, research which generated the design idea of how to simply actions and how to render an object dynamic and prone to transformations.

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PRODUCT

The kitchen communicates with the person in different situations: in dangerous situations (red), or to inform (blue). This large value of the light, in addition to being a functional value also becomes an aesthetic value. The design focus was that of transforming the kitchen into a piece of furniture, of small size, while considering the increase in functions and the enhancement of its use. The design of this product makes it capable of furnishing non-conventional environments.

faucet

sliding panel

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DETAILS

speakers

induction charger

to u c h s c r e e n

sink

s l i d i n g pa n e l

s to v e

top view

The logic of the project was to make essential its forms and compress its shape on the axis of depth, a reduction that brings no problems in view of space thanks to the creation of a sliding top that allows you to retrieve the space taken away from the reduction of the kitchen worktop.

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05 interaction design

BUD•E Using Internet of things [IoT], imagine a service that allows using data collected from the enviornment to create smart connected workspaces. Since we were placed on the actual context of connect habitats, inside the framework of IoT and smart objects, we focused our ideas in what data we could collect and what will be the best use for it. By going deep on the new trends on more sustainable and eco-friendly spaces and workplaces, BUD¡E was born. role

: research ideation concept development graphics

Martina Biondi Eduardo Anillo Hyoungtae Kim


RESEARCH

The project was driven by this 4 main ideas from the given Brief and the framework. The concept was to create greener and more sustainable workspaces using data collect from them and fun interfaces that will help people and companies to become more aware and interested into the benefits of indoor plants.

Monitorized energy consumption

Internet of things

social engagement

Environmental Impact

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SERVICE

MONITOR PLANTS

GREEN WOR K SPACE

ENGAGEMENT

The service is based on a platform that gathers information by monitoring the workspace (energy consumption and indoors air and temperature conditions) and monitoring the plants (moisture, sunlight).

COMMUNITY

The plants will communicate directly to their owner, asking for water or sunlight, to make it more interactive for the user.

MONITOR WOR K SPACE

PLACEMENT | AFILIATION

It will create a community inside the worspace, where everybody will colaborate while competing with other companies to become the “GREENEST” office. It will improve the company’s image in clients minds, since they participate, and maybe even win, a competition based on environmental sustainability.

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PRODUCT


DETAILS

protot yping

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DETAILS

high temperature

LED

UV SENSOR

h i g h t e m p e r at u r e CO2 SENSOR

LED MOISTURE SENSOR

DHT22

good condition

Temperature | Humidity

ARDUINO UNO

BREAD BOARD

NEED water

good condition

n e e d wat e r translucid plastic

NEED LIGHT

air vent

need light

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APPLICATION

#m o n i t o r i n g

#a d v i s e

#c o m p e t i t i o n

click here

#i n t e r a c t i o n

to try the application

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g e t i n t u c h

MARTINA BIONDI mrtnbiondi@gmail.com +39 329 3111 383

Product Design • PORTFOLIO | Martina Biondi  
Product Design • PORTFOLIO | Martina Biondi  
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