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M A R T I N A B I O N D I
P R O D U C T D E S I G N E R
Iâ€™m an italian design student, I graduated in Interior and Product Design and I currently following the Master in Product Design at Domus Academy in Milan.
u t m e
I consider myself as a person that is dynamic, vibrant, proactive, and helpful, able to work both independently and in groups. I am responsible and accurate in carrying out the tasks entrusted to me, and I learn quickly and with great enthusiasm. I believe that the design profession has a great social responsibility, because as a product develops to resolve a certain problem, we enter the daily life of those we are responding to; striving to accomplish their needs, considering their personal pleasure with something of ours, as if we were leaving a little bit of us in the life of others. Us, as designers, we have the capability and the skills to deeply understand our present, in order to interpret the future to propose our vision of the next change.
01 f l o w
02 #w h e r e i s m y f o o d?
03 a r t i s t a
04 h i d e
05 b u d â€˘ e
01 product design
FLOW The theme of water explicitly expresses a sensitivity to a key element of our planet and is the expression of a right to life that is yet knowledge that needs to be spread and diffused by all. This thesis was born with the objective to solve two problems: the domestic consumption of water and the possibility to know, as well as monitor and control its quality.
to complete thesis
IS FROZEN IN POLAR ICECAPS
Water has always been considered synonymous with life. Every drop of it embodies both the mystery of our origins and the fate of our future. Though water is likely to appear the most abundant element on our planet, its supplies would scarcely spill a drop if the Earth had the size of an orange. Natural water resources are becoming increasingly scarce, both because of global climate change and human irresponsible behavior.
How much water does the average person use at home per day?
w h y a r e m a n y p e o p l e n o t a b l e t o p r e s e r v e t h i s va lua b l e a s s e t ?
The answer is in the userâ€™s inability to be informed, in a direct and timely manner, of the amount of water used. From this observation emerged certain design cues that have highlighted the need for a device that is able to report in a simple manner, constantly and effectively the userâ€™s consumption. The device is able to interact with mobile devices thanks to an application specially designed for smartphone and tablet. To add on top of this device interaction, the design for an interface was developed, which could be installed within the household, giving the possibility to the user to interact with much ease from their kitchen or living room.
The product consisted of a flow reducer or aerator. The product presents interesting characteristics including - the most important - the ability to inform the user on the amount of water that is coming out of a faucet or the shower. Using a flow sensor provided with a small display, the quantity of water in liters is shown. Inside the lower part, a light colored LED was inserted that changes color in relation to the behavior that is being adopted.
The Profile section allows us to draw a perfect description by entering the personal data of an individual user and the various members of the family. The system, in reference to what has been inserted, calculates the maximum necessary water consumption allowed by the entire family in a day. Thanks to the consumption page, the user can have an idea of how much water is used and thereby enables them to reduce their consumption in a more conscious way. Depending on the userâ€™s behavior towards the reduction of water consumption, positive or negative, credits can be acquired. The credits allow to those who are able to save water, tariff concessions to promote a better behavior regarding the use of this precious resource.
Based on the percentage of water that is being consumed, the main page changes color. The percentage is calculated in relation to the maximum allowed consumption, indicated in the profile section. To add on top of this device interaction, the design for an interface was developed, which could be installed within the household, giving the possibility to the user to interact with much ease from their living room.
02 envisioning concept
#W H E R E I S M Y F O O D ? Developed in a 4-member group, #whereismyfood was designed as an envisioning of the future of food consumption while adressing relevant contemporary issues in the field.
: research ideation concept development video
Martina Biondi Sarah Chatta Ishwari Dhadge Yusuf Cakir
is human perception of food consumption changing?
#whereismyfood is an awareness campaign designed to sensitize presentday society about the changes in our perception of food due to the rising trend of sharing food pictures on social media. Through an extreme vision of the unexpected consequences of virtual food sharing, the campaign aims to open a platform of discussion on the future of food sharing. TRADITIONAL
11 NEW SHARING
The Instagram plug-in is able to detect the pixels of a food picture and remove it from the surrounding environment. Subsequently, the words “Where is my food” appear on the plate with a “Tell me” link directing the curious user to an animation video.
WORLD FOOD DAY
16 OCTOBER 2017
Spanning over four time periods, the video envisions the evolution of food consumption in a world where the visual and virtual sharing of food overcomes the act of physical consumption. The video leaves the audience with an open question:
to watch the video
â€œ DO YOU WANTO YOUR FOOD TO BE CLICKABLE OR LICKABLE? â€?
Depicts present-day scenario where people are obsessed about taking a picture of their food and sharing it on social media. Virtual food sharing pervades.
Projects a scenario where society is able to create, edit and upload a picture from an in-built interface in restaurants, overtaking appreciation of real food.
Imagines a scenario where all restaurants have holograms allowing the client to manually design and upload their picture while food is consumed through a pill.
Envisions a futuristic scenario where restaurants serve pictures of food and nutrients intake is reduced to a direct transfer through a human chip.
03 product design
ARTISTA Design an educational childrens item for the high-end Cycladic Art Museum Store Inspired by cycladic history and culture. Artista is a pencil case inspired by the Cycladic figurines. To add more symbolism to the piece, we designed a pattern made by the deconstruction and combination of existing Cycladic ones. role
: research ideation concept development photographs
Martina Biondi Neer Mistry NilĂźfer Durmaz Veronica Trabucco
Children are considered to be the best customer base of museums because of their curiosity and their parentsâ€™ desire for their children to learn. Considering that children are a recurring audience of the Cycladic Museum of Art, the shop wants to expand their childrenâ€™s collection. In addition, the shop wants to add products made with fabric. Therefore, we decided to design a pencil case inspired by the Cycladic figurines. To add more symbolism to the piece, we designed a pattern made by the deconstruction and combination of existing Cycladic ones.
e v e r y c h i l d i s a n a r t i s t .” Picasso
60 cm reinforcement fabric
P R O DU CT I O N CO S T
NEOPRENE FABRIC NEOPRENE FABRIC
LINING FABRIC LINING FABRIC
DIGITAL PRINTER TECHNIQUE
DIGITAL PRINTER TECHNIQUE
3,5 €3,5 € 2 € 2€
1,5 €1,5 €
H AND C R AF T
1515 € €
m at e r i a l
color palet te
B E N C H M A R KE T
20 € 17
04 product design
HIDE This project was created through research and analysis done during the course, research which generated the design idea of how to simply actions and how to render an object dynamic and prone to transformations. The design focus was that of creating a kitchen that could be placed in modern homes, homes destined to a constant change in terms of dimensions and space availability.
cooking with a physical disability
TABELLA ANALISI FUNZIONI FUNZIONI CUCINA
SOSTENERE PIANO (VICINO LAVABO)
PIANO (VICINO FUOCO)
FUNZIONI ELETTRODOMESTICI TAVOLO
AZIONI AREA CONSERVARE
CONGELARE SIGILLARE TAGLIARE/SMINUZZARE CONDIRE MESCOLARE FRIGGERE BOLLIRE CUOCERE CON FORNO RISCALDARE CUOCERE A VAPORE ASSAGGIARE IMPANARE MARINARE FRULLARE / TRITARE STENDERE
DISOSSARE IMPIATTARE GRIGLIARE/ARROSTIRE TOSTARE LIEVITARE LAVORARE PASTA DECORARE FARCIRE SPALMARE MONTARE PESARE RAFFREDDARE ROMPERE UOVA MANGIARE
AREA MANGIARE/ BERE
FARE IL CAFFÈ BERE PULIRE ASCIUGARE
SIGILLARE BUTTARE ORDINARE PARLARE
TELEFONARE GUARDARE TV ASCOLATARE MUSICA GIOCARE
AREA NON CONVENZIONALE
m a nAZIONI a c tUOMO ions
DISEGNARE LAVORARE LEGGERE NAVIGARE INTERNET PRENDERE SCOLARE
SPREMERE SBUCCIARE TRAVASARE / VERSARE STERILIZZARE
This project was created through research and analysis done during the course, research which generated the design idea of how to simply actions and how to render an object dynamic and prone to transformations.
The kitchen communicates with the person in different situations: in dangerous situations (red), or to inform (blue). This large value of the light, in addition to being a functional valueÂ also becomes an aesthetic value. The design focus was that of transforming the kitchen into a piece of furniture, of small size, while considering the increase in functions and the enhancement of its use. The design of this product makes it capable of furnishing non-conventional environments.
to u c h s c r e e n
s l i d i n g pa n e l
s to v e
The logic of the project was to make essential its forms and compress its shape on the axis of depth, a reduction that brings no problems in view of space thanks to the creation of a sliding top that allows you to retrieve the space taken away from the reduction of the kitchen worktop.
05 interaction design
BUDâ€˘E Using Internet of things [IoT], imagine a service that allows using data collected from the enviornment to create smart connected workspaces. Since we were placed on the actual context of connect habitats, inside the framework of IoT and smart objects, we focused our ideas in what data we could collect and what will be the best use for it. By going deep on the new trends on more sustainable and eco-friendly spaces and workplaces, BUDÂˇE was born. role
: research ideation concept development graphics
Martina Biondi Eduardo Anillo Hyoungtae Kim
The project was driven by this 4 main ideas from the given Brief and the framework. The concept was to create greener and more sustainable workspaces using data collect from them and fun interfaces that will help people and companies to become more aware and interested into the benefits of indoor plants.
Monitorized energy consumption
Internet of things
GREEN WOR K SPACE
The service is based on a platform that gathers information by monitoring the workspace (energy consumption and indoors air and temperature conditions) and monitoring the plants (moisture, sunlight).
The plants will communicate directly to their owner, asking for water or sunlight, to make it more interactive for the user.
MONITOR WOR K SPACE
PLACEMENT | AFILIATION
It will create a community inside the worspace, where everybody will colaborate while competing with other companies to become the “GREENEST” office. It will improve the company’s image in clients minds, since they participate, and maybe even win, a competition based on environmental sustainability.
h i g h t e m p e r at u r e CO2 SENSOR
LED MOISTURE SENSOR
Temperature | Humidity
n e e d wat e r translucid plastic
#m o n i t o r i n g
#a d v i s e
#c o m p e t i t i o n
#i n t e r a c t i o n
to try the application
g e t i n t u c h
MARTINA BIONDI firstname.lastname@example.org +39 329 3111 383