Page 1

ISSUE 2018

PORT FO L I O

by Martina Atanasova


THE PERSON/ BEHIND

My name is Martina Atanasova, a 21-year-old student at KEA Copenhagen. Since I started my education at KEA I have been actively dedicating myself to follow my goals and ambitious for professional development. During the 2 years as a student at KEA I worked on variety of projects, each one of them with a different issue to solve. The projects shown in this portfolio are a selection of the most intriguing assignments we had to handle. As well, in this portfolio you will find several of my personal projects, including my role as a stylist and photographer.


TA B L E O F / CONTENTS 3

CONCEPT DEVELOPMENT - H&M - Consciousness

5

E V E N T M A N A G E M E N T - M a r i o Te s t i n o - C r e a t i o n

7

ADVERTISING - KANT by Rahbek - Collaboration

11

M A R K E T I N G & C O M M U N I C AT I O N - “ T h e o u t e r s p a c e ” - B e y o n d

17

S T Y L I N G & C O N C E P T - D o u b l e Tr o u b l e

19

STYLING & CONCEPT - Suburbian Mood

23

STYLING & CONCEPT - Red

27

STREET STYLE PHOTOGRAPHY - MFW AW17


C O N C E PT D E V E LO P M E N T

3


C O N C E PT D E V E LO P M E N T

Conscious/ ness At the end of first semester we have been asked by H&M to help them to create a solution for their sustainability concept problem. The goal of the project is to bring more daylight upon the widely unknown concept of sustainability and transparency. At the end of this project, my team and I were one of the two chosen groups to present in front of H&M and pitch our concept. The concept is one-of-a-kind garments designed by 5 chosen students, and H&M ready-to-wear pieces made out of innovative sustainable materials. Also the packaging will be either a sustainable/recycled canvas tote, or a sustainable paper packaging, depending on if the customer buys the product online or in store. 5 of the biggest stores in Denmark will be chosen to showcase the student’s designs, each displaying one different material. The H&M Conscious X New Talent collection aims to give the customers an insight in the process of creating sustainable clothing out of unconventional materials. With this collection, the brand gives the target audience an insight in the design process from start to finish. With a goal of making the H&M customers more attached to each piece of clothing they purchase.

Mock-up of the posters for the capsule collection

4


EVENT MANAGEMENT

Social Media for the event

Crea/ tion Another project was the collaboration between KEA and Kunstforeningen GL STRAND (The Art society). The theme was creating an event for Mario Testino’s exhibition during Copenhagen Fashion Week SS 2016. We had to create the whole event from creating a concept, through finding sponsors and present in front of GL STRAND.

Flyers for the event

5


EVENT MANAGEMENT

The poster for the event


ADVERTISING

Collabo/ ration The collaboration with KANT by Rahbek had the goal for suggesting a solution how to attract new customers and create loyal relationship with them. The concept I presented in front of them was a new way for advertising the company and its values, both online and offline. The offline idea was creating an installation designed and materialized by the designer and owner Sabine Rahbek. This will create buzz and interest to the company, as the piece she creates will be inspired by the values the brand stands for. Online, the company was suggested to create a blog with interviews/articles with/about both famous and normal people, regarding their personal edges (insecurities, beliefs, imperfections, habits). This way the traffic to the website will increase, especially when using well-known individuals with an existing fan base. Also, a loyal discount was suggested after the 3rd purchase a customer makes of the pieces of jewelry.

7

The poster for the installation


EXPRESS YOUR INNER EDGE

Installation from KANT by Rahbek kantbyrahbek.com

15.O9.2O17 - 29.O9.2O17 PostBox Space Bernstorffsgade 34, CPH


ADVERTISING

LAUNCH EVENT

EXPRESS

YOUR

INNER

EDGE

The poster for the launch event

SEPTEMBER 15.O9. #EXPRESSYOURINNEREDGE

POST BOX SPACE 6PM

FRIDAY 2O17

kantbyrahbek.com

EXPRESSYOURINNEREDGE X JOLENE


ADVERTISING

Online SIGN IN

PURCHASE 1 (first time)

PURCHASE 2 (second time)

PURCHASE 3 (third time)

THANK YOU FOR BEING LOYAL TO US

COME BACK BY USING YOUR SPECIAL CODE

Online scheme how to win the loyal discount

10


M A R K E T I N G / C O M M U N I C AT I O N

Be/ yond The collaboration with KANT by Rahbek had the goal for suggesting a solution how to attract new customers and create loyal relationship with them. The concept I presented in front of them was a new way for advertising the company and its values, both online and offline. The offline idea was creating an installation designed and materialized by the designer and owner Sabine Rahbek. This will create buzz and interest to the company, as the piece she creates will be inspired by the values the brand stands for. Online, the company was suggested to create a blog with interviews/articles with/about both famous and normal people, regarding their personal edges (insecurities, beliefs, imperfections, habits). This way the traffic to the website will increase, especially when using well-known individuals with an existing fan base. Also, a loyal discount was suggested after the 3rd purchase a customer makes of the pieces of jewelry.

11


M A R K E T I N G / C O M M U N I C AT I O N

Post cards and mock-up of the posters for the event

12


Earth is so last y

Gravity is boring, right? “The

“The Outer Space” Conference 20 & 21 of April 2018

Outer Space Outer The Space The

Experimentarium Science Center www.theouterspace.dk

The 3 posters for the space conference

13

M A R K E T I N G / C O M M U N I C AT I O N


year Outer Space Outer The Space The

Outer Space Outer The Space The

Earth is so last year

“… If only some people by profession are flying to space, that’s not enough…” – Ulrich Walter Outer Space” Conference 20 & 21 of April 2018 Experimentarium Science Center www.theouterspace.dk

“The Outer Space” Conference 20 & 21 of April 2018

Experimentarium Science Center www.theouterspace.dk

s e

M A R K E T I N G / C O M M U N I C AT I O N

14


15


16


ST YLING / CONCEPT

17


ST YLING / CONCEPT

Double/ trouble We created this photoshooting for a leading online magazine in Bulgaria. The model is actually one and is wearing Maison Martin Margiela.

18


Suburbian/ mood One shooting for RAIN Magazine. For this photoshooting I was the style assistant.

19


22


ST YLING / CONCEPT

R/ ed

23

This project was inspired by Russia and their matrioshki.


ST YLING / CONCEPT

Baby/ boom The photoshooting was for a Bulgarian brand for baby clothing - Bebeshore, leading company on the market after only one year.

24


25


26


ST R E E T ST Y L E PH OTO G R A PH Y

We/ ek Chosen moments from Milan Fashion Week AW 2017

27


ST R E E T ST Y L E PH OTO G R A PH Y

28


29


30


Portfolio 2018  
Portfolio 2018  
Advertisement