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How To Be Successful In Advertising Media Planning

If you want to develop an advertising media planning strategy, there are a lot of things that you need to think about. The four main points are described in some detail below, but any media planning agency will tell you that there are a number of other things you need to think about, including whether there is a need for your product, what the impact quotient of your advertisement is likely to be and how long your purchase cycle is. However, you need to start with the basics and those are described below. The first thing you need to think about, according to the top media planning agencies, is whether you have something to say that your customer actually cares about. Make sure your customers understand what is in it for them and why they should care. Don't presume that someone has baseline knowledge and is already interested in what you have to say. In other words, before you start selecting the media you intend to use, think about the message you want to use. Secondly, you need to think about being persuasive. You will have a limited amount of time available for an advertisement - generally only around 30 seconds. One common mistake is that people try to say everything in that short period of time. Your advertising media planning strategy should include breaking down your message into short, to the point, bite size chunks. Don't be vague, but be as specific as you can. For instance "we fix cars" is not a good headline because it actually says very little. Next, you need to think about your time and money situation. Using a media planning agency costs money and the return on investment can be very long. Are you capable of dealing with that, or can you only invest in short, low impact advertisements and try to attract new customers and build relationships in other ways as well? Lastly, how urgent is your message? The best way to achieve immediate results is to ask the media planning agencies you work with to put a time limit on the ad. This will make your message a lot more urgent and people will be more inclined to listen to you. However, the reality is also that these types of messages don't stick. If people know they can't meet the deadline that you have set, they will simply forget your product ever existed.

How To Be Successful In Advertising Media Planning  

Create a brand with the help of an advertising media planning company. A reliable media planning agency that can help you create your busine...

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