Contents About TTR Sothebyâ€™s International Realty Significant Sales Sothebyâ€™s International Realty Global Reach Marketing Excellence Targeted Technologies Community Engagement Our Promise
About TTR Sotheby’s International Realty Our firm is one of the highest-performing real estate agencies in the nation, closing nearly $2 billion in the Washington, DC metropolitan area in 2013. Founded in 1976, the Sotheby’s International Realty brand is a unique luxury network of brokerage agencies offering a wide collection of luxury homes, estates and properties for sale throughout the world. As the exclusive affiliate in the Washington metropolitan area, TTR Sotheby’s International Realty has five offices and 250 associates who are recognized sales and marketing experts with access to proprietary marketing, cutting edge internet and web strategies, and unrivaled access to the most affluent and discerning buyers through our community engagement and our relationship with the legendary auction house.
Locations Georgetown 1206 30th Street, NW Washington, DC 20007 Downtown 1506 14th Street, NW Washington, DC 20005 Chevy Chase 5454 Wisconsin Avenue Chevy Chase, MD 20815 McLean 6723 Whittier Avenue McLean, VA 22101 Alexandria 400 South Washington Street Alexandria, VA 22314
visit us online @ ttrsir.com
% Growth in Sales Volume - 2013 / 2012
2013 - Firm Sales Volume Growth
2013 / 2012 Growth - 34% 2012 / 2011 Growth - 52% 2011 / 2010 Growth - 25% 2010 / 2009 Growth - 41%
TTR Sothebyâ€™s International Realty
Significant Sales Significant Sales
Significant Sales & Growth In 2013 and 2014, TTR Sotheby’s International Realty continued to set new sales records and expand in the Washington metropolitan area. In 2014, we represented the sale of the historic River View Estate, once part of George Washington’s original Mount Vernon estate. In 2013, we represented the most expensive home sold in the region as well as the highest priced condominium sale in DC. We are proud to represent the historically significant properties of our nation’s capital and delight in showcasing their unique stories.
Washington, District of Columbia In 2013 and 2014, TTR Sothebyâ€™s International Realty proudly represented the most expensive sales of co-operatives and condominiums in Washington, DC. Significantly, we topped local neighborhoods with the highest price sales in Downtown, Cleveland Park and Massachusetts Avenue Heights. Our sales in the District of Columbia grew 23%, versus 12% for our closest luxury competitor. We maintain a commanding 80% market share of all Washington, DC condominiums sold over $3 million.
Virginia Our most significant sale of 2014 and the highest priced sale in the Washington metropolitan region was the historic River View estate - once belonging to President George Washington in Alexandria, Virginia for $18.6 million. In 2013, sales in Northern Virginia grew 57%, versus 8% for our closest competitor in the luxury market, and we had the highest home sales in McLean and Great Falls. Our sales in Virginia exceeded $500M, 65% higher than our closest luxury competitor. In September 2013, we opened our fifth office in Old Town, Alexandria, welcoming nearly 30 outstanding associates.
Maryland Our Maryland brokerage office grew its annual sales by 34% in 2013. TTR Sothebyâ€™s International Realty has a commanding 56% market share of condominiums sales above $2M in Montgomery County, 20% greater than our closest competitor. We consistently represent numerous important and significant sales of residential property throughout Maryland.
Sothebyâ€™s International Realty
Through our Sothebyâ€™s International Realty offices worldwide, we have the distinct ability to share property listings with approximately 15,000 sales associates in 700 offices in over 50 countries whose focus is working with distinctive residences and discerning clients. A client of TTR Sothebyâ€™s International Realty in Washington is a client through all of our global offices via our proprietary global distribution, eGallery and marketing initiatives. This closely-knit network promotes relationships and referrals through networking functions, special events, cross-marketing opportunities and more.
Sotheby’s Auction House
Since 1744, Sotheby’s has distinguished itself as a leader in the auction world. Committed to the very highest level of quality, Sotheby’s sales continue to capture the world’s attention. Our exclusive relationship provides us with the ability to market to auction house clientele, a group of the world’s most affluent individuals. Each year, Sotheby’s hosts over 350 auctions in more than 70 categories at over 90 auction houses worldwide.
Global Clientele In the Washington area, we have represented clients from diplomatic, financial and governmental entities around the globe. Nearly 30% of the regionâ€™s population is Foreign-Born. Number of foriegn-born residents by county
350,000 300,000 250,000 200,000 150,000 100,000 50,000
Ho wa rd
ud on Lo
n gto lin Ar
fax Fa ir
Al ex a
Ambassador of Jordan Embassy of France Government of Kuwait Commonwealth of Puerto Rico US Ambassador to the United Nations Government of Iceland Government of Japan Ambassador of Peru Embassy of Italy Embassy of Costa Rica Government of Oman Ambassador of Chad Government of Brazil Embassy of Qatar Embassy of Spain Embassy of Greece US Ambassador to Israel Kingdom of Morocco Governement of the Netherlands Republic of Cyprus Republic of Georgia The World Bank International Monetary Fund
Best In-Class Photography
TTR Sothebyâ€™s International Realty utilizes only the highest quality professional photography to showcase our listings worldwide.
Professional floor plans provide important informaiton to prospective buyers both in advance of and following a property tour.
Global Brochure Distribution
We craft fine quality brochures that articulate your property’s unique features and history. Brochures are distributed to our five offices, key Sotheby’s International Realty offices and Sotheby’s auction sale rooms worldwide.
The same high quality standards are reflected throughout our direct marketing which includes a targeted announcement of your propertyâ€™s availability to high net-worth individuals in the Washington metropolitan area. TTR Sothebyâ€™s International Realty maintains a proprietary database capturing an extensive, affluent client base.
Proprietary Global Publications Sotheby’s is an exclusive luxury magazine created for the world’s leading collectors. Published eight times yearly and available digitally, Sotheby’s includes highlights from every Sotheby’s sale around the world, featuring the rarest works of art and most coveted precious objects on the international market today, including the world’s finest real estate.
The award winning RESIDE magazine celebrates the creative fusion of home, art and living. Each issue allows readers to view exquisite homes from around the world and gain key insights into the vitalizing elements of art and real estate. Circulation: 200,000
Regional & Local Publications
TTR Sothebyâ€™s International Realty collaborates with local and regional publishers to provide expanded exposure in the luxury, art, philanthrophy and relevant local markets. These publications combine to over 300,000 media impressions.
National & International Print Advertising Program
An extensive campaign of monthly brand advertisements in global top-tier publications drive traffic back to sothebysrealty.com.
The Collection Magazine Our exclusive lifestyle magazine and property catalogue of Sothebyâ€™s International Realty in the Mid-Atlantic. The Collection is published twice yearly and distributed to a targeted audience of affluent individuals. Circulation: 35,000 print 100,000 digital Total Impressions: Over 500,000
Sothebyâ€™s International Realtyâ€™s online distribution of property listings to top-tier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites and through our proprietary data feed, our listings share the same high resolution, professional quality imagery.
Individual Property Websites
TTR Sothebyâ€™s International Realty is able to create custom websites to showcase a single listing with video embed functionalities, a complete high-resolution photo gallery, and detailed editorial.
For our Washington Luxury Channel, TTR Sothebyâ€™s International Realty has the ability to create a custom video presentation of a homeâ€™s most unique features and location. The 3 - 5 minute videos are produced by former FOX News anchor, Cynthia Steele Vance. Distribution of the custom video is available on ttrsir.com as well as social media sites.
TTR Sothebyâ€™s International Realty produces a monthly eNewsletter, showcasing our most exceptional new offerings and sharing market insights. With an exceptionally high open rate, our newsletter reaches 75,000 of Washingtonâ€™s most influential residents.
SothebysRealty.com is the worldâ€™s most visited luxury real estate website with over 70 million page views and 90 million property views annually. Visitors to SothebysRealty.com spend an average of 12 minutes per visit. 45% of viewers are from outside the United States. To that end, SothebysRealty.com is available in 15 languages with 40 currencies.
SothebysRealty.com 2013 Website Visits
Homepage placement of properties on ttrsir.com, our firmâ€™s local website, generated over 2.2 million views last year from 157 countries. TTR Sothebyâ€™s International Realty reaches more customers online than any of our competitors. Properties featured on the homepage receive the most traffic on the site and are featured in our digital and social media campaigns.
Mobile Technologies SIR Mobile is the only real estate mobile app that works on all devices, anywhere in the world to search for global properties. Our app allows consumers to view properties based on GPS location, address, city or postal code all while displaying detailed property information including price, beds/baths, taxes, high-quality photos and more.
HomeSnap Pro is the first of its kind mobile application which provides on demand market analysis and property details with a simple photo taken by a mobile device. We are the first luxury brokerage firm in the Washington metropolitan area to provide this technology to our clients and associates.
Social Media Social Media is a powerful marketing vehicle when used artfully. It has massive global reach, the ability to engage and interact in real-time and creates connections anywhere, anytime. At Sotheby’s International Realty, we use social media to connect your home to our global community of real estate influencers to create meaningful conversations and connections. Our Results: • Thousands of properties showcased • 50 million impressions worldwide annually • 300,000 visits to sothebysrealty.com via social channels • Extraordinary property of the day features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.
Sothebyâ€™s International Realty locations provide a dedicated streaming display of exquisite properties worldwide.
Sotheby’s Auction House
A high-definition property showcase in over 90 Sotheby’s Auction Sale rooms globally provides global exposure for both print brochures and eGallery. Each year, Sotheby’s holds over 350 auctions in these locations, enhancing the exposure of unique and distinctive properties.
TTR Sothebyâ€™s International Realty is set us apart from other firms by our continuing commitment to our communities and a deep level of engagement and leadership. Our authentic and purposeful engagement begins with our wide network of active and engaged associates who maintain leadership roles in many local and national philanthrophic organizations. This word of mouth marketing creates additional connections to your property and our firm.
Leadership In Our Communities: In 2014, TTR Sotheby’s International Realty will sponsor or support over 125 important community, charitable and civic events. Studio Theatre Gala St. Jude's Gourmet Gala Potomac School - Spring Auction NCS Silent Auction Prevent Cancer Foundation Spring Gala Hyde - Addison Elementary School Gala Teach for America Gala Washington Project for the Arts Gala Friends of Book Hill Park Reception Georgetown Art Reception Signature Theatre Awards Gala GT House Tour Patron Party Georgetown House Tour Life with Cancer Lobster Extravaganza Point Foundation Event Georgetown Garden Tour McLean Project for the Arts Spring Benefit Charity Works 100 Point Wine Event Georgetown Concerts at the Park Spring Garden Party at Tudor Place Viva Vienna Turtle Park May Fair Children's Hearing & Speech Benefit BBQ Annual Bark Ball
Georgetown Concerts at the Park Chevy Chase Art Show Georgetown Concerts at the Park Athenaeum Art Reception Joan Hisaoka “Make A Difference” Gala Sprint Four the Cure Taste of Friendship Heights Celebrate Logan Annual Suits & Sneakers Celebration Hillwood Museum Lecture Rachel’s Women’s Center Gala Charity Works Dream Ball McLean Project for the Arts ArtFest Potomac Day Washington International Horse Show Lungevity Gala Friends of Guy Mason Event Hillwood Museum Lecture Key for the Cure - Tyson’s Galleria Sitar Arts Center Gala Rock Creek Conservancy 2013 Butterfly Bash Inova Health System Gala Friends of Guy Mason
McLean WinterFest Parade Scottish Christmas Walk St. Albans Christmas House Tour Logan Circle House Tour Van Gogh Exhibit at The Phillips Collection to benefit Georgetown Pediatric Oncology Georgetown Jingle
At TTR Sothebyâ€™s International Realty, we value our partnerships and the communities we serve. We differentiate ourselves through our integrity, community leadership and global connections leveraged through the most innovative and technically advanced marketing platform of any brokerage firm in the Washington region. These distinctive traits, along with our professional associates, have made us the fastest growing luxury real estate brokerage in the Washington metropolitan area.
2014 | CONFIDENTIAL