Marta Vega Portfolio
Index About - - - - - - - - - - - - - - - Furniture - - - - - - - - - - - - Exhibitions - - - - - - - - - - - Art Direction - - - - - - - - - - Product - - - - - - - - - - - - Metalwork - - - - - - - - - - - Contact - - - - - - - - - - - - - - -
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About I am a fully qualified Industrial Designer based in London. My main and most recent experience is in furniture. I am currently working as design director for Michael Northcroft, a high end furniture firm. Here I have touched all areas of the business designing collections, special commisions and art directing photoshoots, exhibitions and the brand image of the company as a whole. I am however more deeply involved with production and all the technicalities that bespoke projects need. I have an egineering background and although aesthetics is an important part of my work, the main goal is functionality and durability, regardless of the product. My other passion is dance which I might figure out how to mixup with design some day..
Furniture All the furniture pieces that have been produced at Michael Northcroft in the last few years have passed through my hands. This includes the collections which can be seen in Michaelnorthcroft.com website as well as bespoke pieces and special commisions. Please see some examples below. I have designed, specified materials and fittings, organized production and made sure that the pieces leave the workshop like the customers have envisioned them.
1. 1. Serafina bedside table in Noissete and linen matt with turned legs 2. Blondell occasional table 3. Serafina sideboard with mirror doorsTThis includes
Serafina is the latest colection I created for Michael Northcroft.It takes inspiration from traditional forms and techniques, applying them to contemporary pieces. Aiming for a timeless look and elegance.
4. Round dining table with glass top 5. Serafina dining chairs in velvet upholstery 6. Serafina chest of drawersTThis includes
9. 7. Serafina cabinet with carved wood detail 8. Blondell desk with Blondell handles 9. Bespoke media unit design
SECTION VIEW A-A'
SECTION VIEW B-B'
I have done numerous bespoke projects for clients. I work with them to create the best design for their needs, instruct the workshop and make sure during all stages that the integrity of their vision is delivered.
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BRONZE MIRROR BACKS
Cabinet sides, top and base assembly -16 x 10mm stop rebate and haunch
BRONZE MIRROR BACKS
BRONZE MIRROR BACKS
Solid shelf insert
Solid trim to fix TV back
Detail 3: Shelves assembly: mitred with solid insert. Groove to position back
SECTION VIEW D-D'
Aluminium profile to house LED strip
LED light strip
Milky effect Difuser
Groove for LED light profile strip at the top
Detail 1 SECTION VIEW C-C'
Exhibitions I have also being in charge of designing and organizing our presence at trade events. We exhibit in both Deorex and Clerkenwell design week and I have taken the projects from concept to build up. This means curating furniture (and getting it made) and styling the space but also involves logistics and to some extent marketing and promotion.
10, 11, 12. Decorex 2015 First stand completely designed by me. Showcasing Blondell furniture.
14. 13, 14, 15. Decorex 2017 Last year exhibition, featuring a mirror wall creating a symmetric effect.
16, 17, 18. Clerkenwell design week 2018 Partening up with John Cullen which did the lighting for the space, this yearâ€™s exhibition also displayed tools, materials and methods we use in our workshop.
Art direction I designed the new branding for Michael Northcroft, Logo, business cards, stationary etc. I have also overseen the web design and photoshoots ensuring the look is cohesive and the styling reflects the quality and philosophy of the brand.
19. Trying different reflections in a photoshoot to get the best image of the finish. 20. Props in a coffee table. 21. Styling at CDW18 22. Styling at CDW18 23. Lighting and props at the Blondell photoshoot
24. 24. Business cards and leaflets with the new branding 25, 26. Magazine adverts
Product Although my recent profesional experience is in furniture, I am qualified as an engineer in industrial design. My studies have given me a wide base knowledge in materials, mechanics, ergonomics and general product development.
Metalwork Before working in furniture I was a draught technitian fot an engineering company which made structures machines, duct work etc. This period of my career gave me a vast experience with Autocad, cutting sheets and bills of materials which has proven very useful for any bespoke project I have done since.
Contact T: - - - - - - - - - - - - - - 077 6897 4241 E: - - - - - - firstname.lastname@example.org I: - - - - - - - - - - - @martavegadesign