Social Media Revolution Is social media a fad? Or is it the biggest shift since the industrial revolution? Welcome to the Revolution. By 2010, generation Y will outnumber baby boomers. 96% of them have joined a social network. Social media has overtaken porn as the number one activity on the web. 1 out of 8 couples married in the US last year met via social media. Years to reach 50 million users: Radio – 38 years TV – 13 years Internet – 4years iPod – 3 years Facebook added 100 million users in less than 9 months. iPod application downloads hit 1 billion in 9 months. If Facebook where a country it would be the world's 4th largest. Yet China's QZone is larger with over 300 million using their services. 2009 US Department of Education study reveals that on average, online students outperformed those receiving face-to-face instruction. 1 in 6 higher education students are enrolled in online curriculum. 80% of companies are using LinkedIn as their primary tool to find employees. The fastest growing segment on Facebook is 55-to 65-year-old females. Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama. 80% of Twitter usage is on mobile devices. People update anywhere, anytime Imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé. In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
What happens in Vegas stays on Facebook / Twitter / Orkut / Bebo / Flickr / Digg /MySpace. YouTube is the 2nd largest search engine in the world (with more than) 100 million videos. Wiki is a Hawaiian term meaning 'quick'. Wikipedia has over 13 million articles. Studies show it's more accurate than Encyclopaedia Britannica. 78% of these articles are non-English. If you were paid one dollar for every time an article was posted on Wikipedia, you would earn $156.23 ... per hour. There are over 200 million blogs. 54% of bloggers post content or tweet daily. Word of Mouth: Word of Mouth 25% of search results for the world's top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products and brands. Do you like what they are saying about your brand? People care more about how their social graph ranks products and services than how Google ranks them. 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of traditional TV campaigns generate a positive ROI. 90% of people that can TiVo ads, do. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009. 70% of 18 to 34-year-olds have watched TV on the web but only 33% have ever viewed a show on DVR/TiVo. 25% of Americans in the past month said they watched a short video â€Ś on their phone.
35% of book sales on Amazon are for the Kindle. 24 of the 25 largest newspapers are experiencing record declines in circulation. We no longer search for the news, the news finds us. In the near future we will no longer search for products and services, they will find us via social media. Social media isn't a fad, it's a fundamental shift in the way we communicate. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily. "It's the economy, stupid." – James Carville, 1992 "It's a people driven economy, stupid." – Erik Qualman, 2009 Successful companies in social media act more like Dale Carnegie and less like David Ogilvy. Listening first, selling second. Successful companies in social media act more like party planners, aggregators, and content creators than traditional advertisers. Still think social media is a fad? Welcome to the world of Socialnomics™. Are you ready?
Transcript from the video found at http://www.youtube.com/watch?v=sIFYPQjYhv8 by Socialnomics.net
English for Social Influence Marketing by Pete MacKichan and Paul Sweeney