Puma Launches New Evospeed Tvc Ad features World’s Fastest Man, Usain Bolt and Yuvraj Singh
Article Summary PUMA is one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. -------------------------------------------------------------------------------------------Bangalore, India, (28 Sep 2012) – PUMA, the global Sport lifestyle brand, today launched its first TV campaign since early 2011 with evoSPEED. The quirky commercial features the one and only Usain Bolt alongside a galaxy of PUMA sports stars such as cricketer Yuvraj Singh, golfer Rickie Fowler, footballer Sergio Aguero and F1 racer Fernando Alonso. evoSPEED is the ground-breaking performance collection that for the first time in the Sport lifestyle brand’s history, features product offerings for all PUMA sport categories. Inspired by Usain Bolt - the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and
incorporating them in footwear and apparel developed for running, football, motorsport, golf, cricket and indoor sports. Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in PUMA’s history, the classic Formstripe has been changed and a new lightning version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection. The evoSPEED styles has been worn by PUMA’s key athletes in running (e.g. Usain Bolt), cricket (e.g. Yuvraj Singh), football (e.g. Sergio Aguero), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), and indoor sports (e.g. Luc Abalo) this year. Cricket The evoSPEED Cricket Spike is one of the lightest Cricket shoes in the market. The upper features a soft and ultrathin material whilst stability is provided by the Ever Fit cage that is also being used for the football and motorsport evoSPEED Footwear styles. A mesh window gives breathability and the anatomically engineered onepiece outsole provides stability and support. Football Part of this cross category collection is the evoSPEED 1 FG, which will be worn by PUMA’s top football players including Sergio Aguero, Radamel Falcao and Mario Gomez. The next generation in PUMA’s Speed silo, the evoSPEED 1 FG is one of the lightest football shoes boot in the market and is designed to help players achieve top speed. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal Ever Fit cage. The
anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new PUMA evoAptoLast which provides an industry leading fit. Motorsport The evoSPEED Mid is the newest style in the PUMA Motorsport range, and took its inspiration directly from the Formula 1 race track and the performance of World Class drivers such as Fernando Alonso of the Scuderia Ferrari F1 Racing Team. These sport shoes features a full EVA comfort midsole, an internal Ever Fit cage for enhanced fit, and a heel wrap up for better grip. For extra durability, a rubber spray toe-cap has been added. The minimalistic pattern piecing and the asymmetrical lace system showcase the focus on function for this style. For more information, please visit www.pumashop.in
Published on Nov 13, 2012
PUMA is one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed t...