Marsha Kent. The Infomercial Virtuoso One of America’s most successful women entrepreneurs, Marsha Kent is one of DRTV Industry’s founders and its ardent promoters. But what she is well-known for is her amazing success at the “Infomercial” stream of marketing campaigns. With the Miracle Blade I Infomercial going on air in 1990, her foray into the highly demanding world of direct television marketing began. It is putting it only too mildly to say that the Miracle Blade I instantly catapulted her into the forefront of television commercial marketing. Miracle Blade I was all about a set of multi-purpose knives, which took the country by storm, grossing sales of $1 million in just 3 weeks of its being aired on television. The Miracle Blade is now running its 4 th version on the Infomercial, and by market reports, over 12 million knives have been sold since 1990, proving how adept Marsha Kent was in her transforming the television commercial into a self-generating, dynamic revenue proposition. Marsha has been on America’s “Top 25 Most Influential People in the Direct Response Television Industry” list. Forever inventing, innovating new techniques in the successful marketing of products, Marsha Kent has proficiently worked around products of most genres- from Cosmetics to Personal Fitness to Smartware to Houseware systems, only to see their companies grow from strength to strength. Infomercials for The AB Coach, the Abflex Fitness System, the Bun & Thigh Sculptor, Micro Buddy and other consumer-centric products soon became popular over television; one of the products that entered the Top Ten on the Jordan Whitney Report within one week of its launch was the Ab Coach. Microcrisp Food Wrap became another instant success, and clocked more than 55$ million in sales, since its launch in 1993. When Kent Television Marketing was started in the late 1980’s, Marsha had by then already gained sufficient years of experience in the areas of product marketing, advertising, sales and resource sourcing. The Direct Response Television industry had just begun to make its imprint on the marketing canvas of the country, when Marsha Kent joined forces with another Direct Response Industry expert, Mr. Peter Spiegel and formed Kent & Spiegel Direct Inc. With both their creative skills combining to form a strong alliance, the KSD product line soon blazoned a flashing trail of success after success; in Cosmetics, Personal Care, Fitness and Houseware, every product launched from the KSD stable made headlines, and a beeline for runaway growth. Marsha Kent believes that the bottomlines are enriched only only if you are able to get your total act together. “You need to keep your eyes and ears open, all the time. Gauging the pulse of the market is very important, and giving the consumer what he wants is paramount!” she says, without much ado!
Resource box: Marsha Kent is one of DRTV Industry’s founders and its ardent promoters. She is wellknown for is her amazing success at the “Infomercial” stream of marketing campaigns. She believes knowledge is to share and makes sure that she responds to your questions related to direct marketing. Email your question. Marsha’s official website is www.marshakent.com
Published on Mar 22, 2012
One of America’s most successful women entrepreneurs, Marsha Kent is one of DRTV Industry’s founders and its ardent promoters. But what she...