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DRTV-Honesty is the best policy


Marsha Kent DRTV-Honesty is the best policy

Remember how many informercials in the past used to make exaggerated claims about the products that they were talking about? Well, such tall claims are now a thing of the past. As the consumer has become increasingly alert to such manipulative exposures, he has also turned internet-savvy. Therefore, tall claims can now be busted and any attempt to fool the customer can play havoc with the product’s expectations of getting sold, and all this is now being done by the consumer himself! Marsha Kent click on it


Marsha Kent DRTV-Honesty is the best policy

Today, thanks to the vast expanse of information available online, the consumer is able to research every product of interest threadbare, to the last detail imaginable. So marketers cannot fool him. No, not anymore. So if you want your product to be online, that is, sold through a DRTV channel, you will need to be honest about its features. What I mean is, you will have to be very specific about what your product does. And what it doesn’t do. The reason as I said before, is quite simple.

Marsha Kent click on it


Marsha Kent DRTV-Honesty is the best policy

Consumers can tear you to shreds if they find that your product claims something, and does exactly the opposite. The internet has become such a fantastic, instant medium of communication that consumers are now able to voice their displeasure immediately, instantly, online. I n today’s internet-prone world, a truthful marketing overture can go a long way. Honestly!


Marsha Kent DRTV-Honesty is the best policy

Resource box: M arsh Kent is one of the pioneers of the Direct Response Television I ndustry and has been in this industry since the late 1980s.To know more about the product range, visit official website of Kent and Spiegel Direct, I nc. Or to get in touch with M arsh Kent


Marsha Kent DRTV-Honesty is the best policy