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Quarterly Market Summary Data for a three month average ending June 2008. United Kingdom, Germany, France, Spain, Italy, United States

Total Number of Projected Mobile Subscribers (aged 13+)

TOTAL Projected Subscribers

EU5

UNITED STATES

UNITED KINGDOM

% Market

Projected Subscribers

% Market

Projected Subscribers

224,000,000

100.0%

226,000,000

100.0%

22.3%

50,917,320

22.7%

49,383,555

3.2%

6,258,412

2.8%

7,826,926

0.8%

3,280,157

1.5%

5,627,166

% Market

Projected Subscribers

450,000,000

100.0%

100,300,875 14,487,076 3,753,169

GERMANY

% Market

Projected Subscribers

47,500,000

100.0%

21.9%

12,786,710

3.5%

1,842,770

2.5%

FRANCE

% Market

Projected Subscribers

49,000,000

100.0%

26.9%

10,944,060

3.9%

924,639

1,145,480

2.4%

530,517

SPAIN

% Market

Projected Subscribers

46,500,000

100.0%

22.3%

5,707,589

1.9%

704,413

1.1%

469,464

ITALY

% Market

Projected Subscribers

% Market

34,000,000

100.0%

47,000,000

100.0%

12.3%

9,506,496

28.0%

11,972,465

25.5%

1.5%

1,486,300

4.4%

1,300,291

2.8%

1.0%

702,803

2.1%

431,892

0.9%

Consumer Behavior Personalisation and Games Played Game (pre-installed, downloaded or via browser) Downloaded a Game Purchased a Game Purchased a Ringtone

28,582,244

6.4%

7,716,013

3.4%

20,866,231

9.2%

1,478,985

3.1%

1,476,034

3.0%

1,558,663

3.4%

1,402,173

4.1%

1,800,157

3.8%

Purchased a Graphic

10,659,737

2.4%

3,630,321

1.6%

7,029,416

3.1%

720,254

1.5%

675,526

1.4%

624,070

1.3%

639,058

1.9%

971,414

2.1%

81,546,667

18.1%

37,086,153

16.6%

44,460,514

19.7%

9,362,494

19.7%

5,696,716

11.6%

6,644,028

14.3%

4,069,235

12.0%

11,313,681

24.1%

Browser

57,120,744

12.7%

21,902,089

9.8%

35,218,654

15.6%

7,745,712

16.3%

2,952,565

6.0%

4,726,675

10.2%

2,723,131

8.0%

3,754,006

8.0%

Downloaded Utility (e.g Mobizine)

18,860,041

4.2%

7,002,252

3.1%

11,857,789

5.2%

1,654,312

3.5%

1,317,238

2.7%

691,488

1.5%

1,104,110

3.2%

2,235,104

4.8%

SMS Alerts

38,400,007

8.5%

20,367,080

9.1%

18,032,927

8.0%

2,672,404

5.6%

3,233,649

6.6%

3,286,546

7.1%

2,165,440

6.4%

9,009,041

19.2%

Took Photos Used Network Services for sending Photos/Videos (via MMS, e-mail or application)

212,562,339

47.2%

119,734,719

53.5%

92,827,621

41.1%

26,300,572

55.4%

23,564,895

48.1%

22,680,695

48.8%

20,226,006

59.5%

26,962,552

57.4%

119,582,004

26.6%

61,683,625

27.5%

57,898,379

25.6%

14,572,862

30.7%

10,490,955

21.4%

10,924,949

23.5%

10,847,610

31.9%

14,847,249

31.6%

Listened to music transferred from a PC Listened to music downloaded directly from music service to phone Watched commercial mobile broadcast TV and / or ondemand video

51,099,468

11.4%

36,374,365

16.2%

14,725,103

6.5%

8,566,002

18.0%

8,077,335

16.5%

6,346,818

13.6%

6,883,865

20.2%

6,500,345

13.8%

4,879,644

1.1%

2,313,852

1.0%

2,565,792

1.1%

704,355

1.5%

437,645

0.9%

482,302

1.0%

414,629

1.2%

274,921

0.6%

19,931,412

8.9%

N/A*

4,249,255

8.9%

2,960,335

6.0%

3,247,475

7.0%

4,272,896

12.6%

5,201,450

11.1%

News and Info Accessed News and Information Access Method:

Multimedia

N/A*

Messaging Sent an SMS Used Instant Messenger (via browser, SMS, downloaded or pre-installed app) Used Work or Personal E-mail (via browser, downloaded or pre-installed app)

298,621,070

66.4%

182,057,818

81.3%

116,563,252

51.6%

40,971,060

86.3%

38,314,057

78.2%

34,050,332

73.2%

28,083,543

82.6%

40,638,826

86.5%

31,075,754

6.9%

11,341,465

5.1%

19,734,290

8.7%

2,573,860

5.4%

1,605,872

3.3%

1,557,239

3.3%

2,137,713

6.3%

3,466,780

7.4%

50,639,908

11.3%

19,559,746

8.7%

31,080,162

13.8%

4,373,366

9.2%

3,439,123

7.0%

2,893,588

6.2%

3,312,989

9.7%

5,540,680

11.8%

Active Users Any form of browsing or downloading

114,557,502

25.5%

48,819,537

21.8%

19.1%

8.7%

12.5%

11.8%

10,515,893 5,721,008

22.4%

18.9%

8,423,487 4,015,865

24.8%

12.9%

8,274,437 5,821,199

17.8%

28,930,825

8,695,419 4,279,558

17.7%

15.9%

12,910,301 9,093,195

27.2%

71,587,486

65,737,965 42,656,661

29.1%

Any form of browsing Any form of downloading

80,380,440

17.9%

33,113,697

14.8%

47,266,743

20.9%

7,889,698

16.6%

6,505,593

13.3%

4,445,464

9.6%

6,481,553

19.1%

7,791,389

16.6%

Browser Support

404,445,352

89.9%

201,885,723

90.1%

202,559,629

89.6%

42,136,539

88.7%

44,047,898

89.9%

41,349,665

88.9%

32,018,592

94.2%

42,333,029

90.1%

3G (UMTS/HSDPA/EV-DO)

127,644,313

28.4%

63,437,364

28.3%

64,206,949

28.4%

13,100,252

27.6%

11,731,635

23.9%

7,958,056

17.1%

12,639,522

37.2%

18,007,899

38.3%

Video Playback Support (contains a video codec)

316,572,036

70.3%

171,964,273

76.8%

144,607,763

64.0%

38,167,796

80.4%

36,792,723

75.1%

32,285,203

69.4%

28,902,112

85.0%

35,816,439

76.2%

Audio Playback Support (contains an audio codec)

350,470,757

77.9%

184,480,229

82.4%

165,990,528

73.4%

39,878,144

84.0%

39,106,002

79.8%

37,097,936

79.8%

29,957,917

88.1%

38,440,230

81.8%

48,776,334

10.8%

30,359,531

13.6%

18,416,803

8.1%

5,498,898

11.6%

4,781,383

9.8%

3,074,359

6.6%

5,961,730

17.5%

11,043,161

23.5%

376,079,050

83.6%

190,844,950

85.2%

185,234,100

82.0%

40,502,967

85.3%

41,481,281

84.7%

38,408,355

82.6%

30,988,822

91.1%

39,463,525

84.0%

12.2%

Handset Capabilities

Smartphone (Symbian/Microsoft/Palm/RIM/Apple) Java or Brew enabled

Content Merchandising (on Operator Portals) in Dec 2007 Average price of a mobile game download (excluding subscriptions) Average price of a ringtone (polyphonic & mastertones, exc. subscriptions) Average price of full track music (standard price, exc. subscriptions/promotions) Total number of completed survey respondents (demographically weighted to represent population aged 13+) from an online survey Source: comScore M:Metrics, Inc.

100,044

€ 4.28

$6.97

€ 4.69

€ 4.36

€ 4.89

€ 3.01

€ 4.46

€ 2.46

$2.23

€ 2.90

€ 2.27

€ 2.54

€ 1.71

€ 2.90

€ 1.55

$1.82

€ 1.60

€ 1.41

€ 1.50

€ 1.33

€ 1.91

68,442

31,602

15,186

15,381

13,110

11,902

12,863

*Data unavailable during this timeframe due to change in measure.

© 2008 comScore, Inc.


ComScore Metrics Q2 Summary