Comprehensive enrollment strategy taking shape By Lynn Sheka
having potential to increase revenue. The strategy team for transfer students is reviewing areas where university policies could be changed to improve the process and help transfer students make a seamless transition to Marquette. Dr. Richard Holz, dean of the Klingler College of Arts and Sciences, is coordinating the summer studies program this year and hopes to bring in best practices from his experience coordinating summer studies at Loyola University Chicago.
This spring, a draft enrollment management plan with priorities, resource needs, an implementation timeline and metrics for success will be assembled from the recommendations of each enrollment strategy group. It will be shared with Interim President Robert A. Wild, S.J., the Dean’s Council, University Academic Senate and Staff Assembly for feedback before being presented to the Board of Trustees for approval at the end of April.
Champions for Change Marquette’s Social Innovation Initiative teamed up with Brady Corporation to create four feature videos on social innovation projects at Marquette that are changing the world. The Champions for Change videos feature a human-powered nebulizer that’s treating Chronic Obstructive Pulmonary Disease, the fifth-leading killer in the world; humanoid robots that are helping fight childhood obesity and increasing STEM education; smartphone technology that’s helping households conserve water; and Countries Without Cavities, which offers preventative measures and treatment techniques to those who cannot afford dental health care or lack access to clean water for basic dental hygiene.
Photo by Kat Schleicher
One of the main objectives under the “Pursuit of Academic Excellence for Human Well-being” theme in the university’s strategic plan, Beyond Boundaries: Setting the Course for Marquette’s Future, is to “be a first-choice university for bright and promising students.” To accomplish this objective, Interim Provost Dr. Margaret Faut Callahan is spearheading a comprehensive enrollment management strategy. Last summer, Dr. Callahan, with the support of academic leadership across campus, determined nine areas of enrollment strategy: traditional freshman; transfer students; non-traditional students; graduate and professional students; student success and retention; summer school; international students; online and hybrid delivery; and pricing and financial aid. “Freshman enrollment is certainly a major component of enrollment and one we need to continue to put emphasis on as we have for many years,” Interim Provost Callahan says. “But we also need to look at the areas that we have significant challenges in and the segments of enrollment planning and management where we see opportunities.” Each area of enrollment strategy has a team that has been charged with evaluating the current status of their enrollment area, exploring best practices and new ways to improve the strategy in alignment with strategic plan priorities, and setting challenging and attainable goals with consideration of resource and cost needs. A progress report of each strategy team’s findings to date was shared with the Board of Trustees in December. In January and February, the enrollment management steering committee — comprising representatives from academic and administrative areas across campus — will review the recommendations from the nine strategy teams to determine the initiatives the final enrollment strategy plan will focus on. Dr. Callahan is encouraging each enrollment strategy team to look for new enrollment opportunities. Two areas of immediate impact could be in transfer and summer school enrollment, since both are areas identified by the strategy teams as
“S OCIAL PROBLEMS SPAN THE GLOBE. MARQUETTE HAS A GAME PLAN.”
“Thanks to our partner, Brady Corporation, the videos are running during men’s basketball home games at the BMO Harris Bradley Center this spring,” explains Dr. Jeff Snell, founder of the Midwest Consortium for Social Innovation and leader for Marquette’s Changemaker Campus designation. “These are just a few examples of the remarkable ways faculty and students demonstrate scholarship in action and promote human well-being in Milwaukee and around the world.” View the Champions for Change videos at:
January/February 2014 Marquette Matters