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Marquette University

Diederich College of Communication




Future of the Internet


No. 02

Communication by Tim Cigelske

Commons 18


Dr. Lynn Turner honored

On The Daily Show set

Clockwise from bottom: Maya Held and Serenity Olivia Held, Kati Tusinski Berg and Emerson Audrey Berg, Connie Petersen and Olivia Joy Petersen, Scott D’Urso and Alessandra Ella D’Urso, Thomas Isaacson and Elyise Beth Isaacson.



Do you have a new beginning of your own? New job or promotion? Get married? Celebrating a new baby? Share your recent news with the Marquette family as a Marquette Magazine Class Note:

I can’t escape the theme of new beginnings as I reflect on this year and anticipate the next. It’s been a year of inauguration and commencement, births, birthdays and rebirths. We celebrated the inauguration of our new university president, Rev. Scott R. Pilarz, S.J., with Diederich College students front and center. Alex Johnson, Comm ’12, spoke in one of eight Calls to Service, and theatre students starred in a video of What I Have Learned So Far, the great Mary Oliver poem selected by Father Pilarz. Journalism students from the class of Professional in Residence Herb Lowe tweeted the event, and their coverage resulted in the event trending on Twitter in Milwaukee. We celebrated the first birthday of the Milwaukee Neighborhood News Service, a joint project of the college and United Neighborhood Centers of Milwaukee, to cover stories in vibrant inner-city neighborhoods. Rewards have followed: an Edward R. Murrow Award from the Radio Television Digital and Online News Association; support for two new Milwaukee Public Policy Forum graduate fellowships to increase coverage of local government; and selection as one of 20 national winners in the John S. and James L. Knight Foundation’s Community Information Challenge, with $382,000 in support to come through a match with the Zilber Family Foundation and the Greater Milwaukee Foundation. It was a year marked by the 10th anniversary of 9/11. We remembered with a showing of the documentary Rebirth, a project from Professional in Residence Danielle Beverly following five people profoundly affected by the tragedy. Shown on Showtime and permanently at the 9/11 museum in New York, it premiered at Sundance and received a Peabody Award, the most prestigious recognition in electronic media for public service.

These births and birthdays suggest a great metaphor — that we are pregnant with possibilities in the college! We begin this academic year with new initiatives in communication ethics and social justice; our Nieman Conference in October on Media, Technology and Politics; continued focus on social media and other digital innovations; and the exciting news that, with Board of Trustees approval, the university will use the sale of federal tax-exempt bonds to finance full infrastructure upgrades and renovation of Johnston Hall to begin in spring 2013. The sense of beginnings, the sense of family, the circle of life came home to me when I shared a lunch with alumni this summer in San Francisco. I mentioned that one of our students interning in Washington, D.C., was $700 shy of covering her summer housing. Something clicked for one thoughtful alumna. “Let me pay for that,” she said. A check to cover the costs for that student arrived a few days later. What strikes me about that simple act of generosity is how it reflects the nature of support our alumni provide to the college and our students. It’s the kind of thing you do for family — not out of obligation, not out of responsibility, simply out of love. And that’s the context, too, for births and birthdays, transitions, celebrations, support and joy in the success of those you celebrate and come to expect great things from in the future. We’re excited by what’s ahead for all of us in the Diederich College!

We had a baby boom this year among the faculty in the Diederich College — a delightful surprise. We’ve watched the joy that five Class of 2034 babies brought to faculty moms and dads, and the energy it takes to pull that off is matched only by the creative energy those faculty bring to their research and teaching.

Lori Bergen, Ph.D., Dean of the Diederich College of Communication and William R. Burleigh and E.W. Scripps Professor

letter from the dean


Marquette University


Diederich College of Communication


No. 02

NEWS 05 Living the mission ... covering the election ... big ideas on campus ... heavy-hitting internships ... meet the editors ... see the difference ... Corporate Communication Commons


Navigating the maze: how The Marquette Journal told the story of a Somalian refugee


Marquette’s other dynasty: Alumni find success in sports journalism


Fight for the future of the Internet: the debate over online copyright and censorship

Comm is published for alumni, colleagues and friends of the college. We’d love to hear your feedback and story ideas for future issues. Email timothy.cigelske@


EDITOR Tim Cigelske, Comm ’04


Lynn Turner takes on leadership


Alumni profile: Kathryn Janicek, Comm ’98


Alumni profile: Chuck O’Neil, Sp ’74


Catching up with Rose Richard

ART DIRECTOR Patrick Castro LP/w Design Studios

PHOTOGRAPHY/ ILLUSTRATIONS Jen Janviere, M.F.A.; Dan Johnson; Ben Smidt; University Archives, CBS; NBCUniversal; Shutterstock.


Show and tell: The power of the pen has a new ally By Danielle Beverly CONTRIBUTORS Jacob Austin; Danielle Beverly; Steve Byers, Ph.D.; Tim Cigelske, Comm ’04; Jen Janviere, M.F.A.; Herbert Lowe, Jour ’84; Jason Parry; Julie Rosene; Erik Ugland, Ph.D.




LIVING THE MISSION Can a camera and stories bring together neighbors? Jennifer Janviere, M.F.A., Diederich College multimedia specialist and instructor, explored this question and enlightened students with her photographs and first-hand accounts of life in Cuba for Marquette’s Mission Week theme, “Who is my neighbor?” Janviere began her journey when she participated as an academic professional traveling to Cuba. She spent her week in the country, camera in hand, pounding the pavement in search of locals, asking each the same question: “What is the most important thing that the American people should understand about your country?” “What the Cuban people lacked in material wealth, they make up for in richness of culture, life and spirit,” Janviere says. In the hopes of breaking down barriers and building friendships, Janviere presented her vivid stories and compelling photographs to a rapt audience during Mission Week, shedding light on the people of this colorful and somewhat mysterious country. “The visit reaffirmed the realization that there are more similarities that unite us as people than differences that separate us,” Janviere says. “It gave me hope for the future of diplomatic relations between our two nations.”


COVERING THE ELECTION Twelve Diederich College students spent a spring-semester journalism seminar focusing on how media cover campaigns and national, state and local elections. Immediately, one of those students put the principles into action for The Washington Post. Tessa Fox, Comm ’14, is among “The 12,” a talented collection of student journalists in many battleground states documenting the 2012 presidential election and capturing perspectives of young voters. “It’s a fantastic opportunity,” says Professional in Residence Herbert Lowe, who co-taught the course with Dr. James Scotton. In addition to her coverage for The Post, Fox is “Viewpoints” editor for The Marquette Tribune and a reporter for The Marquette Journal.

“Together, we will curate multimedia on Tumblr to strike a discussion about various political issues in the election,” Fox wrote on her blog during the summer. “The Tumblr account will be featured on and promoted throughout the election. I am extremely excited to see my work be linked directly to” The elections seminar is again being offered this fall and will focus on the battle for the White House between President Barack Obama and Mitt Romney. Guest speakers have included visiting Marquette Law School Professor Charles Franklin, who oversees the school’s monthly political poll; “On The Issues” host Mike Gousha; and Milwaukee Journal Sentinel Pulitzer Prize winner David Umhoefer. “Here’s hoping students will be as inspired as Fox and the rest of ‘The 12,’ ” Lowe says.




Bringing big ideas to campus As the Lucius W. Nieman lecturer, Foley shared his emotional story of survival in a Libyan prison, where he was forced to stay after being abducted while covering the uprising in that country. Students featured Foley as guest on their program, “Diederich Ideas: Reporting from the Front Line,” which focused on issues facing journalists in a post-9/11 world. The program aired on Milwaukee Public Television. Pudi, star of the show Community, made a return visit to campus with friends Pat Finn, Sp ’87; Chris Marrs, Comm ’98; and Kevin Farley, Bus Ad ’98; for the student-produced taping of Diederich Ideas: What’s so Funny? Student Andrew Pauly, Comm ’12, hosted a look into the inner workings of comedy. Dick Enberg at the 2012 Axthelm Lecture

Ideas have the power to transform, inspire, educate and entertain. In the Diederich College, this is especially true. Last year, high-profile guests who exposed students to new ways of thinking included Sports Illustrated Senior Writer Peter King, Esquire writer Mike Sager, game designer and best-selling author Jane McGonigal, combat correspondent James Foley, Arts ’96, Community star Danny Pudi, Comm ’01, and Emmy Award-winning sportscaster Dick Enberg. As the 2011 Burleigh Media Ethics lecturer, McGonigal inspired students with her innovative ideas about how video games can change the world. McGonigal’s vision to use games as a force for good challenged her audience to use their imaginations to invent a better future. King passed on his advice to an audience of future sports reporters and illustrated how sweeping changes during his own career foreshadowed how students need to be proficient across communications media.

Sager, award-winning writer-at-large for Esquire, worked with advanced writing students, captivating their attention with his beautifully written stories of Hollywood celebrities. Enberg’s presentation, “Communicating in a World of Noise,” was the topic of this year’s Pete and Bonnie Axthelm Memorial Lecture. Enberg captivated a packed audience as he answered student questions, offered advice and reflected on longtime broadcast partner Al McGuire. Senior broadcast major David Tukesbrey was one student who benefited from close contact with high-profile speakers. In his case, Tukesbrey was part of a group of students invited to dinner with Enberg. “He inspired me not only to be a better broadcaster but perhaps, more important, a better person,” Tukesbrey says. “The fact that I could sit next to him and take in all his wisdom was life-changing. I took his words ‘kindness reaps unlimited wealth’ to heart, and I try to implement that in my everyday life.”


HEAVY-HITTING INTERNSHIPS In the Diederich College, internships play an integral role in student education. Case in point: Nearly 75 percent of all communication students will hold an internship in their field. Students have interned at such notable organizations as Universal, ESPN Milwaukee, Cosmopolitan Magazine, Northwestern Mutual Life and Harley-Davidson. Two current students with high-profile internships are Tess Quinlan and Marissa Evans. Evans, a senior journalism major, spent the summer interning on the metro desk at The Washington Post as a Chips Quinn Scholar. Before that, she completed several internships, including serving as the Ray Kenney Business Desk Intern at The Milwaukee Journal Sentinel and was at the Milwaukee Neighborhood News Service, The Star Tribune



of Minneapolis and U-T San Diego. She is also an alumna of The New York Times Student Journalism Institute. Quinlan, a junior broadcast journalism major, logged tape as an intern with NBC Sports at the 2012 Summer Olympic Games in London. “I realize how incredible this opportunity is for a rising junior and a sports broadcaster,” she says. “I hope to one day become an on-air talent, and the experiences I hope to have at the Olympics will be extremely beneficial in achieving that goal.” Do you have an internship opportunity for Marquette students? Contact Sheena Carey, internship director for the College of Communication, at or on Twitter @SheenaCarey.


Meet the editors Good editors are hard to find — but not if you’re looking in Johnston Hall.

The Diederich College is teeming with faculty members who have recently served as guest editors of some of the top scholarly publications in their fields. Four professors assumed these roles this past year by developing themed issues of academic journals, which were designed to inspire and showcase research on an emerging issue.

Communication studies professor Dr. Robert Shuter directed a special forum on new media and intercultural communication for the Journal of International and Intercultural Communication, which produced some of the most widely read articles in that journal’s history. Shuter is also editing a special issue of the Journal of Intercultural Communication Research that will focus on the impact of new media on intercultural communication.

Dr. Joyce Wolburg, associate dean and professor of strategic communication, teamed up with Dr. Vanessa Perry from George Washington University to co-edit a special issue of the Journal of Consumer Affairs focusing on the impact of the aging of the American consumer population.

Dr. Lynn Turner, professor of communication studies, was part of an editing partnership. She and her longtime colleague and co-author, Dr. Richard West of Emerson College, co-edited a special issue of the Journal of Family Communication addressing the connections between family communication and culture.

And Dr. Claire Badaracco, who retired last year and is now an emerita professor, served as a guest editor for the Journal for Peace and Conflict Resolution.


See the difference Do you know a fellow alumnus/a who, through personal or professional achievements, truly embodies the mission of Marquette? Please nominate him or her for an Alumni National Award. View the awards criteria at, visit the online nomination form at and save the date — the 2013 Alumni National Awards celebration is April 25–27, 2013.


With a theme of rebuilding a corporate conscience, the inaugural Corporate Communication Commons brought industry leaders and academics to Marquette to discuss how organizations can restore trust, coalesce around common values and maximize social impact. The April event was highlighted by a keynote presentation from Richard Edelman, president and CEO of Edelman Public Relations. Edelman set the tone when he nominated communication professionals to work to restore public trust in corporations. He ended by declaring the chief communication officer the “conscience of the corporation” and “the future of organizational transformation.” Other guest speakers from the University of Oklahoma, Northwestern Mutual, IBM, the Arthur Page Society and Ogilvy Public Relations shared case studies and research on diverse topics such as social media, transparency and lack thereof, social responsibility, corporate values, and authenticity. Tim Blair, Arts ’91, head of communications for Grant Thornton LLP, said the conference shaped a vision for values-based leadership and decision-making. “It was a pleasure to see Marquette welcome the world-class experts who are forging the future of the corporate communications profession,” he says. Next year’s event is scheduled for March 8, 2013.



Navigating the maze

What does it take to put together a student magazine? Marquette Journal adjunct adviser Kurt Chandler shares the demands he sees Diederich College students rise to meet, and new editor-in-chief Alexandra Engler, Comm ’13, explains why she loves “new magazine smell.” Plus, read an excerpt of The Journal’s harrowing story about a Marquette student who escaped Somalia.

Make it interesting – informative, provocative, even controversial. By Kurt Chandler

Students who put out a magazine tend to be nocturnal and freakishly good at multitasking. They have to be. The typical staffer at The Marquette Journal juggles a full load of credits, a part-time job and some semblance of a robust social life, along with the daily demands of putting out a quality publication twice a semester. Daily demands? For a bisemester magazine? Absolutely. Don’t think for a minute that the deadlines are any less forgiving just because the publication isn’t a daily, weekly or monthly. Reporting, editing, rewriting. Headlines, captions, cover art. Dozens of articles, hundreds of photos. Each element of the production cycle is bound to a pressing timetable.


navigating the maze

As an adviser at The Journal, I see the staff adjust quickly to this herky-jerky schedule. Rarely do I hear griping about the pressures. On the contrary, this is a labor of love for these students, something that challenges them immensely, something they refuse to let slip to the bottom of their daily to-do list. The inspiration arrives in fits and starts. Early in the cycle, the editors brainstorm story ideas they’ve collected. Sources are a motley assortment: staff reporters, professors, roommates, bartenders, street vendors, basically anyone they know. Usually held at the end of the school day, the sessions are loose and freewheeling. This is when the creative juices flow. Should the magazine do a piece about the risks of study drugs? An investigation of sexual assaults on campus? A profile of the women’s soccer coach? A feature on tattoos? Campus fashion?

navigating the maze


Cover ideas are the biggest challenge at any magazine, and the editors and art director at The Marquette Journal struggle with the same dilemma. Amid bites of grab-and-go dinners, they often work right up to deadline, sizing photos, changing fonts, tweaking cover heds, making it as perfect as possible. The covers during the past school year were imaginative and smart. Two of my favorites: an Marquette student spattered with spaghetti, ice cream, a banana peel, and peanut butter and jelly on toast, illustrating “Six things you need in your fridge … not on your shirt.” And, in a totally different mood, a hauntingly shadowed portrait of Somalian refugee Abdulkarim Jimale, the Marquette student profiled here by Jen Michalski. The goal with each issue is to find the right mix of features, profiles and service stories about campus life, sports, pop culture, health — anything Marquette related. The aim is to build a table of contents that appeals to the broadest audience

possible. The challenge is to make it interesting — informative, provocative, even controversial. Last year’s issues were all that and more. Journal staff members tackled tough topics: the use of prescription drugs like Adderall for studying, for instance. And the astronomical rise of student debt. They also did not shy away from controversy. In one story, they questioned the administration’s four-year delay in hiring a dean of the College of Arts and Sciences. My role is to cast a critical eye on The Journal’s coverage, to raise questions about journalistic standards of fairness and balance. I recall one story that I believed pushed the boundaries a bit too far. In the “5 worst places to live on campus,” I sensed a stick-it-to-the-man attitude. In this case, “the man” was a group of landlords who rented to students. To the editors, I advised caution, pushed for more facts and reminded the reporter to get comments from the accused landlords.

The story turned out fair and balanced, written with an appropriate dose of scrutiny, yet without spitefulness.

Some people like “new car smell.” I prefer “newly printed magazine smell.”

came in, working on photo shoots for the style section — and, that morning, we wanted to make sure that all our hard work would not be ruined by a misplaced comma or a misspelled name. It was tedious, but in the end, it was worth it.

was fun to read and look at. It was about a week and a half after that Sunday night that turned into Monday morning that our printer called and told us the magazine was finished and would be delivered that day. As I opened the first magazine, I stood there in the basement of Johnston Hall, proudly smiling at our accomplishments. Everything about the final product was better than I could have imagined: the vibrant colors, the highgloss pages, even the smell! (Some people like “new car smell.” I prefer “newly printed magazine smell.”) In late April, we finished our last issue of the year, which meant I was officially the new editor-in-chief of The Journal. And our new staff didn’t waste any time getting that first issue for next year started. We have a lot of work to do. This will mean more late nights and cups of coffee. But it will also mean what we look forward to the most: a magazine we can be proud of.

By Alexandra Engler

It was 3 a.m. in fall 2011 when Jen Michalski, Marquette Journal editor-inchief; Dylan Huebner, art director; and I, managing editor; were sitting in Johnston Hall’s basement the day we went to press. We were sipping the remains of our coffee and Red Bull. Printouts and mock-ups littered every inch of free space in our office. We were diligently trying to rid our magazine of every typo, grammatical error and design inconsistency. It was our first issue of the school year, and no amount of sleep would be spared for perfection. We had been working on the issue for months — assigning stories to writers in the summer, editing the stories as they


Working for The Journal, or any branch of Marquette student media, means you have to set high standards for yourself and your peers. Our education in and outside the classroom helped prepare us for all the hard work we were to encounter in the year to come. And what made this past year so special was how our staff rose to those high standards that make The Journal the quality publication that it is. Everyone from the reporters — who wrote beautiful, thought-provoking, funny or informative stories for our print magazine and website — to the department editors who made those stories all possible. And without the help from our art department, which includes photographers and designers, we could have never created a magazine that

navigating the maze

It’s also my role to act as a sounding board. If I can offer an angle or pass along a source, I certainly will. If I think a headline is offensive, I might say so. If I think a lead paragraph is utterly dreadful, well, I’ll be diplomatic. There’s a fine line between constructive criticism and trampling on young egos. Most rewarding — for me and, I think, for the student — is the elbow-to-elbow collaboration on a story. “The lead is good, but it’s way too long,” I might suggest. Or, “Try squeezing more drama out of this source in the last paragraph” — tips that were passed along to me once upon a time. A student publication can be a valuable training ground, a close equivalent to realworld experience. From what I’ve seen, I’m quite sure the staff of The Marquette Journal would vouch for that.

In its spring issue, The Marquette Journal told the story of student Abdulkarim Jimale, who grew up in and escaped from Somalia. Below is an excerpt written by former editor-in-chief Jen Michalski, Comm ‘12.

That afternoon was like any other. Sixteenyear-old Abdulkarim Jimale and his friends met at the abandoned Mogadishu International Airport for their usual pickup game of soccer. The cement expanse was smooth and barren. It was Jimale’s job to get the ball into the goal, a space designated by two large stones. They played for three hours, the ball skidding over faded white paint lines, past large heaps of what used to be terminals. The boys had 15 minutes to spare to get from the airport to the local mosque for evening prayer. Traveling on foot, they were making good time. That is, until a group of seven or eight Al-Shabaab militants, the oldest maybe 12 or 13 years old, stopped them at a roadblock. AK-47s loaded and ready, the militants asked the boys where they were going. To the mosque, said Jimale. But the militants didn’t like that answer. Just for the hell of it, they gave the boys two options: get down on the road and pray or … get a bullet in their heads. With Russian revolvers aimed, Jimale and his friends said their evening prayer at the roadblock and continued home. They escaped death that day, but that didn’t mean much in Mogadishu, where death was not a question of if. ***

Jimale was born in Mogadishu in 1989, as his nation’s government teetered on the brink of collapse. He’s one of what other Somalis call the “unlucky people” — Somalis who have never seen a government, legislation or stability. They are the young adults raised in a chaotic abyss. Jimale has only seen one rule in Somalia — the rule of guns. His divorced parents abandoned him when he was four months old. He was raised by his sister and her husband, both in their 30s. For a time, Jimale thought they were his parents. Jimale says it’s fairly common for youth to not have relations with their parents, some of whom died in Civil War fighting or are still missing. During the week, Jimale went to Islamic school in the morning and a private academic school in the afternoon. After, he played with friends at the beach or the desolate airport grounds, the warm evening air punctuated by the distant rattling of militants’ pick-up trucks and earsplitting eruptions from Kalashnikovs. Sometimes the Al-Shabaab shot machine guns up into the air for the sheer thrill of the sound. Sometimes the gunman was 10 years old, carelessly shooting at buildings, cars and people.

In Al-Shabaab, you get food, a cell phone, money — $50 a month, plus $35 commission for successful murder missions. Once you’re in, there’s no getting out. Jimale could have joined the gangs, too, but his teachers and sister told him to stay in school. They educated him about Al-Shabaab and the conflicts surrounding the Civil War. Jimale blames a lack of awareness for so many youth picking up a gun. “If you know what’s going on, you will not join (the militia),” he says. In August 2007, two Mogadishu journalists, friends of Jimale, were killed. He was at the restaurant with them when it happened. Jimale says that once AlShabaab started killing the media, it meant they were killing everyone. In March 2008, Jimale received a call from a former classmate and current AlShabaab militant. He told Jimale to get out of Somalia, or Al-Shabaab would kill him. It was his last chance.

“They’re not killing for a reason,” Jimale says. “They kill for fun.” A gun makes a certain sound when its bullet hits someone. A quick pop, a dense echo and a muffled thump. By the age of 8, Jimale could hear the difference between a pistol, machine gun and AK-47, between a gun fired into the air and a gun fired into a person. Jimale witnessed murder and mayhem daily. It was as common as having coffee, he says. Young militants carried small grenades in their hands the way other kids their age carried cell phones. Disabled grenades became soccer balls, the AlShabaab kicking the small explosives along the ground with their feet.

Tired of hunger pains, Jimale’s friends, boys he grew up with, joined Al-Shabaab. “Yesterday he was your friend. Today he’s not your friend,” Jimale says.

navigating the maze

MORE The full story can be found at


by Tim Cigelske

It was June 1998, and all eyes in the sports world were watching the NBA Finals: Michael Jordan’s Chicago Bulls vs. Karl Malone’s Utah Jazz. Jordan’s winning jump shot in Game 6 — with hand extended at the free-throw line and mere seconds left — helped the Bulls clinch their sixth championship, cementing their dynasty. It became the lasting image of the end of his era in Chicago. Working behind the scenes, Marquette journalism alumni captured the iconic moment.   “Showing up with six people who went to your school in one room at the center of the sports world — it was pretty cool,” remembers Nancy Armour, Comm ’91, who covered the series for the Associated Press. “It just reinforced what a great education we had at Marquette because we had done pretty well for ourselves.”


Steve Aschburner, who then wrote for The Star Tribune of Minneapolis and now writes for, put it another way. “We had a mafia from Marquette,” he says. Joining Aschburner, Jour ’78, and Armour were Mary Schmitt Boyle, Jour ’77, of The (Cleveland) Plain Dealer; Mike Nadel, Jour ’82; Chris Sheridan, Jour ’87; and Don Burke, Jour ’78. The Bulls weren’t the only dynasty on that stage. Marquette journalism alumni then and now have a legacy in the sports world, from broadcast to print to online, and are being celebrated this year with the 20th anniversary of the Pete and Bonnie Axthelm Lecture. The annual lecture, established to acknowledge and recognize the life of reporter Pete Axthelm and his sister Bonnie, rewards student sports reporters with scholarships and brings in big-name sports journalists to speak on campus. This year’s lecture will take place April 11, 2013, and feature ESPN’s Adam Schefter as guest speaker. The success of Marquette’s sports journalists is no accident. As many alumni report, the combination of Marquette’s basketball legacy, influential professors, liberal arts curriculum, and hands-on experience through internships and student media have a profound influence.

success in sports journalism







Galli with Marquette coach Buzz Williams

Often, students who want to enter the sports field learn about Marquette from the school’s rich basketball tradition. As Steve Rushin, Jour ’88, Hon Deg ’07, formerly a columnist with Sports Illustrated, says his decision to come to Marquette “had frighteningly a lot to do with basketball.”

Brad Galli, Comm ’11, realized his freshman year that as a broadcast major, he could get involved with Marquette University Television and prove himself right away.

“I was the biggest nag ever. I wanted to know everything,” she says. “If there was an opportunity and no one else wanted it, I would say: ‘Send me. I’ll do it.’ ”

Rushin, who was raised in Bloomington, Minn., says Marquette appeared on his radar when a local basketball player signed a letter of intent to play here. Rushin also remembers the fact that Milwaukee had an NBA team, meaning he could watch his beloved Celtics play the Bucks, influencing his decision.

He, along with student colleagues Jodi Bank, Todd Warner and Chris Gaulke, wanted to start a series called Marquette Basketball Weekly. The innovative format incorporated social media promotion, and each episode was posted on YouTube. The group started off with a bang, proposing taping in Los Angeles, where former Marquette standouts Dwyane Wade, Steve Novak and Travis Diener were playing in the NBA the same weekend.

“I liked that it was in a city, it had a journalism school, it was Catholic — and all of those things were important,” he says. “But basketball played a role not just in the background.”

“If you had an idea, people listened,” he says. “And they actually implemented it.”

“That’s something that college students don’t normally get to do,” Galli says.

Her persistence paid off. She became MUTV sports editor her sophomore year. This summer, she interned for NBC at the Olympics (see related story, page 6). Galli and Quinlan follow a long line of journalists experiencing what Galli calls Marquette’s “playground of opportunity.” Schmitt Boyer recalls that one of her first student assignments was making a phone call about a basketball story. Unexpectedly, Al McGuire answered. “There was no mistaking his voice,” she remembers. “I wasn’t prepared for that, and I stumbled around. I knew right from that moment that anything could happen.” And it did.

Things were similar for Aschburner.

But the college flew them to L.A., where the student crew started to “It sounds superficial when you have such build experience and relationships. For high academic standards to say that you the series’ 24 episodes, the reporters would be shaped by a sports program,” interviewed players and coaches, worked he says. “But I don’t think I would have all-nighters, and traveled with the team to ended up going to Marquette if not for big games and the Sweet 16. the awareness of the school, largely from Al McGuire. My school experience would “Not every college sports reporter gets have been entirely different if not for that.” to do one-on-one interviews with (men’s basketball coach) Buzz Williams,” Galli Once on campus, these students says. “You don’t just get that because assimilated into another world. A you ask. You have to earn it. And I got the Marquette sports journalist’s journey often chance to earn it at Marquette.” begins behind the camera, microphone or reporter’s notebook in student media. Galli helped others learn the same thing, With access to a high-profile basketball including junior Tess Quinlan. Quinlan, program, the experience quickly gives from Montclair, N.J., reached out to budding journalists a taste of the Galli and the MUTV staff before arriving professional world. on campus. And she was put to work almost immediately.


success in sports journalism

After starting out on the wrestling and rugby beats, Schmitt Boyer eventually began covering basketball for The Marquette Tribune and developed a bond with the legendary coach. “Had Al McGuire not been there, maybe I wouldn’t have been a sports journalist,” she reflects. “If everyone had not been so supportive, I don’t know what I would have done. I’ve never regretted following my heart and doing what I’m doing.” During her senior year, she worked closely with the basketball program as a staff member of the sports information department. That was 1977, the year Marquette won the NCAA championship. “It was a magical time at Marquette, much like the Dwyane Wade years,” says Schmitt Boyer, from Milwaukee.

Aschburner also counts that time as one of the most influential periods of his career. He was Marquette Tribune sports editor for 1976–77, his junior year. When the basketball season began, it didn’t seem like the team was going to be as good as the previous year. At one point, in fact, it looked like it might miss postseason play. The rest is history. “Then the whole thing took off,” Aschburner says. “That took me to another level of being up to my elbows in sports.” It also took him to the editor-in-chief role at the Tribune. He continued to cover basketball for The Hilltop yearbook so he could go to games, an experience he calls “intoxicating.” “Just the exposure to Al McGuire — he’s still the most fascinating person I’ve ever met,” he says. “I can’t second-guess my college decision one little bit.” Neither can students who came after the McGuire years. John Casper, Comm ’03, remembers then-men’s basketball coach Tom Crean calling him to disagree with something he had written. To Casper, this was excellent preparation for the professional world. “I always felt like I was better prepared than someone who was treated with kid gloves,” says Casper, now a sports writer for The La Crosse (Wis.) Tribune. “He held me to the same standard as the TV stations or The Chicago Tribune or any other journalist. He always respected me and answered my calls and treated me as a regular member of the media. That taught me a lot about dealing with coaches in the real world. It made me stand up for myself and say why I did what I did.” Casper was Marquette Tribune sports editor his senior year, when the men’s basketball team made its Final Four run. He remembers rubbing elbows with and learning from reporters from major media outlets like The New York Times.   “We were just trying to do the best to soak it all in,” he remembers. “It taught me a lot about big event coverage.”

Speaking of big events, sports journalism students have benefitted from — and continue to benefit from — Marquette’s location in Milwaukee. Len Kasper, CJPA ’93, the voice of the Chicago Cubs, landed an internship with the Bucks’ PR department his freshman year. It was a prestigious internship normally reserved for upperclassmen, but his adviser, Bill Baxter, encouraged him to pursue it. “I was an 18-year-old freshman, being around the NBA greats of the time,” Kasper says. “That was a huge experience for me. I think Bill Baxter — his support and encouragement to get that experience outside the classroom — was enormous.” Trenni Kusnierik, Comm ’99, formerly of 620–WTMJ and now a reporter for Comcast SportsNet New England in Boston, interned for 2 ½ years in

“I always felt like I was better prepared than someone who was treated with kid gloves.”

Armour, for instance, says the public affairs class taught by Paul Salsini, Jour ’58, Grad ’85, — a lecturer in the Diederich College — was the most important course she took at Marquette, even though it had nothing to do with sports. “You’re 21 or 22, and it’s somewhat daunting to go to the courthouse and ask for public records,” she says. “I learned so much from that one class: where to look for things, how to look for things. That class translated across everything I’ve ever done and gave me confidence to ask for things.” Kasper says he still draws on his Marquette history and public relations background for topics to discuss during a Cubs game. “You want to reach out to as many people as you can, even the casual fan,” he says. “Everyone finds other things besides sports interesting, too.” Galli says the moral theology class taught by Rev. Bryan N. Massingale, S.T.D., taught him “how to be a person,” which he called the most influential experience of his Marquette career. It also made him a better journalist. “He opened my mind completely to knowing that there is much more than my walk of life,” Galli says. “He taught me to celebrate everyone for their differences and uniqueness. You can’t look at everyone the same. Everyone has their own story to tell.” For Rushin, Marquette conjures up memories of the legendary Western Civ class taught by Rev. John Patrick Donnelly, S.J. Those stories of history, culture and government still inform his writing.

Marquette’s backyard at WISN Channel 12. “That’s one of the great things about Milwaukee — it’s in the heart of a city where you can do really great internships,” she says. “We have a lot of interns at WTMJ from Marquette who get positions because they’re trained so well.”

“To me, that’s the embodiment of the liberal arts education,” he says. “I use this broad base of an education all the time in my work, even though that work is covering games. It gives you great knowledge and a curiosity about the world and people that are the essence of journalism.”

Part of that training can be attributed to the heart of a Marquette education: a liberal arts curriculum that provides deeper context and teaches students how to think, not what to think.

Even if it started with basketball.

asuccess in sports journalism

“Had I gone somewhere else, it’s unlikely I would have had the same path,” Rushin adds. “And I’m glad I’m on this one.”


T O D AY, T H E D E B AT E C O N T I N U E S TO UNFOLD ONLINE, THROUGH CONGRESS AND IN THE COURTS — W I T H I M P L I C AT I O N S F O R A L L COMMUNICATIONS ON THE I N T E R N E T. The issue reached a flashpoint after the Stop Online Piracy Act and PROTECT IP Act caught the attention of anti-copyright activists as these bills were quietly wending through Congress. In January 2012, they became the subject of a heated debate when Wikipedia, Google and an estimated 7,000 websites coordinated online protests with blackouts and signature petitions. Within weeks, the bills became focal points in a global showdown over copyright law and the rights of Web users.


So what would these bills do? SOPA and PIPA would have granted courts power to cut off a website’s domain name service and credit card processors and force Internet Service Providers and search engines to block infringing websites. When opposition to these bills coalesced into a massive international campaign, the bills’ sponsors sensed defeat and withdrew them, although the debate continues and new legislation is still likely. To shed light on the larger issues, Associate Professor Dr. Erik Ugland, who teaches media law and policy in the Diederich College, and Law School Assistant Professor Bruce Boyden, an expert on intellectual property law, shared contrasting opinions about what these bills would mean for creativity, censorship and the future of the Internet.

fight for the future of the internet

WHAT IS AT STAKE IN THIS BATTLE? Ugland: At the broadest level, it’s about the freedom to create, to speak, to share ideas and to build on the ideas of others. And it’s about the future of the Internet and whether we’ll preserve it as a largely unfettered public commons or whether we’ll allow it to become so littered with legal landmines that users pull back, selfcensor or shut down. Boyden: What is at stake is the future of how creativity is paid for. We’re at a transition point now between a world in which physical limitations served as natural gates at which works could be exchanged for money and one in which those gates are gone. It’s unclear what might replace them. But one thing is constant: Art and expertise cost money, and that cost has to be recouped somehow. The debates over SOPA, PIPA and the like are over one possible alternative: forcing Internet intermediaries to bear some of the burden. ARE ARGUMENTS ON BOTH SIDES OVERBLOWN? Ugland: Sure, there are Internet anarchists who go too far, and there are legions of overzealous activists who automatically object to every regulation that touches the Internet. But I think their basic fears — about commercial domination of cyberspace and the impairment of people’s creative liberty — are legitimate. Lawmakers have been incrementally adding new layers of restrictions, always at the expense of Web users, and the copyright owners have engaged in some abusive practices that have created an almost irreparable climate of distrust and suspicion.


There’s no appetite for fundamentally rethinking rights or obligations.

Boyden: The two bills were a mishmash of provisions that acted a bit like a Rorschach inkblot. If you wanted to see a measure that targeted only foreign websites intentionally enabling infringement, there were elements that supported that view. If you wanted to see a bill that could be used to shut down well-known sites like YouTube or Facebook, there were elements that supported that view, too. It was incredibly difficult to figure out what the bills actually did. But where I part ways with a lot of the critics is that I think the idea of getting intermediaries to step in where direct enforcement fails is a perfectly legitimate way of enforcing copyrights, where it can be done cost-effectively.

Ugland: With important First Amendment interests at stake, the presumption should always be in favor of the Web users and website operators. Any law that could potentially affect legitimate uses of copyrighted works ought to be very narrowly and clearly defined to not invite abuse and overreach. I don’t have a problem in principle with starving out foreign websites like The Pirate Bay by targeting the companies that supply services to them, but that should be a last-resort tactic. It should require a clear demonstration of evidence, and it should be reserved for the most flagrant violators. I also think that any law that would force ISPs or search engines to block access to other websites ought to be shelved and is likely unconstitutional. Linking is the essence of Web communication, and any attempt to hold a linking website responsible for the actions of a linkedto website creates a serious First Amendment problem. HAS THE OUTCRY OVER SOPA AND PIPA CHANGED THE WAY THIS DEBATE WILL BE WAGED IN THE FUTURE?

Ugland: It is the ambiguity that Web users and website operators fear most. They know from experience that the copyright owners will seize on every indefinite word or phrase and will use the uncertainty to advance their own extreme interpretation. With teams of lawyers and millions of dollars at their disposal, the large contentproducing companies are better able to take advantage of a vague law than are the users. The problem with targeting third parties like PayPal as a tactic for cutting off the allegedly offending websites is that these bills would allow the plug to be pulled without anything more than a hunch or unsubstantiated accusation. Where is the due process? Congress and the content owners want to shift the burden of proof and abandon the presumption of innocence. WHAT SHOULD CONGRESS DO TO STRIKE THE RIGHT BALANCE?

Boyden: What catches people’s attention are the extreme claims. Some content owners claim that creativity will end without effective copyright protection, and some activists claim the same for the Internet if copyright law is enforced. The bottom line is that the struggle over the future of creativity has turned into a lobbying battle, and lobbying battles produce sound-bite duels, not debates.

Boyden: Long term, I think a major revision of copyright law is unavoidable. The idea of treating ordinary individuals as having the same legal obligations as major publishers is a non-starter. But I have no confidence that a major revision is even possible right now, so it’s all pie in the sky. The current Congress can’t even agree to keep paying America’s debts. For the past 20 years, the only sort of copyright legislation that has passed has been about enforcement.

fight for the future of the internet

Boyden: What the recent furor over SOPA and PIPA shows is the emergence of Internet activists as a powerful lobby. I don’t believe that’s a positive development. Ugland: I think this episode offers an encouraging glimpse of what might lie ahead. There is a strong populist momentum building against overprotective copyright laws. Until now, the copyright owners have been able to trump popular sentiment by lobbying Congress for favorable legislation. But, now, with Web titans like Facebook, Google and Wikipedia lining up against the big content companies, it’s starting to look like a fairer fight.


By Dr. Erik Ugland


Ugland is the Diederich College’s associate dean for graduate studies and research associate professor.

She has been an NCA member for three decades, delivered nearly 30 presentations at its annual convention and led NCA’s Family Communication Division in 2000–01. But it is difficult for any faculty member to be fully prepared for such a colossal administrative assignment. And the job became even more challenging, Turner says, when some members boycotted the annual convention in allegiance with workers who were in the midst of a labor dispute with the convention hotel. Turner was able to diffuse what she described as “potentially explosive” conflict among NCA members. “We came through that well,” she says, “and I hope I was responsible for convincing some doubtful members that the leadership of NCA does listen to them, as well as modeling a process for civil disagreement.” In her 27 years as a Marquette professor, Dr. Lynn Turner has served in every leadership capacity for the Diederich College — department chair, director of graduate studies, faculty congress president and acting dean. This past year, however, Turner went national, taking her leadership skills to Washington, D.C., to become president of the National Communication Association, the country’s largest association of communication educators, scholars and practitioners. Turner was elected a few years ago to be part of the leadership team of NCA — a massive organization with more than 8,000 members — and to eventually ascend to the presidency, which she did this past year.


in the field

Another major accomplishment was Turner’s initiation of a process for rewriting the constitution and restructuring the organization to, as she put it, “bring (the NCA) into the 21st century” by updating and streamlining some of its processes. Turner says her leadership of NCA has been challenging but that she welcomed the opportunity to serve the organization, which she says has given her a “forum for her work,” “tangible career support,” and access to a network of colleagues and friends in the field. “It was a pleasure to serve NCA for these four years and to give back, in some measure, all that I have received,” she says.


By Tim Cigelske, Comm ’04

Taking risks and blazing trails is nothing new for Janicek, who displayed these same characteristics at Marquette. She wanted to be hands-on from the beginning, which is why she chose Marquette’s broadcasting program and Milwaukee’s internship potential after being accepted into prestigious journalism programs at schools such as the University of Missouri. “The moment I met her, I could see her exhibition of curiosity,” says Dr. Michael Havice, professor of broadcast and electronic communication in the Diederich College. “She wanted to achieve everything at once.”

Kathryn Janicek does more by 4 a.m. than many people accomplish all day. As executive producer for NBC Chicago’s morning TV show, her workday starts shortly after midnight, when she opens her email and begins planning the news for more than 200,000 daily viewers. No longer does breaking news start on the air. Now, she has to make sure stories are tweeted, posted on Facebook, and followed up on and updated on the website. That’s in addition to deciding where her reporters will travel and what items her writers will craft. She doesn’t mind the relentless pace. In fact, she thrives on it. “This really is a lifestyle,” she says. “Not just a job.” Few in the news media have adapted faster to this rapidly changing landscape than Janicek, Comm ’98. She received an Emmy for outstanding achievement for interactivity and the Illinois Broadcasters Association’s Silver Dome Award for best use of new media.

Havice noticed that Janicek sought out new or challenging ways to tell stories, as well as opportunities for personal and professional development. This included interning at WISN Channel 12 during her freshman year and working as an overnight associate producer at WITI Channel 6 during her junior year. She also was the College of Communication’s president and responsible for organizing a memorial for Chris Farley when he died during Christmas break in 1997. “I really wanted to be in charge,” Janicek says. “I definitely went toward the producing and management role.” Her experience paid off immediately after graduation, when she landed a job as morning producer for the CBS affiliate in Champaign, Ill. Janicek was destined for bigger markets and arrived in Chicago 3 ½ years ago as a producer at WGN, which led to her current role at NBC as executive producer of the morning show. Today, Janicek relishes the responsibility of preparing her viewers for the day. She admits she has little downtime, but that’s just fine with her. “The newsroom is an incredible place,” she said. “I can’t wait for Mondays.”

in the field


By Tim Cigelske, Comm ’04


“We try to put the mirror up to other networks and politicians and find the sarcasm and irony and comedy in the world,” he says. This has been his goal while working with Jon Stewart and The Daily Show for more than 12 years. O’Neil experienced his first taste of the control room during a class visit to WITI. He watched firsthand as a friend of his professor’s directed the 10 p.m. news. “I just fell in love with it,” O’Neil remembers. “That’s how I started wanting to be a director in television — being in awe.”

As director of the satirical news program The Daily Show, Chuck O’Neil attempts to create an authentic studio look and feel as much as possible. “The more serious the tone that we give it,” he says, “the more the jokes resonate.” O’Neil, Sp ’74, had to first have a deep understanding and appreciation for broadcast journalism to parody, prod and critique the genre. His experience at Marquette first gave him such a background, he explained during a call from his New York studio. This makes the premise of the show work.

That director, Pat Holder, eventually became O’Neil’s mentor when he took a job at WITI. This led to his first experience directing the noon news and getting professional feedback. After that, he was given the opportunity to direct a public affairs show, which could be seen as a precursor to his life on the politically minded Daily Show. O’Neil says the Jesuit tradition of self-reflection and broad education also informs his work. “The school being so open-minded had a lot to do with my thought process and where I am today,” he says. “I think people at the university are wide open to varying beliefs. They’re trying to get people to be clear thinkers and learners.” Which is exactly how he sees his mission on The Daily Show. “The Jesuits,” he says, “are known for being thinkers outside the box.”


in the field


By Herbert Lowe Lowe, Jour ’84, is the Diederich College’s journalism professional in residence.

Rose Richard spent nearly three decades helping students and left a distinguished legacy as a beloved assistant dean in the Diederich College. Before retiring from Marquette in 2009, Richard earned the 2003 Barry Bingham Sr. Fellowship, a national award from the National Conference of Editorial Writers given to a journalism educator committed to preparing students of color for successful careers in the industry. The Business Journal of Milwaukee honored her as a 2009 Woman of Influence. While at Marquette, Richard directed the Urban Journalism Workshop each summer for 25 years. The program inspired nearly 400 high school students to consider journalism as a profession and created a partnership between the college and Milwaukee’s Messmer High School. That partnership led to new opportunities for her. Richard is now the academic success coordinator at Messmer Catholic Schools, where she uses her vast university experience to help high school students prepare for college and navigate the admissions process. “For the most part, I identify and encourage students to take advantage of Messmer and community resources,” she says. “I also push pre-college programs heavily.” Richard also is promoting efforts to provide students with tutoring and mentoring — and even volunteered during the summer to tutor a child in English and basic grammar. “I could not be happier with this new direction,” she says. “I had only planned to do it for a short while — but I don’t think I can stop now.”

in the field


Show and tell

By Danielle Beverly Beverly is the Diederich College’s digital professional in residence.

Digital media has changed how we tell stories. Once, the power of the pen was heralded as the path to change hearts and minds. Today, the pen is not dead. It just has a new ally. Audio, high-definition video, imagery and online distribution work together to engage senses, mobilize citizens and even help topple governments. This affects how we educate students, particularly in the Diederich College. As educators, we seek scholarship and critical thinking. Now, we also encourage students to speak in today’s language — their native tongue. This developing digital landscape weaves multimedia, technology and online distribution to tell rich stories that make a difference. As the college’s professional in residence in digital media, I harness digital media every day as a documentary maker. I shoot video, record sound and create images that are edited and pieced together. I then distribute this work in digital formats you can hold in your hand, stream or download.


end note

I translate these formats into teaching with film clips, links and online discussions to keep the information fresh and have it visually and aurally appealing to students who (quite frankly) demand layered stimuli. No sense in fighting this fact. Rather, digital media afford a chance to embrace exciting opportunities. In my Women & Documentary course, I let students choose a digital project or a traditional research paper as their final. Making a documentary is not a requirement. Many students have never held a video camera or even watched a documentary. But the ones who don’t have prior experience are often emboldened by documentary films they view each week. At least half chose the digital project. One student is Leah Todd. I witnessed her transition from a strong traditional writer to a full-fledged documentary maker. Her path was forged with fits and starts and, like many of us, technical difficulties — but also many “a-ha” moments.

Leah and I met the semester before she was my student. Working late one evening, I got locked out of the elevator that took me back to my office. Chagrined, I was about to call it a day when I noticed a woman glued to an edit system in the Wakerly Technology Training Center. The other computer stations were empty while she feverishly worked, her face illuminated by the screen in the dark lab.

I watched several cuts of Leah’s India video after our chance meeting. Each got better, shorter, more tightly and skillfully constructed without it losing her initial research question. She no longer had to tell the viewer what to pay attention to. Her digital camera and creative intuition did. She demonstrated for example, without using words, how two holy sites are connected.

I knocked, hopeful she could swipe me into the elevator. Instead, she introduced herself, said she’d been meaning to meet me and asked if I could look at a documentary she shot in India. Leah described what was her first time shooting video. “I dove in head first and with no previous experience,” she remembers. “That was where a lot of my troubles came from.”

“I had this image that showed two buildings next to each other, a Muslim burial site and a Hindu temple,” she says. “I simply took out the voiceover and showed the image panning between buildings.”

But she had a drive. She had taken nine philosophy courses and developed strong journalism skills to take people’s words and turn them into stories. In India, her goal was to synthesize her journalism and philosophy majors and tell the story of religious violence in that country. She had brought along a small camera that shot digital images and HD video with sound. Yet her rigorous journalism training had not fully prepared her for this new digital medium. She had to learn her new voice on the ground in an unfamiliar country. To prepare, she read dozens of books and articles related to religious violence in India. Her first project reflected that and sounded like a voiceover of a philosophy research paper. This edit was so filled with scripted words that my head was swimming when I viewed the early cut. Eager to help but also to have her discover what needed pruning, I suggested she type all of the voiceover and print it. I suspected the number of pages would reveal she was still overrelying on the medium of the written word. On draft number six, she had her a-ha moment.

Ashley De La Torre is another student who chose to do her final project in a digital platform. Her research came from seeing in class a lack of work from black women documentary makers. Her final digital project, Black Girls Make Documentaries, shed light on the history and progressive and interactive movements that women documentary makers are using. One such media maker is Angela Tucker, creator of the online documentary series Black Folk Don’t. The synergy that came from using digital media to profile filmmakers working online is precisely why digital storytelling fits the course. “I felt like a person can learn more if they are clicking the link and actually see the director or producer I am working with — their photos, their work or website,” Ashley says. “Younger people love to be hands on.” Today, both students are eager to continue with digital media. Leah is headed to Wyoming to write for The Saratoga Sun, where she will help redesign their website with skills she learned in the Diederich College. Ashley is in her senior year studying broadcast, digital media and performing arts with a minor in gender and women’s studies. They haven’t given up the pen. They just have a new ally.

“It was initially a moment of crisis,” Leah recalls. “But once I got my hands on the video itself, I started to pick up on visual ways to say the exact same thing that I’d been writing — to let the video speak for itself.”

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Diederich College of Communication

P.O. Box 1881, Milwaukee, Wisconsin 53201-1881 USA

Freedom to ...

The Foreigner

A Doll’s House

Fiasco Theater’s Cymbeline


The Women of Lockerbie

Gathering Blue

Sept. 27 – Oct. 7, 2012 Oct. 12 - 13, 2012 Nov. 8 – 18, 2012

Feb. 21 – March 3, 2013 April 18 – 28, 2013 May 10 - 19, 2013

Lilly’s Purple Plastic Purse Jan. 12 – 13 and 19 – 20, 2013

Marquette Theatre celebrates the idea of FREEDOM in its many forms in our 2012–13 offerings. The entire university community is celebrating the 150th anniversary of the Emancipation Proclamation this year through The Freedom Project, and our plays were chosen to demonstrate a different expression of the freedoms we are so lucky to have. Please join us to experience vital, live theatre performed by our emerging artists. For more information, go to

College of Communication 2012  
College of Communication 2012  

College of Communication 2012 magazine