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V 2016 - 2017

MARQUETTE VIBE MEDIA KIT


WHO WE ARE Marquette Student Media serves the Marquette and Milwaukee communities through six media outlets. They include The Marquette Tribune, Marquette Radio, MarquetteWire.org, The Marquette Journal, MUTV, and the Marquette Vibe. Each media provides unique educational and leadership opportunities for the students of Marquette, while supporting the educational mission of the Diederich College of Communication.

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DEPARTMENTS ADVERTISING

PUBLICATIONS

DIGITAL

MARQUETTE VIBE 1131 W. Wisconsin Avenue Room 026 Milwaukee, WI 53233 www.MarquetteVibe.org

THE MARQUETTE

THE MARQUETTE WIRE

THE

Director: 414.288.1739 Director: Kathryn.Larkin@mu.edu

JOURNAL 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editor-in-Chief: 414.288.7762 Editor@marquettejournal.org www.MarquetteWire.org MARQUETTE TRIBUNE 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 Editor@marquettetribune.org www.MarquetteWire.org THE

Sales: 414.288.1738 Sales: Patrick.Harris@mu.edu Office: 414.288.7057 Office: Kimberly.Zawada@mu.edu Fax: 414.288.5896

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Marquette Living, Housing www.MarquetteLiving.org Sales: 414.288.1738 Sales: Patrick.Harris@mu.edu

1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 www.MarquetteWire.org MUTV 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.6902 www.MarquetteWire.org MARQUETTE RADIO 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.7541 mur@marquettestudentmedia.org www.MarquetteWire.org-LISTEN

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TATISTICS In the United States, Millennials are 86 million strong with a spending capacity of over $382 billion dollars per year.* It is the Vibe’s goal to engage with the nearly 11,800, 18 to 24 year olds living on Marquette’s campus. We offer print, digital and social media to market your brand to this target demographic. DISTRIBUTION

ANNUAL SPENDING BY 18 - 24 YEAR OLDS

MARQUETTE’S NICHE MARKET

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The Marquette Tribune Tuesday Circulation Campus Newspaper Stands Campus Newspaper Drop-off Points Delivery Time Keep Living Poster Keep Living Poster Distribution Clothing & Shoes Entertainment Movies/Music Food Cell Phone Personal Care

3,000 40 205 1:00 pm 4X A Year 5,000 $18.6 Billion $9.6 Billion $21 Billion $50 Billion $14 Billion $4 Billion

Undergraduates 8,410 Graduate Professionals 3,335 Faculty/Staff 2,705 Total 14,450 Diversity 25% Female Students 53% Sororities/Fraternities 25% * www.research.refuelagency.com/reports/college-explorer


PRODUCT LINE-UP The Marquette Vibe offers its clients both print and digital options for advertising and marketing. This multi-media approach is designed to ensure your product or service is seen by your audience, regardless of their preferred media device. For more information on creating the perfect Media Mix package, please contact our sales department at 414.288.1738.

THE MARQUETTE TRIBUNE

MARQUETTEWIRE.ORG

TRIBUNE NEWSPAPER INSERTS

NEWSPAPER STANDS

KEEP LIVING POSTER

MARQUETTELIVING.ORG

PRINT DISPLAY ADVERTISING

8.5” X 11”, 3,000 NEWSPAPERS

PRINT DISPLAY ADVERTISING FOR HOUSING

DESIGN SERVICES

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CREATIVE & MARKETING SERVICES

WEBSITE DIGITAL ADVERTISING

40, 11” X 14” FULL COLOR POSTERS

HOUSING LISTINGS & DIGITAL ADVERTISING

DIGITAL & VIDEO

DIGITAL SHORTS & ANIMATION


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IRCULATION

205 DISTRIBUTION LOCATIONS & 40 NEWSPAPER STANDS

EVERY TUESDAY The Marquette Tribune distributes 3,000 newspapers every Tuesday to approximately 205 high-traffic locations on and off campus, reaching nearly 11,745 students and 2,705 professional staff. Aside from purchasing print display advertisements in the newspaper, clients have the opportunity to rent the top portion of 40 newspaper stands, which are found in all residence halls, academic buildings and larger offcampus apartment complexes. For more information about these locations and prices please contact our sales department at 414.288.1738.

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Wells St.

Wisconsin Ave.

W. Clybourn St.

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PUBLICATION DATES MARQUETTE TRIBUNE 2016-2017

2016 FALL SEMESTER First Day of Class........................Aug 30 Labor Day, No Class....................... Sep 5 Mid-Term Exams.................... Oct 20-24 Thanksgiving Break.................Nov 23-27 Last Day of Class......................... Dec 18 Christmas Break...............Dec 19-Jan 18

2017 SPRING SEMESTER First Day of Class........................ Jan 18 Mid-Term Exams......................Mar 6-10 Spring Break..........................Mar 13-19 Easter Holiday........................ Apr 13-17 Last Day of Class.......................... May 7 Final Exams End......................... May 14

IMPORTANT DEADLINES • Contracts are due Friday at 3:00 pm • Artwork is due Thursday at 5:00 pm

August 2016

September 2016

SUN

MON

TUE

WED

THU

FRI

SAT

7 14 21 28

1 8 15 22 29

2 9 16

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

SUN

MON

23 30

SUN

MON

4 11 18 25

5 12 19 26

SUN

MON

November 2016 6 13 20 27

7 14 21 28

SUN

MON

WED

THU

FRI

SAT

1 8 15 22

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

5 12 19 26

6 13 20 27

7 14 21 28

6 13 20 27

October 2016

WED

THU

FRI

SAT

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

TUE

SUN

MON

TUE

WED

THU

FRI

SAT

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

January 2017

WED

THU

FRI

SAT

SUN

MON

TUE

WED

THU

FRI

SAT

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

1 8 15 22 29

2 9 16 23 30

3 10

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

SUN

MON

TUE

WED

THU

FRI

SAT

2 9 16 23 30

3 10 17 24 1

4 11 18 25 2

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

4 11 18 25

5 12 19 26

6 13

SUN

MON

TUE

WED

THU

FRI

SAT

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

February 2017 TUE

TUE

December 2016

TUE

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& KEEP LIVING

20 27

March 2017

WED

THU

FRI

SAT

1 8 15 22

2 9 16 23

3 10 17 24

4 11 18 25

The Marquette Tribune Keep Living

5 12 19 26

6 13 20 27

17 24 31

April 2017

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5k x 4” Quarter Page

4k x 10” Half Page

RATES

PER COLUMN INCH Student/University Rate $5.00/Column Inch Local Rate $8.00/Column Inch National Advertising Rate $12.00/Column Inch Secure Placement +10% Of Total Cost Spot Color Rate + $1.50/Column Inch Full Color Rate + $3.50/Column Inch

5k x 2” SM Bottom

DISCOUNTS 5k x 3” Big Bottom

5k x 8” Half Page 2k x 10” Quarter Page 5k x 1.5” Front Page,Color

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2k x 5” SM Box

4k x 5” Quarter Page

5k x 16” Full Page

IZE & PRICE

CONVERSION TABLE 1k: 2k: 3k: 4k: 5k:

1.878 inches 3.908 inches 5.939 inches 7.969 inches 10.00 inches

Gutter: 0.1667

Non - Profit -10% Off Total Price Student Organization -12% Off Total Price 5 - 10 Run Times -15% Off Total Price 11 - 20 Run Times -18% Off Total Price 21+ Run Times -20% Off Total Price

THE

EQUATION

4 COL X 8 Inches Enter Display Rate Total For 1 Ad / Week Long Run Color / Placement (Color CI x $3.50) Number Of Weeks TOTAL INSERTION ORDER

32 CI X $8.00 = $256.00 + $112.00 X 2 = $736.00


LOCAL RATES AT A GLANCE LOCAL DISPLAY ADS

COLUMN WIDTH

DIMENSIONS

FULL PAGE

5 COLUMNS X 16“

10” x 16”

HALF PAGE HORIZONTAL

5 COLUMNS X 8”

HALF PAGE VERTICAL

BLACK/

SPOT COLOR

FULL COLOR

$640.00

$760.00

$920.00

10” x 8”

$320.00

$380.00

$460.00

4 COLUMNS X 10”

7.969” x 10”

$320.00

$380.00

$460.00

QUARTER PAGE HORIZONTAL

5 COLUMNS X 4”

10” x 4”

$160.00

$190.00

$230.00

QUARTER PAGE VERTICAL

4 COLUMNS X 5”

7.969” x 5”

$160.00

$190.00

$230.00

QUARTER PAGE

2 COLUMNS X 10”

3.908” x 10”

$160.00

$190.00

$230.00

BIG BOTTOM BANNER

5 COLUMNS X 3”

10” x 3”

$120.00

$142.50

$172.50

SMALL BOTTOM BANNER

5 COLUMNS X 2”

10” x 2”

$80.00

$95.00

$115.00

SMALL BOX

2 COLUMNS X 5”

3.908 “ x 5”

$80.00

$95.00

$115.00

FRONT PAGE BANNER

5 COLUMNS X 1.5”

10” x 1.5”

$300.00

$300.00

$300.00

WHITE


UNIVERSITY RATES AT A GLANCE UNIVERSITY DISPLAY ADS

COLUMN WIDTH

DIMENSIONS

FULL PAGE

5 COLUMNS X 16“

10” x 16”

HALF PAGE HORIZONTAL

5 COLUMNS X 8”

HALF PAGE VERTICAL

BLACK/

SPOT COLOR

FULL COLOR

$400.00

$520.00

$680.00

10” x 8”

$200.00

$260.00

$340.00

4 COLUMNS X 10”

7.969” x 10”

$200.00

$260.00

$340.00

QUARTER PAGE HORIZONTAL

5 COLUMNS X 4”

10” x 4”

$100.00

$130.00

$170.00

QUARTER PAGE VERTICAL

4 COLUMNS X 5”

7.969” x 5”

$100.00

$130.00

$170.00

QUARTER PAGE

2 COLUMNS X 10”

3.908” x 10”

$100.00

$130.00

$170.00

BIG BOTTOM BANNER

5 COLUMNS X 3”

10” x 3”

$75.00

$97.50

$127.50

SMALL BOTTOM BANNER

5 COLUMNS X 2”

10” x 2”

$50.00

$65.00

$85.00

SMALL BOX

2 COLUMNS X 5”

3.908 “ x 5”

$50.00

$65.00

$85.00

FRONT PAGE BANNER

5 COLUMNS X 1.5”

10” x 1.5”

$200.00

$200.00

$200.00

WHITE


NATIONAL RATES AT A GLANCE NATIONAL DISPLAY ADS

COLUMN WIDTH

DIMENSIONS

FULL PAGE

5 COLUMNS X 16“

10” x 16”

HALF PAGE HORIZONTAL

5 COLUMNS X 8”

HALF PAGE VERTICAL

BLACK/

SPOT COLOR

FULL COLOR

$960.00

$1,080.00

$1,240.00

10” x 8”

$480.00

$540.00

$620.00

4 COLUMNS X 10”

7.969” x 10”

$480.00

$540.00

$620.00

QUARTER PAGE HORIZONTAL

5 COLUMNS X 4”

10” x 4”

$240.00

$270.00

$310.00

QUARTER PAGE VERTICAL

4 COLUMNS X 5”

7.969” x 5”

$240.00

$270.00

$310.00

QUARTER PAGE

2 COLUMNS X 10”

3.908” x 10”

$240.00

$270.00

$310.00

BIG BOTTOM BANNER

5 COLUMNS X 3”

10” x 3”

$180.00

$202.50

$232.50

SMALL BOTTOM BANNER

5 COLUMNS X 2”

10” x 2”

$120.00

$135.00

$155.00

SMALL BOX

2 COLUMNS X 5”

3.908 “ x 5”

$120.00

$135.00

$155.00

FRONT PAGE BANNER

5 COLUMNS X 1.5”

10” x 1.5”

$400.00

$400.00

$400.00

WHITE


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EDIA MIX “THE RIGHT MESSAGE TO THE RIGHT AUDIENCE.” NEWSPAPER STAND

For one week your advertisement will be displayed on the leader-board of 40 campus newspaper stands. Known for being the only location on campus a vendor can post an advertisement, the stand is specifically designed to catch the attention of any student or faculty member entering a university building.

FRONT PAGE

Front Page (1.5” X 10”):

$200 University

$300 Local

$400 National

Schedule your advertisement to be inserted into 3,000 newspapers. Inserts and/ or artwork must be delivered to the printer one week prior to the publication date.

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$400/one week, Full-Color (up to 14” x 11”)

Specifically designed for the “Page One” reader, this full-color advertisement provides a premium display location with a first-view priority.

NEWSPAPER INSERTS

Newspaper Stands:

Newspaper Insert Cost:

$300/one week

Printing, B/W 1 Side Printing, B/W 2 Sides Printing, Color 1 Side Printing, Color 2 Sides Print & Inserts, Full Color 1 Side

+$249 +$270 +$319 +$488 $619

Inserts Can Be Sent To Port Publications Attn. Insert Department 125 E. Main Street Port Washington, WI 53074 262.284.3494


DIGITAL ADVERTISING “THE RIGHT MESSAGE ON THE RIGHT PLATFORM”

MARQUETTEWIRE.ORG

The MarquetteWire.org features content from The Marquette Tribune, The Marquette Journal, MUTV and Marquette Radio, all in one location. Our platform streamlines the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. Advertising packages are available for print and online, with a weekly up-todate analytical report.

LOCATION PIXEL 1 Week

4 Weeks

8 Weeks

16 Weeks

Leader-Board

728 x 90

$150

$500

$900

$1,600

Tower Button

300 x 500

$150

$500

$900

$1,600

Side Button

300 x 250

$100

$300

$540

$ 960

Footer

728 x 90

$125

$400

$720

$1,280

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REATIVE SERVICES

The Marquette Vibe offers design services that include logos, video website headers, carousel artwork, business cards, posters, info-graphs, brochures, advertisements, flyers, content and visual development. The cost is based on the estimated time needed to complete the job, visual requirements and media purchases. For more information please contact Kimberly Zawada at 414.288.7057.

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DESIGN WORK, NO MEDIA PURCHASE

$30 HOURLY

DESIGN WORK WITH MEDIA PURCHASE

FREE


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OUSING GUIDE KEEP LIVING POSTER Marquette Living is a multi-media resource created to support students with their off-campus housing needs. Marquette Living features both a print edition poster and an online web page to showcase local rental options. Introducing “Keep Living,” the new print format for advertising your rental units. Using social media, Marquette students will be invited to submit their photos and artwork for the cover poster. Opposite the poster image students will find rental listings. Our goal is longevity for the poster, and heighten engagement with our younger readers. The Keep Living Print Edition Poster Features

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• Campus-wide Student Art Competition • 11”x17” Poster, voted on by Marquette Students • Event Launch at our Alumni Memorial Union • 5,000 printed copies: 3,000 inserted in The Marquette Tribune & 2,000 given out at AMU Event and Resident Halls • Printed Four Times A Year • Expansive Social Media Campaign • Starting price per space: $350 for 4”X 3.6” Space • FREE web page on www.MarquetteLiving.org


MARQUETTE LIVING ONLINE

Keep Living SPACE RATES*

The online website, www.MarquetteLiving.org, has an expansive platform so property owners can use photos, videos and other descriptive information to showcase their listings. Though the site is still in its infancy, it will soon offer roommate searches, sub-lease searches, open house information and Google map locations.

1-2 3-4 5-6 7-9

SPACES (4”X3.6” PER SPACE) $350 EACH SPACES $325 EACH SPACES $300 EACH SPACES $275 EACH

*EACH SPACE RECEIVES A FREE WEB PAGE

Keep Living FREQUENCY RATES** 1 EDITION 2 EDITIONS 3 EDITIONS 4 EDITIONS

NO DISCOUNT 5% DISCOUNT 10% DISCOUNT 15% DISCOUNT **DISCOUNT APPLIES TO TOTAL COST

ONLINE RATES*** 1 - 10 UNITS 11 - 20 UNITS 21 + UNITS FEATURED AD

$40 PER MONTH $60 PER MONTH $80 PER MONTH +$10.00

***WITHOUT PURCHASE OF POSTER

Marquette+Living Phone: 414.288.6468 Sales: Patrick.Harris@mu.edu www.MarquetteLiving.org


DIEDERICH

College of Communication MARQUETTE UNIVERSITY


Marquette Vibe Media Kit 2016-2017