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Aquí Estoy!


Why Is our brand prommissing to consumers

AquĂ­ Estoy in El Salvador?


COVERAGE Is a key attribute for consumers

We are

#1


coverage & AquĂ­ Estoy?

So what is the link between


AVAILABILITY


WHAT?

AVAILABILITY


BE PRESENT

AVAILABILITY


WHEN?

BE PRESENT

AVAILABILITY

WHERE?


WHEN YOU NEED ME

BE PRESENT

AVAILABILITY

WHEREVER YOU ARE


HOW?

HOW?

HOW?

WHEN YOU NEED ME

BE PRESENT

WHEREVER YOU ARE

AVAILABILITY


WE are SIMPLE

WE ARE CLOSE

LIKE A FRIEND

WHEN YOU NEED ME

BE PRESENT

WHEREVER YOU ARE

AVAILABILITY


Aquí Estoy!


SIMPLE

Aquí Estoy!


SIMPLE STRAIGHT FORWARD

Aquí Estoy!


SIMPLE STRAIGHT FORWARD

Aquí Estoy!

ENERGETIC


SIMPLE STRAIGHT FORWARD

Aquí Estoy!

ENERGETIC

EASY


SIMPLE STRAIGHT FORWARD

Aquí Estoy!

ENERGETIC

EASY HIGH SPIRITED


SIMPLE STRAIGHT FORWARD

Aquí Estoy!

ENERGETIC

EASY

FRIENDLY HIGH SPIRITED


SIMPLE STRAIGHT FORWARD

AGILE

Aquí Estoy!

ENERGETIC

EASY

FRIENDLY HIGH SPIRITED


SIMPLE STRAIGHT FORWARD

LIVELY

AGILE

Aquí Estoy!

ENERGETIC

EASY

FRIENDLY HIGH SPIRITED


AquĂ­ Estoy! Personality Our character is what makes us unique We are reachable, perceived as local, just like a friend We speak to each other and to consumers in an honest manner We are passionate and enthusiastic about everything we do


IS HANDY, AVAILABLE, THERE FOR YOU SMILES & BLINKS TO CONSUMERS


AND TO EMPLOYEES TOO!


Because our culture is aligned with our brand promise


And to be able to develop a Culture we need:

STORY

CREED

ICONS

Where we come from has made us unique and relevant.There is a magic reality along the story.


And to be able to develop a Culture we need:

STORY

CREED

ICONS

Where we come from has made us unique and relevant.There is a magic reality along the story.

The vision of the brand, where we’re heading towards, why we’re in the market. Our values and principles. They all have to be deeply entrenched in the business.


And to be able to develop a Culture we need:

STORY

Where we come from has made us unique and relevant.There is a magic reality along the story.

CREED

The vision of the brand, where we’re heading towards, why we’re in the market. Our values and principles. They all have to be deeply entrenched in the business.

ICONS

Icons are meaningful concentrations around the brand defined by their visual identity and their values. (Logo, Tigo news, Tags for Tigo Reporters, peers…).


MISSION

CREED CREED

“Enjoying access to the world” is an opportunity to “share”, support each other, do things together.

Aquí estoy (I’m here) is a strong and convincing expression of the presence of the brand as a facilitator.


VISION

CREED

People enjoying access to their world

“Enjoying access to the world” is an opportunity to “share”, support each other, do things together.

Aquí estoy (I’m here) is a strong and convincing expression of the presence of the brand as a facilitator.


MISSION

People enjoying access to their world

CONSISTENT

CREED

WE HELP YOU COMMUNICATE WITH YOUR CIRCLES

“Enjoying access to the world” is an opportunity to “share”, support each other, do things together.

Aquí estoy (I’m here) is a strong and convincing expression of the presence of the brand as a facilitator.


CREED

AQUI ESTOY! FOR YOU TO SHARE


CREED

WITH YOUR FAMILY

AQUI ESTOY! FOR YOU TO SHARE


CREED

WITH YOUR FAMILY

AQUI ESTOY! FOR YOU TO SHARE

WITH YOUR FRIENDS


CREED

WITH YOUR FAMILY

AQUI ESTOY! FOR YOU TO SHARE

WITH YOUR FRIENDS

EMOTIONS


CREED

WITH YOUR FAMILY

AQUI ESTOY! FOR YOU TO SHARE

WITH YOUR FRIENDS

EMOTIONS

SUCCESS


CREED

WITH YOUR FAMILY

AQUI ESTOY! FOR YOU TO SHARE

WITH YOUR FRIENDS

IDEAS

EMOTIONS

SUCCESS


CREED

WITH YOUR FAMILY

AQUI ESTOY! FOR YOU TO SHARE

WITH YOUR FRIENDS

COMMITMENT

IDEAS

EFFORTS

SUCCESS


PROMISE

CREED

VALUES

Friendship

Integrity

Closeness

Respect

Unconditional

AQUI ESTOY! FOR YOU TO SHARE

Passion


CREED

AQUI ESTOY! FOR YOU TO SHARE

From an external campaign

To our Tigo culture


What for? CREED

AQUI ESTOY! FOR YOU TO SHARE

To create a performance culture

To support recognition & retention of talent


Video Please :)

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