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Marlene Hammerl

Portfolio

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Portfolio

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Contents 4-7 8-9 10 - 11 12 - 19

Curriculum Vitae Skills & Competences Travel Experience Coco Lily • Architecture 20 - 33 Call to Bloom • Docking Station

34 - 37 Helga • Marketing 38 - 49 Light Chameleon • Lamp 50 - 57 Students of Salzburg • Marketing 58 - 63 Malama • Design Awareness

64 - 77 Say Yes

• Shop Concept

78 - 83 Tape Rendering 84 - 91 Art Projects 92 - 121 Photography


Curriculum Vitae

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Marlene Hammerl

Dingelberg 5 3150 Wilhelmsburg 0660 1556679 mhammerl.dpm-b2014@fh-salzburg.ac.at

*

29th March 1996 nationality: Austria


bi r t h

el em enta r y s ch ool

mi d dl e s c ho ol i n St. Pรถl ten

high school focused on arts

la ng uag e s t ay i n Br i g hton for 2 weeks tem po rar y ki tch en e mp l oyee at t h e baker y Hager

at te nd i n g Car ls ba d Hi g h Sch ool i n Cal ifor nia for 2 weeks wai t re s s at t h e b ar G ran de

of f i ce wo rk at th e cent ral wareh ouse of Leiner

f i na l exa ms of f i ce wo rk for t h e a n i m al feed p roducer Biom in des i gn an d prod uct m an ag em ent at Univer sit y of A ppl ied Sci en ce s edu c at i on a l tri p to G er m any, Den m ar k and Sweden un i ve r si t y wo rks h op i n Is t an b ul f i na l exa ms fo r B a ch el or of A r t s i n Business

1996

2002

2006

2010

2011 2011

2012 2012

2013 2014 2014 2014 2016 2016 2017

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Curriculum Vitae

education improving languages work experience


excellent skills advanced skills basic skills

Lebenslauf

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Skills & Competences

english spanish swedish music skills singing, guitar art skills painting techniques shaping photography design product management computer skills Adobe software CAD software


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Travel Experience

educational private place of residence


Coco Lily

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Architecture

title Coco Lily time 3. semester task creating an extraordinary hotel room with a size of 5 x 5 x 5 meters


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Coco Lily

idea swimming hotel room that offers silence and relaxation design inspired by a water lily, while the general shape looks like a coconut and gives an exotic feeling.


cocoLILY

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Coco Lily

interior the main goal of the hotelroom is relaxation, which explains the lack of a kitchen. the bathroom, however, is quite big compared to the whole hotel room. the bedroom is a big sleeping surface underneath a glass dome.


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200 cm dining room reclining surface

bathroom

500 cm

terrace

bed room

living room

300 cm

reclining surface

400 cm

500 cm

300 cm

100 cm


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Coco Lily

design construction plan shows shape, size and floor plan


Call to Bloom

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Docking Station

title Call to Bloom time 2. semester task designing a docking station to reduce radiation


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Call to Bloom

idea docking station for smartphones with a sculptural function design inspired by a blooming flower, hangs from the ceiling.


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Call to Bloom

persona mother and wife of 40 years, who has a successful career and regards sustainability as important. product surrounding bright, open rooms with simple interior made of natural materials.


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Call to Bloom

colour the main colours white and silver fit into almost any environment. some green accents show the natural reference.


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Call to Bloom

function the rail of the station is hanging from the ceiling, while the bud is hanging closed on the curved rail. when there´s an incoming call the flower goes down the rail and opens up simultaneously.


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Call to Bloom

rendering shows the effect of the docking station in a room.


m 310

470 220 190

440


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Call to Bloom

design construction plan shows shape, size and floor plan


Helga

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Market Research

title Helga time 3. semester task analysing the german market for a beverage producer.


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Helga

brand Helga is a beverage made of algae and counts as a superfood. project analysing the demand in Dortmund and DĂźsseldorf in teams of three and developing a marketing strategy.


Light Chameleon

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Lamp Project

title Light Chameleon time 3. semester task designing a lamp which is able to produce direct and indirect light. constructing someone else´s lamp design.


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Light Chameleon

project designing a lamp for the ARP4 chair. half of all the concepts were nominated to undergo construction. the prototypes were built by teams of two, not including the designer. the other designs were visualised with CAD software.


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Light Chameleon

persona workaholic in his 30ies, who shares a flat with his girlfriend. he regards simple. modern and high quality design as important. prouct surrounding simple, modern interior, many products with the B&O design language.


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Light Chameleon

modelling constructing the lamp of another designer in teams of two, changes in design only made by the designer. design lamp made of glass fins, which glow on the front edge.


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Light Chameleon

indirect light can be used if no reading light is required. a special atmosphere is produced by wood fins, which throw light patterns on the walls.


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Light Chameleon

direct light if the lamp is used for reading the glasstop and the light source go up and produce direct light. at the same time a table is created, which could be used for a book, glasses or a beverage.


Students of Salzburg

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Marketing Project

title Students of Salzburg time 2. semester task opening up an online shop to sell and advertise your own products.


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Students of Salzburg

idea college fashion for the students of salzburg inspired by the american college style. design a simple logo, which represents and connects all universities of Salzburg with each other.


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Students of Salzburg

logo the logo is inspired by the american college style, while it´s still an independent design. the circle consisting of nine triangles symbolises the nine universities of Salzburg.


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Students of Salzburg

other designs besides the logo there are 3 more designs for tanktops. „G‘scheid [und] Fesch“, „Sommer Surfer - Winter Wedler“ und „Zuagroast“.


Malama

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Design Awareness

title Malama time 2. semester task designing a give - away for the University of Applied Sciences in teams of 3 people, using the material „Rolaminate“.


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Malama

idea designing something useful one doesn´t throw away immediately. design glasses case, which has a microfibre surface on the inside and an integrated cloth for cleaning.


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Malama

name the name MALAMA is composed of our names Marlene, Laura and Marlene and should furthermore show the symmetry of a glasses case.


Say Yes

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Shop Concept

title S/Gay Yes time 4. semester task designing an innovative store concept, including architecture, interior and advertising.


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Say Yes

idea creating a bridal fashion store to increase the acceptance of homosexuality and same - sex marriage. design dynamic store with round shapes and unique interior and furniture pieces. using water to attract attention.


Love has no gender.

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Say Yes

logo the logo says „Say yes“ and „Gay yes“ at the same time, meaning the acceptance of same sex marriage from society. renderings architecture renderings made with 3DS Max and V-Ray.


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3 2 1 6

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5 3 8 4 2


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Say Yes

customer journey 1 2 3 4 5

take notice landmark water reception consultation looking at range & fitting 6 core attraction catwalk 7 individual tailoring 8 cash desk


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Say Yes

model shows the shop design in a 1 : 20 scale, structure and colours of the interior elements are implied.


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Say Yes

catwalk the core attraction is a catwalk going through the whole shop. it ends with a big glass bulb, which enables the model to show their fashion to the world outside. meeting room the meeting rooms, standing partly on water, are the perfect place to discuss wedding plans.


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Say Yes

fitting rooms the 4 fitting rooms give the bride or groom and their companions privacy in a great athmosphere. advertising strategy using desaturated or black-and-white pictures of gay couples on posters, catalogues, at events and on public transport.


Tape Rendering

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Shell Chair

title Tape Rendering time 5. semester task Taping the Shell Chair designed by Hans J. Wegner


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Tape Rendering

technique sticking black tapes with different widths on a transparent white foil.


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Tape Rendering

advantages shows original size of rendered objects, 3-dimensional because of the 2 layers and therefore 2 colours.


Art Projects

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Private Projects

title Private Projects time 2014 - 2016 content coloured pencil, acrylic paint and wall design


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Art Projects

project „Zombie Boy“ made with coloured pencil


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Art Projects

project Angelina Jolie made with acrylic paint


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Art Projects

project wall design for an additional income.


Photography

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Photography

title Photography time 2013 - 2016 content nature and people


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Photography

project nature photography


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Photography

project nature photography


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Photography

project nature photography


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Photography

project nature photography


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Photography

project nature photography


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Photography

project nature photography


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Photography

project nature peoplephotography photography


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Photography

project nature photography


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Photography

project nature photography


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Photography

project animal photography


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Photography

project animal photography


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Photography

project animal photography


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Photography

project animal photography


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Photography

project people photography


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Portfolio English  

design . product management . marketing

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