9 MIND BOGGLING FEATURES OF EMAIL MARKETING
Youâ€™ve got mail. Do you remember hearing that? Itâ€™s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
Email marketing has an ROI of 3800%.
“ “Email has an ability many channels don’t: creating valuable, personal touches” David Newman
FEATURES OF EMAIL MARKETING
Large Audience â–Ş When you build up a business, you need lots of customers to use your product and services. You would use various techniques to build up an audience and they have to be the genuine ones.
â–Ş This gives many opportunities for you to increase the reach of the customers and interact with them.
Accomplished ROI oWhen a business person or a marketer invests, they generally expect a profitable return. oUsing the correct techniques and strategies you could achieve the desired ROI. oEmail marketing has an ROI of 3,800%
Measurable oWhen a business person or a marketer invests, they generally expect a profitable return. oUsing the correct techniques and strategies you could achieve the desired ROI. oEmail marketing has an ROI of 3,800%
Customizable oThe email marketing sites have given us
customizable choice when it comes to design and template. oCoding on your own, developing or if branding
guidelines are strict, you can create a template and customize according to what you
Wide Reach oYou can promote your brand and there are no limits for sending your emails, newsletters or company updates oThey can be sent to all the desired audience and to anywhere.
Drive Traffic oYour business website is representing you on the digital platform to drive traffic online. oUse Call to Action to promote your product and services and drive traffic from it.
Real-Time Interaction oEmail marketing has given an option to reach out to subscribers in real time and interact with them. o If any event or campaigns are on and you want your customers to know about it immediately, you can just send an email.
A/B Testing oA/B testing is another method to measure the metrics. It compares two variants from the campaign, sends it to the customers. o The comparison is done on the basis of the statistics of the engagement.
When you have the desired audience and you are on regular basis of social sharing, you tend to build relationships.
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