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6 Things You Need To Know Before Hiring a Graphics Designer In order to make sure that your marketing plan stands out from the rest of competition, you must ensure that your creative presence sets you apart from the rest and promotes your brand values and ethos to the target customers. This is where you need the services of an experienced Graphic Designer who can use the latest equipment and software to create mesmerizing designs to assist in your marketing efforts. As such, the role of a Graphic Designer is critical to the success of your organisation’s marketing efforts, both online and offline. There are numerous talented graphic designers working in the market, who will churn out impressive designs according to your brief but not every graphic designer is suitable for your company. You need someone who can leverage his/her talent strategically and apply it in practice. You need someone who can work seamlessly with your marketing team and can create compelling designs to complement your marketing efforts. Therefore, you need to know the following six things before you hire a graphic designer: -

1. Experience You must look for a graphic designer with productive work experience. There are designers who work with agencies and have catered to clients from various domains. They have exposure to different industries and always know what type of designs click on the customers. Their experience helps them to complete the designated tasks efficiently and within the designated time frame. So, unless you have great patience, go for a graphic designer with many years of experience. 2. Portfolio


Always ask for a sample of their work. Most professional graphic designers maintain a small sample folder of their work on the computer. This will help you understand their creative talent and if it is in sync with your requirements. Generally, graphic designers who have worked with a wide array of clients have a broad body of work and are more likely to meet your expectations in quick time. See to it that they have worked with other clients engaged in the same business as yours. 3. Industry Expertise Graphic designer(s) that you will choose for your company must be masters of their own domain. What is their experience, how do they work with the clients, do they have any blogs, have they won any creative competitions, these are some of the questions for which you must seek for the answers before finalizing anything. They should have knowledge of the latest trends and developments in terms of technology and should be able to leverage them for your benefit. 4. Understand their process Every professional graphic designer has a set process according to which they work. This process is developed after years of experience of working with a diverse profile of clients. You must ask them for a copy of the process that they follow and then understand if you feel that their method is compatible with your requirements. Ask for details like payment terms, revisions, sampling, communication etc. and make sure you are comfortable with them before taking a final decision. 5. Freelancer or Agency You should weigh the various advantages and disadvantages of hiring a freelancer or a full-service design agency for your work. Freelancers usually offer their services at lower prices and are more flexible to your demands, but you cannot be sure of your work being completed on time. With agencies, you are likely to get your work completed on time, but their charges might be double or triple of what a freelancer usually charges. It really depends on your way of working and your preferences. 6. What you pay is what you get You cannot expect path breaking designs for free. If you want high quality designs for your marketing material, then you have to pay a right amount of money for it. This is one area where you should not cut corners as ineffective designs will reduce the efficiency of your marketing efforts. But it also does not mean that you pay what the graphic designer asks for, always make it a point to ask for quotations from various designers and choose one who price, as well as designs, meet your expectations.


Selecting a perfect graphic designer is critical for the success of your sales and marketing efforts, so you must dedicate adequate time to this search and make sure you take a decision only after deliberating on all the above-mentioned factors.

6 things you need to know before hiring a Graphic Designer  

In order to make sure that your marketing plan stands out from the rest of competition, you must ensure that your creative presence sets you...

6 things you need to know before hiring a Graphic Designer  

In order to make sure that your marketing plan stands out from the rest of competition, you must ensure that your creative presence sets you...

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