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Introducing Singapore’s First Premier In-Home Hair Styling and Make Up Service th

Singapore, Thursday 20 March 2014

Following a soft launch in December last year, The Big Blow is now fully up and running, and proudly claims its spot as Singapore’s first premier mobile hair styling and make up service. The brainchild of beauty expert Ellie Sakrzewksi and marketing brains Mark Bowling, The Big Blow is a service created in response to the growing needs of Singapore’s female majority, who are seeking more in-home, high quality services to save time and get a guaranteed ‘perfect look’. Clients can book one of The Big Blow’s experienced technicians to come to their home, hotel or even office to blow out their hair, arrange a show-stopping 'Up-Do' or create the perfect make up for a special event, party or an important business meeting. The Big Blow also offers an express nails service to complete the overall look. All of The Big Blow’s technicians have at least five years’ experience in hair styling or make up, and are then personally trained in The Big Blow’s signature styles by Ellie, ensuring that clients get the best service and the perfect look. For ease and accessibility, appointments can be booked through The Big Blow’s website and payment made with credit card. Styling packages and gift certificates will also be available for purchase. “The Big Blow is all about MAKING YOU SHINE, which we have adopted as our company motto,” says expert beauty stylist Ellie. “Getting ready for a big event is equal-parts exciting and frustrating at the same time. Running between appointments to get your hair, nails or make up done is a huge time waste. Getting made-up by professionals in the comfort of your own home may sound like a luxury, but imagine being able to avoid the stress and the travel, and leave your home or hotel relaxed, polished and ready to dazzle?” Mark refers to the research conducted during The Big Blow’s development phase: “We discovered that the majority of women did not know where to go to get their make up done professionally. We also found out that many were put off by going to their regular ‘cutting’ hair dresser for a blow out, as the time taken was often too long, and the pushing of extra treatments during the hair wash could be pretty annoying!” Continues Mark, “We promise never to up-sell, and get the best job done in the minimum amount of time, in the comfort of your own home. Getting ‘Red Carpet Ready’ by yourself is not easy, but with The Big Blow, you’ll be guaranteed to make an impact.” The Big Blow is available island-wide and appointments can be booked up to four hours in advance. The Big Blow can be found online at: Website: Twitter: twitter/thebigblowSG Facebook: Google Plus: About the Founders:



ELLIE SAKRZEWSKI, Co-Founder, Chief Executive Officer Ellie has over 20 years experience with Global Make-up and Beauty brands (Inc. Shu Uemura and Aesop), having worked on music video shoots, on brand development, and in retail design. A fashion designer (Otto Collection) and entrepreneur, Ellie is also an occasional TV host. An Australian, who has also lived in London and Tokyo, Ellie has very happily been in Singapore more than 13 years. MARK BOWLING, Co-Founder, Chief Marketing Officer During his 18 years at Global Advertising and Marketing Agencies looking after blue-chip companies (Unilever, Samsung, Diageo), Mark has helped develop world-class brands. Previously with Publicis Groupe, Mark founded brand and marketing consultancy Remarkability in 2013. Married to a Singaporean for more than 6 years, Mark hails from the UK, and has previously lived in New York and London. For more information please contact: ELLIE SAKRZEWSKI +6590102370


MARK BOWLING +6581887654

Press release The Big Blow 26022014  

The press release announcing the launch of The Big Blow, Singapore's first premier in-home mobile hair styling and make up service. More at...

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