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This Book has been Prepared Exclusively for:

Mark Seiden Real Estate Team Sellers If you’re viewing this presentation virtually, any text or image in GREEN is a live link. Compliments of

1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200

Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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WHAT YOU’LL FIND IN THIS PRESENTATION * Welcome Our Road to Success Meet the Team

Marketing Your Property Digital Photography Home Staging Promote Your Property Globally Promote Your Property Nationally Promote Your Property Locally Every Door Direct Mail Open Houses Like No Other Feedback on Showings Home Owners’ Warranty The First Three Weeks

The Big Question Ranking and Sales Statistics Reports How Many People Does it Take? Listen to What People Have to Say Online Seiden + Solar Mark’s Awards and More Mark in the News Mark in the Community

Remarkable Properties Our Distinctive, Exceptional and Luxury Homes Remarkable Marketing Remarkable Promotion Remarkable Aerial Photography Remarkable Key Resources Remarkable 3D! Remarkable Brochures

Price Smart/Sell Smart A Little Humor The Value of Your Home Intelligent Pricing and Timing Comparable Market Analysis Online Home Values A Comparative Market Analysis (CMA) Notes About the CMA Estimated Sellers’ Net Proceeds

Additional Services Preferred Service Providers Short-Selling for the Financially Distressed El Sueño Americano Real Estate Credit Repair and Monitoring

* Since each Presentation is individualized, your copy may contain some or all of these pages. 914.762.2200

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Turning Goals into Reality

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Watch this Video

4.5 Minutes Gets Your House Sold! Go to: https://www.HomeMan.net/GetYourHomeSold

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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Welcome! Go to: www.homeman.net/msret

Welcome [wel-kuh-m] verb Greet (someone arriving) in a glad, polite, or friendly way

Our Vision As one of the top three out No one should do it alone and of over 10,000 agents in our without the knowledge and “MLS” for over 15 straight experience to move forward. years, and being the number That is what we do. one Team in Westchester We feel privileged to share and Putnam Counties, we certainly sold, in some of the most important moments of our and continue to market, a large number clients’ lives. We appreciate their faith in us and of properties for sale. And that certainly is strive to create an experience for them that is the result of our efforts for our clients. authentic, honest and inspiring. But those “sales and signs” mean more than Because, we must be successful to just marketing houses for sale or selling a buyer assist our clients through their major life a home. All of our clients are, or were, going transitions . . . Failing to do so, is just not through major life transitions each and every an option! day during every transaction, whether the transition was desired or unfortunately rific job helping Allyson and Amy did a ter rk, Ma forced upon them! It’s not just about thinking, street l our home. It takes strategic sel us “buying or selling a home.” It never is. d creativity to local knowledge, patience an s, art sm We strive to listen to and understand his team have it deal done. And Mark and a t ge our clients’ unique situations. We want to ive, focused and rom day one they were attent F l. al know their hopes, dreams and even fears. Issues will always ys a pleasure to deal with. wa al We guide people through their transition in to jump in and and Mark was always ready se, ari life as everyone needs help during change! to detail as we got find solutions. Their attention the charts helpful — ready for closing was off nks Mark and team. highly recommended . . . tha in – Stuart and Adrienne Grusk


THE MARK SEIDEN REAL ESTATE TEAM Go to: www.HomeMan.net/WhatPeopleSay1

Our story . . .

As a true pioneer in his field, Mark was the “first” in so many respects in Westchester County and the surrounding counties. In the 1990’s, Mark was the first Realtor® to place his photo on a business card, put his contact information on a “for sale” sign so buyers could get answers quickly to their questions, use “virtual tours” on the internet and print color postcards to mail out to procure buyers for his sellers, despite the prohibitive expense of printing in color at that time.

Starting in early 2000, while other brokerages continued to advertise using “old fashioned print media,” Mark had the vision to realize the buyers weren’t looking in newspapers anymore, but were searching on the internet. Mark made the switch from “print to digital” and never looked back. The interesting thing is . . . , all the chain and regional real estate brokerages scoffed and ridiculed his approach. Yet, within just a year or two after Mark implemented his innovative marketing strategy, the other brokerages all followed suit. Do you know of any brokerage today where agents are not putting their color photos on marketing, using online advertising, etc.? Mark prides himself on forging new ground, embracing technology and leveraging his creativity and imagination.

Throughout this presentation, you’ll gain a better understanding of our team approach and the role that cutting edge marketing plays in the sale of your home.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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OUR ROAD TO SUCCESS 1961 Mark Seiden is born.

1979 Mark graduates from Ossining High School.

1978 Lois Seiden Real Estate is founded.

1992 Mark and Amy get married.

1994 Mark joins Rotary Club of Briarcliff Manor. 1993 Mark Seiden starts real estate career, joins Lois Seiden Real Estate.

1983 Mark graduates from Cornell University.

1997 Lois Seiden Real Estate sells to Coldwell Banker. 2002 Mark is #1 Coldwell Banker Westchester Agent for fifth straight year.

2009

Mark obtains CDPE designation and moves into larger office in Briarcliff Manor.

2008 Mark changes company name to Mark Seiden Real Estate Team. Mark sells his 1,000th home.

2005 Allyson Davidov joins the Team.

2015 Mark receives his 100th online testimonial on Zillow.

2014 Mark sells his 1,500th home.

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2004 Mark opens El Sueño Americano Real Estate.

2006 Mark receives IFCA Outstanding Community Service Award.

2013 Mark celebrates 20 years selling real estate.

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2003 Mark leaves Coldwell Banker to open Mark J. Seiden Real Estate, Inc.

The Mark Seiden Real Estate Team

2016 Mark becomes National Coach with Workman Success Systems.

Turning Goals into Reality

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MEET THE TEAM

Mark Seiden, Rainmaker/Team CEO Mark Seiden was born to become a real estate leader and professional coach. As a graduate of Cornell University with post-graduate credentials from the University of California–Berkley, he began his career in 1993 at Lois Seiden Real Estate of Westchester County, New York, and was the agency’s top agent each year until it was sold in 1997. He continued his ascent by earning a position as the Number 1 Agent for all of Westchester County at Coldwell Banker Residential Brokerage for five consecutive years (1997-2002). In 2003, he founded Mark J. Seiden Real Estate, Inc., rebranding it as the Mark Seiden Real Estate Team in 2008. Since 2004, Mark was and continues to be ranked among the Top 3 Agents for selling single-family homes in all of Westchester/Putnam Counties (over 10,000 agents) — ranking Number 1 in 2008, 2014 and 2015.

A natural mentor and gifted communicator, Mark and his work have been featured in articles in the New York Times, New York Post, Real Estate In-Depth, Westchester Magazine and numerous other publications. Most recently, Mark was recruited in 2016 by Verl Workman of Workman Success Systems, who is recognized by Inman as one of the top 25 coaches. Mark’s role is to coach other Realtors , sharing his own experiences so that others may benefit. In his spare time, Mark loves to cook, spend time with his family and play tennis. R

WHAT MATTERS MOST? HISTORY, KNOWLEDGE, In 20+ years Mark has sold over 1,600 properties and counting . . .

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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Allyson Davidov, Listing Partner Allyson joined The Mark Seiden Real Estate Team in 2005. As Listing Partner for the past 10 years, she has led the seller-representation side of the Team in establishing Mark J. Seiden as a Top 3 Agent in all of Westchester County and has been instrumental in closing over 400 properties. Proficient in the art of selling, negotiating, problem-solving and closing deals, she draws on her experience from the licensing industry (where she worked on licensing the World Wildlife Fund). When it comes to selling homes, Allyson uses her natural energy and enthusiasm to make her clients the happiest sellers in the world.

Allyson is active in the local real estate environment, participating in seminars, networking events and community outings in order to meet new people and build enduring relationships. A long-time resident of Ossining, Allyson has lived in the metropolitan New York area for over 30 years. She grew up in Massachusetts, received her undergraduate degree at the University of Vermont and a Master’s degree in psychology from New York University. Although a lifelong Patriots and Celtics fan, Allyson has shed the Boston accent and raised a family full of NY Knicks fans. She enjoys reading, playing tennis, movies and 70’s music.

INDUSTRY EXCELLENCE & EXPERIENCE In 10+ years Allyson has sold over 400 properties and counting . . .

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Turning Goals into Reality

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Buyer and Showing Partners

Allison Imondo, Senior Buyer’s Partner I epitomize professionalism and integrity, while providing the most efficient service in the industry. My strong negotiating abilities and first-rate communication skills are what my clients value and appreciate the most.

Rob DeCourcey, Buyer’s Partner As a lifelong resident of Westchester County and 20 years of experience in the marketing industry, my knowledge of the area is strong. I have acquired expert training in the real estate industry which assures my ability to make your home buying experience a complete success.

Walter Heitner, Buyer’s Partner I have spent over thirty years as a Westchester resident and know our business and our people! I have a wealth of knowledge of our varied and diverse towns from the top of the county to its southern borders.

George Gabor, Buyer’s Partner Being a 30 year resident of this area, I am known to be a strong negotiator who understands the unique complexities of the real estate transaction from beginning to end. I use my expertise to educate and guide my clients through the entire process to a successful conclusion.

Michele Hamburg, Buyer’s Partner I am driven by a desire to help my clients find their dream home, while making the process as seamless as possible. I bring a wealth of knowledge, integrity and attention to detail to all my transactions. Creating lasting relationships is very important to me, as I strive to get to know my clients and their dreams.

Leon Stokes, Showing Specialist Making people happy is not just what I do . . . It’s who I am and what I bring to the table. My work ethic is second only to my dedication and commitment to you. In my spare time, I love spending time with family and friends, walking my four “fur” babies.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


Client Care Specialists

Monica Rukaj Office Manager/ Listing Coordinator

Katie O’Donnell Director of Fun Times

Eiddie Baret Transaction Coordinator

Amy Seiden Marketing Manager

Steven Frieder Field Services Coordinator

Angel Diego Lead Client Care Coordinator

Angeli Sediego Client Care Coordinator

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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EVERYONE HAS ADVICE WHEN YOU’RE SELLING YOUR HOME, BUT IS IT GOOD ADVICE?

Go to: https://www.HomeMan.net/MarksCommercial

With an expert listing team and stellar client care specialists the Mark Seiden Real Estate Team will always give you the best advice when it comes to selling your home!

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


The Big Question Go to: www.HomeMan.net/WhatPeopleSay1

Question [kwes-chuh n] noun a sentence worded or expressed so as to elicit information

“Do you think your home will sell for the same price no matter which agent you select?” Let’s ask this question about another profession— Are all lawyers the same? The law is the law and it is the same for everyone, correct? And, the law is written somewhere that all the Judges and Lawyers use, yes? Does that mean all lawyers win the same number of cases, represent clients and litigate in court in the same way? They all have the identical license, but does every lawyer have the exact same talent . . . and winning results? Isn’t that the same for real estate agents too? Don’t they all have the same license and work with the same homes on the MLS, buyers, sellers and other agents?

So, does that mean that each agent will have the same results in this market? Let’s see . . .

I cannot complim t or rave more about the ex services I receivedenfro ceptional m property had been liste Mark Seiden and his Team. My d throughout Westcheste for years, and with multiple agents r — yet not one was ab My property was be le to deliv au tif right buyer to love it. ul, but unique; and needed just there. was a buyer out there, I always remained hopeful that there whose enthusiasm aboubut I was in dire need to find an agen t buyer, one who not on t my property could rub off on a ly ha d gr eat mar ting skills, bu could close a deal an t wh d when I met Marke Mark gave me the; co k everything changeod. nfi dence that no one else he assured me th could — capable hands he atwoifulI left the sale of my property in his real estate business - d sell it quickly. Mark understands the his genuineness, his hoand together with his business savvy, extraordinary negotiationest and open communications, his n skills, his high energy work ethic, he has al and hard l th Mark’s team is also a e ingredients of a great realtor. extremely cohesive, co great group of professionals; who are always very responsive.mpetent, courteous, approachable, and They made the entire seamless and painles process so s... . . . Mark is unsu a “brand” I personrpalaslysed in the Real Estate industry, and trust. Mark is the epitowill attest to as someone you can provider should be. Af me of what a premiere service disappointed for years,ter having sales fall through and being He lived up to his promI am glad I finally found Mark Seiden offers, within less than ises and within 4 weeks I had several . weeks my property was 7 weeks I was in contract, and within 9 sold. – John Caroli


Question: Do You Think You Will Buy Or Sell A Home For the Same Price No Matter Which Real Estate Agent You Select? Answer: Obviously NOT! If you need to buy or sell a home, do you think you will buy or sell a home for the same price no matter which real estate agent you select? Do you think that out of over 10,000 agents that work in Westchester County, that all agents have the same strategic pricing, marketing, negotiating and deal making skills? Your agent is responsible for successfully coordinating, managing and negotiating with a multitude of professionals. And, you need the best in the business!

Question: How Many Real Estate Agents Do You Get When You Hire a Real Estate Company to Represent You? Answer: Probably Just One! When you hire us, you get much more than just an agent! You hire a dedicated TEAM. We’ll provide you with the ultimate customer service, keen negotiating skills and ongoing communication. So, if you are selling a home, we know how to market the home to maximize the buyer traffic as well as how to navigate the complexities of bidding wars. We WILL get you a HIGHER PRICE. And if you’re buying a home, we’ll negotiate to get you the best price and terms possible!

Still wondering about our company? Read what clients have to say about our team. Check out our 150+ testimonials on numerous sites by visiting HomeMan.net! You deserve a local real estate company that is small and flexible to meet your needs combined with the infrastructure and resources of a large brokerage— the best of both worlds!

1238 Pleasantville Road, Briarcliff Manor, NY 10510

We may not be bigger…we may not have as many offices…and we may not have as many agents as our competitors. But, when it comes to negotiating the best price and terms for our sellers and buyers, Mark Seiden and his Team are just BETTER…Isn’t that what you want?


We LOVE TO Celebrate Our Clients! Five times a year, The Mark Seiden Real Estate Team hosts events for our past and current clients to thank them for their business and awesome referrals!

Our Events: Spring: Wine Tasting Event Held on a spring evening, we host a wine tasting event at The Briarcliff Manor! Our clients sample some wonderful wines and delicious fare all while enjoying an adult evening!

Fall: Carnival Event I’M A CLIENT OF THE

AND I GOT

EE FR ADMISSION! TO THE

Carnival

NE W IN 2020!

Mid-Summer: Shredding Event

Held at our office, we host a shredding event! Now you may safely dispose old or unwanted confidential documents. And, the best news: the shredding company will recycle 100% of the paper that is shredded. Recycling one ton of paper saves 17 mature trees! Light refreshments provided. A $10 donation is recommended. All donations will go to a local nonprofit organization. This event is is open to the public too!

Late Summer: Movie Event We host a private screening of a newly released OR “oldie but goodie” movie! This year, we’re featuring Ferris Bueller’s Day Off! This event is FREE to our clients and is open to the public. Refreshments are available.

Held at a local park, this event features carnival games, a petting zoo and so much more including a dunk tank! All proceeds from the tank are donated to local non-profit organizations. This family event is FREE to our clients and is open to the public.

Winter: Thanksgiving Pie Event To show our gratitude, we offer FREE pies to our clients. Last year, we gave away over 250 pies! We host a sweater/coat drive, (donated to local organizations) and serve as a drop off center for the U.S. Marines Toys for Tots Campaign!

Client Testimonial: From start to finish Mark Seiden, Allyson Davidov and the entire team were professional, helpful and caring in what could have been a very stressful process for my wife and me. After getting a new job opportunity across the country we were in a tough situation of having to move before selling our home. Selling your home can be scary and overwhelming but the team was there to answer every question we had and took us through the entire process one step at a time. From staging, to photos, open houses, advertising, offers and closing they were able to guide and us and get us to the end point. HIGHLY RECOMMENDED. —Z. Gill, 47 Justamere Drive, Ossining

For more information about our

Client Appreciation Events, Go to: HomeMan.net/client-appreciation-events


BY THE NUMBERS . . . Want to know who is really selling in our area? These pages aren’t glossy or pretty . . . and are actually pretty ugly and boring. But, these are statistics/rankings printed directly

from the MLS without any “exaggerations or statistical manipulations.” Please note that other Realtor’s® names have been removed.

Ranking RankingReport Report

Ran on 1/18/2021 by Mark J. Seiden Ran on 1/18/2021 by Mark J. Seiden

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All properties — SOLD in Nine Counties — Ranked by Total transactions — Top 14 — By Agent

Date Range: 1/1/2020 to 12/31/2020 1/1/2020 to 12/31/2020 Date Range:Status is 'Sold' Criteria: Status is 'Sold' – 1 YEAR (2020) Criteria: County is in this list

Page 1 of 1 Page 1 of 1

County is in this list 'Bronx County', 'Dutchess County', 'Orange County', 'Putnam County', 'Rockland County', 'Sullivan County', 'Ulster 'Bronx 'Westchester County', 'Dutchess County', 'Orange County', 'Putnam County', 'Rockland County', 'Sullivan County', 'Ulster 'Greene County' County', County', County', 'Westchester County', 'Greene County' Tran Type: Sales Tran Type: Sales Grouping: Agent Grouping: Agent Sort Order: Total Transactions Sort Order: 25Total Transactions Top: 25 Top:

Rank Agent Name Agent Name

Office Office

Transactions Transactions Total Sold List Total Sold List

Volume Volume Total Total

Average Average Price Price

Market Market Share Share

RankNon Member-MLS (8888) 888888 2.73 489,159 1 690,692,766 3.0 1,409.0 1,412.0 888888 2.73 489,159 0.32 1 NonBoyland Member-MLS 690,692,766 1,412.0 KELWIL03 586,155 2 80,889,435 Marl< (1483) (8888) 138.0 55.0 83.03.0 1,409.0 KELWIL03 586,155 0.28 0.32 80,889,435 Marl<Kennedy Boyland (8906) (1483) 138.0 55.0 114.5 83.0 HOULAW30 628,552 71,969,233 3 2 Nancy 39.5 75.0 HOULAW30 628,552 0.23 0.28 71,969,233 3 114.5 Nancy Kennedy (8906) 39.5 113.0 75.0 MAJSEI 519,196 58,669,167 Mark J. Seiden (3901) 57.0 4 56.0 MAJSEI 0.23 519,196 0.20 58,669,167 MarkBohlin J. Seiden (3901) 113.0 57.0 103.5 56.0 RAND01 496,000 51,335,950 5 4 Margo (35236) 38.5 65.0 RAND01 496,000 0.21 51,335,950 0.20 Margo Bohlin (35236) 103.5 38.5 103.0 65.0 DOUCRE 508,492 52,374,700 Kieran Dwyer (14096) 6 5 44.0 59.0 DOUCRE 508,492 0.15 0.21 52,374,700 Kieran Dwyer (14096) 103.0 6 44.0 59.0 384,364 C21DUT 37,667,672 98.0 Renee Revson (19877) 21.5 76.5 7 384,364 0.15 C21DUT 37,667,672 1,592,027 98.0 ReneeD.Revson (19877) 21.5 76.5 COMPNY02 151,242,519 0.60 95.0 Heather Harrison (20943) 44.5 8 7 50.5 COMPNY02 151,242,519 1,592,027 0.60 95.0 Heather D. Harrison (20943) 44.5 8 50.5 CURA01 0.10 273,082 25,669,664 94.0 17.5 Richard Baxter (30448) 76.5 9 CURA01 0.10 273,082 0.04 25,669,664 94.0 17.5 Richard Baxter (30448) 76.5 EAGLEV 123,988 11,034,962 89.0 Dawn J. Curreri (48162) 37.0 52.0 10 9 0.04 EAGLEV 123,988 0.14 11,034,962 89.0 Dawn J. Curreri (48162) 37.0 52.0 10 Arber 420,967 36,624,146 KELWIL 87.0 54.0 Balidemaj (33591) 33.0 11 0.14 420,967 36,624,146 KELWIL 87.0 54.0 Arber Balidemaj (33591) 33.0 11 0.09 273,010 PAYNET 23,751,831 87.0 Dawn M. Payne (31277) 36.0 51.0 12 0.09 273,010 0.34 PAYNET 23,751,831 1,003,365 87.0 Dawn M. Payne (31277) 36.0 51.0 COMPNY 86,289,421 86.0 60.5 25.5 1312 Francie F. Malina (25903) COMPNY 86,289,421 1,003,365 86.0 60.5 Francie F. Malina (25903) 25.5 13 10.34 of 1 Ran by Mark J. Seiden BENC01 0.11 334,331 Page 28,752,455 86.0 34.0 14 on 1/18/2021 52.0 Donna Brunell (37647) 0.11 334,331 0.10 BENC01 28,752,455 86.0 34.0 14 Christopher 52.0 Donna Brunell (37647) 305,782 TRSI01 25,074,150 82.0 29.0 M Ogden (38378) 53.0 15Ran Page 1 of 1 on Christopher 1/18/2021 by Mark J.(38378) Seiden 0.10 305,782 0.14 25,074,150 TRSI01 82.0 29.0 M Ogden 53.0 1/ 1/2017 to 12/31/2020 Date 458,185 35,738,400 KELHUD 78.0 34.0 Linda Fernandez (36204) 44.0 16 15 Range: 0.14 458,185 35,738,400 KELHUD 78.0 34.0 44.0 Linda Fernandez (36204) 16 is 'Sold' 0.10 348,189 Criteria: BENC02 26,462,383 76.0 RichardStatus J Froehlich (37375) 42.5 33.5 17 1/ 1/2017 to(37375) 12/31/2020 Date 0.10 348,189 BENC02 26,462,383 76.0 42.5 Richard J Froehlich 33.5 17 Range: County is in this list 0.17 HOULAW10 43,835,008 580,596 75.5 28.0 47.5 Gino Bello (15954) 18 Status is 'Sold' Criteria: – 4 YEARS 0.17 HOULAW10 43,835,008 580,596 0.10 75.5 28.0 47.5 Gino 'Bronx Bello (15954) 18 Virginia 333,403 County', 'Orange County', 'Putnam 'Rockland County', 'Sullivan County', 'Ulster RMXTNC 24,838,539 74.5 23.5 Corbett (47785) 'Dutchess County', 51.0 County', 19 County is in this list 0.10 333,403 0.56 RMXTNC 24,838,539 1,984,797 74.5 23.5 Virginia Corbett'Westchester (47785) 51.0 141,913,002 HOULAW15 County', 'Greene County' 71.5 27.0 44.5 Forsman (2565) 20 19 PollenaCounty', 'Bronx County', 'Orange County', 'Putnam County', 'Sullivan County', 1,984,797 'Ulster 0.56 141,913,002 HOULAW15 71.5 County',24,900,060 27.0 'Rockland 44.5 Pollena Forsman (2565) 'Dutchess County', 20 Tran Type: 0.10 360,870 WEIC02 69.0 Sales 8.0 61.0 Rosalie W Cook (37570) 21 'Westchester County', WEIC02 'Greene County' 0.10 360,870 0.08 24,900,060 69.0 8.0 61.0 Rosalie County', W Cook (37570) 21 292,666 19,901,301 RAND17 Grouping: 68.0 25.0 43.0 Marion Agent Bruhns (39997) 22 Tran Type: Sales (39997) 0.08 292,666 0.05 19,901,301 RAND17 68.0 25.0 43.0 Bruhns 183,091 12,358,609 RIVMNG 67.5 3.0 64.5 LeeMarion A Raphael (37432) Total Transactions Sort 23 22Order: Grouping: 0.05 183,091 0.10 Agent (37432) 12,358,609 RIVMNG 67.5 3.0 64.5 Lee A Raphael 23 395,819 26,519,900 BENC01 67.0 32.0 35.0 24 Jennifer25 Gold (28106) Top: 0.10 395,819 0.04 BENC01 26,519,900 67.0 Total Transactions 32.0 Sort 35.0 24 Order: Jennifer Gold (52124) (28106) 151,381 9,991,137 REALHM 66.0 0.0 Steve Metarelis 66.0 25 151,381 Market 0.04 9,991,137 Average REALHM 66.0 Steve Metarelis (52124) 66.0 21,289.00.0 44,166.0 25 25 Top: 532,201 92.89 23,505,194,825 Volume 22,877.0 Transactions Other 532,201 92.89 23,505,194,825 22,877.0 21,289.0 44,166.0 Other 100.0 530,843 25,303,691,234 24,181.0 23,486.0 47,667.0 Total Price Market Office Average Total Volume 100.0 530,843 Share Sold List Transactions 25,303,691,234 47,667.0 23,486.0 Total 24,181.0 Rank Agent Name Total 2.90 443,343 2,438,829,104 888888 5,501.0 Non Member-MLS (8888) 11.5 5,489.5 1 Share Price Office Total Total Sold List Rank Agent Name 0.28 504,891 236,036,658 KELWIL03 467.5 185.5 Mark Boyland (1483) 282.0 2 2.90 443,343 2,438,829,104 888888 5,501.0 Non Member-MLS (8888) 5,489.5 11.5 1 0.08 141,053 64,884,411 RIVMNG 460.0 4.0 Lee A Raphael (37432) 456.0 3 0.28 504,891 236,036,658 KELWIL03 467.5 185.5 Mark Boyland (1483) 282.0 2 0.17 333,876 146,905,251 C21DUT 440.0 89.5 350.5 Renee Revson (19877) 4 0.08 141,053 64,884,411 RIVMNG 460.0 4.0 Lee A Raphael (37432) 456.0 3 0.37 7 13,976 307,723,780 HOULAW30 431.0 138.5 Nancy Kennedy (8906) 292.5 5 0.17 333,876 146,905,251 C21DUT 440.0 89.5 350.5 Renee Revson (19877) 4 492,638 0.24 205,922,699 DOUCRE 418.0 176.0 242.0 Kieran Dwyer (14096) 6 0.37 7 13,976 307,723,780 HOULAW30 431.0 138.5 Nancy Kennedy (8906) 292.5 163.5 5 0.23 466,125 192,742,699 RAND01 413.5 250.0 Margo Bohlin (35236) 7 0.24 492,638 0.20 205,922,699 DOUCRE 418.0 176.0 362.0 242.0 179.0 Kieran Dwyer (14096) 6 471,918 170,834,226 MAJSEI 183.0 Mark J. Seiden (3901) 8 0.23 466,125 192,742,699 RAND01 413.5 163.5 250.0 Margo Bohlin (35236) 7 320,168 0.13 111,738,671 TRSI01 349.0 116.5 232.5 Christopher M Ogden (38378) 9 0.20 471,918 170,834,226 MAJSEI 362.0 179.0 183.0 Mark J. Seiden (3901) 8 0.09 235,436 79,930,387 CURA01 339.5 95.0 244.5 Richard Baxter (30448) 10 0.13 320,168 111,738,671 TRSI01 349.0 116.5 232.5 Christopher M Ogden (38378) 9 0.08 233,578 70,190,330 PASTOR 300.5 48.0 252.5 Dean M. Nugent (18156) 11 0.09 235,436 79,930,387 CURA01 339.5 95.0 244.5 Richard Baxter (30448) 10 3 17,420 0.11 92,210,588 BENC02 290.5 135.0 155.5 Richard J Froehlich (37375) 12 0.08 233,578 70,190,330 PASTOR 300.5 48.0 252.5 Dean M. Nugent (18156) 11 0.10 284,427 80,634,997 BENC01 283.5 130.0 153.5 Donna Brunell (37647) 13 0.11 3 17,420 92,210,588 BENC02 290.5 135.0 155.5 Richard J Froehlich (37375) 12 0.07 2 16,968 61,293,491 RISING 282.5 6.0 276.5 Igor Krasnoperov (12620) 14 0.10 284,427 80,634,997 BENC01 283.5 130.0 153.5 Donna Brunell (37647) 13 0. 19 570,429 160,575,897 HOULAW10 281.5 100.0 181.5 Gino Bello (15954) 15 0.07 2 16,968 61,293,491 RISING 282.5 6.0 277.0 276.5 Igor Krasnoperov (12620) 14 Tirtza 0.17 531,591 147,250,757 QHOMES 137.0 140.0 Beer (39560) 16 0. 19 570,429 160,575,897 HOULAW10 281.5 100.0 181.5 Gino Bello (15954) 15 Listing Volume listing is split 50/50 between the Listing Agent and Co Listing Agent, if106.5 there is no271.0 Co Listing Agent23,144,034 then the Listing Agent receives 100% 0.03 of the 85,402 EPOM01 164.5 Carole A Barotti (37083) 17 of each 0.17 531,591 147,250,757 277.0 QHOMES 137.0 140.0 Tirtza Beer (39560) 16 listing total. The same applies for Selling Agents and Co Selling Agents. 0.32 1,019,370 268,094,242 COMPNY 263.0 174.5 88.5 Francie F. Malina (25903) 18 0.03 85,402 23,144,034 271.0 EPOM01 106.5 164.5 Carole A Barotti (37083) 17 Rosalie 329,548 % 0.10 86,506,256 WEIC02 47.0if there 262.5 W Cookof(37570) 19 Listing Volume each(25903) listing is split 50/50 between the Listing Agent and215.5 Co Listing is no Co Listing Agent then the Listing Agent receives 100 0.32 1,019,370 268,094,242 263.0 COMPNY 174.5 there 88.5 Agent, Francie F. Malina 18 Brian % 160,184 41,647,897 Listing Volume of each listing is split 50/50 between the Listing Agent and Co no Co Agents. Listing Agent then the Listing Agent receives 1000.05 260.0 18.0 242.0 T. Smith (28180) 20 of theRIVMNG listing total. The same applies for Listing SellingAgent, Agentsifand CoisSelling 0.10 329,548 86,506,256 WEIC02 262.5 47.0 215.5 Rosalie W Cook (37570) 19 of the listing total. The same applies for Selling Agents and Co Selling Agents. 0.53 1,745,817 448,675,038 HOULAW15 257.0 116.0 141.0 Pollena Forsman (2565) 21 914.762.2200 Mark Seiden Real Estate Team Turning 18.0 Goals into HomeMan.net/Radio-Podcast 160,184 0.05 41,647,897 RIVMNG 260.0Reality 242.0 BrianThe T. Smith (28180) 20 0.14 461,136 116,667,476 KELHUD 253.0 109.0 144.0 Linda Fernandez (36204) 22 0.53 1,745,817 448,675,038 HOULAW15 257.0 116.0 141.0 Pollena Forsman (2565) 21 694,548 0.20 170,511,467 245.5 TOLLBR 99.0 146.5 Debbe Yarosh (33442) 23 461,136 0.14 116,667,476 KELHUD 253.0 109.0 144.0 Linda Fernandez (36204) 22 0.05 187,086 45,087,657 SP WRBR 241.0 82.0 159.0 Loma M Sherland (37303) 24

Ranking Report Ranking Report

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. . . A TRUE RANKING & SALES STATISTICS REPORT All properties — SOLD in Ossining Schools — Ranked by Seller side transactions — Top 14 — By Agent

– 1 YEAR (2020)

– 4 YEARS

Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


. . . MORE NUMBERS All Properties — SOLD in Briarcliff Manor/Pocantico/Ossining Schools — Ranked by Seller side transactions — Top 14 — By Agent

– 1 YEAR (2020)

– 4 YEARS

Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


LISTEN TO WHAT PEOPLE HAVE TO SAY ONLINE To Read More Reviews Go to: www.HomeMan.net

After 3 frustrating years of attempting to sell our home with other agencies, we hired Mark and his team and had an accepted offer within 4 weeks. We were thrilled with the results Mark and Allyson got. Our home sold quickly and we got significantly more than any of the offers we had gotten in the past. Mark’s team was exceptionally professional and helped us navigate a difficult real estate market.

Go to: https:// vimeo.

Trust Mark and his team to work quickly, getting you top value on your home with state-of-the-art marketing systems, strategies and techniques. Mark is also a shortsale and distressed property expert.

Jack Castaneda — 5 ★ We have worked with the Mark Seiden Real Estate Team since 2001, first as a purchaser of our home in Briarcliff Manor and then as a seller this year. Both times, Mark Seiden’s team came through with flying colors. As buyers, he found us the perfect house in a great neighborhood with an excellent school system for our family while quickly selling our townhouse in Dobbs Ferry. Thanks to Mark’s knowledge and expertise, the closing and move went through smoothly without any problems. When it came time to sell my house in Briarcliff Manor this year, we knew he was the Realtor for us. If you are buying or selling any real estate in Westchester County, this is the best company in New York. Jack and Janet Castaneda, November 6

Michael Turco — 5 ★ Mark and the team sold our house and helped us buy our new home. Mark and the team really worked hard and it shows in the quality of work that was performed. Dedication and experience no matter the price of the home. We are the perfect example and I am always telling people our story and experience using the Mark Seiden team. November 21

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★★★★★ szavo54 reviewed Mark Seiden 10/20 Helped me sell a home We were sellers and words cannot describe the incredible experience my family had with Mark Seiden and his entire group of professionals. There aren’t enough adjectives in the dictionary. From start to finish it’s nothing but the best service throughout your purchase or sale. It starts with a friendly face and a genuine desire to help; honesty & integrity; local knowledge and how to prepare your home for sale. The process is simple and if you follow it, you will sell your home quickly and at the top of the market. And if you’re a buyer, he will negotiate the best price and terms to save money. The follow up attention is out of this world and is second to none, and the team as a whole, is excellent! I spent 36 years in the corporate world and haven’t seen this type of dedication from Fortune 500 companies and other Blue Ribbon firms. There are Realtors® and then there is Mark Seiden, the “Gold Standard” in the industry. The choice is yours, we couldn’t be happier!

The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


HOW MANY PEOPLE AND PROFESSIONALS ARE Do you think the only thing a Real Estate Agent will do is “put the seller’s home on the computer” or “unlock the door to show a buyer a home?” The fact is, your Real Estate Agent is responsible for successfully coordinating, managing and negotiating with everyone who is shown on the

following lists, which is based on a typical transaction. Your Agent’s responsibility is to make sure every participant gets the job done!

# of People Type/Title/Profession of Participant

2

Sellers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law) 2 Buyers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law) 2 Sellers (Privately owned, Estate, Foreclosure-Bank Owned, Short-Sale, etc.) 3 Sellers’ friends/family/work associates who provide advice/counsel 2 Buyers 3 Buyers’ friends/family/work associates who provide advice/counsel 1 Home Inspector (general inspection) 1 Specialty Inspector (termite, septic, buried oil tank, well, pool, HVAC, etc. inspection) 1 Radon Lab Technician to analyze test sample 3 Mortgage Lending Institution: Representative/Agent/Broker, Processor and Underwriter 1 Property Appraiser selected by Mortgage Lending Institution 2 Sellers’ Attorney with a legal assistant (includes secretarial, administrative and paralegal) 2 Buyers’ Attorney with a legal assistant (includes secretarial, administrative and paralegal) 1 Bank Attorney 2 Title Insurance Researcher/Clearance Officer plus representative at closing 1 Building Inspector to verify any C of O, open permit, expansion items (Title company performs a municipal search) 1 Tax Assessor to provide and explain “Property Card” (Title company researches during municipal search) 1 Tax Receiver to verify all property taxes have/have not been paid by sellers 2 Homeowners’ Insurance: Representative/Broker/Agent and Underwriter

33

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But if everything is not in order or more compicated, you may have to add . . .

The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


INVOLVED IN YOUR REAL ESTATE TRANSACTION?

# of People Type/Title/Profession of Participant

3 2

If property is rented: Tenants (A property may have more or less tenants) If Homeowner/Condo Association: “Board member/Management company administrator: write letter of ‘Right of first refusal’” 5 If Co-Op: Co-Op Board members for interview process (A Co-Op board may have more or less members) 3 If other inspection conditions/upgrade items need to be evaluated/proposed: Additional “Trades/Professionals” (Plumber, Electrician, Architect, Roofer, Contractor, Painter, Basement Water Mitigation Contractor, Heating/Air Conditioning, Landscaping, Swimming Pool, Well Water Lab Technician, etc. . . .) 1 If require electrical additions/changes for C’s of O/Permits: NY State Electrical Inspector 1 If require “ceiling height variance” for basements: C’s of O/Permits: NY State Building Inspector/Code Enforcer 1 If Lending Institution requires new/updated survey: Surveyor 1 If property is “over-assessed:” Property Tax Assessment Reduction Specialist 1 If mortgage is for more than 80% financing: PMI Underwriter 1 If Sellers or Buyers purchase a Homeowners’ Warranty: Home Warranty Processor 1 If there are any Wood Destroying Insects: Exterminator 1 If Buried Oil Tank fails vacuum/soil tests: Buried Oil Tank Remediation company 1 If Buried Oil Tank has or needs “Oil Tank Insurance:” Buried Oil Tank Insurance company 1 If Mold is present in the property: Mold/Environmental Specialist 1 If Radon Gas valuation exceeds 4.0 pCi/L in lowest level: Radon Mitigation Installation company 1 If Well Water valuations exceeds legal limits: Well Water system company 1 If property has or is in need of a Water Treatment System: Water Treatment System installer/service provider 4 If Short Sale: Loss Mitigation representative, the “investor" (owner of loan), plus 2 Broker Price Opinion Agents And still counting, because sometimes there are even more people involved . . .

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After reading these lists . . . do you still think your deal will be as successful no matter which agent you select?

The Mark Seiden Real Estate Team Agents know how to successfully negotiate a transaction. They will get your deal closed at the best price and terms the market will bear! 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


MARK’S REPORTS

Go to: www.HomeMan.net/MarksCommercial

Buyers and sellers have vast differences in experiences and success buying and selling real estate. That is why we’ve created many reports, concerning many very specific areas of real estate, in order to help our diverse “know-how” of consumers. If you have a need

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The Mark Seiden Real Estate Team

or desire to learn more about “how something works” regarding real estate sales, we can help. Just tell us what your needs are . . . and we’ll provide you the report, and guideline, to help you understand the process.

Turning Goals into Reality

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HomeMan.net


SEIDEN + SOLAR = SUSTAINABILITY! How is the Team helping the world right now? In the summer of 2011, we installed solar panels on our Briarcliff Manor real estate office building. We are pleased about being more environmentally conscious, aside from any possible future financial benefits.

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The Mark Seiden Real Estate Team

Solar energy is SUSTAINABLE and RENEWABLE so we’ll never run out of it and that’s a GREAT thing! Here’s to creating a greener planet for our friends, neighbors, children and our children’s children!

Turning Goals into Reality

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HomeMan.net


MARK’S AWARDS AND MORE Awards Galore! Throughout the past 20+ years, Mark, with his Team, has received many, many awards recognizing his multi-million dollar sales. Additionally, he has received many awards recognizing his community service including

914.762.2200

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The Mark Seiden Real Estate Team

the prestigious Rotary Paul Harris Fellow award and the IFCA Executive Director’s Outstanding Community Service Award. Here is just a sampling of the recognition he’s received from the real estate industry and the local community!

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


MARK IN THE NEWS

Go to: www.HomeMan.net/In-The-News

Extra, Extra, Read All About Us! Many prestigious publications—international, national and local—including The New York Times, the New York Post, Reuter’s News and Westchester Magazine, have reached out to Mark for his real estate expertise over the

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The Mark Seiden Real Estate Team

years. He has been featured in numerous publications, TV, video spots and radio covering many topics from market conditions to foreclosure to general real estate trends. Here is just a sampling of the print press coverage!

Turning Goals into Reality

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HomeMan.net


MARK IN THE COMMUNITY The Team lives in and is part of this community! Mark values the importance of business community involvement, demonstrated by his activities and his commitment to local organizations. He participates in many local events such as village and town fairs, hosting dinners for the Ossining Children Center,

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The Mark Seiden Real Estate Team

being active in the local Rotary Club (including serving as President), sponsoring the local education foundations, the little league baseball teams, high school productions and much more. These two pages are just a sampling of his involvement!

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


Marketing Your Property Marketing [mahr-kit-ing] verb, present tense Advertise or promote (something); To offer for sale

Marketing, Marketing Marketing!! It’s been said by many that “Mark” put the “Mark” in Marketing! This is the TRUE key to selling your home for the highest price. Our brilliant marketing plan is unending, strategic and multi-faceted. Your home is promoted globally, nationally and locally so as not to miss any prospective buyer. We utilize the latest and greatest marketing innovations from 3D and interactive floor plans to single property websites. And you’ll never see a more comprehensive open house program . . . all to draw buyers to your door!

Targeted monthly communications, compelling signage and exceptional staging are just a few of the key factors in selling your home! Marketing is so much more than just putting your home on the Multiple Listing Service and sitting back waiting for buyers. It’s the proactive difference that sets us apart from the rest!

Marks' extraord ina and marketing k ry market nowledge along with his pro are equalled by fessionalism his humor, all of w sense of hic in navigating the h are vital wonderful proce ss that is selling a home. . . . As a consumer we vote with ou r selection of pa rtners. Choosing the Mark Seiden Re al Estate Team three times is the strongest recommendation Ic – Amy Gen an give!!! kins


DIGITAL PHOTOGRAPHY How do most people first see houses that are for sale? Online! That makes great digital photography indispensable. The Team hires a professional photographer to shoot the property as seen through the “eyes of the buyers.” Since 84% of buyers preview houses online now, they are going to be looking at your house first through the camera’s lens.

Go to: https://Vimeo.com/MSRETVirtualTours

Digital photography is used for every aspect of our Single Property Marketing:

e Custom Signs e Custom Brochures e Single Property Websites e Single Property Business Cards

Exterior photography highlights your yard and property.

Interior photography highlights the space inside.

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Turning Goals into Reality

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HomeMan.net/Radio-Podcast


HOME STAGING How do you prepare your home to sell quickly? You stage it!! Did you know that it’s been documented that “staged homes spend 80% less time on the market compared to non-staged homes?” So, the Team brings in a professional Stager, at our expense, to help sell your home!!

First Impressions Count!

Presenting Your Property to Buyers is the process of merchandising your home in order to emphasize the best features of the space. The key is to keep spending to a minimum, while yielding the maximum return on the investment. Before and after Staging is shown in the sample at right.

Lists of what to clean and remove with determination. The Team’s Stager provides a list of what is necessary to clean and what clutter to remove! Having furniture and personal belongings in each room is very important but too much causes a major distraction.

De-stink the property. Buyers want a house that is “move-in” ready. It’s important to get rid of the bad smells or it will sell for less than market value. The Team suggests ways to eliminate any “problematic smells” to get the house sold. 914.762.2200

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The Mark Seiden Real Estate Team

Provide suggestions & even provide “the trades” to creatively do minor repairs and maybe even update kitchens and baths. Updating those rooms with new paint, hardware, new flooring and light fixtures may not only sell the house faster, but at a substantially higher price. But the key is to do as much repairing/updating as possible while spending the least amount of money to complete the job, creating a higher profit.

So, to get the highest price for your property: List it with the Team, Get it Staged and Get it SOLD! Turning Goals into Reality

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HomeMan.net


PROMOTE YOUR PROPERTY NATIONALLY . . . How do you reach the national community? Single Property Websites! The Mark Seiden Team offers 24 hour exposure and advanced marketing through single property websites featuring everything prospective buyers want. Your website will be accessible from extension

numbers on custom for sale signs, business cards and brochures. These “interactive” materials will have your property covered— and connected!

Go to: www.222HomeManDrive.TourThisGreatHome.com 2229 222 HomeMan Drive, Briarcliff Manor

800-749-6600 2226

n #: Property Extensio and a texted link rded information For 24 hour reco site, call now! web s erty’ prop to the

nor

ve, Briarcliff Ma 222 HomeMan Dri

ent.net

Info@HomeManAg

2221 Make a call to the 800 number on the Single Property Signs, Business cards and/or Brochures, punch in the extension number and receive a text which leads right to the Single Property Website address. 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


. . . SINGLE PROPERTY WEBSITES Single Property Websites feature links to the property’s brochure, fact sheet, floor plans and survey as well as area information, cost estimates, links to public transportation websites, and much more.

800-749-6600 2226 Property Extension #:

For 24 hour recorded information and a texted link to the property’s website, call now! 㻌

222 HomeMan Drive, Briarcliff Manor

Info@HomeManAgent.net

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


PROMOTE YOUR PROPERTY LOCALLY How do you reach the local community? Signs and more! The Mark Seiden Team offers 24 hour exposure and advanced marketing through custom for-sale signs, single property business cards and brochures . . . sending everyone to the sellers’ Single Property Website.

Custom Brochures in a Brochure Box are situated in front of all properties for sale.

Custom Property Signs are placed in front of all for-sale properties.

800-749-6600 2226

n #: Property Extensio and a texted link rded information ! For 24 hour reco s website, call now to the property’

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Info@HomeManA

2229 222 HomeMan Drive, Briarcliff Manor

Single Property Business Cards to share with family, friends, neighbors, work associates— everyone you know! You never know who might be in the market for YOUR property!

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The Mark Seiden Real Estate Team

Within 2 weeks of your property coming on the market, we'll promote it with a “COMING SOON!” burst for maximum exposure!

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


MARKETING TO THE MAX! FREE Thanksgiving Pie!

Every Door Direct Mail: Thousands will see YOUR property every month! Each month, we send a full-page, full-color marketing brochure to over 16,000 residential households—two entire zip codes—featuring our newest properties for sale as well as in-contract and sold properties. We saturate the local communities with important information about the current market conditions.

Seiden is OSSINING Put Community Participation!

Are you a valued client who has sold or purchased with us or referred to us in the past? Are you currently working with our team to sell or purchase a home? As a special thank you,*****ECRWSS***** PRSRT STD U.S. POSTAGE The Mark Seiden Real Estate Team will be offering PAID WHITE PLAINS, NY for your a FREE pumpkin or dutch apple piePostal PERMIT NO. 403 Customer Ossining, NYsent 10562 Thanksgiving holiday. More information will be ECRWSS out shortly. This is just our way of thanking you for your continued business and referrals. We LOVE Seiden is BRIARCLIFF MANOR those referrals! And if you’re thinking about selling Community Participation! Local Estate Trends* or buyingReal a home, give usSales a call orand visit Market our website, HomeMan.netOctober ! Not only will we 2020 help you sell 2020 - YTD 2019 - YTD Sales Mark Seiden: or buy a home, but we’ll give you a free pie

the Most Money in Your Pocket When You Mark Seiden, Rainmaker/Team CEO Buy or Sell Your Home! ^ Raised in the Ossining school district and

graduated from Ossining High School ^ Ossining resident, with his wife, since 1993, raising 3 children who attended Ossining School the Ossining schools from K-12 # of Months YTD** : 10 Sold On Market1 In Contract1 Sold Avg/mo. Sold section Avg/mo. ^ Raised in the Chilmark of Briarcliff Manor for Thanksgiving! ^ Former President of Ossining Library Foundation Single Family: $250,000 to $399,999 3 10 17 36 until high 3.6 school 37 3.7 graduation ^ Ossining Chamber of Commerce Member Single Family: $400,000 to $599,999 19 12 35 60 6.0 office81(BBB rating 8.1 of A+) ^ Real estate since 2005 headquartered in Briarcliff Manor since 2008 Single Family: $600,000 to $999,999 8 20 23 43 4.3 25 2.5 Our FIRST Drive-In Movie Event ^ JCYS Little League Baseball Sponsor since 2004 ^ Briarcliff Chamber of Commerce Member Single Family: $1,000,000 and above 1 7 1 3 0.3 3 0.3 ^ Ossining MATTERS Education Foundation’s annual was a GREAT success! ^ Club: 2 Family Homes 0 6 5 5 Briarcliff 0.5Manor Rotary 19 1.9Past President 5K/2 mile event Sponsor for overMulti-Family: 10 years Multi Family: 3 & 4 Family Homes 0September125th proved to6be 2 and Paul 0.2Harris Fellow 8 0.8 ^ Forest O’Fears sponsor ^ Briarcliff ^ Trunk or Treat participant Condominium: up to $399,999 4a super fun 15 day as we held 13 20 2.0Manor Little 37 League 3.7 Sponsor ^ Briarcliff Manor Harlem Magic Masters Basketball ^ Ossining Village Fair Participant — 10 + years Condominium: $400,000 and above 0 a drive-in screening 8 12 21 2.1 21 2.1 of Ferris Event Sponsor ^ Ossining Career Day Participant (AMD and up OHS) Co-Ops: to $199,999 3Bueller’s12Day Off for our 18 13 1.3 36 3.6 ^ Briarcliff Manor Education Foundation Supporter for over 10 years Co-Ops: $200,000 and above 5past, present 9 3 3 0.3 9 0.9 and future ^ Briarcliff Manor High School Cultural Arts Supporter ^ Ossining Athletic Booster Club Supporter *Total combined sales by ALL Brokerages reporting sales into the OneKey™ MLS. Mark Seiden R.E. Team (MSRET) does not represent that these are all MSRET sales. clients as well as some of our local community ^ Briarcliff Manor Garden Club Supporter ^ Ossining Children’s Center Supporter **YTD = Year To Date 10 1 = Data as of: 11/2/2020 ^ Briarcliff Manor-Scarborough Historical Society members. We enjoyed seeing Ferris, Cameron ^ MicroFund Supporter Supporter ^ Former Member of Ossining Board Recently In Contract/Sold Properties and Clients! Sloane play hooky for the Great Service = Happy ^ Briarcliff High School Yearbook Advertiser of Assessment Review for Tax Assessments day on a HUGE 40 Foot  First of all it IS a TEAM. Mark Seiden surrounds ^ Village of Halloween store painting ^ IFCA (Interfaith Counsel for Action) Executive LD! SOLD! SOBriarcliff screen! Viewing this 80’s himself with very competent people with superior participant Director Outstanding Community Service Award classic drive-in knowledge, guidance, pointing, cajoling; did Istyle say made ^ Ragamuffin parade participant ^ Earth Day Fair Participant theestate, night so special. And, in KNOWLEDGE of all things real timing, what Allyson Davidov, Listing Partner to do next, and NEGOTIATING Multiple theskills? true spirit giving, we I am aofreal Offers! ^ Ossining resident since 1990, raisingestate 3 children  monetary donations broker from California collected and have canned negotiated goods and Briarcliff 9History Scavenger Hunt! 34 Saddle Ridge Road, who attended the Ossining schools from Pershing Avenue, manyK-12 real estate deals, but Mark Seiden showed Westchester, an organization for Feeding Ossining Ossining ^ Former President of Ossining AMD PTA me how it was done in New York. I havetodone 3 those in need. Giving back Briarcliff Manordedicated helping $725,000 $349,250 ^ Served on many PTA committees fordeals 18 years through him. I learned each time. With this Ossining schools Scarborough to us asschools a to our community is so important Ossining ^ Ossining Booster Club Member deal the house sold in 11 days. Yeah, even I was Historical Society Thanksbut to our wonderful event sponsors: For 24 hour recorded information ^ Ossining MATTERS Education Foundation Supporter impressed. It was several dayscompany. of negotiation, and a texted link to the property’s Allan Block Insurance, Burke Energy and a fun challenge website, enter the extensionhas below! Amy Seiden, Marketing Manager the Mark Seiden Real Estate Team helped us find a Sound! for the families of Briarcliff! Get excited for a sociallyready, willing, and able buyer.Enveloping He represented me,And most importantly, thank ^ PTA Volunteer for over 15 years Featured Properties for Sale (and my wife, a real estate lawyer), you toand our professionally fantastic clients. We appreciate your distant, scavenger hunt! And here’s a bonus: get ^ Ossining MATTERS Education Foundation Board goalsand . AWESOME referrals! aided us in accomplishing our business to know some of our rich Village history along the Member/Past President — Jim & Nancy Van Tassel, + Secured Yankee legend/jazz musician, Bernie way! See if you can find all of the sites pictured. If formerly of 53 Park Avenue, Ossining Williams to perform at OHS to celebrate the you take any pictures of yourself at the sites you find education foundation’s 10 year anniversary. and post them on Facebook please use the hashtag #briarcliffhistoryhunt. This virtual scavenger hunt can An Equal Opportunity Company. Equal Housing Opportunity. 5 Pheasant Ridge Road, Place, If your property is currently listed with a real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. also be done 19-34 at anyLincoln time! For more information, visit: Ossining Ossining BriarcliffManorLibrary.org/Children.html Beautifully updated center hall Terrific tri-level end unit

800-749-6600

colonial on a cul-de-sac!

1238 Pleasantville Road, Briarcliff Manor, NY 10510

$659,222

Ossining schools

Ext. 2124

in pet friendly complex!

$349,222

Client Appreciation Shredding Event! Due to popular demand, we will be hosting our

2nd shredding event this March!

Once again, you will have the opportunity to safely dispose of old or unwanted, confidential documents! The shredding company, a 100% NAID certified company, will recycle 100% of the shredded paper. Last year, we shredded over 5,000 lbs of paper

equivalent to saving 38 trees!

S WHEN: Saturday, March 20th, from 10am-2pm

S WHERE: Mark Seiden Real Estate

Team’s rear parking lot, (1238 Pleasantville Road, Briarcliff Manor)

S WHAT TO BRING: Bring your boxes of

unwanted documents; there is NO LIMIT!

S GOOD STUFF: Bring canned goods and non-perishable items for the Ossining Food Pantry.

This event is open to both our clients AND the public for a $20 donation. All donations will go to the Ossining Food Pantry! Acceptable payment methods are cash OR a check written directly to the Ossining Food Pantry. Unfortunately, we cannot accept credit cards. RSVP TODAY at HomeMan.net/VIP!

DON’T FORGET! 

SPRING

FORWARD

REMINDER

It’s that time of year to turn the clocks forward! Remember, before you go to bed on Saturday, March 13th, SET your clocks forward ONE HOUR.

Ossining schools

An Equal Opportunity Company. Equal Housing Opportunity. If your property is currently listed with a real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Ext. 2714

An Equal Opportunity Company. Equal Housing Opportunity. If your property is currently listed with a real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Radio Advertising We’re on the radio and people are listening! When thousands of listeners tune into station 100.7 WHUD in their car or while streaming in their home, they'll hear our brand new Radio Spots! These spots run throughout the day, 7 days a week which helps us cast the widest net to identify prospective buyers. But wait, there's more! We also run incredible Digital Advertisements which hit

Week 1/20/2021 - 1/26/2021 1/27/2021 - 2/2/2021 2/3/2021 - 2/9/2021

thousands of eyes every week! And to top it all off, Mark also hosts a brand new Real Estate Reality Podcast available on Anchor, Spotify, iTunes and many more sites! All of our radio promotion provides a great marketing opportunity to sell your home! You can't spell Marketing without Mark!

Digital Ad Analytics (2021) 160x600 Ad Size 300x250 Ad Size (Throne) 300x600 Ad Size (Coats) 320x50 Ad Impressions Clicks CTR* Impressions Clicks CTR* Impressions Clicks CTR* Impressions Clicks 3,099 5 0.16% 9876 45 0.46% 1927 36 1.87% 37881 90 3704 8 0.22% 9338 32 0.34% 2228 33 1.48% 47029 125 2672 4 0.15% 7827 26 0.33% 2002 45 2.25% 44314 117

CTR* 0.24% 0.27% 0.26%

* CTR = Click Through Rate

914.762.2200

.

The Mark Seiden Real Estate Team

Turning Goals into Reality

728x90 Ad Impressions Clicks CTR* 19911 69 0.35% 16123 44 0.27% 17044 59 0.35%

.

HomeMan.net


OPEN HOUSES LIKE NO OTHER . . .

What value does an Open House have? It just may lead your buyer into your door! Besides letting you and a Team member decide the day and time your property will be viewed, it gives you the opportunity to set up your home in its best light. Open Houses let prospective buyers see and feel your home which they

may have discovered online. Finally, seeing the competition (other potential buyers) viewing the property at the same time may prompt one prospective buyer into making a purchase faster.

We distribute between 10-20 signs per Open House! Each sign has “Dry-Erase White Board” to write in the address and time of the Open House to make it easy for all buyers to find your home! Our Mark Seiden Real Estate Team Welcome Table is always at our Open House events. In normal

*

circumstances, depending Statistics show that neighbors

on the time of year and

often know, or hear about,

weather, our Table may

people who wish to buy in their

be inside or outside the

own neighborhood. We mail out

home. Visitors will be toured

invitations to inform them that

through the property and

your home is for-sale and we are

receive an abundance of

hosting an Open House to find a

information about the home

buyer! Come one, come all!

and neighborhood.

914.762.2200

.

The Mark Seiden Real Estate Team

Turning Goals into Reality

.

HomeMan.net/Radio-Podcast


WITH ADVERTISING LIKE NO OTHER

Go to: https://vimeo.com/ msretvirtualopenhouses

Open House Online Announcements # of People Reached

# of Clicks on Post

2221

2221 “Open House This Weekend!” STAR BURST Sign Rider This is added to the for-sale sign on the Monday prior to the Open House weekend.

Mark Seiden *  Real Estate Team

The Mark Seiden Real Estate Team has a responsible plan to show homes during COVID-19. 3 Plexiglass screen in front of open house attendants 3 Blue tape “x’s” on the lawn/walkway to keep people 6’ away from each other. 3 Electronic thermometer to take temperature of every guest 3 COVID-19 Questionnaires for each person to fill out for contact-tracing 3 Gloves and booties for everyone inside

COVID-19 Responsibility Plan

914.762.2200

“Open House” Facebook Post This is a “boosted” (PAID) ad that goes to THOUSANDS of local buyers!

.

The Mark Seiden Real Estate Team

Turning Goals into Reality

.

HomeMan.net


FEEDBACK ON SHOWINGS AND THE MARKET Want to know what every visitor has to say about your property? Interested in how your property compares to other properties on the market? r - Listing Agent

Friday, September

The Mark Seiden Real Estate Team offers clients Advanced Showing Appointment and Feedback Services, Market Snapshots and Property Viewing Reports! Hi John, Hi John, Here is your Market Snapshot for 222 HomeMan Drive, Residential.

Past Showing

-

• •

2. Compare Your Property To The Current Market In One Glance!

Property Views per site by Month 12,000

1 2 3 4 5 6 7 8 9 10 Apr 11 12

10,000 8,000

HGMLS 1-800 0% # 0%

6,000

4,000

O-H / Other 2%

2,000

Single Property Website 0%

0 Zillow 49%

HGMLS

K35:Q41 Jan

Feb

Mar

Trulia.com

Zillow.com

Dates

03/05/2019 31/05/2019 13/06/2019 27/06/2019 11/07/2019 13/08/2019 31/9/2019 01/10/2019 16/10/2019 08/11/2019 26/11/2019 31/12/2019 30/01/2020 14/02/2020 03/03/2020 31/03/2020 30/04/2020 31/05/2020

Month-Year

May-19 May-19 June-19 June-19 July-19 August-19 September-19 October-19 October-19 November-19 November-19 December-19 January-20 February-20 March-20 March-20 April-20 May-20

$1,274,222 $1,249,222 $1,224,222 $1,199,222 $1,149,222 $1,099,222 $1,099,222 $1,049,222 $1,049,222 $974,222 $949,222 $949,222 $949,222 $934,222 $914,222 $914,222 $914,222 $914,222

Zillow HGMLS Eproperties Other Property Views HGMLS Trulia.com Zillow.com 1-800 # Month Lifetime Month Lifetime Month Lifetime Month Lifetime

Realtor.com Trulia.com Zillow.com 1-800 # Eproperties.com O-H / Other 35 4,037 4,037 3 18 262 92 1,673 1,673 1 25 218 87 3,383 3,383 2 25 118 11 6,265 6,265 0 28 82 89 10,063 10,063 4 30 142 113 8,213 8,213 1 12 158 12 1,602 1,602 1 4 0 16 2,256 2,256 0 5 361 20 1,558 1,558 1 3 0 25 1,728 1,728 2 7 57 May24 Jun 2,472 Jul 2,472 Aug Sep 1 Oct 9 Nov Dec 77 29 2,901 2,901 1 5 99 1-800 #

Single Property Website

O-H / Other

Realtor Trulia

Last List Price

41 0 0 44 12 16 20 0 25 0 24 29 35 92 0 87 11 48

914.762.2200

41 41 41 85 97 113 133 133 158 158 182 211 246 338 338 425 436 484

.

1,846 0 0 1,408 1,602 2,256 1,558 0 1,728 0 2,472 2,901 4,037 1,673 0 3,383 6,265 8,217

1,846 1,846 1,846 3,254 4,856 7,112 8,670 8,670 10,398 10,398 12,870 15,771 19,808 21,481 21,481 24,864 31,129 39,346

1,846 0 0 1,408 1,602 2,256 1,558 0 1,728 0 2,472 2,901 4,037 1,673 0 3,383 6,265 8,217

1,846 1,846 1,846 3,254 4,856 7,112 8,670 8,670 10,398 10,398 12,870 15,771 19,808 21,481 21,481 24,864 31,129 39,346

0 0 0 0 1 0 1 0 2 0 1 1 3 1 0 2 0 4

Feedback

James /2020 1:00 Friday, 08/30 September 4 PM - 1:15 PM Activity Type

Appointment Center - Listing Agent

Not received.

- Listing Activity Reports - 222 HomeMan

0 0 0 0 1 1 2 2 4 4 5 6 9 10 10 12 12 16

Single Property Website

Month 4 0 0 3 4 5 3 0 7 0 9 5 18 25 0 25 28 26

Lifetime 4 4 4 7 11 16 19 19 26 26 35 40 58 83 83 108 136 162

Receive Web access 24/7 of all of your showings, including the feedback from the buyers’ agents who showed your property! In addition to Web access, you have the option to receive phone calls, emails and/or text confirmations for all appointments, changes and cancellations. 642635 ortAgent/94 ActivityRep rts/Listing .com/Repo https://apptc enter.showingdesk.com/Reports/Listin owingdesk gActivityReportAgent/94642635

3. Property Viewing Reports Sent To You Every Month!

Property Address: 222 HomeMan Drive

49%

Showing Agent

tcenter.sh

https://app

With our Market Snapshot system, you will always know who is your direct competition, how many of those properties went into contract and how many have sold, and at what price. You’ll always know what is happening in your market! John

Man Drive

Reports - 22 Home

Notes

1. Web and Email/Text Access to Showings, Showing Confirmations and Feedback!

Property Views per Site by Lifetime Trulia

- Listing Activity

Drive Activity Date e on DrivShowing Agent ReceivedNotes HomeMan Feedback Price Change Notification orts - 222 08/31/2020 at 9:58 Feedback Activity Rep 09/01/2020 8:00 tes AM No nt - Listing PM ANN AgeMARIE ing 08/30/2020 ter - List Past Showing ointmeDeclined nt Cen 11:45 AM - Showing Showing Agent App 09/01/2020 6:00 Friday, September Nicole by PM 4 GregDa(Owner) te 12:15 sent t Center - Listing Agent PM - 6:45Appointmen Feedback not sent not- Listing PM Activity Activity ved on - 222 HomeMan ReceiReports tember 4 Feedback line Drive d 0 Activity Friday, Sep Type at 12:18 on this declined dec 0 8:0 Activity Date on this Showing Agent 08/31/2020 09/01/202 showing. Type PM Notes a showing. EiraldShowing Feedback PM Activity Price/2020 Change Past 08/30 tification Nicole 09/01/2020 7:50 08/23/2020 1:30 Rose ange No Past Showing 0 AM 6:0 0 Price Ch 11:0001/202 PM - 2:00 PM Received on From AM 09/ on Received 11:25-AM 5 PM 6:4 08/23/2020 at 6:15 $649,222 to PM /2020 at 11:35 From 08/30$674,222 g win PM to Sho Canceled Showing 9,222 Declined AM 08/31/2020 5:00 $64LING 9:30 Karen (Owner) by /2020 LING (Showing 08/30 Agent) Buyer no $674,222 by Greg sent PM - 5:30 PM Feedback not sent Past Showing 0 AM Showing dback not longer 9:45 0 7:5Canceled interested AM - 01/ in property 08/23/2020 1:00 FeeJessica celed 09/ 202 on this canceled by Jessica (Showing Agent) Buyer Received on on this can no PM - 1:30 PM Feedback not sent AM showing. longer interested in property Buyers 08/29/2020 at 5:04 showing. do e on this canceled ang Past Ch Showing not want to G Price with existing LINcompete PM ny AO. 1:00 08/29/2020 showing. 0Betha 2:20 Faye 5:0 /2020 0 Best 08/29 of luck 202 & thank you! ed. 08/31/ PM PM - 2:00 PM Not received. Past Showing - 3:20 Not receiv PMPM - 5:30 PM Canceled Showing Feedback not sent er 08/23/2020 11:30 Showing Nelly by Nelly (Showing Agent) Buyer Agent) Buy Canceled on this canceled AM - 12:00 PM Feedback not sent (Showing in property Past Showing no longer interested by LING Faye in property showing. 08/28/2020 3:00 0 on this canceled interested Marko 0 1:0Karen /2020 9:30 08/29 no longer 08/29/202 on PM - 3:30 PM Received on Canceled showing. AM - 9:45 Received at 5:02 0 PM AM PM 2:0 ng 0 08/28/2020 at 5:02 Showi Past Inspection 08/28/202 08/23/2020 9:00 Karen wing PM Sho Christopher by t Pas PM Not received. AM - 11:30 AM Feedback not (Showing Agent) Marko requested for 0 3:00 Declined Showing 08/28/202 08/26/2020 6:00 inspections. 7:20 ALBA Angely /2020 by Greg (Owner) 08/28PM - 3:30 PM not sent PM - 6:15 PM Feedback not sent Past Showing Past Showing Feedback lined PM - 7:35 PM 08/22/2020 1:30 wing dec on Nelly this declined on this Past Sho ved on Recei PM - 2:00 PM Not received. ng up g. was showing. at 8:01 winbut is not showisho on 08/28/2020 Some reason this Past Showing to make sure it’s ely PM so I just wanted 08/26/2020 5:00 0 INAAng BETT confirmed 5:00 6:0 Laji /2020 08/2808/ 26/2020 ed. PM - 5:30 PMthe books! Not received. Past Showing Past5 Showing PM PM Not receiv PM - 5:30 08/22/2020 1:00 PM - 6:1 Nathaly ed. g receiv Not Showin PM - 1:30 PM Received on Declined (Owner) 08/22/2020 at 1:37 Past Showing by Greg Laji 08/24/2020 2:00 PM 5:00 Jasper 2020 Saile 08/28/2020 ed. 08/26/ PM - 2:30 PM Not received. Past Showing Canceled -- 5:30 PMShowing Not receiv 11:00 AM 08/22/2020 1:00 PMby Nelly Nelly ed. PM receiv Not g 12:00 win PM - 2:00 PM Feedback not sent Past Sho on this canceled Jasper Ashley 2:00 showing. Past Showing 08/28/2020 24/2020 08/ 08/23/2020 4:45 Past Showing Canceled - - 2:30 PM Showing Olivier 10:30 AM PM PM - 5:00 PM 08/22/2020 9:30 JEREMY Received on by JEREMY (Showing Agent) 0 ved onReceived on AM Recei g 5:5 11:00 Buyer at win 0 AM Feedback - 10:30 AM not sent 08/24/2020 at 5:50 Past Sho schedule changed 08/24/202 08/27/2020 at 6:46 on this canceled PM PM PM Nicholas showing. Past Showing 08/27/2020 5:30 Olivier 08/23/2020 3:30 Past Showing PastPM 0 4:45 Showing David PM - 6:00 08/23/202 on PM - 4:30 PM 08/22/2020 9:00 Received on Teresa Received at 2:12 0 PM PM - 5:0 0 AM - 9:30 AM Not received. 202 08/24/2020 at 2:12 08/24/ Received on wing Past Sho at 8:04 PM 08/28/2020PM Past Showing David PM 0 08/23/2020 3:00 0 3:3INA Declined 5:00202BETT MaryAnn 08/27/2020 ed. 08/23/Showing PM - 3:30 PM 08/21/2020 6:30 Past Showing Not received. Teresa by Greg Not receiv PM 4:30 PM PM - 5:30 PM -(Owner) PM - 7:30 PM Feedback not sent Received on wing on this declined Past Sho 08/28/2020 at 12:18 showing. MaryAnn PM 0 CARM 0 3:0ELLA Declined 202 Showing /2020 Past Showing 08/27 08/23/ 08/21/2020 6:15 Past Showing 08/23/2020 Louis byAM 2:00 Greg -PM(Owner) Lisa - 3:30 PM 11:15 sending on Feedback not sent PM - 2:30 PM PM - 6:30 PM Received at 4:58 Received on 12:15 PM wing covid 0 on this declined Past Sho 08/23/2020 at 4:58 08/23/202 disclosures showing. PM PM shortly Past Showing /2020 Lisa S Past Showing08/26 08/21/2020 6:00 0 2:0 New Listing 08/23/2020 0 Elizabeth 2:00 Lisa 08/23/202 on Received on PM - 3:00 PM PM - 6:15 PM Received at 3:29 Received on 0 PM PM - 2:3 0 08/21/2020 at 08/24/2020 at 3:29 08/24/202 wing 10:04 PM Past Sho PM PM Lisa Canceled Showing 2:00 08/23/2020 2:00 0 t Past 202 Showing 3/3 sen Erin by Erin (Showing Agent) Accepted not 08/23/ PM - 2:30 PM 08/21/2020 4:30 Stephanie Feedback celed Feedback not sent 0 PM offer on property so clients declined PM - 3:0 PM - 5:00 PM on this canceled Not received. on this can 12377 the wing ityReportAgent/948 Past Sho showing. showing. eports/ListingActiv howingdesk.com/R Erin https://apptcenter.s 0 2:00 202 Past Showing 23/ 08/ 08/21/2020 1:00 0 PM Daniel PM - 2:3 PM - 2:00 PM Received on Showing 08/21/2020 at Canceled owing Agent) https://apptc (Sh enter.showin perty so gdesk.com/Reports/ListingActivityRep 10:26 PM by Erin pro 3/5 ortAgent/94642635 offer on Past Showing Accepted lined the 3/5 08/21/2020 12:30 Dante clients dec PM - 12:45 PM Not received.

Seller's Name:

Activity Date

Activity Type

Here is your Market Snapshot for 222 HomeMan Drive. Residential

View oamparable listings in this area - -

Appointment Cente

4

O-H / Other Month Lifetime

The Mark Seiden Real Estate Team

72 0 0 91 0 361 0 0 57 0 77 99 262 218 0 118 82 70

72 72 72 163 163 524 524 524 581 581 658 757 1,019 1,237 1,237 1,355 1,437 1,507

Month 3,809 0 0 2,954 3,221 4,894 3,140 0 3,547 0 5,055 5,936 8,392 3,682 0 6,998 12,651 16,582

Grand Totals Avg. Hits per day Lifetime 127 0 0 98 107 163 105 0 118 0 169 198 280 123 0 233 422 553

3,809 3,809 3,809 6,763 9,984 14,878 18,018 18,018 21,565 21,565 26,620 32,556 40,948 44,630 44,630 51,628 64,279 80,861

Is the marketing working? You will never have to wonder if your property has maket exposure or is being viewed by those looking for a home. We analyze the data from all the major websites where your property is marketed to potential buyers, and we then send you a monthly report.

Turning Goals into Reality

.

HomeMan.net/Radio-Podcast

4/5


HOME OWNERS’ WARRANTY Why should a seller take advantage of a homeowner’s warranty program? Many sellers feel that once they accept an offer, “the deal is done.” However, that’s not necessarily the case. Next, the buyers will do “inspections” on the property. That is when the most “serious re-negotiations” begin to reduce your price! The best way to limit any sort of “credits” after the inspection is to ensure that there is already a HOMEOWNERS’ WARRANTY in place. This will actually protect the buyers from large expenditures for repairs or replacement costs after they close! Therefore the buyers will have no reason to ask for large credits of the seller . . . , or to repair items that are covered by the warranty! We’ve partnered with American Home Shield, a leading industry expert with over 40 years of experience, to provide this warranty opportunity. Once ordered, many systems will even be covered for you, the

914.762.2200

.

The Mark Seiden Real EstateTeam

seller, in case something breaks prior to the home being sold! And in addition, the buyers will be covered for an entire year, starting from the closing date of the transaction . . . no matter how long ago you signed up for the program! You may choose from several coverage options depending on the number of systems that are in your home that you wish to cover. You have the convenience of 24/7/365 service requests and a network of over 10,000 independent, reputable home service professionals. And if something breaks down, you don’t pay for the actual repair or replacement cost for covered items . . . you only pay a small service fee! And the best part is…there are no upfront costs. You pay for the warranty at closing! The Homeowners’ Warranty . . . a proven way to protect your price!

Turning Goals into Reality

.

HomeMan.net


THE FIRST THREE WEEKS . . . WHAT HAPPENS? Ready to get started . . . ?

e

The first important step is to sign and complete our Listing Agreement / Disclosures.

Then . . .

Before we even go on the “MLS”

e Bring in the Stager to assist you in getting the home e Order customized “For-Sale sign” and “Single ready for photos (optional)

Property Business Cards”

are in place and all “Open Permits” are closed out

Preview information to ensure all is correct

e Research to ensure that all Certificates of Occupancy e Enter listing into the MLS system, but not go live– e Procure survey, if available, to ensure there are no unforeseen “Easements or Encroachments” that may delay a closing

e If property is a short-sale, order and procure “Lien and Judgement Search” from Title company

e Schedule stager to provide “to do” list to prepare home for photos

e Schedule time to shoot the property photos e Schedule time to create the floor-plan of the home e Schedule 3D tour of the property (if applicable) e Procure the “upgrades” of the property for marketing from the sellers

e Procure all the annual “utility costs” of the property from the sellers

e Review the showing procedures with the seller e Procure the keys to the property from the seller, make copies and test all keys/locks

e Install lockbox e Prepare property flyer and “upgrades list” e Receive photos from photographer and label all photos for marketing

e Build “Single Property Website” e Record “24 hour description of home” onto 800#

e Determine date to “officially go onto market” e Send all marketing materials to sellers (MLS and single property website) for sellers’ approval

e Revise any/all changes to the marketing making ready to go live

First Week on the “MLS”

e Go live on the MLS e Go live with the “Single Property Website” e Put up “For-Sale” yard sign e Put up the “Info Box” and load with brochures e Provide “Single Property Business Cards” to sellers to disburse to friends and co-workers

e Syndicate listing to real estate websites e Schedule first “Public Open House” for following weekend

e Post and boost “New Listing” to Facebook e Input property information onto back-side of master property flyer for cross-marketing to other Mark Seiden Real Estate Team properties

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provided any feedback

phone system

914.762.2200

.

requesting information about the property to discuss buyers’ interest and/or an offer The Mark Seiden Real Estate Team

Turning Goals into Reality

.

HomeMan.net/Radio-Podcast


IT’S A LOT MORE THAN “PUTTING IT ON MLS!” Second Week

e Attach “Open House this Weekend” “Star Burst” onto “For-Sale” yard sign

e Create and send out a minimum of 100 “Public Open House” invitations to neighbors

e Invite buyers and agents to upcoming Public Open House

e Post upcoming Open House onto the MLS,

e Begin agent to agent marketing efforts e Monitor appointments that were made to show the property

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provide any feedback

Facebook, Zillow, Trulia and many other websites

requesting information about the property to

e Hold Public Open House at end of week – second

discuss buyers’ interest and/or an offer

weekend on the market

Third Week

e Provide results of first Public Open House e Discuss schedule to provide next Public

e Analyze all showing feedback and procure any missing feedback from agents that showed the

Open House

e Call sellers to discuss activity: number of appointments and showings of the property

property

e Call ALL agents who provide any feedback requesting information about the property to discuss

e Place onto monthly mailing brochure as a

“featured property” — mailed to over 16,000 addresses

Ongoing activities

e Show property to potential buyers e Follow-up on Internet leads e Examine market conditions e Monitor comparable properties for sale e Check for foreclosures and short sales in market e Continue to schedule “Public Open Houses” every two to three weeks

e Adjust price of property as necessary based on

buyers’ interest and/or an offer

e Post upcoming Public Open House onto the MLS, Facebook, Zillow, Trulia and many other websites

e Analyze all showing feedback and procure any

missing feedback from agents that showed the property

e Call ALL agents who provide any feedback requesting information about the property to discuss buyers’ interest and/or an offer

market feedback

e Invite buyers and agents to upcoming Public Open Houses

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This is a very busy time for you and our Team. So, sign-up and let’s get going! Turning Goals into Reality

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DOES ALL THIS STUFF REALLY WORK?

m SOLD after The Seiden Tea IES ESTATE COMPAN SIX LARGE REAL FAILED! or, ad, Briarcliff Man 120 Aspinwall Ro School District, Briarcliff Manor ket June, 2006 first put on mar

ed and failed ational Realty list ✹ Sotheby ’s Intern to sell in 91 days ed and failed an Real Estate list ✹ Douglas Ellim to sell in 182 days kerage listed and er Residential Bro ✹ Coldwell Bank days failed to sell in 89 failed to sell ence listed and ✹ Houlihan Lawr in 261 days failed to sell viland listed and ✹ Century 21 Ha in 757 days to sell in 616 days listed and failed s m llia Wi r lle Ke ✹ LD, al Estate Team SO Re en id Se k CT ar M E . . . IN CONTRA AR, AT LIST PRIC W G IN DD BI A IN DAYS! . . . IN JUST 53 about the really still think it is So, do you really, the agent? t no d oose . . . an company you ch

difference! There really is a AY! iden Team TOD Se rk a M e th ll a C

the seller of Just read what ad 120 Aspinwall Ro at! th t ou ab has to say

In Contract in 53 Days!

I ptional services about the exce ore m y ve ert ra op ot pr nn I ca team. My rk Seiden and his received from Ma multiple agents th wi d an s ar ye r fo ed to list en had be t one was able hester — yet no stc y We m t of ou le gh sa ou thr left the red me that if I ickly. qu it ll se deliver. Mark assu uld wo pable hands he property in his ca business — and the real estate ds an Mark underst honest and open business savvy, his together with his negotiation skills ry , his extraordina ns tio ts of ica un m m co all the ingredien rk ethic, he has oup gr t ea gr and his hard wo a o rk’s team is als Ma or. alt nt, te Re t pe m ea a gr mely co who are extre hI ug ho Alt . of professionals ive ays very respons alw d an r le he ab ot ch approa gling many team must be jug his d rk an Ma rk e. Ma m ew to kn dicated felt they were de hly clients, I always r me. I would hig fo re the s ay alw re we or ll am se te to his and ne looking rk Seiden to anyo te ta es l rea recommend Ma the sed in Mark is unsurpas service e ier buy a property. em pr a at epitome of wh industry. Mark is the fall through and After having sales . be ld provider shou d I finally found for years, I am gla ed int po n4 ap dis being omises and withi lived up to his pr s wa I s ek we 7 Mark Seiden. He s than ral offers, within les sold. s wa y weeks I had seve ert op pr y within 9 weeks m ff Manor in contract, and formerly of Briarcli — John Caroli,

say about us? rs e y u b d n a rs e hat other sell Want to know w AY and see! D TO t e .n n a M Visit Home

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The Mark Seiden Real EstateTeam

Turning Goals into Reality

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Remarkable Properties

Distinctive, Exceptional and Luxury Homes Remarkable [ri-mahr-kuh-buh l] adjective Worthy of notice or attention; striking

We market Estates, Hudson-River-View Properties, Horse Properties, Antique and Historic Homes, New-Construction-Estate Homes, Penthouses and more, like no other Brokerage in Westchester County! The Mark Seiden Team positions a home to move quickly at the highest price the market will bear. Each seller is provided a unique and unparalleled marketing program tailored specifically for each seller’s needs. As an independent and privately held real estate firm, we are able to quickly implement new and unique marketing programs, and industry innovations, as they become available.

nd rketing a M. a m n o ou did er $1.2 Mark— eat job y ff Manor for ov nd “over r g a t a h ea Briarcli believe w lly uniqu iately We can’t beautiful home in am was so tota in immed gr ur selling o le marketing pro y began pouring cited that your ex all ho ed Your w at the offers liter ed. We were so ions even result t t h s t the top” t week after we li nd skillful negotia e at an above a g rs om in that fi rketing program us to sell our h list price! Havin d a r le s u b m a o than at ena use w unique g war th $20,000 more of listing the ho iends in d id b in a was eeks ur fr rice that ithin 3 w o all of o market p sales contract w ecommend you t r area. Keep up r ou d the signe nbelievable. We elling homes in y u s just plain intances who are a and acqu ork. w t a the gre iak cy Wozn n a N d n a —Tom

We have known Mark Seiden for over 16 year s and have worked with him on over 7 real estate tran sactions. We worked with other real estate agents prior but concluded that Mark had the most experience and best understan ding of the Westchester real estate market to meet our need s. Familiarity with the luxury home market was extremely impor tant, as this is a special niche, which required a strong marketing skill set. Our homes ranged in price from $400 ,000 to over $1,000,000. Each transaction involved selling a home and each time his team found buyers in a reasonab le timeframe. Mark executed marketing strategies that go well beyond what other agents provide. Our area is saturated with claims of high-end real estate agents and brokers offering a lot of hype and “smoke and mirrors.” Mark has over 20 years of experience, setting him apart from all the other agents and brokers in our area. One thing we learned from buying and selling with Mark is how critical strong negotiation skills are in order to close a deal. We have heard horror stories from our friends and relatives on how sales and purc hases fell apart because of an agent’s weak negotiation skill s. We have never lost a deal or missed an opportunity and we know this is a result of Mark’s strong negotiation skills. You can ask any of our relatives and frien ds and they will tell you that we would never consider anot her broker! —Joanne and Don DelleBovi


Remarkable Marketing Welcome to the Luxury Division of the Mark Seiden Real Estate Team! We’ve assembled a discerning team of professionals to provide: Staging High definition photography 3D photography Aerial photography Night and twilight photography High-end-glossy brochures Custom-designed, luxury Single Property Websites Customized For-Sale signs

e e e e e e e e

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The Mark Seiden Real Estate Team

Every Mark Seiden Real Estate Team’s property-listing is in a class of its own. Our marketing plan positions our properties, in a heightened competitive environment, to maximize exposure and to attain the highest price for the sellers. The Mark Seiden Real Estate Team is a full-service, residential brokerage representing sellers, buyers, renters, landlords and developers of luxury properties. Our Team of agents offers exceptional insight into the vast areas of the business, and provides specialized attention to buying or selling high-end real estate. With an unequaled ability to be discreet, our clients also enjoy a company that is small and flexible to meet the sellers’ ever-changing marketing needs, combined with the essential infrastructure and resources of a large brokerage. The best of both worlds.

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Remarkable Promotion Want to give your distinctive and remarkable home that extra push? Remarkable Properties, the Mark Seiden Real Estate Team’s Premium Marketing division, has extra features such as walkthrough floorplans in 3D and aerial photography!

Go to: www.222HomeManDrive.com

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3D Floor Plans See each floor in 3D and take a virtual tour through the entire home. Floor Plans Get a new perspective by being able to look at a room’s photo while looking at that same room on the floor plan . . . at the same time The Mark Seiden Real Estate Team

Aerial Photography From up above, see dramatic, compelling views of the home’s exterior . . . go right up to the front door too. Gallery See everything at once! Read about the property, download a brochure, see and print floor plans and look through photos of every room.

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Remarkable Aerial Photography A picture is worth a thousand words or perhaps multiple thousands of dollars in a seller’s pocket! Aerial photography is perhaps the most important real estate marketing innovation designed to maximize the sales price of a home since the launch of the internet to search for homes. With a more competitive real estate market and a greater sophistication in home search methods, it’s absolutely critical to differentiate a property for sale. And, this is especially true for the luxury home market. Using flying cameras, drone photographers create dramatic, compelling shots to show far-reaching shots of landscapes, river vistas and seamless fly-arounds of spectacular home exteriors. They are also taking shots of homes never before imagined, like flying fast, 2 feet above a driveway, right up to the front door. They are flying down onto properties from 1,000 feet in the air, highlighting the details of a large, expensive property in impressive form. What’s unique about drone photography is that it can highlight more property features such as flawless landscaping, gorgeous pools, pristine backyards — all features which are very important to buyers.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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Remarkable Key Resources No matter what information a buyer needs, we have it! Download the property’s survey or floor plan. Need information about the school district or Metro North? A buyer will get it here! Still have questions? A buyer completes our “Contact Us” form and we immediately get right back to them!

Shadow Brook

nor

ve ~ Briarcliff Ma

222 Homeman Dri

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Remarkable 3D Virtual Tour! Tour! Want to let potential buyers tour your home virtually? The Mark Seiden Real Estate Team offers clients a state-of-the-art digital presentation which lets viewers journey throughout the entire property. There are many ways to view the property.

First, take a “doll house” look at your property. See the entire house at once.

Or take a look at each floor.

Click on an area to travel through the space. Go from room to room and then floor to floor.

Go to: www.222HomeManDrive.TourThisGreatHome.com 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


Remarkable Brochures Shadow Brook

222 Homeman Drive ~ Briarcliff Manor

Your property requires a unique, expert approach in order to reach and appeal to those most qualified to purchase a luxury property. And that is where our luxury home brochure comes in. The brochure, printed on luxurious card stock, will serve as a key piece in our comprehensive marketing strategy designed to sell your home quickly and for the highest price possible. Produced with many beautiful full color photos, elegant design elements and customized feature descriptions, REALTOR

914.762.2200

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1238 Pleasantville Road, Briarcliff

R

The Mark Seiden Real Estate Team

Manor, NY 10510

the brochure will masterfully showcase your property. Additionally, it will feature access to your home’s website to ensure that prospective buyers are able to research all the information about your home and your neighborhood, 24 hours a day, 7 days a week. Turning Goals into Reality

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HomeMan.net


Price Smart/Sell Smart Price [prahys] verb, present tense To decide the amount required as payment

Sell [sel] verb, present tense Transfer (goods) to another in exchange for money

Smart [smahrt] adjective Shrewd or sharp, as a person in dealing with others or as in business dealings

We are happy a nd pleased wit h the entire process of sel ling our home. Mark Seiden, Allyson, Lee a nd the entire staff did an excellent job in getting our house sold and for the most m oney. Selling your home can an overwhelmin be g task, but it was very simpl The Mark Seide e. n Real Estate Team did all t work, besides he packing. We we nt to Florida, and they sold our home! Than ks again! – Elizabeth an d David Mirand a


A LITTLE HUMOR—YOUR HOUSE AS SEEN . . . Have you ever wondered what other people think when they see your property? Your home is a very special place full of memories and your own family traditions. The truth is, not everyone will feel quite the same way about the property you are selling. Take a look at how some may view your property . . .

. . . by Yourself

. . . by Your Buyer

. . . by Your Lender

. . . by Your Appraiser

. . . by Your Tax Assessor

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


THE VALUE OF YOUR HOME In a neighborhood of similar homes, why is one worth more than another? That’s a question that’s befuddled buyers and sellers for ages, but the answer is simple. Every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play. The most important are:

Location: The closer a home is to jobs, parks, transportation, schools and community services, the more desirable it is. Size: Square footage impacts home values because they’re built using more materials. Larger lot sizes may mean more privacy. Number of bedrooms and baths: Over time, median homes have grown larger. Decades ago, household members shared bedrooms and baths without complaint. But today, families want more privacy. The median home purchased today is a three-bedroom, two-bath home. Features and finishes: Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to sell for more than a home with carpet and laminate countertops.

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The Mark Seiden Real Estate Team

Condition: The closer in age a home is to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less. It’s a good idea for homeowners to keep their homes as updated and in top repair as possible. Curb appeal: From the street, the home looks clean, fresh and inviting. Crisp landscaping with flowers won’t change the size or location, but it certainly adds charm.

When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors or the overall taste of the homeowner. Valuing a home will never be an exact science, but if you bought wisely, kept your home updated and in good repair, you should recoup most, if not all, of your investment. Turning Goals into Reality

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INTELLIGENT PRICING AND TIMING What are the secrets to pricing a property? Pricing a home for sale is as much art as science, but there are a few truisms that never change.

Fair market value attracts buyers, overpricing never does.

ASKING PRICE

e

PERCENTAGE OF BUYERS

+15%

10%

$

+10% MARKET VALUE -10% -15%

30% 60% 75% 90%

If you don’t get many showings or offers, the home is probably overpriced and it’s not comparing well to the competition. Since you can’t change the location, you’ll either have to improve the home’s condition or adjust the price. Showing feedback will track the buyers’ reaction to your home on the market. The market can always change its mind and give your home another chance, but by then you’ve added “days-on-themarket” and perhaps allowed a stigma to cloud your home’s value. 914.762.2200

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e

The first two weeks of marketing are crucial.

The Mark Seiden Real Estate Team

The market never lies, but it can, and does, change its mind.

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With strategic and fierce marketing, and a description in the MLS, your home will get the greatest flurry of attention and interest in the first two weeks.

ACTIVITY

e

1

2

3

4

5

6

7

8

TIME ON MARKET* *IN WEEKS

Intelligent pricing isn’t about pricing the property high — it’s about getting your home sold quickly at the highest price the market will bear!! Turning Goals into Reality

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COMPARABLE MARKET ANALYSIS What is a CMA? No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, school districts and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

How is the CMA created? CMAs are generated by a computer program supplied by a real estate agent’s office using the Multiple Listing Service (MLS). The MLS is available to licensed members only, including brokers, salespeople and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyers’ agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.

How accurate are CMAs? The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing due to new listings, pending sales, closed sales, price reductions and expired listings. CMAs will vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for the Mark Seiden Real Estate Team’s professional knowledge and advice.

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The Mark Seiden Real Estate Team

How and why would CMAs Vary? CMA results may vary even between identical homes. One property may simply offer better drive-up appeal or is in better condition than the other, and that will be reflected in the sales price. Lastly, buyer and seller motivation can’t be quantified. You don’t know why sellers agreed to take less for their home or why a buyer paid more for another home. Family problems, corporate relocations and other reasons all play a role. What you can learn from the CMA is how long the home took to sell. If it was quick, the seller was highly motivated. If it didn’t, it was probably overpriced.

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ONLINE HOME VALUES AND YOUR HOME Have you ever checked your property value online? Plenty of sellers have visited online home valuation sites such as Zillow, Trulia, eAppraisal, and others only to be shocked at the value of their homes.

Online Valuations Estimating a home’s market value is far from an exact science. What these sites attempt to do is provide greater transparency to homebuyers and sellers by making data derived from public records more . . . public. They publish what you paid for your home and how much you pay in taxes. Many have satellite views so accurate they can spot your cat laying on the front porch. How do they do it? Home valuation sites contract with major title companies to obtain county tax roll data. All property is registered with the county for property taxing purposes. They also find ways to become members of local Multiple Listing Services, which are either subsidiaries of real estate associations or owned by local real estate brokers. That way, they have access to listing data.

Most sellers are pleased when the values appear higher than they expected, but many online valuations come in far lower.

Between tax roll data and listing data, home valuation sites apply their own secret sauce, or algorithm to come up with “Zestimates” or approximate values of what homes are worth. Sometimes the results are spot on, but they can also be terribly inaccurate. First, transaction data has to be recorded with the county, which could take weeks. But, what alters the algorithm most is that properties not currently on the market are also included in the data. The algorithms can’t possibly show whether or not a home has been updated, how well it’s maintained or esoteric values such as curb appeal and views. For that reason, online valuations should be used only as one of many tools to estimate a home’s value.

Ask the Mark Seiden Real Estate Team for their expert analysis! Please take a look at the comparative market analysis, or CMA, we will provide for you. There you will find the most recent listings and sold comparables, accurate to within hours or a few days at most. 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


analysis our comparative market e ar sh to ty ni rtu po op e We appreciate th with you. ings in today’s market, we en pp ha nt rre cu e th t ou In order to inform you ab especially for you. There ) A M (C sis aly an t ke ar em enities, prepared this comparativ and each has different am y da to t ke ar m e th on s ion are many propertie u will have the informat yo , A CM is th g in ew vi sizes and values. By re day’s market. e appropriate range in to th in e m ho ur yo ice pr needed to We are ts a variety of challenges. en es pr t ke ar m te ta es al a long The current re les than we have seen in sa t or sh d an s re su clo re make faced with more fo ake decisions and have to m to er ng lo ng ki ta e ar time. Today’s buyers ake selling a e obstacles sometimes m es Th . an lo a r fo fy ali qu sure they y obstacles and sell your an e m co er ov u yo lp he is to daunting task. Our goal will bear. highest price the market e th at d an ly ick qu e m ho ket, it shopping. In today’s mar on ris pa m co of t lo a do to Home buyers always from the beginning and rly fai e m ho ur yo ice pr is especially important to le in all price ranges, but ab ail av es m ho y an m e e ar at bring get it “show ready.” Ther show well are the ones th d an ly ct rre co d ice pr e the homes that ar ll at the highest prices. in qualified buyers and se mparative market analysis co rty pe ro “p r ou of all st your We will certainly go over u feel comfortable to entru yo at th so il ta de in u yo robust findings” with u review our unique and yo ce on at th re su e ar e W ll feel home sale to us. sis of the market, you wi aly an rt pe ex r ou th wi marketing plan, along me with us to sell for you. ho ur yo g in ac pl in nt de very confi e. u on the sale of your hom yo th wi g in rk wo to d ar We look forw Sincerely, oker Mark J. Seiden, Owner/Br Partner Allyson Davidov, Listing

914.762.2200

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The Mark Seiden Real EstateTeam

Turning Goals into Reality

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HomeMan.net


NOTES ABOUT THE CMA

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net/Radio-Podcast


Additional Services Services [sur-vis is] noun, plural The action of helping or doing work for someone

Mark Seiden helped me sell my house in e in in mme ho r ou a ll se ti to ed ed th e ne ma we rk d et an that other companie ly retired to nt ce ed re ed st ne s ju we d told me ha gs in I would never sell e th My wife it! From start to made lists of all th d e ha Th . e W es . or tim l an fu M f finish, his compan Briarclif home. Stress y was very professi ady re could even list our were we onal en wh an d attentive to my em th get done before we t ac nt co to us ne ld ed to s. ’s th We en wi co id e mp ok Se le k sp ted a short sale in abou realtors we vidov from Mar t 4 months and also do, oke with Allyson Da to ed ed ne got a we gs pr in ic to sell. We finally sp e that I never thou l the th ght we could get. gs lped us organize al in he th e e Sh os y! th l Jo al . up am te to fix a great contractor in for 19 hooked us up with had been well lived at – Andy Barresi th e us ho a to ne do e early stages th in le ab that needed to be lu va in s stager who wa ciated years, suggested a lor decisions asso co e th in r te la en d, th ally in the actual of decluttering ; an drooms, etc. and fin be s, om ro th ba g ended up with with updatin were stunning. We lts su re e Th e. us ho ing up the staging of the ark helped by clean M ll. se to y ad re e d so that we a beautiful hom the C’s of O finalize g in tt ge , ty er op pr g, they paperwork on our got closer to listin we As ly. er op pr ty er me that could list our prop of photos of our ho ts lo ke ta to t tis al ar gether and looked hired a profession ite. We sat down to bs we eir th on ed ht price. Allyson they post to determine the rig ea ar e th in gs tin d have priced at active lis higher than we woul e us ho e th ice pr viewings. We actually had us we got immediate d, te lis s wa ty er that saw our it. Once the prop and the first family ys da w fe st fir e op there. got 3 offers in th ark’s Team didn’t st M it. g yin bu up d closing, house actually ende e various stages of th h ug ro th us ed lp ughout Amy Seiden then he pt us informed thro ke d an ey rn to at l loca sell a house in suggested a great re going to buy or we I If e. ag st l fu ss en’s team again, the final stre uld use Mark Seid wo I , NY , ty un Co ofessional, and Westchester uff, they’re very pr st eir th ow kn ey ring the whole no questions. Th rk we had to do du wo d an ss re st e helped minimize th es. g and closing phas getting ready, sellin – Harry Pugh


OUR PREFERRED SERVICE PROVIDER PROGRAM What is PSP?

People are always asking us for recommendations when they need a resource for maintaining their homes, caring for their families or for other needs that have nothing to do with houses at all. That’s because we’ve put together our own trusted family of service providers that we depend on for our business as well as our personal lives. Until recently, we’ve kept our list of trusted people a closely guarded secret, restricting access to family, friends and our clients. But now, we’re here to serve you any time of the day or night.

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The Mark Seiden Real Estate Team

We have professionals in over 100 categories who have earned the trust and respect of many of our clients as well as our team. There is everything from painters, contractors and home care specialists to doctors, lawyers, car detailers, dog walkers, trainers, architects and much more. Simply go to PSP@HomeMan.net detailing your need along with your name and contact information. Or, call our office at (914) 7622200. We’ll be happy to help you! You’ll see that finding a trusted and reliable resource has never been easier.

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SHORT-SELL YOUR HOME

Go to: https://www.HomeMan.net/ Distressed-Properties

Do you think the stress of missing mortgage payments is only affecting you? When a family finds itself in a difficult financial situation, eveyone feels it!

More and more people are experiencing heightened levels of stress and feeling out of control possibly due to one or more of the following: • Loss of job • Divorce • Disability • Medical bills • Reduced income • Military service • Business failure • Tax increase • Damage to property • Too much debt • Death of a spouse • Incarceration • Mandatory • Death of a job relocation family member • Severe illness • Inheritance • Mortgage adjustment • Separation • Insurance increase • Payment increase

But, if you could sell the property and move where it will cost you substantially less each month, you could lessen or eliminate your financial stress! However, you know your house isn’t worth what you owe on it. So you think you can’t sell it, right? That is not true! The Mark Seiden Real Estate Team can sell your house, for less than you owe, as a short sale!*

Our Team will get the bank to allow you to sell your house for less than you owe, and you pay little or NO commissions, much discounted attorney fees and NO transfer tax.*

Start today to get qualified, get sold & get control of your life again! * For those who qualify. A residual “deficiency judgment” balance and/or tax implication may or may not apply after closing. Consult with your accountant or attorney. Or call for details.

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IT’S YOUR LIFE, ES SU VIDA

Go to: www.ElSuenoAmericano.net

Helping you live the American Dream. El Sueño Americano Real Estate was founded to help bring the American Dream home for people in the Hispanic community. Our mission was to create an innovative real estate company that offers the highest level of customer service possible while catering specifically to the needs and concerns of Westchester’s growing number of Hispanic families. From our bilingual agents to our wide variety of industry contacts and services, we work on common ground with you and your family so you are comfortable with your real estate experience.

A Unique Company Our goal was to create a one-of-a-kind company. One that focused its service around the individual values and concerns of the Hispanic community. As a result, we’ve assembled an extremely diverse and specialized team of bilingual professionals who pride themselves on being in tune with the needs our clientele.

Lo ayudaremos a vivir el sueño americano. El Sueño Americano Real Estate se fundó para ayudar a convertir en realidad el sueño americano de las familias hispanas. Nuestra misión era crear una inmobiliaria innovadora que ofreciera el más alto nivel posible de atención al cliente al mismo tiempo que atendiera las necesidades e inquietudes del creciente número de familias hispanas. Desde nuestros agentes bilingües a nuestra amplia gama de contactos y servicios, trabajamos junto con usted y su familia para que usted se sienta cómodo con su experiencia en el campo de los bienes raíces. 914.762.2200

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The Mark Seiden Real Estate Team

Una compañía única en su género Nuestra meta era crear una compañía única en su género, una compañía cuyos servicios giraran en torno a los valores individuales y los intereses de la comunidad hispana. Como resultado, hemos creado un diverso equipo especializado de profesionales bilingües que se enorgullecen en estar en contacto con las necesidades de nuestra clientela. Turning Goals into Reality

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CREDIT . . . REPAIR AND MONITORING What do you need to do to keep your credit rating mortgage-ready? There are several ways to repair or increase your credit score. And, ways to maintain your already high credit rating. Learn what you can DO and what you DON’T want to do. Or, hire a professional company to repair, improve and/or monitor your E R CR E DIT EXP E RTS credit score B US I N ESS & CO NS U M for you.

re o c S t i d e r C r u o Y credit score has driven world. Your r We live in a credit , determining you ber num a t jus n become more tha e, restructure your hom am dre r you ability to purchase re is a list of Do’s land a new job. He finances, and even and fresh: y lth hea re sco r you and Dont’s to keep

Credit . . . It is Everything!

EDIT NITOR YOUR CR REGULARLY MO several times a dit cre ur yo g Checkin and t you from fraud year can protec kes before sta mi te na mi eli help you visit: For free reports, they hurt you. om rt.c po itre red www.annualc

DO

DON’T

DON’T

TS YOUR ACCOUN STAY CURRENT ON d an ls bil ur yo h Keeping up wit the ts on time is en ym pa g kin ma ing step in maintain most important . dit cre good

DO DO DO

CHEW THAN YOU CAN BITE OFF MORE dit in a short cre ch mu too Applying for cantly. our score signifi time can hurt y s. ke bra the hit Know when to

UNTS OPEN KEEP OLD ACCO ntial plays a substa Credit history ph). Use gra e (se re sco role in your nor y gas or other mi old cards to bu e. tiv ac m the ep expenses to ke

CARDS MAX OUT YOUR credit balances on h hig ng ldi Ho score. ur yo wn do ng accounts will bri 30% balance below Try keeping your ever possible. en wh it lim ur of yo

DON’T

IT CARDS u SIGN YOUR CRED dit card and yo cre ur yo e los If you , it instantly gives ck ba the d ne have sig voc ans to wreak ha someone the me . Instead, write ort rep dit cre on your on the back. “See Photo ID”

nt credit. At some poi don’t neglect bad to Most importantly, on your credit score end dep to ng goi from in your life you are you are suffering If . ing liv of rd improve your standa late. ion before it’s too poor credit, take act

re?

What’s In A Sco

EDIT US TYPES OF CR ESTABLISH VARIO g a good vin ha to s me When it co Try unt won’t cut it. score, one acco to loans, au like s ng thi h to diversify wit er rtgages, and oth credit cards, mo credit accounts.

Types of Credit New Credit

10%

ry

Length of Credit Histo

10%

35%

Amounts Owed

15%

Payment history

30%

erken ment Eric Softu Business Develop President LLC Better Qualified, 70 .06 68 2.7 Cell: 73 77 Office: 732.203.73 ualified.com rq tte be ic@ :er Email .com ed lifi ua rq www.bette

om

@betterqualified.c

Email Eric at: eric 914.762.2200

.

The Mark Seiden Real Estate Team

Turning Goals into Reality

.

HomeMan.net


ESTIMAT ED S ELLER’ S NET PR O C EED S Date: ____/_____/______

Listing Price:

$ ____________________

Seller(s) Name(s): _______________________________________________________ Property Address: _______________________________________________________

Estimated Selling Price:

$ ____________________

Less Selling Expenses . . . Commission Rate:

______%

$ ____________

NY State Transfer Tax (.5%) Attorney Fee (estimated as they vary):

$ ____________ 1,200 $ ____________

Property Condition Disclosure Statement (Waiver)

500 $ ____________

(if applicable – cross off if N/A)

Marketing Fee

350 $ ____________ 495 $ ____________

Homeowner’s Association fee(s) (if applicable):

$ ____________

Other Exp.: ________________________________

$ ____________

Other Exp.: ________________________________

$ ____________

Title Pick-up Fee (if there is a mortgage to pay off)

Total Selling Expenses:

______% of sales price

Gross Proceeds before mortgage payoff(s)

($ ____________ ) $ ____________________

Less Mortgage #1 Payoff:

($ ____________)

Less Mortgage #2 Payoff:

($ ____________)

Less Other Lien(s) Payoff.: _______________________

($ ____________)

$ ____________________

Net Proceeds (Cash) to seller at closing

These estimates are not a warranted or guaranteed sales price or expenses. This calculation is compiled only as a guideline to assist the Seller to estimate net proceeds from a sale. Actual sales price and expenses may be significantly higher or lower depending on the Seller’s specific terms of sale. A more accurate estimate, based on the Seller’s actual transaction, is available from the Seller’s attorney when calculating the net proceeds for the actual closing.

914.762.2200

.

The Mark Seiden Real Estate Team

Turning Goals into Reality

.

HomeMan.net/Radio-Podcast


NOTES

914.762.2200

.

The Mark Seiden Real EstateTeam

Turning Goals into Reality

.

HomeMan.net


SO CALL NOW, AND LET’S GET YOU SOLD!

1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200

Have any questions? Call today! Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net

914.762.2200

.

The Mark Seiden Real Estate Team

Turning Goals into Reality

.

HomeMan.net

Profile for Mark Seiden Real Estate Team

Mark Seiden Real Estate Team Seller Book  

Mark Seiden Real Estate Team Seller Book