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This Book has been Prepared Exclusively for:

Compliments of

1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200

Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


WHAT YOU’LL FIND IN THIS PRESENTATION * Welcome Our Road to Success Meet the Team

Marketing Your Property Digital Photography Home Staging Promote Your Property Globally Promote Your Property Nationally Promote Your Property Locally Every Door Direct Mail Open Houses Like No Other Feedback on Showings Home Owners’ Warranty The First Three Weeks

The Big Question Ranking and Sales Statistics Reports How Many People Does it Take? Listen to What People Have to Say Online Seiden + Solar Mark’s Awards and More Mark in the News Mark in the Community

Remarkable Properties Our Distinctive, Exceptional and Luxury Homes Remarkable Marketing Remarkable Promotion Remarkable Aerial Photography Remarkable Key Resources Remarkable 3D! Remarkable Brochures

Price Smart/Sell Smart A Little Humor The Value of Your Home Intelligent Pricing and Timing Comparable Market Analysis Online Home Values A Comparative Market Analysis (CMA) Notes About the CMA Estimated Sellers’ Net Proceeds

Additional Services Preferred Service Providers Short-Selling for the Financially Distressed El Sueño Americano Real Estate Credit Repair and Monitoring

* Since each Presentation is individualized, your copy may contain some or all of these pages. 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Welcome! Welcome [wel-kuh-m] verb Greet (someone arriving) in a glad, polite, or friendly way

Our Vision As one of the top three out No one should do it alone and of over 10,000 agents in our without the knowledge and “MLS” for over 15 straight experience to move forward. years, and being the number That is what we do. one Team in Westchester We feel privileged to share and Putnam Counties, we certainly sold, in some of the most important moments of our and continue to market, a large number clients’ lives. We appreciate their faith in us and of properties for sale. And that certainly is strive to create an experience for them that is the result of our efforts for our clients. authentic, honest and inspiring. But those “sales and signs” mean more than Because, we must be successful to just marketing houses for sale or selling a buyer assist our clients through their major life a home. All of our clients are, or were, going transitions . . . Failing to do so, is just not through major life transitions each and every an option! day during every transaction, whether the transition was desired or unfortunately rific job helping Allyson and Amy did a ter rk, Ma forced upon them! It’s not just about thinking, street l our home. It takes strategic sel us “buying or selling a home.” It never is. d creativity to local knowledge, patience an s, art sm We strive to listen to and understand his team have it deal done. And Mark and a t ge our clients’ unique situations. We want to ive, focused and rom day one they were attent F l. al know their hopes, dreams and even fears. Issues will always ys a pleasure to deal with. wa al We guide people through their transition in to jump in and and Mark was always ready se, ari life as everyone needs help during change! to detail as we got find solutions. Their attention the charts helpful — ready for closing was off nks Mark and team. highly recommended . . . tha in – Stuart and Adrienne Grusk


THE MARK SEIDEN REAL ESTATE TEAM

Our story . . .

As a true pioneer in his field, Mark was the “first” in so many respects in Westchester County and the surrounding counties. In the 1990’s, Mark was the first Realtor® to place his photo on a business card, put his contact information on a “for sale” sign so buyers could get answers quickly to their questions, use “virtual tours” on the internet and print color postcards to mail out to procure buyers for his sellers, despite the prohibitive expense of printing in color at that time.

Starting in early 2000, while other brokerages continued to advertise using “old fashioned print media,” Mark had the vision to realize the buyers weren’t looking in newspapers anymore, but were searching on the internet. Mark made the switch from “print to digital” and never looked back. The interesting thing is. . . , all the chain and regional real estate brokerages scoffed and ridiculed his approach. Yet, within just a year or two after Mark implemented his innovative marketing strategy, the other brokerages all followed suit. Do you know of any brokerage today where agents are not putting their color photos on marketing, using online advertising, etc.? Mark prides himself on forging new ground, embracing technology and leveraging his creativity and imagination.

Throughout this presentation, you’ll gain a better understanding of our team approach and the role that cutting edge marketing plays in the sale of your home.

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


OUR ROAD TO SUCCESS 1961 Mark Seiden is born.

1979 Mark graduates from Ossining High School.

1978 Lois Seiden Real Estate is founded.

1992 Mark and Amy get married.

1994 Mark joins Rotary Club of Briarcliff Manor. 1993 Mark Seiden starts real estate career, joins Lois Seiden Real Estate.

1983 Mark graduates from Cornell University.

1997 Lois Seiden Real Estate sells to Coldwell Banker. 2002 Mark is #1 Coldwell Banker Westchester Agent for fifth straight year.

2009

Mark obtains CDPE designation and moves into larger office in Briarcliff Manor.

2008 Mark changes company name to Mark Seiden Real Estate Team. Mark sells his 1,000th home.

2005 Allyson Davidov joins the Team.

2015 Mark receives his 100th online testimonial on Zillow.

2014 Mark sells his 1,500th home.

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2004 Mark opens El SueĂąo Americano Real Estate.

2006 Mark receives IFCA Outstanding Community Service Award.

2013 Mark celebrates 20 years selling real estate.

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2003 Mark leaves Coldwell Banker to open Mark J. Seiden Real Estate, Inc.

The Mark Seiden Real Estate Team

2016 Mark becomes National Coach with Workman Success Systems.

Turning Goals into Reality

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HomeMan.net


MEET THE TEAM

Mark Seiden, Rainmaker/Team CEO Mark Seiden was born to become a real estate leader and professional coach. As a graduate of Cornell University with post-graduate credentials from the University of California–Berkley, he began his career in 1993 at Lois Seiden Real Estate of Westchester County, New York, and was the agency’s top agent each year until it was sold in 1997. He continued his ascent by earning a position as the Number 1 Agent for all of Westchester County at Coldwell Banker Residential Brokerage for five consecutive years (1997-2002). In 2003, he founded Mark J. Seiden Real Estate, Inc., rebranding it as the Mark Seiden Real Estate Team in 2008. Since 2004, Mark was and continues to be ranked among the Top 3 Agents for selling single-family homes in all of Westchester/Putnam Counties (over 10,000 agents) — ranking Number 1 in 2008, 2014 and 2015.

A natural mentor and gifted communicator, Mark and his work have been featured in articles in the New York Times, New York Post, Real Estate In-Depth, Westchester Magazine and numerous other publications. Most recently, Mark was recruited in 2016 by Verl Workman of Workman Success Systems, who is recognized by Inman as one of the top 25 coaches. Mark’s role is to coach other Realtors , sharing his own experiences so that others may benefit. In his spare time, Mark loves to cook, spend time with his family and play tennis. R

WHAT MATTERS MOST? HISTORY, KNOWLEDGE, In 20+ years Mark has sold over 1,600 properties and counting . . .

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Allyson Davidov, Listing Partner Allyson joined The Mark Seiden Real Estate Team in 2005. As Listing Partner for the past 10 years, she has led the seller-representation side of the Team in establishing Mark J. Seiden as a Top 3 Agent in all of Westchester County and has been instrumental in closing over 400 properties. Proficient in the art of selling, negotiating, problem-solving and closing deals, she draws on her experience from the licensing industry (where she worked on licensing the World Wildlife Fund). When it comes to selling homes, Allyson uses her natural energy and enthusiasm to make her clients the happiest sellers in the world.

Allyson is active in the local real estate environment, participating in seminars, networking events and community outings in order to meet new people and build enduring relationships. A long-time resident of Ossining, Allyson has lived in the metropolitan New York area for over 30 years. She grew up in Massachusetts, received her undergraduate degree at the University of Vermont and a Master’s degree in psychology from New York University. Although a lifelong Patriots and Celtics fan, Allyson has shed the Boston accent and raised a family full of NY Knicks fans. She enjoys reading, playing tennis, movies and 70’s music.

INDUSTRY EXCELLENCE & EXPERIENCE In 10+ years Allyson has sold over 400 properties and counting . . .

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Buyer and Showing Partners Allison Imondo, Senior Buyer’s Partner I epitomize professionalism and integrity, while providing the most efficient service in the industry. My strong negotiating abilities and first-rate communication skills are what my clients value and appreciate the most.

Rob DeCourcey, Buyer’s Partner As a lifelong resident of Westchester County and 20 years of experience in the marketing industry, my knowledge of the area is strong. I have acquired expert training in the real estate industry which assures my ability to make your home buying experience a complete success.

Walter Heitner, Buyer’s Partner I have spent over thirty years as a Westchester resident and know our business and our people! I have a wealth of knowledge of our varied and diverse towns from the top of the county to its southern borders.

George Gabor, Buyer’s Partner Being a 30 year resident of this area, I am known to be a strong negotiator who understands the unique complexities of the real estate transaction from beginning to end. I use my expertise to educate and guide my clients through the entire process to a successful conclusion.

Michele Hamburg, Buyer’s Partner I am driven by a desire to help my clients find their dream home, while making the process as seamless as possible. I bring a wealth of knowledge, integrity and attention to detail to all my transactions. Creating lasting relationships is very important to me, as I strive to get to know my clients and their dreams.

Leon Stokes, Field Sales & Showing Specialist Making people happy is not just what I do . . . It’s who I am and what I bring to the table. My work ethic is second only to my dedication and commitment to you. In my spare time, I love spending time with family and friends, walking my four “fur” babies.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Client Care Specialists

Monica Rukaj Office Manager/ Listing Coordinator

Katie O’Donnell Director of Fun Times

Eiddie Baret Transaction Coordinator

Amy Seiden Marketing Manager

Jessica DeCourcey Inside Sales Coordinator.

Denyce Vedovino Field Services Coordinator

Jimmy Verlezza Field Services Coordinator

Angel Diego Lead Client Care Coordinator

Angeli Sediego Client Care Coordinator

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


The Big Question Question [kwes-chuh n] noun a sentence worded or expressed so as to elicit information

“Do you think your home will sell for the same price no matter which agent you select?” Let’s ask this question about another profession— Are all lawyers the same? The law is the law and it is the same for everyone, correct? And, the law is written somewhere that all the Judges and Lawyers use, yes? Does that mean all lawyers win the same number of cases, represent clients and litigate in court in the same way? They all have the identical license, but does every lawyer have the exact same talent . . . and winning results? Isn’t that the same for real estate agents too? Don’t they all have the same license and work with the same homes on the MLS, buyers, sellers and other agents?

So, does that mean that each agent will have the same results in this market? Let’s see . . .

I cannot complim t or rave more about the ex services I receivedenfro ceptional m property had been liste Mark Seiden and his Team. My d throughout Westcheste for years, and with multiple agents r — yet not one was ab My property was be le to deliv au tif right buyer to love it. ul, but unique; and needed just there. was a buyer out there, I always remained hopeful that there whose enthusiasm aboubut I was in dire need to find an agen t buyer, one who not on t my property could rub off on a ly ha d gr eat mar ting skills, bu could close a deal an t wh d when I met Marke Mark gave me the; co k everything changeod. nfi dence that no one else he assured me th could — capable hands he atwoifulI left the sale of my property in his real estate business - d sell it quickly. Mark understands the his genuineness, his hoand together with his business savvy, extraordinary negotiationest and open communications, his n skills, his high energy work ethic, he has al and hard l th Mark’s team is also a e ingredients of a great realtor. extremely cohesive, co great group of professionals; who are always very responsive.mpetent, courteous, approachable, and They made the entire seamless and painles process so s... . . . Mark is unsu a “brand” I personrpalaslysed in the Real Estate industry, and trust. Mark is the epitowill attest to as someone you can provider should be. Af me of what a premiere service disappointed for years,ter having sales fall through and being He lived up to his promI am glad I finally found Mark Seiden offers, within less than ises and within 4 weeks I had several . weeks my property was 7 weeks I was in contract, and within 9 sold. – John Caroli


The Seiden Team SOLD after SIX LARGE REAL ESTATE COMPANIES FAILED! 120 Aspinwall Road, Briarcliff Manor, Briarcliff Manor School District, first put on market June, 2006 ✹ Sotheby’s International Realty listed and failed to sell in 91 days ✹ Douglas Elliman Real Estate listed and failed to sell in 182 days ✹ Coldwell Banker Residential Brokerage listed and failed to sell in 89 days ✹ Houlihan Lawrence listed and failed to sell in 261 days ✹ Century 21 Haviland listed and failed to sell in 757 days ✹ Keller Williams listed and failed to sell in 616 days

Mark Seiden Real Estate Team SOLD, IN A BIDDING WAR, AT LIST PRICE . . . IN CONTRACT . . . IN JUST 53 DAYS! So, do you really, really still think it is about the company you choose . . . and not the agent?

There really is a difference! Call the Mark Seiden Team TODAY!

Just read what the seller of 120 Aspinwall Road has to say about that!

In Contra ct 53 Day in s!

I cannot rave more about the exceptional services I received from Mark Seiden and his team. My property had been listed for years and with multiple agents throughout Westchester — yet not one was able to deliver. Mark assured me that if I left the sale of my property in his capable hands he would sell it quickly. Mark understands the real estate business — and together with his business savvy, his honest and open communications, his extraordinary negotiation skills and his hard work ethic, he has all the ingredients of a great Realtor. Mark’s team is also a great group of professionals who are extremely competent, approachable and always very responsive. Although I knew Mark and his team must be juggling many other clients, I always felt they were dedicated to me. Mark and his team were always there for me. I would highly recommend Mark Seiden to anyone looking to sell or buy a property. Mark is unsurpassed in the real estate industry. Mark is the epitome of what a premiere service provider should be. After having sales fall through and being disappointed for years, I am glad I finally found Mark Seiden. He lived up to his promises and within 4 weeks I had several offers, within less than 7 weeks I was in contract, and within 9 weeks my property was sold. — John Caroli, formerly of Briarcliff Manor

Want to know what other sellers and buyers say about us? Visit HomeMan.net TODAY and see!


PRSRT STD U.S. POSTAGE PAID WHITE PLAINS, NY PERMIT NO. 403

ECRWSS

Our Thanksgiving client appreciation event was a FANTASTIC and SWEET success! This is just our way of thanking our past clients for their business! Be on the lookout for future events!

A Great Day of Giving Back to the Community at The Mark Seiden Real Estate Team! In the true spirit of giving and being thankful, we: N Accumulated over 200 coats and sweaters for the Briarcliff Manor Rotary Club Drive which were donated to Midnight Run, Inc., an organization which provides the homeless of NYC with essentials! g Collected over 100 unwrapped new toys for the U.S. Marine Corps Reserve Toys for Tots campaign, helping those less fortunate enjoy the holidays! Donated over 20 pies to the Thanksgiving celebrations at The Ronald McDonald House of the Greater Hudson Valley and to the Mobile Food Pantry located at Park Elementary School!

We love to give back to our community! An Equal Opportunity Company. Equal Housing Opportunity. If your property is currently listed with a real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.


27.7% -9.4% -5.8% -10.1% 14.7% 16.9% -40.5% -18.4% -34.1% -38.9%

Mark Seiden Real Estate Team

Houlihan Lawrence, Briarcliff Manor

Coldwell Banker, Briarcliff Manor Better Homes & Garden Rand, Briarcliff Manor William Raveis Legends, Briarcliff Manor J. Philip Real Estate, Briarcliff Manor Albert P. Schatz, Ossining Kane and Associates, Ossining Irene G. DaSilva Real Estate, Ossining Judith Guzzi & Associates, Ossining

5.7% 3.9% 8.1% 9.1% -31.7% -17.7% -19.8% -35.8%

-5.7% 12 16 7 22.5 2 7 2 1

20

22

going into 2019

30 27 16 24 7 13 6 10

43

9

Agents

do you think the verdict/ outcome of the lawsuit will be the same no matter which lawyer you select? So, which is more important? The size and the number of cases won by a law firm staffed by hundreds of lawyers OR the number of cases your ONE attorney and its legal team won in court?

1238 Pleasantville Road, Briarcliff Manor, NY 10510

800-749-6600

Call the Mark Seiden Real Estate Team NOW!

We may not be bigger . . . we may not have as many offices . . . we may not have as many agents than our competitors. But, when it comes to negotiating the best price and terms for our sellers and buyers, Mark Seiden and his team are just BETTER . . . Isn't that what YOU want?

An Equal Opportunity Company. Equal Housing Opportunity. If your property is currently listed with a real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

buy or sell a home, do you think you will sell or buy for the same price no matter which real estate agent you select? Do you think that out of over 8,000 agents that work in Westchester County, that all agents have the same strategic pricing, marketing, negotiating and deal making skills? So again, which is more important? The number of offices and agents a brokerage/company have OR the experience and skill of that ONE agent with a dedicated TEAM that will be representing and negotiating for you?

the outcome of the surgery will be the same no matter which surgeon you select? So, which is more important? The size of and total number of surgeries performed by a hospital OR the number of successful surgeries your ONE surgeon and its surgical team performed?

The Mark Seiden Real Estate Team

Mark Seiden Real Estate Team sold MORE in dollar Volume… with only 9 AGENTS... than all FOUR of these competing Ossining offices... Combined!

Mark Seiden Real Estate Team sold MORE in dollar Volume… with only 9 AGENTS... than each of these FOUR competing Briarcliff Manor offices…

Houlihan Lawrence boasts being #1 in sales, but where are the consumers headed now?

More consumers are turning to a TEAM to get the job done right!

^ If you need to

^ If you need to go to court,

What does all this mean? Per the "mls," number of transactions and total volume are down in 2018 vs. 2017

^ If you need surgery, do you think

Do you really think we’re all the same?

*Total sales by ALL Brokerages/Offices reporting into the HGMLS as of 1/2/19

-3.8%

-4.3%

Hudson Gateway Multiple Listing Service (MLS)

41.9%

$ Volume

# of Transactions

% Change in Sales: 2018 vs. 2017 Deals "in Contract" Number of

Briarcliff Manor and Ossining Real Estate Offices

Sales in Westchester County

Summary of 2018 Local Real Estate Sales and Market Trends*


BY THE NUMBERS . . . Want to know who is really selling in our area? These pages aren’t glossy or pretty . . . and are actually pretty ugly and boring. But, these are statistics/rankings printed directly

from the MLS without any “exaggerations or statistical manipulations.” Please note that other Realtor’s® names have been removed.

All properties — SOLD in Westchester — Ranked by Seller side transactions — Top 12 10 — By Agent – 1 YEAR (2019)

*

– 4 YEARS

*

Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


A TRUE RANKING AND SALES. . . All properties — SOLD in Ossining Schools — Ranked by Seller side transactions — Top 15 — By Agent

– 1 YEAR (2019)

– 4 YEARS

Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


STATISTICS REPORT All Properties — SOLD in Briarcliff Manor/Pocantico/Ossining Schools — Ranked by Seller side transactions — Top 15 — By Agent

– 1 YEAR (2019)

– 4 YEARS

Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


HOW MANY PEOPLE AND PROFESSIONALS ARE Do you think the only thing a Real Estate Agent will do is “put the seller’s home on the computer” or “unlock the door to show a buyer a home?” The fact is, your Real Estate Agent is responsible for successfully coordinating, managing and negotiating with everyone who is shown on the

following lists, which is based on a typical transaction. Your Agent’s responsibility is to make sure every participant gets the job done!

# of People Type/Title/Profession of Participant

2

Sellers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law) 2 Buyers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law) 2 Sellers (Privately owned, Estate, Foreclosure-Bank Owned, Short-Sale, etc.) 3 Sellers’ friends/family/work associates who provide advice/counsel 2 Buyers 3 Buyers’ friends/family/work associates who provide advice/counsel 1 Home Inspector (general inspection) 1 Specialty Inspector (termite, septic, buried oil tank, well, pool, HVAC, etc. inspection) 1 Radon Lab Technician to analyze test sample 3 Mortgage Lending Institution: Representative/Agent/Broker, Processor and Underwriter 1 Property Appraiser selected by Mortgage Lending Institution 2 Sellers’ Attorney with a legal assistant (includes secretarial, administrative and paralegal) 2 Buyers’ Attorney with a legal assistant (includes secretarial, administrative and paralegal) 1 Bank Attorney 2 Title Insurance Researcher/Clearance Officer plus representative at closing 1 Building Inspector to verify any C of O, open permit, expansion items (Title company performs a municipal search) 1 Tax Assessor to provide and explain “Property Card” (Title company researches during municipal search) 1 Tax Receiver to verify all property taxes have/have not been paid by sellers 2 Homeowners’ Insurance: Representative/Broker/Agent and Underwriter

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But if everything is not in order or more compicated, you may have to add . . .

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


INVOLVED IN YOUR REAL ESTATE TRANSACTION?

# of People Type/Title/Profession of Participant

3 2

If property is rented: Tenants (A property may have more or less tenants) If Homeowner/Condo Association: “Board member/Management company administrator: write letter of ‘Right of first refusal’” 5 If Co-Op: Co-Op Board members for interview process (A Co-Op board may have more or less members) 3 If other inspection conditions/upgrade items need to be evaluated/proposed: Additional “Trades/Professionals” (Plumber, Electrician, Architect, Roofer, Contractor, Painter, Basement Water Mitigation Contractor, Heating/Air Conditioning, Landscaping, Swimming Pool, Well Water Lab Technician, etc. . . .) 1 If require electrical additions/changes for C’s of O/Permits: NY State Electrical Inspector 1 If require “ceiling height variance” for basements: C’s of O/Permits: NY State Building Inspector/Code Enforcer 1 If Lending Institution requires new/updated survey: Surveyor 1 If property is “over-assessed:” Property Tax Assessment Reduction Specialist 1 If mortgage is for more than 80% financing: PMI Underwriter 1 If Sellers or Buyers purchase a Homeowners’ Warranty: Home Warranty Processor 1 If there are any Wood Destroying Insects: Exterminator 1 If Buried Oil Tank fails vacuum/soil tests: Buried Oil Tank Remediation company 1 If Buried Oil Tank has or needs “Oil Tank Insurance:” Buried Oil Tank Insurance company 1 If Mold is present in the property: Mold/Environmental Specialist 1 If Radon Gas valuation exceeds 4.0 pCi/L in lowest level: Radon Mitigation Installation company 1 If Well Water valuations exceeds legal limits: Well Water system company 1 If property has or is in need of a Water Treatment System: Water Treatment System installer/service provider 4 If Short Sale: Loss Mitigation representative, the “investor" (owner of loan), plus 2 Broker Price Opinion Agents And still counting, because sometimes there are even more people involved . . .

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After reading these lists . . . do you still think your deal will be as successful no matter which agent you select?

The Mark Seiden Real Estate Team Agents know how to successfully negotiate a transaction. They will get your deal closed at the best price and terms the market will bear! 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


LISTEN TO WHAT PEOPLE HAVE TO SAY ONLINE

After 3 frustrating years of attempting to sell our home with other agencies, we hired Mark and his team and had an accepted offer within 4 weeks. We were thrilled with the results Mark and Allyson got. Our home sold quickly and we got significantly more than any of the offers we had gotten in the past. Mark’s team was exceptionally professional and helped us navigate a difficult real estate market.

Trust Mark and his team to work quickly, getting you top value on your home with state-of-the-art marketing systems, strategies and techniques. Mark is also a shortsale and distressed property expert.

Jack Castaneda — 5 ★ We have worked with the Mark Seiden Real Estate Team since 2001, first as a purchaser of our home in Briarcliff Manor and then as a seller this year. Both times, Mark Seiden’s team came through with flying colors. As buyers, he found us the perfect house in a great neighborhood with an excellent school system for our family while quickly selling our townhouse in Dobbs Ferry. Thanks to Mark’s knowledge and expertise, the closing and move went through smoothly without any problems. When it came time to sell my house in Briarcliff Manor this year, we knew he was the Realtor for us. If you are buying or selling any real estate in Westchester County, this is the best company in New York. Jack and Janet Castaneda, November 6

Michael Turco — 5 ★ Mark and the team sold our house and helped us buy our new home. Mark and the team really worked hard and it shows in the quality of work that was performed. Dedication and experience no matter the price of the home. We are the perfect example and I am always telling people our story and experience using the Mark Seiden team. November 21

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★★★★★ szavo54 reviewed Mark Seiden 10/20 Helped me sell a home We were sellers and words cannot describe the incredible experience my family had with Mark Seiden and his entire group of professionals. There aren’t enough adjectives in the dictionary. From start to finish it’s nothing but the best service throughout your purchase or sale. It starts with a friendly face and a genuine desire to help; honesty & integrity; local knowledge and how to prepare your home for sale. The process is simple and if you follow it, you will sell your home quickly and at the top of the market. And if you’re a buyer, he will negotiate the best price and terms to save money. The follow up attention is out of this world and is second to none, and the team as a whole, is excellent! I spent 36 years in the corporate world and haven’t seen this type of dedication from Fortune 500 companies and other Blue Ribbon firms. There are Realtors® and then there is Mark Seiden, the “Gold Standard” in the industry. The choice is yours, we couldn’t be happier!

The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


MARK’S REPORTS Buyers and sellers have vast differences in experiences and success buying and selling real estate. That is why we’ve created many reports, concerning many very specific areas of real estate, in order to help our diverse “know-how” of consumers. If you have a need

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The Mark Seiden Real Estate Team

or desire to learn more about “how something works” regarding real estate sales, we can help. Just tell us what your needs are . . . and we’ll provide you the report, and guideline, to help you understand the process.

Turning Goals into Reality

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SEIDEN + SOLAR = SUSTAINABILITY! How is the Team helping the world right now? In the summer of 2011, we installed solar panels on our Briarcliff Manor real estate office building. We are pleased about being more environmentally conscious, aside from any possible future financial benefits.

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The Mark Seiden Real Estate Team

Solar energy is SUSTAINABLE and RENEWABLE so we’ll never run out of it and that’s a GREAT thing! Here’s to creating a greener planet for our friends, neighbors, children and our children’s children!

Turning Goals into Reality

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MARK’S AWARDS AND MORE Awards Galore! Throughout the past 20+ years, Mark, with his Team, has received many, many awards recognizing his multi-million dollar sales. Additionally, he has received many awards recognizing his community service including

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The Mark Seiden Real Estate Team

the prestigious Rotary Paul Harris Fellow award and the IFCA Executive Director’s Outstanding Community Service Award. Here is just a sampling of the recognition he’s received from the real estate industry and the local community!

Turning Goals into Reality

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HomeMan.net


MARK IN THE NEWS Extra, Extra, Read All About Us! Many prestigious publications—international, national and local—including The New York Times, the New York Post, Reuter’s News and Westchester Magazine, have reached out to Mark for his real estate expertise over the

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The Mark Seiden Real Estate Team

years. He has been featured in numerous publications, TV, video spots and radio covering many topics from market conditions to foreclosure to general real estate trends. Here is just a sampling of the print press coverage!

Turning Goals into Reality

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HomeMan.net


MARK IN THE COMMUNITY The Team lives in and is part of this community! Mark values the importance of business community involvement, demonstrated by his activities and his commitment to local organizations. He participates in many local events such as village and town fairs, hosting dinners for the Ossining Children Center,

914.762.2200

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The Mark Seiden Real Estate Team

being active in the local Rotary Club (including serving as President), sponsoring the local education foundations, the little league baseball teams, high school productions and much more. These two pages are just a sampling of his involvement!

Turning Goals into Reality

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HomeMan.net


Marketing Your Property Marketing [mahr-kit-ing] verb, present tense Advertise or promote (something); To offer for sale

Marketing, Marketing Marketing!! It’s been said by many that “Mark” put the “Mark” in Marketing! This is the TRUE key to selling your home for the highest price. Our brilliant marketing plan is unending, strategic and multi-faceted. Your home is promoted globally, nationally and locally so as not to miss any prospective buyer. We utilize the latest and greatest marketing innovations from 3D and interactive floor plans to single property websites. And you’ll never see a more comprehensive open house program . . . all to draw buyers to your door!

Targeted monthly communications, compelling signage and exceptional staging are just a few of the key factors in selling your home! Marketing is so much more than just putting your home on the Multiple Listing Service and sitting back waiting for buyers. It’s the proactive difference that sets us apart from the rest!

Marks' extraord ina and marketing k ry market nowledge along with his pro are equalled by fessionalism his humor, all of w sense of hic in navigating the h are vital wonderful proce ss that is selling a home. . . . As a consumer we vote with ou r selection of pa rtners. Choosing the Mark Seiden Re al Estate Team three times is the strongest recommendation Ic – Amy Gen an give!!! kins


DIGITAL PHOTOGRAPHY How do most people first see houses that are for sale? Online! That makes great digital photography indispensable. The Team hires a professional photographer to shoot the property as seen through the “eyes of the buyers.” Since 84% of buyers preview houses online now, they are going to be looking at your house first through the camera’s lens.

Digital photography is used for every aspect of our Single Property Marketing:

e Custom Signs e Custom Brochures e Single Property Websites e Single Property Business Cards

Exterior photography highlights your yard and property.

Interior photography highlights the space inside.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


HOME STAGING How do you prepare your home to sell quickly? You stage it!! Did you know that it’s been documented that “staged homes spend 80% less time on the market compared to non-staged homes?” So, the Team brings in a professional Stager, at our expense, to help sell your home!!

First Impressions Count!

Presenting Your Property to Buyers is the process of merchandising your home in order to emphasize the best features of the space. The key is to keep spending to a minimum, while yielding the maximum return on the investment. Before and after Staging is shown in the sample at right.

Lists of what to clean and remove with determination. The Team’s Stager provides a list of what is necessary to clean and what clutter to remove! Having furniture and personal belongings in each room is very important but too much causes a major distraction.

De-stink the property. Buyers want a house that is “move-in” ready. It’s important to get rid of the bad smells or it will sell for less than market value. The Team suggests ways to eliminate any “problematic smells” to get the house sold. 914.762.2200

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The Mark Seiden Real Estate Team

Provide suggestions & even provide “the trades” to creatively do minor repairs and maybe even update kitchens and baths. Updating those rooms with new paint, hardware, new flooring and light fixtures may not only sell the house faster, but at a substantially higher price. But the key is to do as much repairing/updating as possible while spending the least amount of money to complete the job, creating a higher profit.

So, to get the highest price for your property: List it with the Team, Get it Staged and Get it SOLD! Turning Goals into Reality

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HomeMan.net


PROMOTE YOUR PROPERTY NATIONALLY . . . How do you reach the national community? Single Property Websites! The Mark Seiden Team offers 24 hour exposure and advanced marketing through single property websites featuring everything prospective buyers want. Your website will be accessible from extension

numbers on custom for sale signs, business cards and brochures. These “interactive” materials will have your property covered— and connected!

Go to: www.222HomeManDrive.TourThisGreatHome.com 2229 222 HomeMan Drive, Briarcliff Manor

800-749-6600 2226

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2221 Make a call to the 800 number on the Single Property Signs, Business cards and/or Brochures, punch in the extension number and receive a text which leads right to the Single Property Website address. 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


. . . SINGLE PROPERTY WEBSITES Single Property Websites feature links to the property’s brochure, fact sheet, floor plans and survey as well as area information, cost estimates, links to public transportation websites, and much more.

800-749-6600 2226 Property Extension #:

For 24 hour recorded information and a texted link to the property’s website, call now! 㻌

222 HomeMan Drive, Briarcliff Manor

Info@HomeManAgent.net

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


PROMOTE YOUR PROPERTY LOCALLY How do you reach the local community? Signs and more! The Mark Seiden Team offers 24 hour exposure and advanced marketing through custom for-sale signs, single property business cards and brochures . . . sending everyone to the sellers’ Single Property Website.

800-749-6600 2226

ion #: Property Extens and a texted link rded information ! For 24 hour reco website, call now ty’s per pro the to 㻌

Custom Property Signs are placed in front of all for-sale properties.

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2229 222 HomeMan Drive, Briarcliff Manor gent.net

Info@HomeManA

Custom Brochures in a Brochure Box are situated in front of all homes for sale.

914.762.2200

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The Mark Seiden Real Estate Team

Single Property Business Cards to share with family, friends, neighbors, work associates— everyone you know! You never know who might be in the market for YOUR home! Turning Goals into Reality

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HomeMan.net


EVERY DOOR DIRECT MAIL Want your property to be seen in thousands of area mailboxes? Each month, we send a full-page, full-color marketing brochure to over 16,000 residential households—two entire zip codes—featuring our newest properties for sale as well as recently sold properties. This blankets the local market providing information to as many

people as possible that a new property hit the market. Research and statistics show that many local homeowners either are looking to “buy up or buy down” in their own community or know potential buyers that are looking to purchase in their own neighborhoods!

SOLD in November 2015

2221

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


OPEN HOUSES LIKE NO OTHER . . . What value does an Open House have? It just may lead your buyer into your door! Besides letting you and a Team member decide the day and time your property will be viewed, it gives you the opportunity to set up your home in its best light. Open Houses let prospective buyers see and feel your home which they

may have discovered online. Finally, seeing the competition (other potential buyers) viewing the property at the same time may prompt one prospective buyer into making a purchase faster.

We distribute between 10-20 signs per Open House! Each sign has “Dry-Erase White Board� to write in the address and time of the Open House to make it easy for all buyers to find your home!

Our Mark Seiden Real Estate Team Welcome Table is always at our Open House events. Depending Statistics show that neighbors

on the time of year and

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buyer! Come one, come all!

and neighborhood.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


. . . WITH ADVERTISING LIKE NO OTHER Open House Online Announcements # of People Reached

# of Clicks on Post

2221

“Open House This Weekend!” STAR BURST Sign Rider This is added to the for-sale sign on the Monday prior to the Open House weekend.

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The Mark Seiden Real Estate Team

“Open House” Facebook Post This is a “boosted” (PAID) ad that goes to THOUSANDS of local buyers!

Turning Goals into Reality

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HomeMan.net


FEEDBACK ON SHOWINGS Want to know what every visitor has to say about your property? The Mark Seiden Real Estate Team offers clients Advanced Showing Appointment and Feedback Services! r Listings

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Receive Web access 24 hours a day, 7 days a week, to all of your showings, including the feedback from the buyers’ agents who showed your property . . . no more waiting for feedback phone calls. And, all is confidential. Only you and the Team have access to your information.

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914.762.2200

Showing / Setu

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MEL INDA p Showing / Setu MELINDASh Fe uary Febr owin y,ba Fridaed ck g / Se tup The bu 5th week or so. ye AM husband in a Feedback liked 8:00 AM -r 9:00 back with her the ho e a lot. Will be me a r liked the hom buye lot. The Will be back with her hu sban d in a week or so .

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In addition to telephone calls and messages left on your voice mail, you have the option to receive email and/or text confirmations of all appointments, changes and cancellations.

The Mark Seiden Real Estate Team

3. Extended Appointment Hours! Our centralized, professional and courteous customer service representatives are available Monday through Saturday 8am to 8pm and Sunday 8am to 6pm, 362 days a year, for appointments. If you have any restricted showing times, multiple phone contact requirements, pet issues, etc., these items will be handled in a professional and respectful manner. Realtors® from other agencies have extended hours to make or change appointments even after normal business hours. Turning Goals into Reality

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HomeMan.net


HOME OWNERS’ WARRANTY Why should a seller take advantage of a homeowner’s warranty program? Many sellers feel that once they accept an offer, “the deal is done.” However, that’s not necessarily the case. Next, the buyers will do “inspections” on the property. That is when the most “serious re-negotiations” begin to reduce your price! The best way to limit any sort of “credits” after the inspection is to ensure that there is already a HOMEOWNERS’ WARRANTY in place. This will actually protect the buyers from large expenditures for repairs or replacement costs after they close! Therefore the buyers will have no reason to ask for large credits of the seller . . . , or to repair items that are covered by the warranty! We’ve partnered with American Home Shield, a leading industry expert with over 40 years of experience, to provide this warranty opportunity. Once ordered, many systems will even be covered for you, the seller, in case

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The Mark Seiden Real EstateTeam

something breaks prior to the home being sold! And in addition, the buyers will be covered for an entire year, starting from the closing date of the transaction . . . no matter how long ago you signed up for the program! You may choose from several coverage options depending on the number of systems that are in your home that you wish to cover. You have the convenience of 24/7/365 service requests and a network of over 10,000 independent, reputable home service professionals. And if something breaks down, you don’t pay for the actual repair or replacement cost for covered items . . . you only pay a small service fee! And the best part is…there are no upfront costs. You pay for the warranty at closing! The Homeowners’ Warranty . . . a proven way to protect your price!

Turning Goals into Reality

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HomeMan.net


THE FIRST THREE WEEKS . . . WHAT HAPPENS? Ready to get started . . . ?

e

The first important step is to sign and complete our Listing Agreement / Disclosures.

Then . . .

Before we even go on the “MLS”

e Bring in the Stager to assist you in getting the home e Order customized “For-Sale sign” and “Single ready for photos (optional)

Property Business Cards”

are in place and all “Open Permits” are closed out

Preview information to ensure all is correct

e Research to ensure that all Certificates of Occupancy e Enter listing into the MLS system, but not go live– e Procure survey, if available, to ensure there are no unforeseen “Easements or Encroachments” that may delay a closing

e If property is a short-sale, order and procure “Lien and Judgement Search” from Title company

e Schedule stager to provide “to do” list to prepare home for photos

e Schedule time to shoot the property photos e Schedule time to create the floor-plan of the home e Schedule 3D tour of the property (if applicable) e Procure the “upgrades” of the property for marketing from the sellers

e Procure all the annual “utility costs” of the property from the sellers

e Review the showing procedures with the seller e Procure the keys to the property from the seller, make copies and test all keys/locks

e Install lockbox e Prepare property flyer and “upgrades list” e Receive photos from photographer and label all photos for marketing

e Build “Single Property Website” e Record “24 hour description of home” onto 800#

e Determine date to “officially go onto market” e Send all marketing materials to sellers (MLS and single property website) for sellers’ approval

e Revise any/all changes to the marketing making ready to go live

First Week on the “MLS”

e Go live on the MLS e Go live with the “Single Property Website” e Put up “For-Sale” yard sign e Put up the “Info Box” and load with brochures e Provide “Single Property Business Cards” to sellers to disburse to friends and co-workers

e Syndicate listing to real estate websites e Schedule first “Public Open House” for following weekend

e Post and boost “New Listing” to Facebook e Input property information onto back-side of master property flyer for cross-marketing to other Mark Seiden Real Estate Team properties

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provided any feedback

phone system

914.762.2200

requesting information about the property to discuss

.

buyers’ interest and/or an offer The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


IT’S A LOT MORE THAN “PUTTING IT ON MLS!” Second Week

e Attach “Open House this Weekend” “Star Burst” onto “For-Sale” yard sign

e Create and send out a minimum of 100 “Public Open House” invitations to neighbors

e Invite buyers and agents to upcoming Public Open House

e Post upcoming Open House onto the MLS,

e Begin agent to agent marketing efforts e Monitor appointments that were made to show the property

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provide any feedback

Facebook, Zillow, Trulia and many other websites

requesting information about the property to

e Hold Public Open House at end of week – second

discuss buyers’ interest and/or an offer

weekend on the market

Third Week

e Provide results of first Public Open House e Discuss schedule to provide next Public

e Analyze all showing feedback and procure any missing feedback from agents that showed the

Open House

e Call sellers to discuss activity: number of appointments and showings of the property

property

e Call ALL agents who provide any feedback requesting information about the property to discuss

e Place onto monthly mailing brochure as a

“featured property” — mailed to over 16,000 addresses

Ongoing activities

e Show property to potential buyers e Follow-up on Internet leads e Examine market conditions e Monitor comparable properties for sale e Check for foreclosures and short sales in market e Continue to schedule “Public Open Houses” every two to three weeks

e Adjust price of property as necessary based on

buyers’ interest and/or an offer

e Post upcoming Public Open House onto the MLS, Facebook, Zillow, Trulia and many other websites

e Analyze all showing feedback and procure any

missing feedback from agents that showed the property

e Call ALL agents who provide any feedback requesting information about the property to discuss buyers’ interest and/or an offer

market feedback

e Invite buyers and agents to upcoming Public Open Houses

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The Mark Seiden Real Estate Team

This is a very busy time for you and our Team. So, sign-up and let’s get going! Turning Goals into Reality

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HomeMan.net


Remarkable Properties

Distinctive, Exceptional and Luxury Homes Remarkable [ri-mahr-kuh-buh l] adjective Worthy of notice or attention; striking

We market Estates, Hudson-River-View Properties, Horse Properties, Antique and Historic Homes, New-Construction-Estate Homes, Penthouses and more, like no other Brokerage in Westchester County! The Mark Seiden Team positions a home to move quickly at the highest price the market will bear. Each seller is provided a unique and unparalleled marketing program tailored specifically for each seller’s needs. As an independent and privately held real estate firm, we are able to quickly implement new and unique marketing programs, and industry innovations, as they become available.

nd rketing a M. a m n o ou did er $1.2 Mark— eat job y ff Manor for ov nd “over r g a t a h ea Briarcli believe w lly uniqu iately We can’t beautiful home in am was so tota in immed gr ur selling o le marketing pro y began pouring cited that your ex all ho ed Your w at the offers liter ed. We were so ions even result t t h s t the top” t week after we li nd skillful negotia e at an above a g rs om in that fi rketing program us to sell our h list price! Havin d a r le s u b m a o than at ena use w unique g war th $20,000 more of listing the ho iends in d id b in a was eeks ur fr rice that ithin 3 w o all of o market p sales contract w ecommend you t r area. Keep up r ou d the signe nbelievable. We elling homes in y u s just plain intances who are a and acqu ork. w t a the gre iak cy Wozn n a N d n a —Tom

We have known Mark Seiden for over 16 year s and have worked with him on over 7 real estate tran sactions. We worked with other real estate agents prior but concluded that Mark had the most experience and best understan ding of the Westchester real estate market to meet our need s. Familiarity with the luxury home market was extremely impor tant, as this is a special niche, which required a strong marketing skill set. Our homes ranged in price from $400 ,000 to over $1,000,000. Each transaction involved selling a home and each time his team found buyers in a reasonab le timeframe. Mark executed marketing strategies that go well beyond what other agents provide. Our area is saturated with claims of high-end real estate agents and brokers offering a lot of hype and “smoke and mirrors.” Mark has over 20 years of experience, setting him apart from all the other agents and brokers in our area. One thing we learned from buying and selling with Mark is how critical strong negotiation skills are in order to close a deal. We have heard horror stories from our friends and relatives on how sales and purc hases fell apart because of an agent’s weak negotiation skill s. We have never lost a deal or missed an opportunity and we know this is a result of Mark’s strong negotiation skills. You can ask any of our relatives and frien ds and they will tell you that we would never consider anot her broker! —Joanne and Don DelleBovi


Remarkable Marketing Welcome to the Luxury Division of the Mark Seiden Real Estate Team! We’ve assembled a discerning team of professionals to provide: Staging High definition photography 3D photography Aerial photography Night and twilight photography High-end-glossy brochures Custom-designed, luxury Single Property Websites Customized For-Sale signs

e e e e e e e e

914.762.2200

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The Mark Seiden Real Estate Team

Every Mark Seiden Real Estate Team’s property-listing is in a class of its own. Our marketing plan positions our properties, in a heightened competitive environment, to maximize exposure and to attain the highest price for the sellers. The Mark Seiden Real Estate Team is a full-service, residential brokerage representing sellers, buyers, renters, landlords and developers of luxury properties. Our Team of agents offers exceptional insight into the vast areas of the business, and provides specialized attention to buying or selling high-end real estate. With an unequaled ability to be discreet, our clients also enjoy a company that is small and flexible to meet the sellers’ ever-changing marketing needs, combined with the essential infrastructure and resources of a large brokerage. The best of both worlds.

Turning Goals into Reality

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HomeMan.net


Remarkable Promotion Want to give your distinctive and remarkable home that extra push? Remarkable Properties, the Mark Seiden Real Estate Team’s Premium Marketing division, has extra features such as walkthrough floorplans in 3D and aerial photography!

Go to: www.222HomeManDrive.com

914.762.2200

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3D Floor Plans See each floor in 3D and take a virtual tour through the entire home. Floor Plans Get a new perspective by being able to look at a room’s photo while looking at that same room on the floor plan . . . at the same time The Mark Seiden Real Estate Team

Aerial Photography From up above, see dramatic, compelling views of the home’s exterior . . . go right up to the front door too. Gallery See everything at once! Read about the property, download a brochure, see and print floor plans and look through photos of every room.

Turning Goals into Reality

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HomeMan.net


Remarkable Aerial Photography A picture is worth a thousand words or perhaps multiple thousands of dollars in a seller’s pocket! Aerial photography is perhaps the most important real estate marketing innovation designed to maximize the sales price of a home since the launch of the internet to search for homes. With a more competitive real estate market and a greater sophistication in home search methods, it’s absolutely critical to differentiate a property for sale. And, this is especially true for the luxury home market. Using flying cameras, drone photographers create dramatic, compelling shots to show far-reaching shots of landscapes, river vistas and seamless fly-arounds of spectacular home exteriors. They are also taking shots of homes never before imagined, like flying fast, 2 feet above a driveway, right up to the front door. They are flying down onto properties from 1,000 feet in the air, highlighting the details of a large, expensive property in impressive form. What’s unique about drone photography is that it can highlight more property features such as flawless landscaping, gorgeous pools, pristine backyards — all features which are very important to buyers.

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Remarkable Key Resources No matter what information a buyer needs, we have it! Download the property’s survey or floor plan. Need information about the school district or Metro North? A buyer will get it here! Still have questions? A buyer completes our “Contact Us” form and we immediately get right back to them!

Shadow Brook

nor

ve ~ Briarcliff Ma

222 Homeman Dri

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Remarkable 3D Virtual Tour! Want to let potential buyers tour your home virtually? The Mark Seiden Real Estate Team offers clients a state-of-the-art digital presentation which lets viewers journey throughout the entire property. There are many ways to view the property.

First, take a “doll house� look at your property. See the entire house at once.

Or take a look at each floor.

Click on an area to travel through the space. Go from room to room and then floor to floor.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Remarkable Brochures Shadow Brook

222 Homeman Drive ~ Briarcliff Manor

Your property requires a unique, expert approach in order to reach and appeal to those most qualified to purchase a luxury property. And that is where our luxury home brochure comes in. The brochure, printed on luxurious card stock, will serve as a key piece in our comprehensive marketing strategy designed to sell your home quickly and for the highest price possible. Produced with many beautiful full color photos, elegant design elements and customized feature descriptions, REALTOR

914.762.2200

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1238 Pleasantville Road, Briarcliff

R

The Mark Seiden Real Estate Team

Manor, NY 10510

the brochure will masterfully showcase your property. Additionally, it will feature access to your home’s website to ensure that prospective buyers are able to research all the information about your home and your neighborhood, 24 hours a day, 7 days a week. Turning Goals into Reality

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Additional Services Services [sur-vis is] noun, plural The action of helping or doing work for someone

Mark Seiden helped me sell my house in e in in mme ho r ou a ll se ti to ed ed th e ne ma we rk d et an that other companie ly retired to nt ce ed re ed st ne s ju we d told me ha gs in I would never sell e th My wife it! From start to made lists of all th d e ha Th . e W es . or tim l an fu M f finish, his compan Briarclif home. Stress y was very professi ady re could even list our were we onal en wh an d attentive to my em th get done before we t ac nt co to us ne ld ed to s. ’s th We en wi co id e mp ok Se le k sp ted a short sale in abou realtors we vidov from Mar t 4 months and also do, oke with Allyson Da to ed ed ne got a we gs pr in ic to sell. We finally sp e that I never thou l the th ght we could get. gs lped us organize al in he th e e Sh os y! th l Jo al . up am te to fix a great contractor in for 19 hooked us up with had been well lived at – Andy Barresi th e us ho a to ne do e early stages th in le ab that needed to be lu va in s stager who wa ciated years, suggested a lor decisions asso co e th in r te la en d, th ally in the actual of decluttering ; an drooms, etc. and fin be s, om ro th ba g ended up with with updatin were stunning. We lts su re e Th e. us ho ing up the staging of the ark helped by clean M ll. se to y ad re e d so that we a beautiful hom the C’s of O finalize g in tt ge , ty er op pr g, they paperwork on our got closer to listin we As ly. er op pr ty er me that could list our prop of photos of our ho ts lo ke ta to t tis al ar gether and looked hired a profession ite. We sat down to bs we eir th on ed ht price. Allyson they post to determine the rig ea ar e th in gs tin d have priced at active lis higher than we woul e us ho e th ice pr viewings. We actually had us we got immediate d, te lis s wa ty er that saw our it. Once the prop and the first family ys da w fe st fir e op there. got 3 offers in th ark’s Team didn’t st M it. g yin bu up d closing, house actually ende e various stages of th h ug ro th us ed lp ughout Amy Seiden then he pt us informed thro ke d an ey rn to at l loca sell a house in suggested a great re going to buy or we I If e. ag st l fu ss en’s team again, the final stre uld use Mark Seid wo I , NY , ty un Co ofessional, and Westchester uff, they’re very pr st eir th ow kn ey ring the whole no questions. Th rk we had to do du wo d an ss re st e helped minimize th es. g and closing phas getting ready, sellin – Harry Pugh


OUR PREFERRED SERVICE PROVIDER PROGRAM What is PSP?

People are always asking us for recommendations when they need a resource for maintaining their homes, caring for their families or for other needs that have nothing to do with houses at all. That’s because we’ve put together our own trusted family of service providers that we depend on for our business as well as our personal lives. Until recently, we’ve kept our list of trusted people a closely guarded secret, restricting access to family, friends and our clients. But now, we’re here to serve you any time of the day or night.

914.762.2200

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The Mark Seiden Real Estate Team

We have professionals in over 100 categories who have earned the trust and respect of many of our clients as well as our team. There is everything from painters, contractors and home care specialists to doctors, lawyers, car detailers, dog walkers, trainers, architects and much more. Simply email us at PSP@HomeMan.net detailing your need along with your name and contact information. Or, call our office at (914) 762-2200. We’ll be happy to help you! You’ll see that finding a trusted and reliable resource has never been easier.

Turning Goals into Reality

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SHORT-SELL YOUR HOME Do you think the stress of missing mortgage payments is only affecting you? When a family finds itself in a difficult financial situation, eveyone feels it!

More and more people are experiencing heightened levels of stress and feeling out of control possibly due to one or more of the following: • Loss of job • Divorce • Disability • Medical bills • Reduced income • Military service • Business failure • Tax increase • Damage to property • Too much debt • Death of a spouse • Incarceration • Mandatory • Death of a job relocation family member • Severe illness • Inheritance • Mortgage adjustment • Separation • Insurance increase • Payment increase

But, if you could sell the property and move where it will cost you substantially less each month, you could lessen or eliminate your financial stress! However, you know your house isn’t worth what you owe on it. So you think you can’t sell it, right? That is not true! The Mark Seiden Real Estate Team can sell your house, for less than you owe, as a short sale!*

Our Team will get the bank to allow you to sell your house for less than you owe, and you pay little or NO commissions, much discounted attorney fees and NO transfer tax.*

Start today to get qualified, get sold & get control of your life again! * For those who qualify. A residual “deficiency judgment” balance and/or tax implication may or may not apply after closing. Consult with your accountant or attorney. Or call for details.

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


IT’S YOUR LIFE, ES SU VIDA Helping you live the American Dream. El Sueño Americano Real Estate was founded to help bring the American Dream home for people in the Hispanic community. Our mission was to create an innovative real estate company that offers the highest level of customer service possible while catering specifically to the needs and concerns of Westchester’s growing number of Hispanic families. From our bilingual agents to our wide variety of industry contacts and services, we work on common ground with you and your family so you are comfortable with your real estate experience. A Unique Company Our goal was to create a one-

of-a-kind company. One that focused its service around the individual values and concerns of the Hispanic community. As a result, we’ve assembled an extremely diverse and specialized team of bilingual professionals who pride themselves on being in tune with the needs our clientele.

Lo ayudaremos a vivir el sueño americano. El Sueño Americano Real Estate se fundó para ayudar a convertir en realidad el sueño americano de las familias hispanas. Nuestra misión era crear una inmobiliaria innovadora que ofreciera el más alto nivel posible de atención al cliente al mismo tiempo que atendiera las necesidades e inquietudes del creciente número de familias hispanas. Desde nuestros agentes bilingües a nuestra amplia gama de contactos y servicios, trabajamos junto con usted y su familia para que usted se sienta cómodo con su experiencia en el campo de los bienes raíces. 914.762.2200

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The Mark Seiden Real Estate Team

Una compañía única en su género Nuestra meta era crear una compañía única en su género, una compañía cuyos servicios giraran en torno a los valores individuales y los intereses de la comunidad hispana. Como resultado, hemos creado un diverso equipo especializado de profesionales bilingües que se enorgullecen en estar en contacto con las necesidades de nuestra clientela.

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CREDIT . . . REPAIR AND MONITORING What do you need to do to keep your credit rating mortgage-ready? There are several ways to repair or increase your credit score. And, ways to maintain your already high credit rating. Learn what you can DO and what you DON’T want to do. Or, hire a professional company to repair, improve and/or monitor your E R CR E DIT EXP E RTS credit score B US I N ESS & CO NS U M for you.

re o c S t i d e r C r u o Y credit score has driven world. Your r We live in a credit , determining you ber num a t jus n become more tha e, restructure your hom am dre r you ability to purchase re is a list of Do’s land a new job. He finances, and even and fresh: y lth hea re sco r you and Dont’s to keep

Credit . . . It is Everything!

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President LLC Better Qualified, 70 .06 68 2.7 Cell: 73 77 Office: 732.203.73 ualified.com rq tte be ic@ :er Email .com ed lifi ua rq www.bette

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


Price Smart/Sell Smart Price [prahys] verb, present tense To decide the amount required as payment

Sell [sel] verb, present tense Transfer (goods) to another in exchange for money

Smart [smahrt] adjective Shrewd or sharp, as a person in dealing with others or as in business dealings

We are happy a nd pleased wit h the entire process of sel ling our home. Mark Seiden, Allyson, Lee a nd the entire staff did an excellent job in getting our house sold and for the most m oney. Selling your home can an overwhelmin be g task, but it was very simpl The Mark Seide e. n Real Estate Team did all t work, besides he packing. We we nt to Florida, and they sold our home! Than ks again! – Elizabeth an d David Mirand a


A LITTLE HUMOR—YOUR HOUSE AS SEEN . . . Have you ever wondered what other people think when they see your property? Your home is a very special place full of memories and your own family traditions. The truth is, not everyone will feel quite the same way about the property you are selling. Take a look at how some may view your property . . .

. . . by Yourself

. . . by Your Buyer

. . . by Your Lender

. . . by Your Appraiser

. . . by Your Tax Assessor

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


THE VALUE OF YOUR HOME In a neighborhood of similar homes, why is one worth more than another? That’s a question that’s befuddled buyers and sellers for ages, but the answer is simple. Every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play. The most important are:

Location: The closer a home is to jobs, parks, transportation, schools and community services, the more desirable it is. Size: Square footage impacts home values because they’re built using more materials. Larger lot sizes may mean more privacy. Number of bedrooms and baths: Over time, median homes have grown larger. Decades ago, household members shared bedrooms and baths without complaint. But today, families want more privacy. The median home purchased today is a three-bedroom, two-bath home. Features and finishes: Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to sell for more than a home with carpet and laminate countertops.

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The Mark Seiden Real Estate Team

Condition: The closer in age a home is to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less. It’s a good idea for homeowners to keep their homes as updated and in top repair as possible. Curb appeal: From the street, the home looks clean, fresh and inviting. Crisp landscaping with flowers won’t change the size or location, but it certainly adds charm.

When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors or the overall taste of the homeowner. Valuing a home will never be an exact science, but if you bought wisely, kept your home updated and in good repair, you should recoup most, if not all, of your investment. Turning Goals into Reality

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INTELLIGENT PRICING AND TIMING What are the secrets to pricing a property? Pricing a home for sale is as much art as science, but there are a few truisms that never change.

Fair market value attracts buyers, overpricing never does.

ASKING PRICE

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PERCENTAGE OF BUYERS

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10%

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If you don’t get many showings or offers, the home is probably overpriced and it’s not comparing well to the competition. Since you can’t change the location, you’ll either have to improve the home’s condition or adjust the price. Showing feedback will track the buyers’ reaction to your home on the market. The market can always change its mind and give your home another chance, but by then you’ve added “days-on-themarket” and perhaps allowed a stigma to cloud your home’s value. 914.762.2200

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e

The first two weeks of marketing are crucial.

The Mark Seiden Real Estate Team

The market never lies, but it can, and does, change its mind.

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With strategic and fierce marketing, and a description in the MLS, your home will get the greatest flurry of attention and interest in the first two weeks.

ACTIVITY

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1

2

3

4

5

6

7

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TIME ON MARKET* *IN WEEKS

Intelligent pricing isn’t about pricing the property high — it’s about getting your home sold quickly at the highest price the market will bear!! Turning Goals into Reality

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COMPARABLE MARKET ANALYSIS What is a CMA? No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, school districts and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

How is the CMA created? CMAs are generated by a computer program supplied by a real estate agent’s office using the Multiple Listing Service (MLS). The MLS is available to licensed members only, including brokers, salespeople and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyers’ agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.

How accurate are CMAs? The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing due to new listings, pending sales, closed sales, price reductions and expired listings. CMAs will vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for the Mark Seiden Real Estate Team’s professional knowledge and advice.

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The Mark Seiden Real Estate Team

How and why would CMAs Vary? CMA results may vary even between identical homes. One property may simply offer better drive-up appeal or is in better condition than the other, and that will be reflected in the sales price. Lastly, buyer and seller motivation can’t be quantified. You don’t know why sellers agreed to take less for their home or why a buyer paid more for another home. Family problems, corporate relocations and other reasons all play a role. What you can learn from the CMA is how long the home took to sell. If it was quick, the seller was highly motivated. If it didn’t, it was probably overpriced.

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ONLINE HOME VALUES AND YOUR HOME Have you ever checked your property value online? Plenty of sellers have visited online home valuation sites such as Zillow, Trulia, eAppraisal, and others only to be shocked at the value of their homes.

Online Valuations Estimating a home’s market value is far from an exact science. What these sites attempt to do is provide greater transparency to homebuyers and sellers by making data derived from public records more . . . public. They publish what you paid for your home and how much you pay in taxes. Many have satellite views so accurate they can spot your cat laying on the front porch. How do they do it? Home valuation sites contract with major title companies to obtain county tax roll data. All property is registered with the county for property taxing purposes. They also find ways to become members of local Multiple Listing Services, which are either subsidiaries of real estate associations or owned by local real estate brokers. That way, they have access to listing data.

Most sellers are pleased when the values appear higher than they expected, but many online valuations come in far lower.

Between tax roll data and listing data, home valuation sites apply their own secret sauce, or algorithm to come up with “Zestimates” or approximate values of what homes are worth. Sometimes the results are spot on, but they can also be terribly inaccurate. First, transaction data has to be recorded with the county, which could take weeks. But, what alters the algorithm most is that properties not currently on the market are also included in the data. The algorithms can’t possibly show whether or not a home has been updated, how well it’s maintained or esoteric values such as curb appeal and views. For that reason, online valuations should be used only as one of many tools to estimate a home’s value.

Ask the Mark Seiden Real Estate Team for their expert analysis! Please take a look at the comparative market analysis, or CMA, we will provide for you. There you will find the most recent listings and sold comparables, accurate to within hours or a few days at most. 914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


analysis our comparative market e ar sh to ty ni rtu po op e We appreciate th with you. ings in today’s market, we en pp ha nt rre cu e th t ou In order to inform you ab especially for you. There ) A M (C sis aly an t ke ar em enities, prepared this comparativ and each has different am y da to t ke ar m e th on s ion are many propertie u will have the informat yo , A CM is th g in ew vi sizes and values. By re day’s market. e appropriate range in to th in e m ho ur yo ice pr needed to We are ts a variety of challenges. en es pr t ke ar m te ta es al a long The current re les than we have seen in sa t or sh d an s re su clo re make faced with more fo ake decisions and have to m to er ng lo ng ki ta e ar time. Today’s buyers ake selling a e obstacles sometimes m es Th . an lo a r fo fy ali qu sure they y obstacles and sell your an e m co er ov u yo lp he is to daunting task. Our goal will bear. highest price the market e th at d an ly ick qu e m ho ket, it shopping. In today’s mar on ris pa m co of t lo a do to Home buyers always from the beginning and rly fai e m ho ur yo ice pr is especially important to le in all price ranges, but ab ail av es m ho y an m e e ar at bring get it “show ready.” Ther show well are the ones th d an ly ct rre co d ice pr e the homes that ar ll at the highest prices. in qualified buyers and se mparative market analysis co rty pe ro “p r ou of all st your We will certainly go over u feel comfortable to entru yo at th so il ta de in u yo robust findings” with u review our unique and yo ce on at th re su e ar e W ll feel home sale to us. sis of the market, you wi aly an rt pe ex r ou th wi marketing plan, along me with us to sell for you. ho ur yo g in ac pl in nt de very confi e. u on the sale of your hom yo th wi g in rk wo to d ar We look forw Sincerely, oker Mark J. Seiden, Owner/Br Partner Allyson Davidov, Listing

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The Mark Seiden Real EstateTeam

Turning Goals into Reality

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HomeMan.net


NOTES ABOUT THE CMA

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The Mark Seiden Real EstateTeam

Turning Goals into Reality

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HomeMan.net


ESTIMAT ED S ELLER’ S NET PR O C EED S Date: ____/_____/______

Listing Price:

$ ____________________

Seller(s) Name(s): _______________________________________________________ Property Address: _______________________________________________________

Estimated Selling Price:

$ ____________________

Less Selling Expenses . . . Commission Rate:

______%

$ ____________

NY State Transfer Tax (.5%) Attorney Fee (estimated as they vary):

$ ____________ 1,200 $ ____________

Property Condition Disclosure Statement (Waiver)

500 $ ____________

(if applicable – cross off if N/A)

Marketing Fee

350 $ ____________ 495 $ ____________

Homeowner’s Association fee(s) (if applicable):

$ ____________

Other Exp.: ________________________________

$ ____________

Other Exp.: ________________________________

$ ____________

Title Pick-up Fee (if there is a mortgage to pay off)

Total Selling Expenses:

______% of sales price

Gross Proceeds before mortgage payoff(s)

($ ____________ ) $ ____________________

Less Mortgage #1 Payoff:

($ ____________)

Less Mortgage #2 Payoff:

($ ____________)

Less Other Lien(s) Payoff.: _______________________

($ ____________)

$ ____________________

Net Proceeds (Cash) to seller at closing

These estimates are not a warranted or guaranteed sales price or expenses. This calculation is compiled only as a guideline to assist the Seller to estimate net proceeds from a sale. Actual sales price and expenses may be significantly higher or lower depending on the Seller’s specific terms of sale. A more accurate estimate, based on the Seller’s actual transaction, is available from the Seller’s attorney when calculating the net proceeds for the actual closing.

914.762.2200

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net


SO CALL NOW, AND LET’S GET YOU SOLD!

1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200

Have any questions? Call today! Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net

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The Mark Seiden Real Estate Team

Turning Goals into Reality

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HomeMan.net

Profile for Mark Seiden Real Estate Team

Mark Seiden Real Estate Team Seller Book  

Mark Seiden Real Estate Team Seller Book