Mark Seiden Real Estate Team Seller Book

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914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net 1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200 If you’re viewing this presentation virtually, any text or image in GREEN is a live link. Revised 4/20/23 Mark Seiden Real Estate Team Sellers Compliments of

WHAT YOU’LL FIND IN THIS PRESENTATION *

Welcome Our Road to Success

Meet the Team

The Big Question

Ranking and Sales Statistics Reports

How Many People Does it Take?

Listen to What People Have to Say Online

Seiden + Solar

Mark’s Awards and More

Mark in the News

Marketing Your Property

Digital Photography

Home Staging

Promote Your Property Globally

Promote Your Property Nationally

Promote Your Property Locally

Every Door Direct Mail

Open Houses Like No Other

Feedback on Showings

Home Owners’ Warranty

The First Three Weeks

Mark in the Community

Remarkable Properties

Our Distinctive, Exceptional and Luxury Homes

Remarkable Marketing

Remarkable Promotion

Remarkable Aerial Photography

Remarkable Key Resources

Remarkable 3D!

Remarkable Brochures

Price Smart/Sell Smart

A Little Humor

The Value of Your Home

Intelligent Pricing and Timing

Comparable Market Analysis

Online Home Values

A Comparative Market Analysis (CMA)

Notes About the CMA

Estimated Sellers’ Net Proceeds

Additional Services

Preferred Service Providers

Short-Selling for the Financially Distressed

El Sueño Americano Real Estate

Credit Repair and Monitoring

*Since each Presentation is individualized, your copy may contain some or all of these pages.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net Watch this Video 4.5 Minutes Gets Your House Sold! Go to: https://www.HomeMan.net/GetYourHomeSold
REAL ESTATE TEAM ,..,,,._.. Turning Goals Into Reality HomeMan.net comMitment compasSion community oruented knowlEdge innovalfon ,... advoCacy passiQn consumer centrue honEsty

Welcome [wel-kuh-m]

verb

Greet (someone arriving) in a glad, polite, or friendly way

Our Vision

As one of the top three out of over 10,000 agents in our “MLS” for over 15 straight years, and being the number one Team in Westchester and Putnam Counties, we certainly sold, and continue to market, a large number of properties for sale. And that certainly is the result of our efforts for our clients.

But those “sales and signs” mean more than just marketing houses for sale or selling a buyer a home. All of our clients are, or were, going through major life transitions each and every day during every transaction, whether the transition was desired or unfortunately forced upon them! It’s not just about “buying or selling a home.” It never is.

We strive to listen to and understand our clients’ unique situations. We want to know their hopes, dreams and even fears. We guide people through their transition in life as everyone needs help during change!

No one should do it alone and without the knowledge and experience to move forward. That is what we do.

We feel privileged to share in some of the most important moments of our clients’ lives. We appreciate their faith in us and strive to create an experience for them that is authentic, honest and inspiring.

Because, we must be successful to assist our clients through their major life transitions . . . Failing to do so, is just not an option!

Mark, Allyson and Amy did a terrific job helping us sell our home. It takes strategic thinking, street smarts, local knowledge, patience and creativity to get a deal done. And Mark and his team have it all. From day one they were attentive, focused and always a pleasure to deal with. Issues will always arise, and Mark was always ready to jump in and find solutions. Their attention to detail as we got ready for closing was off the charts helpful — highly recommended . . . thanks Mark and team.

Welcome!
Go to: www.homeman.net/msret

THE MARK SEIDEN REAL ESTATE TEAM

Our story . . .

As a true pioneer in his field, Mark was the “first” in so many respects in Westchester County and the surrounding counties. In the 1990’s, Mark was the first Realtor® to place his photo on a business card, put his contact information on a “for sale” sign so buyers could get answers quickly to their questions, use “virtual tours” on the internet and print color postcards to mail out to procure buyers for his sellers, despite the prohibitive expense of printing in color at that time.

Starting in early 2000, while other brokerages continued to advertise using “old fashioned print media,” Mark had the vision to realize the buyers weren’t looking in newspapers anymore, but were searching on the internet. Mark made the switch from “print to digital” and never looked back. The interesting thing is . . . , all the chain and regional real estate brokerages scoffed and ridiculed his approach. Yet, within just a year or two after Mark implemented his innovative marketing strategy, the other brokerages all followed suit. Do you know of any brokerage today where agents are not putting their color photos on marketing, using online advertising, etc.? Mark prides himself on forging new ground, embracing technology and leveraging his creativity and imagination.

Throughout this presentation, you’ll gain a better understanding of our team approach and the role that cutting edge marketing plays in the sale of your home.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
Go to: www.HomeMan.net/WhatPeopleSay1

OUR ROAD TO SUCCESS

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
1961 Mark Seiden is born. 1978 Lois Seiden Real Estate is founded. 1994 Mark joins Rotary Club of Briarcliff Manor. 1997 Lois Seiden Real Estate sells to Coldwell Banker. 2002 Mark is #1 Coldwell Banker Westchester Agent for fifth straight year. 2003 Mark leaves Coldwell Banker to open Mark J. Seiden Real Estate, Inc. 2004 Mark opens El Sueño Americano Real Estate. 2005 Allyson Davidov joins the Team. 2009 Mark obtains CDPE designation and moves into larger office in Briarcliff Manor. 2013 Mark celebrates 20 years selling real estate. 2015 Mark receives his 100th online testimonial on Zillow. 2016 Mark becomes National Coach with Workman Success Systems. 1979 Mark graduates from Ossining High School. 1992 Mark and Amy get married. 2014 Mark sells his 1,500th home. 1983 Mark graduates from Cornell University. 1993 Mark Seiden starts real estate career, joins Lois Seiden Real Estate. 2006 Mark receives IFCA Outstanding Community Service Award. 2008 Mark changes company name to Mark Seiden Real Estate Team. Mark sells his 1,000th home. 2023 Voted a Reader’s Choice winner of Westchester Magazine’s 2023 Best of Westchester for “Best Real Estate Office” and “Top Real Estate Agent in Westchester.”

MEET THE TEAM

Mark Seiden was born to become a real estate leader and professional coach. As a graduate of Cornell University with post-graduate credentials from the University of California–Berkley, he began his career in 1993 at Lois Seiden Real Estate of Westchester County, New York, and was the agency’s top agent each year until it was sold in 1997. He continued his ascent by earning a position as the Number 1 Agent for all of Westchester County at Coldwell Banker Residential Brokerage for five consecutive years (1997-2002). In 2003, he founded Mark J. Seiden Real Estate, Inc., rebranding it as the Mark Seiden Real Estate Team in 2008.

Since 2004, Mark was and continues to be ranked among the Top 3 Agents for selling single-family homes in all of Westchester/Putnam Counties (over 10,000 agents) — ranking Number 1 in 2008, 2014 and 2015.

A natural mentor and gifted communicator, Mark and his work have been featured in articles in the New York Times, New York Post, Real Estate In-Depth, Westchester Magazine and numerous other publications. Most recently, Mark was recruited in 2016 by Verl Workman of Workman Success Systems, who is recognized by Inman as one of the top 25 coaches. Mark’s role is to coach other Realtors , sharing his own experiences so that others may benefit. In his spare time, Mark loves to cook, spend time with his family and play tennis.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
. . .
Mark Seiden, Rainmaker/Team CEO
WHAT MATTERS MOST? HISTORY, KNOWLEDGE, In 20+ years Mark has sold over 1,600 properties and counting
R

Allyson joined The Mark Seiden Real Estate Team in 2005. As Listing Partner for the past 10 years, she has led the seller-representation side of the Team in establishing Mark J. Seiden as a Top 3 Agent in all of Westchester County and has been instrumental in closing over 400 properties.

Proficient in t he art of selling, negotiating, problem-solving and closing deals, she draws on her experience from the licensing industry (where she worked on licensing the World Wildlife Fund). When it comes to selling homes, Allyson uses her natural energy and enthusiasm to make her clients the happiest sellers in the world.

Allyson is active in the local real estate environment, participating in seminars, networking events and community outings in order to meet new people and build enduring relationships.

A long-time resident of Ossining, Allyson has lived in the metropolitan New York area for over 30 years. She grew up in Massachusetts, received her undergraduate degree at the University of Vermont and a Master’s degree in psychology from New York University. Although a lifelong Patriots and Celtics fan, Allyson has shed the Boston accent and raised a family full of NY Knicks fans. She enjoys reading, playing tennis, movies and 70’s music.

INDUSTRY EXCELLENCE & EXPERIENCE

In 10+ years Allyson has sold over 400 proper ties and counting

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
. . .

Buyer and Showing Partners

Allison Imondo, Senior Buyer’s Partner

I epitomize professionalism and integrity, while providing the most efficient service in the industry. My strong negotiating abilities and first-rate communication skills are what my clients value and appreciate the most.

Rob

DeCourcey, Buyer’s Partner

As a lifelong resident of Westchester County and 20 years of experience in the marketing industry, my knowledge of the area is strong. I have acquired expert training in the real estate industry which assures my ability to make your home buying experience a complete success.

George

Gabor, Buyer’s Partner

Being a 30 year resident of this area, I am known to be a strong negotiator who understands the unique complexities of the real estate transaction from beginning to end. I use my expertise to educate and guide my clients through the entire process to a successful conclusion.

Michele

Hamburg, Buyer’s Partner

I am driven by a desire to help my clients find their dream home, while making the process as seamless as possible. I bring a wealth of knowledge, integrity and attention to detail to all my transactions. Creating lasting relationships is very important to me, as I strive to get to know my clients and their dreams.

Jennifer Mattei, Buyer’s Partner

“A home is held close to one’s heart, it’s where lifelong memories are made and cherished.” Believing this is why I attentively dedicate my work to the needs of my clients. Coupled with a knowledgeable and professional team, my passion for high standards is met and given to you as a key to unlock the door to your cherished dream.

Leon

Stokes, Showing Specialist

Making people happy is not just what I do . . . It’s who I am and what I bring to the table. My work ethic is second only to my dedication and commitment to you. In my spare time, I love spending time with family and friends, walking my four “fur” babies.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

Client Care Specialists

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
Eiddie Baret Office Manager/ Listing Coordinator Stephanie Tapia Director of Fun Times Angel Diego Transaction Coordinator Amy Seiden Marketing Manager Angeli Sediego Client Care Coordinator

EVERYONE HAS ADVICE WHEN YOU’RE SELLING YOUR HOME, BUT IS IT GOOD ADVICE?

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
With an expert listing team and stellar client care specialists the Mark Seiden Real Estate Team will always give you the best advice when it comes to selling your home! Go to: https://www.HomeMan.net/MarksCommercial

The Big Question

Go to: www.HomeMan.net/WhatPeopleSay1

Question [kwes-chuh n]

noun

a sentence worded or expressed so as to elicit information

Let’s ask this question about another profession—

Are all lawyers the same?

The law is the law and it is the same for everyone, correct? And, the law is written somewhere that all the Judges and Lawyers use, yes?

Does that mean all lawyers win the same number of cases, represent clients and litigate in court in the same way?

They all have the identical license, but does every lawyer have the exact same talent . . . and winning results?

Isn’t that the same for real estate agents too? Don’t they all have the same license and work with the same homes on the MLS, buyers, sellers and other agents?

So, does that mean that each agent will have the same results in this market?

Let’s see . . .

I cannot compliment or rave more about the exceptional services I received from Mark Seiden and his Team. My property had been listed for years, and with multiple agents throughout Westchester — yet not one was able to deliver. My property was beautiful, but unique; and needed just the right buyer to love it. I always remained hopeful that there was a buyer out there, but I was in dire need to find an agent whose enthusiasm about my property could rub off on a buyer, one who not only had great marketing skills, but who could close a deal; and when I met Mark everything changed. Mark gave me the confidence that no one else could — he assured me that if I left the sale of my property in his capable hands he would sell it quickly. Mark understands the real estate business - and together with his business savvy, his genuineness, his honest and open communications, his extraordinary negotiation skills, his high energy and hard work ethic, he has all the ingredients of a great realtor. Mark’s team is also a great group of professionals; who are extremely cohesive, competent, courteous, approachable, and always very responsive. They made the entire process so seamless and painless . . . . . . Mark is unsurpassed in the Real Estate industry, and a “brand” I personally will attest to as someone you can trust. Mark is the epitome of what a premiere service provider should be. After having sales fall through and being disappointed for years, I am glad I finally found Mark Seiden. He lived up to his promises and within 4 weeks I had several offers, within less than 7 weeks I was in contract, and within 9 weeks my property was sold.

“Do you think your home will sell for the same price no matter which agent you select?”

Question: Do You Think You Will Buy Or Sell A Home For the Same Price No Matter Which Real Estate Agent You Select?

Answer: Obviously NOT!

If you need to buy or sell a home, do you think you will buy or sell a home for the same price no matter which real estate agent you select? Do you think that out of over 10,000 agents that work in Westchester County, that all agents have the same strategic pricing, marketing, negotiating and deal making skills? Your agent is responsible for successfully coordinating, managing and negotiating with a multitude of professionals. And, you need the best in the business!

Question: How Many Real Estate Agents Do You Get When You Hire a Real Estate Company to Represent You? Answer: Probably Just One!

When you hire us, you get much more than just an agent! You hire a dedicated TEAM. We’ll provide you with the ultimate customer service, keen negotiating skills and ongoing communication. So, if you are selling a home, we know how to market the home to maximize the buyer traffic as well as how to navigate the complexities of bidding wars. We WILL get you a HIGHER PRICE. And if you’re buying a home, we’ll negotiate to get you the best price and terms possible!

Still wondering about our company? Read what clients have to say about our team. Check out our 150+ testimonials on numerous sites by visiting HomeMan.net! You deserve a local real estate company that is small and flexible to meet your needs combined with the infrastructure and resources of a large brokerage— the best of both worlds!

We may not be bigger…we may not have as many offices…and we may not have as many agents as our competitors. But, when it comes to negotiating the best price and terms for our sellers and buyers, Mark Seiden and his Team are just BETTER…Isn’t that what you want?

1238 Pleasantville Road, Briarcliff Manor, NY 10510

We LOVE TO Celebrate Our Clients!

Five times a year, The Mark Seiden Real Estate Team hosts events for our past and current clients to thank them for their business and awesome referrals!

Our Events:

Spring: Shredding Event

Held at our office, we host a shredding event! Now you may safely dispose old or unwanted confidential documents. And, the best news: the shredding company will recycle 100% of the paper that is shredded. Recycling one ton of paper saves 17 mature trees! Light refreshments provided. Open to our clients and the public for a $20 donation. All donations will go to The Ossining Food Pantry.

Mid-Summer: Wine Tasting Event

Held on a spring evening, we host a wine tasting event at The Briarcliff Manor! Our clients sample some wonderful wines and delicious fare all while enjoying an adult evening!

Late Summer: Movie Event

We host a private screening of a newly released movie! This event is FREE to our clients and is open to the public. Refreshments are available.

Winter: Thanksgiving Pie Event

To show our gratitude, we offer FREE pies to our clients. Last year, we gave away over 250 pies! We host a sweater/coat drive, (donated to local organizations) and serve as a drop off center for the U.S. Marines Toys for Tots Campaign!

Client Testimonial:

From start to finish Mark Seiden, Allyson Davidov and the entire team were professional, helpful and caring in what could have been a very stressful process for my wife and me. After getting a new job opportunity across the country we were in a tough situation of having to move before selling our home. Selling your home can be scary and overwhelming but the team was there to answer every question we had and took us through the entire process one step at a time. From staging, to photos, open houses, advertising, offers and closing they were able to guide and us and get us to the end point. HIGHLY RECOMMENDED.

For more information about our Client Appreciation Events, Go to: HomeMan.net/Client-Appreciation-Events

BY THE NUMBERS . . .

Want to know who is really selling in our area?

These pages aren’t glossy or pretty . . . and are actually pretty ugly and boring. But, these are statistics/rankings printed directly

from the MLS without any “exaggerations or statistical manipulations.” Please note that other

914.762.2200
Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent,
there is no Co Listing Agent then the Listing Agent receives 100% of the
Listing
if
–4 YEARS Transactions Volume Average Market Rank Agent Name Office List Sold Total Total Price Share Transactions Volume Average Market Rank Agent Name Office List Sold Total Total Price Share

. . A TRUE RANKING & SALES STATISTICS REPORT

Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the

914.762.2200 All properties SOLD in Ossining Schools Ranked by Seller side transactions Top 14 By Agent
.
–1 YEAR (2022) Transactions Volume Average Market Rank Agent Name Office List Sold Total Total Price Share Transactions Volume Average Market Rank Agent Name Office List Sold Total Total Price Share

–1

–4 YEARS

Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.

914.762.2200 .
All Properties SOLD in Briarcliff Manor/Pocantico/Ossining Schools Ranked by Seller side transactions Top 14 By Agent
. . MORE NUMBERS
YEAR
(2022)
Transactions Volume Average Market Rank Agent Name Office List Sold Total Total Price Share Transactions Volume Average Market Rank Agent Name Office List Sold Total Total Price Share

LISTEN TO WHAT PEOPLE HAVE TO SAY ONLINE

Jack Castaneda — 5 ★

We have worked with the Mark Seiden Real Estate Team since 2001, first as a purchaser of our home in Briarcliff Manor and then as a seller this year. Both times, Mark Seiden’s team came through with flying colors. As buyers, he found us the perfect house in a great neighborhood with an excellent school system for our family while quickly selling our townhouse in Dobbs Ferry. Thanks to Mark’s knowledge and expertise, the closing and move went through smoothly without any problems. When it came time to sell my house in Briarcliff Manor this year, we knew he was the Realtor for us. If you are buying or selling any real estate in Westchester County, this is the best company in New York.

Jack and Janet Castaneda, November 6

Michael Turco — 5 ★

Mark and the team sold our house and helped us buy our new home. Mark and the team really worked hard and it shows in the quality of work that was performed. Dedication and experience no matter the price of the home. We are the perfect example and I am always telling people our story and experience using the Mark Seiden team.

November 21

After 3 frustrating years of attempting to sell our home with other agencies, we hired Mark and his team and had an accepted offer within 4 weeks. We were thrilled with the results Mark and Allyson got. Our home sold quickly and we got significantly more than any of the offers we had gotten in the past. Mark’s team was exceptionally professional and helped us navigate a difficult real estate market.

Trust Mark and his team to work quickly, getting you top value on your home with state-of-the-art marketing systems, strategies and techniques. Mark is also a shortsale and distressed property expert.

szavo54 reviewed Mark Seiden 10/20 Helped me sell a home

We were sellers and words cannot describe the incredible experience my family had with Mark Seiden and his entire group of professionals. There aren’t enough adjectives in the dictionary. From start to finish it’s nothing but the best service throughout your purchase or sale. It starts with a friendly face and a genuine desire to help; honesty & integrity; local knowledge and how to prepare your home for sale. The process is simple and if you follow it, you will sell your home quickly and at the top of the market. And if you’re a buyer, he will negotiate the best price and terms to save money. The follow up attention is out of this world and is second to none, and the team as a whole, is excellent! I spent 36 years in the corporate world and haven’t seen this type of dedication from Fortune 500 companies and other Blue Ribbon firms. There are Realtors® and then there is Mark Seiden, the “Gold Standard” in the industry. The choice is yours, we couldn’t be happier!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net Go to: https:// vimeo.
★ ★ ★ ★
To Read More Reviews Go to: www.HomeMan.net

HOW MANY PEOPLE AND PROFESSIONALS ARE

Do you think the only thing a Real Estate Agent will do is “put the seller’s home on the computer” or “unlock the door to show a buyer a home?”

The fact is, your Real Estate Agent is responsible for successfully coordinating, managing and negotiating with everyone who is shown on the

following lists, which is based on a typical transaction. Your Agent’s responsibility is to make sure every participant gets the job done!

2 Sellers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law)

2 Buyers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law)

2 Sellers (Privately owned, Estate, Foreclosure-Bank Owned, Short-Sale, etc.)

3 Sellers’ friends/family/work associates who provide advice/counsel

2 Buyers

3 Buyers’ friends/family/work associates who provide advice/counsel

1 Home Inspector (general inspection) 1 Specialty Inspector (termite, septic, buried oil tank, well, pool, HVAC, etc. inspection)

But if everything is not in order or more compicated, you may have to add . . .

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
# of People
Type/Title/Profession of Participant
1
1 Property Appraiser
2 Sellers’
Bank
Title
1 Building
to
le company
municipal
Tax Assessor to provide and
le company researches during municipal search)
Tax Receiver to
Homeowners’
Radon Lab Technician to analyze test sample 3 Mortgage Lending Institution: Representative/Agent/Broker, Processor and Underwriter
selected by Mortgage Lending Institution
Attorney with a legal assistant (includes secretarial, administrative and paralegal) 2 Buyers’ Attorney with a legal assistant (includes secretarial, administrative and paralegal) 1
Attorney 2
Insurance Researcher/Clearance Officer plus representative at closing
Inspector
verify any C of O, open permit, expansion items (Tit
performs a
search) 1
explain “Property Card” (Tit
1
verify all property taxes have/have not been paid by sellers 2
Insurance: Representative/Broker/Agent and Underwriter
33

INV OLVED IN YOUR REAL ESTATE TRANSACTION?

# of People Type/Title/Profession of Participant

3 If property is rented: Tenants (A property may have more or less tenants)

2 If Homeowner/Condo Association: “Board member/Management company administrator: write let ter of ‘Right of first refusal’”

5 If Co-Op: Co-Op Board members for interview process (A Co-Op board may have more or less members)

3 If other inspection conditions/upgrade items need to be evaluated/proposed: Additional “Trades/Professionals” (Plumber, Electrician, Architect, Roofer, Contractor, Painter, Basement Water Mitigation Contractor, Heating/Air Conditioning, Landscaping, Swimming Pool, Well Water Lab Technician, etc. . . .)

1 If require electrical additions/changes for C’s of O/Permits: NY State Electrical Inspector

1 If require “ceiling height variance” for basements: C’s of O/Permits: NY State Building Inspector/Code Enforcer

1 If Lending Institution requires new/updated survey: Surveyor

1 If property is “over-assessed:” Property Tax Assessment Reduction Specialist

1 If mortgage is for more than 80% financing: PMI Underwriter

1 If Sellers or Buyers purchase a Homeowners’ Warranty: Home Warranty Processor

1 If there are any Wood Destroying Insects: Exterminator

1 If Buried Oil Tank fails vacuum/soil tests: Buried Oil Tank Remediation company

1 If Buried Oil Tank has or needs “Oil Tank Insurance:” Buried Oil Tank Insurance company

1 If Mold is present in the property: Mold/Environmental Specialist

1 If Radon Gas valuation exceeds 4.0 pCi/L in lowest level: Radon Mitigation Installation company

1 If Well Water valuations exceeds legal limits: Well Water system company

1 If property has or is in need of a Water Treatment System: Water Treatment System installer/service provider

4 If Short Sale: Loss Mitigation representative, the “investor" (owner of loan), plus 2 Broker Price Opinion Agents

63

And still counting, because sometimes there are even more people involved . . .

After reading these lists . . . do you still think your deal will be as successful no matter which agent you select?

The Mark Seiden Real Estate Team Agents know how to successfully negotiate a transaction. They will get your deal closed at the best price and terms the market will bear!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net

MARK’S REPORTS

Buyers and sellers have vast differences in experiences and success buying and selling real estate. That is why we’ve created many reports, concerning many very specific areas of real estate, in order to help our diverse “know-how” of consumers. If you have a need

Go

or desire to learn more about “how something works” regarding real estate sales, we can help. Just tell us what your needs are . . . and we’ll provide you the report, and guideline, to help you understand the process.

The Mark Seiden Real Estate Team Turning Goals into Reality
to: www.HomeMan.net/MarksCommercial

SEIDEN + SOLAR = SUSTAINABILITY!

How is the Team helping the world right now?

In the summer of 2011, we installed solar panels on our Briarcliff Manor real estate office building. We are pleased about being more environmentally conscious, aside from any possible future financial benefits.

Solar energy is SUSTAINABLE and RENEWABLE so we’ll never run out of it and that’s a GREAT thing! Here’s to creating a greener planet for our friends, neighbors, children and our children’s children!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net

MARK’S AWARDS AND MORE

Awards Galore!

Throughout the past 20+ years, Mark, with his Team, has received many, many awards recognizing his multi-million dollar sales. Additionally, he has received many awards recognizing his community service including

the prestigious Rotary Paul Harris Fellow award and the IFCA Executive Director’s Outstanding Community Service Award. Here is just a sampling of the recognition he’s received from the real estate industry and the local community!

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

MARK IN THE NEWS

Extra, Extra, Read All About Us!

Many prestigious publications—international, national and local—including The New York Times, the New York Post, Reuter’s News and Westchester Magazine, have reached out to Mark for his real estate expertise over the

years. He has been featured in numerous publications, TV, video spots and radio covering many topics from market conditions to foreclosure to general real estate trends. Here is just a sampling of the print press coverage!

The Mark Seiden Real Estate Team Go to: www.HomeMan.net/In-The-News

MARK IN THE COMMUNITY

The Team lives in and is part of this community!

Mark values the importance of business community involvement, demonstrated by his activities and his commitment to local organizations. He participates in many local events such as village and town fairs, hosting dinners for the Ossining Children Center,

being active in the local Rotary Club (including serving as President), sponsoring the local education foundations, the little league baseball teams, high school productions and much more. These two pages are just a sampling of his involvement!

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

Marketing Your Property

Marketing [mahr-kit-ing]

verb, present tense Advertise or promote (something); To offer for sale

Marketing, Marketing Marketing!!

It’s been said by many that “Mark” put the “Mark” in Marketing! This is the TRUE key to selling your home for the highest price. Our brilliant marketing plan is unending, strategic and multi-faceted. Your home is promoted globally, nationally and locally so as not to miss any prospective buyer. We utilize the latest and greatest marketing innovations from 3D and interactive floor plans to single property websites. And you’ll never see a more comprehensive open house program . . . all to draw buyers to your door!

Targeted monthly communications, compelling signage and exceptional staging are just a few of the key factors in selling your home! Marketing is so much more than just putting your home on the Multiple Listing Service and sitting back waiting for buyers. It’s the proactive difference that sets us apart from the rest!

that is selling a home. . . . As a consumer we vote with our selection of partners. Choosing the Mark Seiden Real Estate Team three times is the strongest recommendation

Mark's extraordinary market and marketing knowledge along with his professionalism are equalled by his sense of humor, all of which are vital in navigating the wonderful process
I can give!!!
– Amy Genkins

HOME STAGING

How do you prepare your home to sell quickly?

You stage it!! Did you know that it’s been documented that “staged homes spend 80% less time on the market compared to non-staged homes?” So, the Team brings in a professional Stager, at our expense, to help sell your home!!

Presenting Your Property to Buyers

is the process of merchandising your home in order to emphasize the best features of the space. The key is to keep spending to a minimum, while yielding the maximum return on the investment. Before and after Staging is shown in the sample at right.

Lists of what to clean and remove with determination.

The Team’s Stager provides a list of what is necessary to clean and what clutter to remove! Having furniture and personal belongings in each room is very important but too much causes a major distraction.

De-stink the property.

Buyers want a house that is “move-in” ready. It’s important to get rid of the bad smells or it will sell for less than market value. The Team suggests ways to eliminate any “problematic smells” to get the house sold.

Provide suggestions & even provide “the trades” to creatively do minor repairs and maybe even update kitchens and baths. Updating those rooms with new paint, hardware, new flooring and light fixtures may not only sell the house faster, but at a substantially higher price. But the key is to do as much repairing/updating as possible while spending the least amount of money to complete the job, creating a higher profit.

So, to get the highest price for your property: List it with the Team, Get it Staged and Get it SOLD!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
First Impressions Count!

DIGITAL PHOTOGRAPHY Go to: https://Vimeo.com/MSRETVirtualTours

How do most people first see houses that are for sale? Online! That makes great digital photography indispensable. The Team hires a professional photographer to shoot the property as seen through the “eyes of the buyers.” Since 84% of buyers preview houses online now, they are going to be looking at your house first through the camera’s lens.

Digital photography is used for every aspect of our Single Property Marketing:

e e e e

Custom Signs

Custom Brochures

Single Property Websites

Single Property Business Cards

Exterior photography highlights your yard and property.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
Interior photography highlights the space inside.
914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast 222 HomeMan Drive, Briarcliff Manor 2229 800-749-6600 Property Extension #: 2226 For 24 hour recorded information and a texted link to the property’s website, call now! 222 HomeMan Drive, Briarcliff Manor Info@HomeManAgent.net 2221 How do you reach the national community? PROMOTE YOUR PROPERTY NATIONALLY . . . Single Property Websites! The Mark Seiden Team offers 24 hour exposure and advanced marketing through single property websites featuring everything prospective buyers want. Your website will be accessible from extension numbers on custom for sale signs, business cards and brochures. These “interactive” materials will have your property covered— and connected! Make a call to the 800 number on the Single Property Signs, Business cards and/or Brochures, punch in the extension number and receive a text which leads right to the Single Property Website address. Go to: www.222HomeManDrive.TourThisGreatHome.com

. . . SINGLE PROPERTY WEBSITES

Single Property Websites feature links to the property’s brochure, fact sheet, floor plans and survey as well as area information, cost estimates, links to public transportation websites, and much more.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net 800-749-6600 Property Extension #: 2226 For 24 hour recorded information and a texted link to the property’s website, call now! 222 HomeMan Drive, Briarcliff Manor Info@HomeManAgent.net
914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast 222 HomeMan Drive, Briarcliff Manor 2229 800-749-6600 Property Extension #: 2226 For 24 hour recorded information and a texted link to the property’s website, call now! 222 HomeMan Drive, Briarcliff Manor Info@HomeManAgent.net PROMOTE YOUR PROPERTY LOCALLY How do you reach the local community? Signs and more! The Mark Seiden Team offers 24 hour exposure and advanced marketing through custom for-sale signs, single property business cards and brochures . . . sending everyone to the sellers’ Single Property Website.
Custom Brochures in a Brochure Box are situated in front of all properties for sale. Single Property Business Cards to share with family, friends, neighbors, work associates— everyone you know! You never know who might be in the market for YOUR property!
2 weeks of your property coming on the market, we'll promote it with a “COMING SOON!” burst for maximum exposure!
Custom Property Signs are placed in front of all for-sale properties.
Within

MARKETING TO THE MAX!

Every Door Direct Mail:

Thousands will see YOUR property every month!

Each month, we send a full-page, full-color marketing brochure to over 16,000 residential households—two entire zip codes—featuring our newest properties for sale as well as in-contract and sold properties. We saturate the local communities with important information about the current market conditions.

Radio Advertising

We’re on the radio and people are listening! When thousands of listeners tune into station 100.7 WHUD in their car or while streaming in their home, they'll hear our brand new Radio Spots! These spots run throughout the day, 7 days a week which helps us cast the widest net to identify prospective buyers. But wait, there's more! We also run incredible Digital Advertisements which hit

thousands of eyes every week! And to top it all off, Mark also hosts a brand new Real Estate Reality Podcast available on Anchor, Spotify, iTunes and many more sites! All of our radio promotion provides a great marketing opportunity to sell your home! You can't spell Marketing without Mark!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net Mark Seiden Rainmaker/Team CEO ^ Raised in the Ossining school district and graduated from Ossining High School ^ Ossining resident, with his wife, since 1993, raising 3 children who attended the Ossining schools from K-12 ^ Former President of Ossining Library Foundation ^ Ossining Chamber of Commerce Member since 2005 ^ JCYS Little League Baseball Sponsor since 2004 ^ Ossining MATTERS Education Foundation’s annual 5K/2 mile event Sponsor for over 10 years ^ Forest O’Fears sponsor ^ Trunk or Treat participant ^ Ossining Village Fair Participant — 10 + years ^ Ossining Career Day Participant (AMD and OHS) for over 10 years ^ Ossining Athletic Booster Club Supporter ^ Ossining Children’s Center Supporter ^ MicroFund Supporter ^ Former Member of Ossining Board of Assessment Review for Tax Assessments ^ IFCA (Interfaith Counsel for Action) Executive Director Outstanding Community Service Award ^ Earth Day Fair Participant Allyson Davidov Listing Partner ^ Ossining resident since 1990, raising 3 children who attended the Ossining schools from K-12 ^ Former President of Ossining AMD PTA ^ Served on many PTA committees for 18 years ^ Ossining Booster Club Member ^ Ossining MATTERS Education Foundation Supporter Amy Seiden Marketing Manager ^ PTA Volunteer for over 15 years ^ Ossining MATTERS Education Foundation Board Member/Past President + Secured Yankee legend/jazz musician, Bernie Williams to perform at OHS to celebrate the education foundation’s 10 year anniversary. Seiden is OSSINING Community Participation! An Equal Opportunity Company. Equal Housing Opportunity. your property is currently listed with real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Our FIRST Drive-In Movie Event was a GREAT success! September 25th proved to be a super fun day as we held a drive-in screening of Ferris Bueller’s Day Off for our past, present and future clients as well as some of our local community members. We enjoyed seeing Ferris, Cameron and Sloane play hooky for the day on a HUGE 40 Foot screen! Viewing this 80’s classic drive-in style made the night so special. And, in the true spirit of giving, we collected canned goods and monetary donations for Feeding Westchester an organization dedicated to helping those in need. Giving back to our community is so important to us as a company. Thanks to our wonderful event sponsors: Allan Block Insurance Burke Energy and Enveloping Sound And most importantly, thank you to our fantastic clients. We appreciate your business and AWESOME referrals! Are you a valued client who has sold or purchased with us or referred to us in the past? Are you currently working with our team to sell or purchase a home? As a special thank you The Mark Seiden Real Estate Team will be offering a FREE pumpkin or dutch apple pie for your Thanksgiving holiday. More information will be sent out shortly. This is just our way of thanking you for your continued business and referrals. We LOVE those referrals! And if you’re thinking about selling or buying a home, give us a call or visit our website, HomeMan.net! Not only will we help you sell or buy a home, but we’ll give you a free pie for Thanksgiving! FREE Thanksgiving Pie!   1238 Pleasantville Road, Briarcliff Manor, NY 10510 SOLD! SOLD! PRSRT STD U.S. POSTAGE WHITE PLAINS, NY ECRWSS *****ECRWSS***** Postal Customer Ossining, NY 10562 Multiple Offers! Put the Most Money in Your Pocket When You Buy or Sell Your Home! 800-749-6600 For 24 hour recorded information and texted link to the property’s website, enter the extension below! An Equal Opportunity Company. Equal Housing Opportunity. Recently In Contract/Sold Properties 20202020-YTD2019-YTD #ofMonthsYTD**10SoldOnMarketInContract1SoldAvg/mo.SoldAvg/mo. SingleFamily:$250,000to$399,99931017363.6373.7 SingleFamily:$400,000to$599,999191235606.0818.1 SingleFamily:$600,000to$999,99982023434.3252.5 SingleFamily:$1,000,000andabove17130.330.3 Multi-Family:2FamilyHomes06550.5191.9 MultiFamily:3&4FamilyHomes01620.280.8 Condominium:upto$399,99941513202.0373.7 Condominium:$400,000andabove0812212.1212.1 Co-Ops:upto$199,99931218131.3363.6 Co-Ops:$200,000andabove59330.390.9 *Total combined sales by ALL Brokerages reporting sales into the OneKey™ MLS. Mark Seiden R.E. Team (MSRET) does not represent that these are all MSRET sales. **YTD = Year To Date 10 = Data as of: LocalRealEstateSalesandMarketTrends* OssiningOctober SchoolSales 11/2/2020 Great Service = Happy Clients! First of all it IS a TEAM. Mark Seiden surrounds himself with very competent people with superior knowledge, guidance, pointing, cajoling; did say KNOWLEDGE of all things real estate, timing, what to do next, and NEGOTIATING skills? am a real estate broker from California and have negotiated many real estate deals, but Mark Seiden showed me how it was done in New York. have done 3 deals through him. learned each time. With this deal the house sold in 11 days Yeah, even was impressed. It was several days of negotiation, but the Mark Seiden Real Estate Team helped us find a ready, willing, and able buyer. He represented me, (and my wife, a real estate lawyer), and professionally aided us in accomplishing our goals — Jim & Nancy Van Tassel, formerly of 53 Park Avenue, Ossining 34 Saddle Ridge Road, Ossining $725,000 Ossining schools Featured Properties for Sale 19-34 Lincoln Place, Ossining Terrific tri-level end unit in pet friendly complex! $349,222 Ossining schools Ext. 2714 9 Pershing Avenue, Ossining 5 Pheasant Ridge Road, Ossining Beautifully updated center hall colonial on a cul-de-sac! $659,222 Ossining schools Ext. 2124 An Equal Opportunity Company. Equal Housing Opportunity. If your property is currently listed with real estate broker, please disregard. not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. DON’T FORGET! Seiden is BRIARCLIFF MANOR Community Participation! Briarcliff ManorScarborough Historical Society has a fun challenge for the families of Briarcliff! Get excited for a sociallydistant, scavenger hunt! And here’s a bonus: get to know some of our rich Village history along the way! See if you can find all of the sites pictured. If you take any pictures of yourself at the sites you find and post them on Facebook please use the hashtag #briarcliffhistoryhunt This virtual scavenger hunt can also be done at any time! For more information, visit: BriarcliffManorLibrary.org/Children.html Briarcliff History Scavenger Hunt! Mark Seiden ^ Raised in the Chilmark section of Briarcliff Manor until high school graduation ^ Real estate office (BBB rating of A+) headquartered in Briarcliff Manor since 2008 ^ Briarcliff Chamber of Commerce Member ^ Briarcliff Manor Rotary Club: Past President and Paul Harris Fellow ^ Briarcliff Manor Little League Sponsor ^ Briarcliff Manor Harlem Magic Masters Basketball Event Sponsor ^ Briarcliff Manor Education Foundation Supporter ^ Briarcliff Manor High School Cultural Arts Supporter ^ Briarcliff Manor Garden Club Supporter ^ Briarcliff Manor-Scarborough Historical Society Supporter ^ Briarcliff High School Yearbook Advertiser ^ Village of Briarcliff Halloween store painting participant ^ Ragamuffin parade participant Due to popular demand, we will be hosting our 2nd shredding event this March! Once again, you will have the opportunity to safely dispose of old or unwanted, confidential documents! The shredding company, a 100% NAID certified company, will recycle 100% of the shredded paper. Last year, we shredded over 5,000 lbs of paper equivalent to saving 38 trees! S WHEN: Saturday, March 20th, from 10am-2pm S WHERE: Mark Seiden Real Estate Team’s rear parking lot (1238 Pleasantville Road, Briarcliff Manor) S WHAT TO BRING: Bring your boxes of unwanted documents; there is NO LIMIT S GOOD STUFF: Bring canned goods and non-perishable items for the Ossining Food Pantry This event is open to both our clients AND the public for a $20 donation All donations will go to the Ossining Food Pantry Acceptable payment methods are cash OR a check written directly to the Ossining Food Pantry. Unfortunately, we cannot accept credit cards. RSVP TODAY at HomeMan.net/VIP Client Appreciation Shredding Event! SPRING FORWARD REMINDER It’s that time of year to turn the clocks forward Remember, before you go to bed on Saturday, March 13th SET your clocks forward ONE HOUR Week ImpressionsClicksCTR*ImpressionsClicksCTR*ImpressionsClicks CTR*ImpressionsClicksCTR*ImpressionsClicksCTR* 1/20/2021-1/26/20213,09950.16%9876450.46%1927361.87%37881900.24%19911690.35% 1/27/2021-2/2/2021370480.22%9338320.34%2228331.48%470291250.27%16123440.27% 2/3/2021-2/9/2021267240.15%7827260.33%2002452.25%443141170.26%17044590.35% * CTR = Click Through Rate 160x600 Ad Size300x250 Ad Size (Throne)300x600 Ad Size (Coats) 320x50 Ad 728x90 Ad Digital Ad Analytics (2021)

OPEN HOUSES LIKE NO OTHER . . .

What value does an Open House have?

It just may lead your buyer into your door! Besides letting you and a Team member decide the day and time your property will be viewed, it gives you the opportunity to set up your home in its best light. Open Houses let prospective buyers see and feel your home which they

may have discovered online. Finally, seeing the competition (other potential buyers) viewing the property at the same time may prompt one prospective buyer into making a purchase faster.

Statistics show that neighbors often know, or hear about, people who wish to buy in their own neighborhood. We mail out invitations to inform them that your home is for-sale and we are hosting an Open House to find a buyer! Come one, come all!

Our Mark Seiden Real Estate Team Welcome Table is always at our Open House events. In normal circumstances,* depending on the time of year and weather, our Table may be inside or outside the home. Visitors will be toured through the property and receive an abundance of information about the home and neighborhood.

We distribute between 10-20 signs per Open House! Each sign has “Dry-Erase White Board” to write in the address and time of the Open House to make it easy for all buyers to find your home!

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

WITH AD VERTISING LIKE NO OTHER

Open House Online Announcements

# of People Reached # of Clicks on Post

“Open House This Weekend!”

STAR BURST Sign Rider

This is added to the for-sale sign on the Monday prior to the Open House weekend.

“Open House” Facebook Post

This is a “boosted” (PAID) ad that goes to THOUSANDS of local buyers!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net 2221 2221
3
3
6’
3
take
of every guest 3 COVID-19 Questionnaires for each person to fill out for contact-tracing 3
and
for everyone inside
The Mark Seiden Real Estate Team has a responsible plan to show homes during COVID-19.
Plexiglass screen in front of open house attendants
Blue tape “x’s” on the lawn/walkway to keep people
away from each other.
Electronic thermometer to
temperature
Gloves
booties
* Mark Seiden Real Estate Team COVID-19
Go to: https://vimeo.com/ msretvirtualopenhouses
Responsibility Plan

FEEDBACK ON SHOWINGS AND THE MARKET

Want

how

The Mark Seiden Real Estate Team offers clients Advanced Showing Appointment and Feedback Services, Market Snapshots and Property Viewing Reports!

Property Address: Realtor.comTrulia.com Zillow.com O-H / Other 10251,7281,728 27 57 11242,4722,472 19 77 12292,9012,901 15 99 Realtor TruliaZillow HGMLS EpropertiesOther Last List Avg. Hits Dates Month-Year Price Month Lifetime Month Lifetime Month Lifetime Month Lifetime Month Lifetime Month Lifetime Month per day Lifetime 03/05/2019 May-19 $1,274,222 41 41 1,846 1,846 1,846 1,846 0 0 4 4 72 72 3,809 127 3,809 31/05/2019 May-19 $1,249,222 0 41 0 1,846 0 1,846 0 0 0 4 0 72 0 0 3,809 13/06/2019 June-19 $1,224,222 0 41 0 1,846 0 1,846 0 0 0 4 0 72 0 0 3,809 27/06/2019 June-19 $1,199,222 44 85 1,408 3,254 1,408 3,254 0 0 3 7 91 163 2,954 98 6,763 11/07/2019 July-19 $1,149,222 12 97 1,602 4,856 1,602 4,856 1 1 4 11 0 163 3,221 107 9,984 13/08/2019 August-19 $1,099,222 16 113 2,256 7,112 2,256 7,112 0 1 5 16 361 524 4,894 163 14,878 31/9/2019 September-19 $1,099,222 20 133 1,558 8,670 1,558 8,670 1 2 3 19 0 524 3,140 105 18,018 01/10/2019 October-19 $1,049,222 0 133 0 8,670 0 8,670 0 2 0 19 0 524 0 0 18,018 16/10/2019 October-19 $1,049,222 25 158 1,728 10,398 1,728 10,398 2 4 7 26 57 581 3,547 118 21,565 08/11/2019 November-19 $974,222 0 158 0 10,398 0 10,398 0 4 0 26 0 581 0 0 21,565 26/11/2019 November-19 $949,222 24 182 2,472 12,870 2,472 12,870 1 5 9 35 77 658 5,055 169 26,620 31/12/2019 December-19 $949,222 29 211 2,901 15,771 2,901 15,771 1 6 5 40 99 757 5,936 198 32,556 30/01/2020 January-20 $949,222 35 246 4,037 19,808 4,037 19,808 3 9 18 58 262 1,019 8,392 280 40,948 14/02/2020 February-20 $934,222 92 338 1,673 21,481 1,673 21,481 1 10 25 83 218 1,237 3,682 123 44,630 03/03/2020 March-20 $914,222 0 338 0 21,481 0 21,481 0 10 0 83 0 1,237 0 0 44,630 31/03/2020 March-20 $914,222 87 425 3,383 24,864 3,383 24,864 2 12 25 108 118 1,355 6,998 233 51,628 30/04/2020 April-20 $914,222 11 436 6,265 31,129 6,265 31,129 0 12 28 136 82 1,437 12,651 422 64,279 31/05/2020 May-20 $914,222 48 484 8,217 39,346 8,217 39,346 4 16 26 162 70 1,507 16,582 553 80,861 Seller's Name: 2 222 HomeMan Drive John Grand Totals Property Views O-H / Other HGMLS Trulia.com Zillow.com 1-800 # Single Property Website 0 2,000 4,000 6,000 8,000 10,000 12,000 JanFeb Mar Apr May JunJul Aug Sep Oct Nov Dec Property Views per site by Month HGMLS Trulia.com Zillow.com 1-800 # Single Property Website O-H / Other HGMLS 0% Trulia 49% Zillow 49% 1-800 # 0% Single Property Website 0% O-H / Other 2% Property Views per Site by Lifetime Hi John, Here is your Market Snapshot for 222 HomeMan Drive. Residential

1. Web and Email/Text Access to Showings, Showing Confirmations and Feedback!

https://apptcenter.showingdesk.com/Reports/ListingActivityReportAgent/94812377

https://apptcenter.showingdesk.com/Reports/ListingActivityReportAgent/94642635

https://apptcenter.showingdesk.com/Reports/ListingActivityReportAgent/94642635

3. Property Viewing Reports Sent To You Every Month!

Is the marketing working? You will never have to wonder if your property has maket exposure or is being viewed by those looking for a home. We analyze the data from all the major websites where your property is marketed to potential buyers, and we then send you a monthly report.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net/Radio-Podcast

Friday, September 4 Appointment Center - Listing Agent - Listing Activity Reports - 222 HomeMan Drive
3/5 Activity Type Activity DateShowing Agent NotesFeedback Price Change Notification 09/01/2020 8:00 PM Declined Showing by Greg (Owner) 09/01/2020 6:00 PM - 6:45 PM Nicole Feedback not sent on this declined showing. Price Change 09/01/2020 7:50 AM From $649,222 to $674,222 Canceled Showing by LING (Showing Agent) Buyer no longer interested in property 08/31/2020 5:00 PM - 5:30 PM LING Feedback not sent on this canceled showing. Past Showing 08/29/2020 1:00 PM - 2:00 PM Faye Not received. Past Showing 08/28/2020 3:00 PM - 3:30 PM Marko Received on 08/28/2020 at 5:02 PM Declined Showing by Greg (Owner) 08/26/2020 6:00 PM - 6:15 PM Angely Feedback not sent on this declined showing. Past Showing 08/26/2020 5:00 PM - 5:30 PM Laji Not received. Past Showing 08/24/2020 2:00 PM - 2:30 PM Jasper Not received. Past Showing 08/23/2020 4:45 PM - 5:00 PM Olivier Received on 08/24/2020 at 5:50 PM Past Showing 08/23/2020 3:30 PM - 4:30 PM David Received on 08/24/2020 at 2:12 PM Past Showing 08/23/2020 3:00 PM - 3:30 PM MaryAnn Not received. Past Showing 08/23/2020 2:00 PM - 2:30 PM Lisa S Received on 08/23/2020 at 4:58 PM Past Showing 08/23/2020 2:00 PM - 3:00 PM Lisa Received on 08/24/2020 at 3:29 PM Canceled Showing by Erin (Showing Agent) Accepted offer on property so clients declined the 08/23/2020 2:00 PM - 2:30 PM Erin Feedback not sent on this canceled showing. Friday, September 4 Appointment Center Listing Agent Listing Activity Reports - 222 HomeMan Drive https://apptcenter.showingdesk.com/Reports/ListingActivityReportAgent/94642635 4/5 Activity Type Activity DateShowing Agent NotesFeedback Past Showing 08/23/2020 1:30 PM - 2:00 PM Rose Received on 08/23/2020 at 6:15 PM Canceled Showing by Jessica (Showing Agent) Buyer no longer interested in property Buyers do not want to compete with existing AO. Best of luck & thank you! 08/23/2020 1:00 PM - 1:30 PM Jessica Feedback not sent on this canceled showing. Canceled Showing by Nelly (Showing Agent) Buyer no longer interested in property 08/23/2020 11:30 AM - 12:00 PM Nelly Feedback not sent on this canceled showing. Past Inspection 08/23/2020 9:00 AM - 11:30 AM Christopher Feedback not requested for inspections. Past Showing 08/22/2020 1:30 PM - 2:00 PM Nelly Not received. Past Showing 08/22/2020 1:00 PM - 1:30 PM Nathaly Received on 08/22/2020 at 1:37 PM Canceled Showing by Nelly 08/22/2020 1:00 PM - 2:00 PM Nelly Feedback not sent on this canceled showing. Canceled Showing by JEREMY (Showing Agent) Buyer schedule changed 08/22/2020 9:30 AM 10:30 AM JEREMY Feedback not sent on this canceled showing. Past Showing 08/22/2020 9:00 AM 9:30 AM Teresa Not received. Declined Showing by Greg (Owner) 08/21/2020 6:30 PM 7:30 PM Teresa Feedback not sent on this declined showing. Declined Showing by Greg (Owner) 08/21/2020 6:15 PM - 6:30 PM Louis sending covid disclosures shortly Feedback not sent on this declined showing. Past Showing 08/21/2020 6:00 PM - 6:15 PM Elizabeth Received on 08/21/2020 at 10:04 PM Past Showing 08/21/2020 4:30 PM - 5:00 PM Stephanie Not received. Past Showing 08/21/2020 1:00 PM - 2:00 PM Daniel Received on 08/21/2020 at 10:26 PM Past Showing 08/21/2020 12:30 PM - 12:45 PM Dante Not received. Friday, September 4 Appointment Center - Listing Agent - Listing Activity Reports - 222 HomeMan Drive
3/5 Activity Type Activity DateShowing Agent NotesFeedback Price Change Notification 09/01/2020 8:00 PM Declined Showing by Greg (Owner) 09/01/2020 6:00 PM 6:45 PM Nicole Feedback not sent on this declined showing. Price Change 09/01/2020 7:50 AM From $649,222 to $674,222 Canceled Showing by LING (Showing Agent) Buyer no longer interested in property 08/31/2020 5:00 PM - 5:30 PM LING Feedback not sent on this canceled showing. Past Showing 08/29/2020 1:00 PM - 2:00 PM Faye Not received. Past Showing 08/28/2020 3:00 PM - 3:30 PM Marko Received on 08/28/2020 at 5:02 PM Declined Showing by Greg (Owner) 08/26/2020 6:00 PM - 6:15 PM Angely Feedback not sent on this declined showing. Past Showing 08/26/2020 5:00 PM - 5:30 PM Laji Not received. Past Showing 08/24/2020 2:00 PM 2:30 PM Jasper Not received. Past Showing 08/23/2020 4:45 PM - 5:00 PM Olivier Received on 08/24/2020 at 5:50 PM Past Showing 08/23/2020 3:30 PM 4:30 PM David Received on 08/24/2020 at 2:12 PM Past Showing 08/23/2020 3:00 PM 3:30 PM MaryAnn Not received. Past Showing 08/23/2020 2:00 PM 2:30 PM Lisa Received on 08/23/2020 at 4:58 PM Past Showing 08/23/2020 2:00 PM 3:00 PM Lisa Received on 08/24/2020 at 3:29 PM Canceled Showing by Erin (Showing Agent) Accepted offer on property so clients declined the 08/23/2020 2:00 PM - 2:30 PM Erin Feedback not sent on this canceled showing. Friday, September 4 Appointment Center Listing Agent - Listing Activity Reports - 22 HomeMan Drive
3/3 Activity Type Activity Date Showing Agent Notes Feedback Past Showing08/30/2020 1:00 PM - 1:15 PM James Not received. Past Showing08/30/2020 11:45 AM 12:15 PM ANN MARIE Received on 08/31/2020 at 9:58 AM Past Showing08/30/2020 11:00 AM 11:25 AM Eiralda Received on 08/31/2020 at 12:18 PM Past Showing08/30/2020 9:30 AM - 9:45 AM Karen Received on 08/30/2020 at 11:35 AM Past Showing08/29/2020 2:20 PM 3:20 PM Bethany Received on 08/29/2020 at 5:04 PM Canceled Showing by Karen (Showing Agent) 08/29/2020 9:30 AM - 9:45 AM Karen Feedback not sent on this canceled showing. Past Showing08/28/2020 7:20 PM 7:35 PM ALBA Not received. Past Showing08/28/2020 5:00 PM - 5:30 PM BETTINA Some reason this is not showing up but was confirmed so I just wanted to make sure it’s on the books! Received on 08/28/2020 at 8:01 PM Past Showing08/28/2020 11:00 AM 12:00 PM Saile Not received. Past Showing08/28/2020 10:30 AM11:00 AM Ashley Not received. Past Showing08/27/2020 5:30 PM 6:00 PM Nicholas Received on 08/27/2020 at 6:46 PM Past Showing08/27/2020 5:00 PM - 5:30 PM BETTINA Received on 08/28/2020 at 8:04 PM Past Showing08/27/2020 11:15 AM12:15 PM CARMELLA Received on 08/28/2020 at 12:18 PM New Listing08/26/2020
to know what every visitor has to say about your property? Interested in
your property compares to other properties on the
Receive Web access 24/7 of all of your showings, including the feedback from the buyers’ agents who showed your property! In addition to Web access, you have the option to receive phone calls, emails and/or text confirmations for all appointments, changes and cancellations. Hi John Here is your Market Snapshot for 222 HomeMan Drive Residential Vew oamparable listings in this area - -• • • •
market?
2. Compare Your Property To The Current Market In One Glance!
With our Market Snapshot system, you will always know who is your direct competition, how many of those properties went into contract and how many have sold, and at what price. You’ll always know what is happening in your market!

HOME OWNERS’ WARRANTY

Why should a seller take advantage of a homeowner’s warranty program?

Many sellers feel that once they accept an offer, “the deal is done.” However, that’s not necessarily the case. Next, the buyers will do “inspections” on the property. That is when the most “serious re-negotiations” begin to reduce your price!

The best way to limit any sor t of “credits” after the inspection is to ensure that there is already a HOMEOWNERS’ WARRANTY in place. This will actually protect the buyers from large expenditures for repairs or replacement costs after they close! Therefore the buyers will have no reason to ask for large credits of the seller . . . , or to repair items that are covered by the warranty!

We’ve partnered with American Home Shield, a leading industry expert with over 40 years of experience, to provide this warranty opportunity. Once ordered, many systems will even be covered for you, the

seller, in case something breaks prior to the home being sold! And in addition, the buyers will be covered for an entire year, starting from the closing date of the transaction . . . no matter how long ago you signed up for the program!

You may choose from several coverage options depending on the number of systems that are in your home that you wish to cover. You have the convenience of 24/7/365 service requests and a network of over 10,000 independent, reputable home service professionals. And if something breaks down, you don’t pay for the actual repair or replacement cost for covered items . . . you only pay a small service fee!

And t he best part is…there are no upfront costs. You pay for the warranty at closing!

The Homeowners’ Warranty . . . a proven way to protect your price!

914.762.2200 . The Mark Seiden Real EstateTeam Turning Goals into Reality . HomeMan.net

THE FIRST THREE WEEKS . . . WHAT HAPPENS?

Ready to get started . . . ?

eThe first important step is to sign and complete our Listing Agreement / Disclosures

Before we even go on the “MLS”

e Bring in the Stager to assist you in getting the home ready for photos (optional)

e Research to ensure that all Certificates of Occupancy are in place and all “Open Permits” are closed out

e Procure survey, if available, to ensure there are no unforeseen “Easements or Encroachments” that may delay a closing

e If property is a short-sale, order and procure “Lien and Judgement Search” from Title company

e Schedule stager to provide “to do” list to prepare home for photos

e Schedule time to shoot the property photos

e Schedule time to create the floor-plan of the home

e Schedule 3D tour of the property (if applicable)

e Procure the “upgrades” of the property for marketing from the sellers

e Procure all the annual “utility costs” of the property from the sellers

e Review the showing procedures with the seller

e Procure the keys to the property from the seller, make copies and test all keys/locks

e Install lockbox

e Prepare property flyer and “upgrades list”

e Receive photos from photographer and label all photos for marketing

e Build “Single Property Website”

e Record “24 hour description of home” onto 800# phone system

e Order customized “For-Sale sign” and “Single Property Business Cards”

e Enter listing into the MLS system, but not go live–Preview information to ensure all is correct

e Determine date to “officially go onto market”

e Send all marketing materials to sellers (MLS and single property website) for sellers’ approval

e Revise any/all changes to the marketing making ready to go live

First Week on the “MLS”

e Go live on the MLS

e Go live with the “Single Property Website”

e Put up “For-Sale” yard sign

e Put up the “Info Box” and load with brochures

e Provide “Single Property Business Cards” to sellers to disburse to friends and co-workers

e Syndicate listing to real estate websites

e Schedule first “Public Open House” for following weekend

e Post and boost “New Listing” to Facebook

e Input property information onto back-side of master property flyer for cross-marketing to other Mark Seiden Real Estate Team properties

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provided any feedback requesting information about the property to discuss buyers’ interest and/or an offer

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
. . .
Then

IT’S A LOT MORE THAN “PUTTING IT ON MLS!”

Second Week

e Attach “Open House this Weekend” “Star Burst” onto “For-Sale” yard sign

e Create and send out a minimum of 100 “Public Open House” invitations to neighbors

Invite buyers and agents to upcoming Public Open House

e Post upcoming Open House onto the MLS, Facebook, Zillow, Trulia and many other websites

e Hold Public Open House at end of week – second weekend on the market

Third Week

e Provide results of first Public Open House

e Discuss schedule to provide next Public Open House

e Call sellers to discuss activity: number of appointments and showings of the property

e Place onto monthly mailing brochure as a “featured property” — mailed to over 16,000 addresses

Ongoing activities

e Show property to potential buyers

e Follow-up on Internet leads

e Examine market conditions

e Monitor comparable properties for sale

e Check for foreclosures and short sales in market

e Continue to schedule “Public Open Houses” every two to three weeks

e Adjust price of property as necessary based on market feedback

e Invite buyers and agents to upcoming Public Open Houses

eBegin agent to agent marketing efforts

e Monitor appointments that were made to show the property

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provide any feedback requesting information about the property to discuss buyers’ interest and/or an offer

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provide any feedback requesting information about the property to discuss buyers’ interest and/or an offer

e Post upcoming Public Open House onto the MLS, Facebook, Zillow, Trulia and many other websites

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provide any feedback requesting information about the property to discuss buyers’ interest and/or an offer

This is a very busy time for you and our Team. So, sign-up and let’s get going!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
e

DOES ALL THIS STUFF REALLY WORK?

The Seiden Team SOLD after SIX LARGE REAL ESTATE COMPANIES FAILED!

120 Aspinwall Road, Briarcliff Manor, Briarcliff Manor School District, first put on market June, 2006

✹ Sotheby’s International Realty listed and failed to sell in 91 days

✹ Douglas Elliman Real Estate listed and failed to sell in 182 days

✹ Coldwell Banker Residential Brokerage listed and failed to sell in 89 days

✹ Houlihan Lawrence listed and failed to sell in 261 days

✹ Century 21 Haviland listed and failed to sell in 757 days

✹ Keller Williams listed and failed to sell in 616 days

Mark Seiden Real Estate Team SOLD , IN A BIDDING WAR, AT LIST PRICE . . IN CONTRACT . . . IN JUST 53 DAYS!

So, do you really, really still think it is about the company you choose . . . and not the agent? There really is a difference! Call the Mark Seiden Team TODAY!

Just read what the seller of 120 Aspinwall Road has to say about that!

I cannot rave more about the exceptional services I received from Mark Seiden and his team. My property had been listed for years and with multiple agents throughout Westchester — yet not one was able to deliver. Mark assured me that if I left the sale of my property in his capable hands he would sell it quickly. Mark understands the real estate business — and together with his business savvy, his honest and open communications, his extraordinary negotiation skills and his hard work ethic, he has all the ingredients of a great Realtor. Mark’s team is also a great group of professionals who are extremely competent, approachable and always very responsive. Although I knew Mark and his team must be juggling many other clients, I always felt they were dedicated to me. Mark and his team were always there for me. I would highly recommend Mark Seiden to anyone looking to sell or buy a property. Mark is unsurpassed in the real estate industry. Mark is the epitome of what a premiere service provider should be. After having sales fall through and being disappointed for years, I am glad I finally found Mark Seiden. He lived up to his promises and within 4 weeks I had several offers, within less than 7 weeks I was in contract, and within 9 weeks my property was sold.

Want to know what other sellers and buyers say about us? Visit HomeMan.net TODAY and see!

914.762.2200 . The Mark Seiden Real EstateTeam Turning Goals into Reality . HomeMan.net
Contract in 53 Days!
In

Remarkable Properties

Distinctive, Exceptional and Luxury Homes

Remarkable [ri-mahr-kuh-buh l] adjective

Worthy of notice or attention; striking

We market Estates, Hudson-River-View Properties, Horse Properties, Antique and Historic Homes, New-Construction-Estate Homes, Penthouses and more, like no other Brokerage in Westchester County!

The Mark Seiden Team positions a home to move quickly at the highest price the market will bear. Each seller is provided a unique and unparalleled marketing program tailored specifically for each seller’s needs. As an independent and privately held real estate firm, we are able to quickly implement new and unique marketing programs, and industry innovations, as they become available.

Mark— We can’t believe what a great job you did on marketing and selling our beautiful home in Briarcliff Manor for over $1.2M. Your whole marketing program was so totally unique and “over the top” that the offers literally began pouring in immediately in that first week after we listed. We were so excited that your unique marketing program and skillful negotiations even resulted in a bidding war that enabled us to sell our home at an above market price that was $20,000 more than our list price! Having the signed sales contract within 3 weeks of listing the house was just plain unbelievable. We recommend you to all of our friends and acquaintances who are selling homes in your area. Keep up the great work.

We have known Mark Seiden for over 16 years and have worked with him on over 7 real estate transactions. We worked with other real estate agents prior but concluded that Mark had the most experience and best understanding of the Westchester real estate market to meet our needs. Familiarity with the luxury home market was extremely important, as this is a special niche, which required a strong marketing skill set. Our homes ranged in price from $400,000 to over $1,000,000. Each transaction involved selling a home and each time his team found buyers in a reasonable timeframe. Mark executed marketing strategies that go well beyond what other agents provide. Our area is saturated with claims of high-end real estate agents and brokers offering a lot of hype and “smoke and mirrors.” Mark has over 20 years of experience, setting him apart from all the other agents and brokers in our area. One thing we learned from buying and selling with Mark is how critical strong negotiation skills are in order to close a deal. We have heard horror stories from our friends and relatives on how sales and purchases fell apart because of an agent’s weak negotiation skills. We have never lost a deal or missed an opportunity and we know this is a result of Mark’s strong negotiation skills.

You can ask any of our relatives and friends and they will tell you that we would never consider another broker!

Remarkable Marketing

Welcome to the Luxury Division of the Mark Seiden Real Estate Team!

We’ve assembled a discerning team of professionals to provide:

e Staging

e High definition photography

e 3D photography

e Aerial photography

e Night and twilight photography

e High-end-glossy brochures

e Custom-designed, luxury Single Property Websites

e Customized For-Sale signs

Every Mark Seiden Real Estate Team’s property-listing is in a class of its own. Our marketing plan positions our properties, in a heightened competitive environment, to maximize exposure and to attain the highest price for the sellers.

The Mark Seiden Real Estate Team is a full-service, residential brokerage representing sellers, buyers, renters, landlords and developers of luxury properties. Our Team of agents offers exceptional insight into the vast areas of the business, and provides specialized attention to buying or selling high-end real estate.

Wit h an unequaled ability to be discreet, our clients also enjoy a company that is small and flexible to meet the sellers’ ever-changing marketing needs, combined with the essential infrastructure and resources of a large brokerage. The best of both worlds.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

Remarkable Promotion

Want to give your distinctive and remarkable home that extra push?

Remarkable Properties, the Mark Seiden Real Estate Team’s Premium Marketing division, has extra features such as walkthrough floorplans in 3D and aerial photography!

Go to: www.222HomeManDrive.com

3D Floor Plans

See each floor in 3D and take a virtual tour through the entire home.

Floor Plans

Get a new perspective by being able to look at a room’s photo while looking at that same room on the floor plan . . . at the same time

Aerial Photography

From up above, see dramatic, compelling views of the home’s exterior . . . go right up to the front door too.

Gallery

See everything at once! Read about the property, download a brochure, see and print floor plans and look through photos of every room.

914.762.2200 . The Mark Seiden Real Estate Team HomeMan.net

Remarkable Aerial Photography

A picture is worth a thousand words or perhaps multiple thousands of dollars in a seller’s pocket! Aerial photography is perhaps the most important real estate marketing innovation designed to maximize the sales price of a home since the launch of the internet to search for homes. With a more competitive real estate market and a greater sophistication in home search methods, it’s absolutely critical to differentiate a property for sale. And, this is especially true for the luxury home market.

Using flying cameras, drone photographers create dramatic, compelling shots to show far-reaching shots of landscapes, river vistas and seamless fly-arounds of spectacular home exteriors. They are also taking shots of homes never before imagined, like flying fast, 2 feet above a driveway, right up to the front door. They are flying down onto properties from 1,000 feet in the air, highlighting the details of a large, expensive property in impressive form. What’s unique about drone photography is that it can highlight more property features such as flawless landscaping, gorgeous pools, pristine backyards — all features which are very important to buyers.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

Remarkable Key Resources

No matter what information a buyer needs, we have it! Download the property’s survey or floor plan. Need information about the school district or Metro North? A buyer will get it here! Still have questions? A buyer completes our “Contact Us” form and we immediately get right back to them!

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
222 Homeman Drive ~ Briarcliff Manor Shadow Brook

Want to let potential buyers tour your home virtually?

The Mark Seiden Real Estate Team offers clients a state-of-the-art digital presentation which lets viewers journey throughout the entire property. There are many ways to view the property.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
3D Virtual Tour !
Remarkable
a “doll house”
at your
house at
Or take a look at each floor. Click on an area to travel through the space. Go from room to room and then floor to floor. Go to: www.222HomeManDrive.TourThisGreatHome.com
First, take
look
property. See the entire
once.

Remarkable Brochures

Your property requires a unique, expert approach in order to reach and appeal to those most qualified to purchase a luxury property. And that is where our luxury home brochure comes in. The brochure, printed on luxurious card stock, will serve as a key piece in our comprehensive marketing strategy designed to sell your home quickly and for the highest price possible. Produced with many beautiful full color photos, elegant design elements and customized feature descriptions,

the brochure will masterfully showcase your property. Additionally, it will feature access to your home’s website to ensure that prospective buyers are able to research all the information about your home and your neighborhood, 24 hours a day, 7 days a week.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
222 Homeman Drive ~ Briarcliff Manor Shadow Brook 1238 Pleasantville Road, Briarcliff Manor, NY 10510

Price Smart/Sell Smart

Price [prahys] verb, present tense

To decide the amount required as payment

Sell [sel] verb, present tense Transfer (goods) to another in exchange for money

Smart [smahrt]

adjective

Shrewd or sharp, as a person in dealing with others or as in business dealings

We are happy and pleased with the entire process of selling our home. Mark Seiden, Allyson, Lee and the entire staff did an excellent job in getting our house sold and for the most money. Selling your home can be an overwhelming task, but it was very simple. The Mark Seiden Real Estate Team did all the work, besides packing. We went to Florida, and they sold our home! Thanks again! –Elizabeth

Have you ever wondered what other people think when they see your property?

Your home is a very special place full of memories and your own family traditions. The truth is, not everyone will feel quite the same way about the property you are selling. Take a look at how some may view your property . . .

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
HOUSE
SEEN
A LITTLE HUMOR—YOUR
AS
. . .
. . . by Your Lender
.
. . . by Your Buyer .
.
by Your Appraiser . . . by Your Tax Assessor . . . by Yourself

THE VALUE OF YOUR HOME

In a neighborhood of similar homes, why is one worth more than another?

That’s a question that’s befuddled buyers and sellers for ages, but the answer is simple. Every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play. The most important are:

Location: The closer a home is to jobs, parks, transportation, schools and community services, the more desirable it is.

Size: Square footage impacts home values because they’re built using more materials. Larger lot sizes may mean more privacy.

Number of bedrooms and baths: Over time, median homes have grown larger. Decades ago, household members shared bedrooms and baths without complaint. But today, families want more privacy. The median home purchased today is a three-bedroom, two-bath home.

Features and finishes: Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to sell for more than a home with carpet and laminate countertops.

Condition:

The closer in age a home is to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less. It’s a good idea for homeowners to keep their homes as updated and in top repair as possible.

Curb appeal: From the street, the home looks clean, fresh and inviting. Crisp landscaping with flowers won’t change the size or location, but it certainly adds charm.

When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors or the overall taste of the homeowner.

Valuing a home will never be an exact science, but if you bought wisely, kept your home updated and in good repair, you should recoup most, if not all, of your investment.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net

INTELLIGENT PRICING AND TIMING

What are the secrets to pricing a property?

ePricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does.

e e

The first two weeks of marketing are crucial.

The market never lies, but it can, and does, change its mind.

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.

With strategic and fierce marketing, and a description in the MLS, your home will get the greatest flurry of attention and interest in the first two weeks.

If you don’t get many showings or offers, the home is probably overpriced and it’s not comparing well to the competition. Since you can’t change the location, you’ll either have to improve the home’s condition or adjust the price.

Showing feedback will track the buyers’ reaction to your home on the market.

The market can always change its mind and give your home another chance, but by then you’ve added “days-on-themarket” and perhaps allowed a stigma to cloud your home’s value.

Intelligent pricing isn’t about pricing the property high — it’s about getting your home sold quickly at the highest price the market will bear!!

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
TIME ON MARKET* *IN WEEKS AC TIVIT Y 1 2 3 4 5 6 7 8 $ ASKING PRICE +15% +10% MARKET VALUE -10% -15% PERCENTAGE OF BUYERS 10% 30% 60% 75% 90%

COMPARABLE MARKET ANALYSIS

What is a CMA? No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful.

The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, school districts and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

How is the CMA created? CMAs are generated by a computer program supplied by a real estate agent’s office using the Multiple Listing Service (MLS). The MLS is available to licensed members only, including brokers, salespeople and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions and listings input by all cooperating MLS members.

Listing agents generate CMAs for their sellers, and buyers’ agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.

How accurate are CMAs? The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing due to new listings, pending sales, closed sales, price reductions and expired listings.

CMAs will vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for the Mark Seiden Real Estate Team’s professional knowledge and advice.

How and why would CMAs Vary?

CMA results may vary even between identical homes. One property may simply offer better drive-up appeal or is in better condition than the other, and that will be reflected in the sales price.

Last ly, buyer and seller motivation can’t be quantified. You don’t know why sellers agreed to take less for their home or why a buyer paid more for another home. Family problems, corporate relocations and other reasons all play a role. What you can learn from the CMA is how long the home took to sell. If it was quick, the seller was highly motivated. If it didn’t, it was probably overpriced.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net

ONLINE HOME VALUES AND YOUR HOME

Have you ever checked your property value online?

Plenty of sellers have visited online home valuation sites such as Zillow, Trulia, eAppraisal, and others only to be shocked at the value of their homes.

Most sellers are pleased when t he values appear higher than they expected, but many online valuations come in far lower.

Online Valuations

Estimating a home’s market value is far from an exact science. What these sites attempt to do is provide greater transparency to homebuyers and sellers by making data derived from public records more . . . public. They publish what you paid for your home and how much you pay in taxes. Many have satellite views so accurate they can spot your cat laying on the front porch.

Between tax roll data and listing data, home valuation sites apply their own secret sauce, or algorithm to come up with “Zestimates” or approximate values of what homes are worth.

How do t hey

do it?

Home valuation sites contract with major title companies to obtain county tax roll data. All property is registered with the county for property taxing purposes. They also find ways to become members of local Multiple Listing Services, which are either subsidiaries of real estate associations or owned by local real estate brokers. That way, they have access to listing data.

Sometimes t he results are spot on, but they can also be terribly inaccurate. First, transaction data has to be recorded with the county, which could take weeks. But, what alters the algorithm most is that properties not currently on the market are also included in the data. The algorithms can’t possibly show whether or not a home has been updated, how well it’s maintained or esoteric values such as curb appeal and views.

For that reason, online valuations should be used only as one of many tools to estimate a home’s value.

Ask the Mark Seiden Real Estate Team for their expert analysis! Please take a look at the comparative market analysis, or CMA, we will provide for you. There you will find the most recent listings and sold comparables, accurate to within hours or a few days at most.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

We appreciate the opportunity to share our comparative market analysis with you.

In order to inform you about the current happenings in today’s market, we prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today and each has different amenities, sizes and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today’s market.

The current real estate market presents a variety of challenges. We are faced with more foreclosures and short sales than we have seen in a long time. Today’s buyers are taking longer to make decisions and have to make sure they qualify for a loan. These obstacles sometimes make selling a daunting task. Our goal is to help you overcome any obstacles and sell your home quickly and at the highest price the market will bear.

Home buyers always do a lot of comparison shopping. In today’s market, it is especially important to price your home fairly from the beginning and to get it “show ready.” There are many homes available in all price ranges, but the homes that are priced correctly and show well are the ones that bring in qualified buyers and sell at the highest prices.

We will certainly go over all of our “property comparative market analysis findings” with you in detail so that you feel comfortable to entrust your home sale to us. We are sure that once you review our unique and robust marketing plan, along with our expert analysis of the market, you will feel very confident in placing your home with us to sell for you.

We look forward to working with you on the sale of your home.

Sincerely,

914.762.2200 . The Mark Seiden Real EstateTeam Turning Goals into Reality . HomeMan.net
914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
NOTES ABOUT THE CMA

Additional Services

Services [sur-vis is]

noun, plural

The action of helping or doing work for someone

My wife had just recently retired and we needed to sell our home in Briarcliff Manor. We had made lists of all the things we needed to get done before we could even list our home. Stressful times. The realtors we spoke with told us to contact them when we were ready to sell. We finally spoke with Allyson Davidov from Mark Seiden’s team. Joy! She helped us organize all the things we needed to do, hooked us up with a great contractor to fix up all those things that needed to be done to a house that had been well lived in for 19 years, suggested a stager who was invaluable in the early stages of decluttering ; and, then later in the color decisions associated with updating bathrooms, bedrooms, etc. and finally in the actual staging of the house. The results were stunning. We ended up with a beautiful home ready to sell. Mark helped by cleaning up the paperwork on our property, getting the C’s of O finalized so that we could list our property properly. As we got closer to listing, they hired a professional artist to take lots of photos of our home that they posted on their website. We sat down together and looked at active listings in the area to determine the right price. Allyson actually had us price the house higher than we would have priced it. Once the property was listed, we got immediate viewings. We got 3 offers in the first few days and the first family that saw our house actually ended up buying it. Mark’s Team didn’t stop there. Amy Seiden then helped us through the various stages of closing, suggested a great local attorney and kept us informed throughout the final stressful stage. If I were going to buy or sell a house in Westchester County, NY, I would use Mark Seiden’s team again, no questions. They know their stuff, they’re very professional, and helped minimize the stress and work we had to do during the whole getting ready, selling and closing phases.

Mark Seiden helped me sell my house in a time in the market that other companies told me I would never sell it! From start to finish, his company was very professional and attentive to my needs. We completed a short sale in about 4 months and also got a price that I never thought we could get.

OUR PREFERRED SERVICE PROVIDER PROGRAM

What is PSP?

People are always asking us for recommendations when they need a resource for maintaining their homes, caring for their families or for other needs that have nothing to do with houses at all. That’s because we’ve put together our own trusted family of service providers that we depend on for our business as well as our personal lives. Until recently, we’ve kept our list of trusted people a closely guarded secret, restricting access to family, friends and our clients. But now, we’re here to serve you any time of the day or night.

We have professionals in over 100 categories who have earned the trust and respect of many of our clients as well as our team. There is everything from painters, contractors and home care specialists to doctors, lawyers, car detailers, dog walkers, trainers, architects and much more. Simply go to PSP@HomeMan.net detailing your need along with your name and contact information. Or, call our office at (914) 7622200. We’ll be happy to help you! You’ll see that finding a trusted and reliable resource has never been easier.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast

Do you think the stress of missing mortgage payments is only affecting you? When a family finds itself in a difficult financial situation, eveyone feels it!

More and more people are experiencing heightened levels of stress and feeling out of control possibly due to one or more of the following:

• Loss of job

• Disability

• Reduced income

• Business failure

• Damage to property

• Death of a spouse

• Mandatory

• Divorce

• Medical bills

• Military service

• Tax increase

• Too much debt

• Incarceration

• Death of a job relocation family member

• Severe illness

• Mortgage adjustment

• Insurance increase

• Inheritance

• Separation

• Payment increase

But, if you could sell the property and move where it will cost you substantially less each month, you could lessen or eliminate your financial stress! However, you know your house isn’t worth what you owe on it. So you think you can’t sell it, right? That is not true! The Mark Seiden Real Estate Team can sell your house, for less than you owe, as a short sale!*

Our Team will get the bank to allow you to sell your house for less than you owe, and you pay little or NO commissions, much discounted attorney fees and NO transfer tax.*

Start today to get qualified, get sold & get control of your life again!

*For those who qualify. A residual “deficiency judgment” balance and/or tax implication may or may not apply after closing. Consult with your accountant or attorney. Or call for details.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
SHORT-SELL YOUR
HOME
Go to: https://www.HomeMan.net/ Distressed-Properties

YOUR LIFE, ES SU VIDA

Helping you live the American Dream.

El Sueño Americano Real Estate was founded to help bring the American Dream home for people in the Hispanic community. Our mission was to create an innovative real estate company that offers the highest level of customer service possible while catering specifically to the needs and concerns of Westchester’s growing number of Hispanic families. From our bilingual agents to our wide variety of industry contacts and services, we work on common ground with you and your family so you are comfortable with your real estate experience.

A Unique Company

Our goal was to create a one-of-a-kind company. One that focused its service around the individual values and concerns of the Hispanic community. As a result, we’ve assembled an extremely diverse and specialized team of bilingual professionals who pride themselves on being in tune with the needs our clientele.

Lo ayudaremos a vivir el sueño americano.

El Sueño Americano Real Estate se fundó para ayudar a convertir en realidad el sueño americano de las familias hispanas. Nuestra misión era crear una inmobiliaria innovadora que ofreciera el más alto nivel posible de atención al cliente al mismo tiempo que atendiera las necesidades e inquietudes del creciente número de familias hispanas. Desde nuestros agentes bilingües a nuestra amplia gama de contactos y servicios, trabajamos junto con usted y su familia para que usted se sienta cómodo con su experiencia en el campo de los bienes raíces.

Una compañía única en su género

Nuestra meta era crear una compañía única en su género, una compañía cuyos servicios giraran en torno a los valores individuales y los intereses de la comunidad hispana. Como resultado, hemos creado un diverso equipo especializado de profesionales bilingües que se enorgullecen en estar en contacto con las necesidades de nuestra clientela.

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast Go to: www.ElSuenoAmericano.net
IT’S

CREDIT . . . REPAIR AND MONITORING

Your Credit Score

We live in a credit driven world. Your credit score has become more than just a number, determining your ability to purchase your dream home, restructure your finances, and even land a new job. Here is a list of Do’s and Dont’s to keep your score healthy and fresh:

DO

REGULARLY MONITOR YOUR CREDIT

Checking your credit several times a year can protect you from fraud and help you eliminate mistakes before they hurt you. For free reports, visit: www.annualcreditreport.com

STAY CURRENT ON YOUR ACCOUNTS

Keeping up with your bills and making payments on time is the most important step in maintaining good credit.

KEEP OLD ACCOUNTS OPEN

Credit history plays a substantial role in your score (see graph). Use old cards to buy gas or other minor expenses to keep them active.

ESTABLISH VARIOUS TYPES OF CREDIT

DON’T

BITE OFF MORE THAN YOU CAN CHEW Applying for too much credit in a short .yltnacfi ingis erocs ruoy truh nac emit Know when to hit the brakes.

MAX OUT YOUR CARDS

DON’T DON’T

Holding high balances on credit accounts will bring down your score. Try keeping your balance below 30% of your limit whenever possible.

SIGN YOUR CREDIT CARDS

If you lose your credit card and you have signed the back, it instantly gives someone the means to wreak havoc on your credit report. Instead, write “See Photo ID” on the back.

Most importantly, don’t neglect bad credit. At some point in your life you are going to depend on your credit score to improve your standard of living. If you are suffering from poor credit, take action before it’s too late.

What’s In A Score?

When it comes to having a good score, one account won’t cut it. Try to diversify with things like auto loans, credit cards, mortgages, and other credit accounts.

914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net
DO DO DO
Types of Credit New Credit Length of Credit History Amounts Owed Payment history 30% 35% 15% 10% 10%
Eric Stuerken President of Business Development Better Qualified, LLC Cell: 732.768.0670 Office: 732.203.7377 Email:eric@betterqualified.com www.betterqualified.com
BUSINESS & CONSUMER CREDIT EXPERTS
What do you need to do to keep your credit rating mortgage-ready? There are several ways to repair or increase your credit score. And, ways to maintain your already high credit rating. Learn what you can DO and what you DON’T want to do. Or, hire a professional company to repair, improve and/or monitor your credit score for you. Credit . . . It is Everything! Email Eric at: eric@betterqualified.com

ESTIMATED SELLER’S NET PROCEEDS

Date: ____/_____/______

Listing Price: $ _

Seller(s) Name(s): _______________________________________________________

Property Address: _______________________________________________________

Estimated Selling Price: $ _

Less Selling Expenses . . .

Commission Rate: ______% $ ____________

NY State Transfer Tax (.5%) $ _

Attorney Fee (estimated as they vary): $ _

Property Condition Disclosure Statement (Waiver) $ _ (if applicable – cross off if N/A)

Title Pick-up Fee (if there is a mortgage to pay off) $ _

Marketing Fee $ _

Homeowner’s Association fee(s) (if applicable): $ _

Other Exp.: ________________________________ $ ____________

Other Exp.: ________________________________ $ ____________

Total Selling Expenses: % of sales price ($ ____________ )

Gross Proceeds before mortgage payoff(s) $ _

Less Mortgage #1 Payoff: ($ ____________)

Less Mortgage #2 Payoff: ($ ____________)

Less Other Lien(s) Payoff.: _______________________ ($ ____________)

Net Proceeds (Cash) to seller at closing $ _

914.762.2200 . The Mark Seiden Real Estate TeamTurning Goals into Reality . HomeMan.net/Radio-Podcast
1,200 500 350 495
These
estimates are not a warranted or guaranteed sales price or expenses. This calculation is compiled only as a guideline to assist the Seller to estimate net proceeds from a sale. Actual sales price and expenses may be significantly higher or lower depending on the Seller’s specific terms of sale. A more accurate estimate, based on the Seller’s actual transaction, is available from the Seller’s attorney when calculating the net proceeds for the actual closing.
914.762.2200 . The Mark Seiden Real EstateTeam Turning Goals into Reality . HomeMan.net NOTES
914.762.2200 . The Mark Seiden Real Estate Team Turning Goals into Reality . HomeMan.net 1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200 Have any questions? Call today! Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net SO CALL NOW, AND LET’S GET YOU SOLD!