Page 1

Issue 9

Spring 2010

DAMART’S GLOBAL CHALLENGE Damart joins the largest global initiative EVER as we take on the world

IT’S SILVER Fighting fit for a Healthy Heart earns Damart Silver Award


CUSTOMER SURVEY The results are revealed!

News, views & reviews - all the latest from Damart

WELCOME Welcome to the spring issue of

The Editorial Team Damart Team Spirit Spring 2010 Editors: Rachel Barker Cicada Communications Helen Laura Taylor Geraldine Vernon Mark Scurr Contributors: Lynn Cordall MCG PR Neil Hirst Steve Taylor John Bottomley Tim Clough Nikki Sutton Phil Myerscough

TeamSpirit Hello everyone! For those of you that don’t know me, my name is Lynn Cordall and I represent the Product Division on the Damart UK Board of Directors. Welcome to TeamSpirit.


e are well into trading the summer season now and what a season it is turning out to be! We are on track to achieve our biggest demand and profit number for a Spring / Summer season ever! Our customers have loved our product, promotions and excellent

May is also all about us and Healthy Heart. Congratulations to everyone who helped us to win our Silver Award. customer service. We are also recruiting new customers at over 20 per cent of budget, ensuring that our success will continue into the AW10 season. A fantastic success story that we can all be very proud of!

Emma Hardcastle


The Social Squad

Now, more about the Product Division. You all know about New Vision and how the Group has changed the way it sources and photographs all of our products centrally at Group headquarters in France. On Floor 5 at Bingley you will find my teams - the Product

If you have a story for Team Spirit, email your ideas to or

Selection, Merchandising and Catalogue creative teams. We felt that with a new start and way of working that we needed a new name. We ran a competition to find our new identity – and the Product Division was born! If you would like to find out more about what we do, the fabulous products we sell or how we

select those lovely models you see in the catalogues, pop into Floor 5, we are always happy to talk! AWARD WINNING TEAMS May is also all about us and Healthy Heart. Congratulations to everyone who helped us to win our Silver Award. The GCC challenge that starts on May 20th should be a big step towards our Gold Award.

Apologies for the bad joke, but to all the 35 teams that have signed up for the 10,000 steps per day challenge – good luck! If you have any energy left, inside you’ll find details on our Pilates and legs, bums and tums classes too. ANNUAL PINK VEST CAMPAIGN It’s also the time of year when we start to plan our annual thermal Pink Vest campaign. This year, singing sensation Beverly Knight has agreed to front our launch to help raise money for Breast Cancer awareness month in October. We passed the £100,000 mark raised last year, and this year’s product is our favourite to date. Beverly knows and loves our products, and thanked Damart for getting her through this year’s cold and snowy winter. Look out for Marketing Director John Bottomley helping Beverly at the recent photo shoot – It’s a dirty job, but someone has to do it!

Lynn Cordall, Product Division



Damart takes on the GLOBAL CHALLENGE Congratulations to the hundreds of you who signed up to take part in the Global Corporate Challenge. We have put forward 35 teams for the challenge aimed at helping us all become more active. We’ve also included your participation in our bid to be awarded the prestigious Healthy Heart Gold Award.

At our launch event on the 20th May we will be cheered on by supporters from the Bradford Bulls and Heart Research UK as we begin our virtual walk around the world.

Businesses from across the UK including blue chip organisations such as Nestle, Unilever, Tesco and Cadbury are also taking part. Find out more at™.


ch walk at ven aim to ea Teams of se rding their s a day, reco ep st 0 0 ,0 0 are then least 1 unts, which co ep st al u individ s into a daily am captain te e th on y b tallied then plotted e steps are Th l. ta al to u team lete a virt site to comp the GCC web . d the world walk aroun layed in the will be disp s ap m al b owing Giant glo canteens, sh n to ee St d al Bingley an team’s glob date of each t for u o k o a weekly up lo unt. Also co ep st d an ep count location ease your st cr in to w o tips on h d prizes. centives an and team in n ticipants ca 6 weeks, par 1 r fo tion g ca in lo st La ch new ract with ea te in ferent ly if al d u rt ce vi experien to ey rn u jo along their . ng the route cultures alo o signs up, e of you wh For every on granted a as also been h ild ch l o o a sch r free. The challenge fo place on the engages ’s Challenge n re ild h C al Glob om level at a classro n re ild ch l o scho t on a GCC g step coun by measurin pedometer.™.

The Challen


Damart Gets Thumbs Up From Customers

The results of our customer surveys are in‌ And what a great job you’re all doing!


ollowing an international customer services conference last year, which Neil Hirst (Contact Centre Manager) and Jeanette Askin (Head of Customer Services) attended, we decided to ask customers for their views about the business, including our product range, the speed of its delivery and the overall service they received. Here are the results:

How satisfied are you with the speed of delivery? How satisfied are you with the following?






Product Range




Appeal and style of the products




Very Satisfied Satisfied Dissatisfied

Quality of the products




Information about the products




Layout of the catalogue




Very Satisfied Satisfied Dissatisfied Very Dissatisfied


No Response




Would you recommend Damart to your friends? 1200 45.8% 1000








6.5% 4.9%

4.5% 2.1%





0 10








LOW Customers rated whether they would recommend us to a friend on a scale of 1 to 10 (with 10 being the highest)





Very Dissatisfied

healthy heart

WE’VE GOT OUR HANDS ON THE Julie Morrow, Laura North and John Bottomley with instructor Jenny Saville leading the way in Pilates.

SILVER The Silver Award shows how dedicated our staff are to leading healthier lifestyles. We have already got our sights set on the ultimate Gold Award.

As we’ve discovered in recent issues of Team Spirit, many of you have taken the Healthy Heart Challenge to your hearts, literally.


nd your hard work is paying off as we have become the first company in Bradford to be awarded the Healthy Heart Campaign’s Silver Mark.

that more and more staff will get involved. The Silver Award shows how dedicated staff are to leading healthier lifestyles and achieving the ultimate Gold Award, which we already have our sights set on.”

H R Manager Helen Taylor said: “We have been delighted with how the campaign has gone so far and are positive

We were awarded the Bronze Mark last year and thanks to the Healthy Heart team more initiatives and activities have

been introduced. The series of expert-led Pilates and ‘Bums and Tums’ classes held during lunch break, have been so popular, we are now on our third series. Further classes and schemes will be announced shortly so keep your eyes peeled. Next stop…Gold!

Heart In The Right Place Our ‘Love Your Heart’ campaign has raised over £10,000 to date for Heart Research UK. In 2009, with the help of soap star Sarah Jayne Dunn, who modeled the ‘Love Your Heart’ t-shirt, we raised cash and awareness of the local charity which helps fund vital research into heart disease prevention, treatment and cure.

Barbara Harpham, the national director of Heart Research UK, said: “To have Damart’s support is fabulous. Heart disease touches so many people’s lives, some people are born with it and others are diagnosed later in life when it is too late.

two minutes - and 1.6million people live with heart disease everyday. The money raised from this campaign will help towards more improved treatment and techniques funded by Heart Research UK.”

There are in fact around 270,000 heart attacks in the UK every year – that’s one every


Creative Development Helps Damart Success Did you know that around 50 per cent of our sales comes from the promotional packs that our marketing team designs and sends out to customers with catalogues. Selecting the best promotions for each campaign is essential.

Hot Pink is the Colour for 2010 Plans are underway for our 2010 Pink Vest, sales of which have raised over £100,000 for Breast Cancer Campaign in eight years. Beverly Knight is this year’s celebrity supporter and will be modelling our new hot pink design. Watch out for more news as we go behind the scenes with Beverley in the next issue!


ne way we do this is through testing. Every season we conduct promotional creative tests in order to effectively beat the ‘banker’ promotion in terms of the demand it generates. A tried and tested successful promotion becomes known as a ‘banker’ and sets a benchmark. Any test that outperforms a ‘banker’ will become a banker in a future campaign. We have introduced a weekly ‘new creative’ review meeting allowing the team to discuss, debate and critique new promotional ideas. Polly Whitaker (Direct Marketing Designer) said: “The new creative review sessions have been really beneficial as they’ve enabled us all to share our opinions and experience to help shape the direction of a new promotion right from day one.”

Dan Martin, Polly Whitaker, Tim Clough, Michala Swinden, Trish O’Connor, Claire Birch, Ian Hopper, Andy Beadle, Jo Eglin and Lolly Tebbs (not available for the shoot).

These sessions, along with other improvements, have increased our success rate for creative tests from 35 per cent to 50 per cent in SS10. Trish O’Connor (Direct Marketing Senior Designer) said: “We’ve been absolutely

delighted with the results we’ve seen, as every winning test that we generate gives Damart more security in the future” Congratulations to the team effort from the Sales Promotion Team, the Studio Team and the Promotional print team.

Reflex Gets An Upgrade Over the Easter Bank holiday, the IS and Logistics teams successfully upgraded our warehouse stock management system ‘Reflex’ from version 6 to version 7. This is the first time Reflex has been upgraded since its implementation in 2007. The


system is now aligned with the rest of the Damartex Group. With ‘Planning for Success’ the project team’s motto, the upgrade followed the same successful ICM project framework as IPC in December 2009 and was completed a day ahead of schedule.

NEWS Damart Kits Out the Glamorous WAGS As sponsors of the Bradford Bulls Rugby League team we decided we couldn’t let the Australian WAGS freeze in our bitter winter climate! Just after touching down at Leeds-Bradford airport we gave

Ashley Kearney, Suyin Menzies and Jessica L’Estrange a set of our famous thermals range each. After leaving the sunnier climes of Sydney, Australia to join their partners in the UK, they were extremely grateful for these!

WAGS model the thermals with John Bottomley and Tim Clough

Publicising Our Wares We have been showcasing our SS10 collection to over 20 key fashion journalists.

Damart Customer Wins Big

Meeting with magazines like Prima, Woman & Home, Real People, Woman’s Weekly, That’s Life and Essentials, we revealed some of the most popular pieces from the collection, including the stripe blazer, floral blouse and Shape Shop underwear. Look out for our designs in upcoming fashion features!

Our 2009 customer prize draw saw Mrs Pamela Lawson from Hertfordshire scoop a cheque for £50,000. Mrs Lawson, 72, has been a loyal Damart customer since 2003. When she realised she had won she thought it was a joke. She said: “I’m so shocked; I never expected it to be me. It’s always someone else that wins.” Mrs Lawson (above centre) was presented with the cheque alongside her husband and son, by (left to right) Lolly

Tebbs (Marketing), Tim Clough (Marketing), Angela Burton (Data Entry) and Annette Wailes (Contact Centre). The prize draw takes place on 31 December every year, with the winner randomly picked from the list of customers who have entered the competition throughtout the year.


NOTICEBOARD Damart Gets Social

Follow us on twitter

The Social Events team have been working hard to bring some entertainment delights to you.

For those with the digital know-how Damart now has a profile on social networking site twitter. The site allows us to keep our followers posted on the upcoming trends, new season collections and the latest innovative pieces through live news updates. If you’d be interested in following our tweets register at and follow Damart_uk

The Social Events team arrange our fantastic Christmas parties, social and theatre trips. Some of the fabulous upcoming events include Dancing Queen, Annie and Hairspray and for those who do like to be beside the seaside, the team are

planning a trip to Blackpool on 31 July to see the Hot Ice show. For more information please, visit Damartnet Social Page or alternatively email the team

DISCOUNT DIRECTORY As part of our ongoing commitment to improving employee benefits, we are pleased to offer the Discount Directory. Check out Damartnet for details of the discounts available to Damart employees. Just some of the local amenities that offer discounts to Damart staff are JD Wetherspoons, Foundry Hill and Mirror Mirror.

TRAINING NEWS Neil Hirst, Tim Clough, Adele Upton, Mark Dooley and Nick Connor recently completed an intensive leadership course while Rob Moore, Phil Shaw, George Cook and Helen Taylor have undertaken management development training. Well done to everyone who took part for their hard work!

NVQ SUCCESS Well done to Bev Longley, Stephen Carter, Leanne Mawson, Ruth Emmott, Maureen Shutt and Edgar Stolers who have successfully completed a Level 2 NVQ qualification in Team Leading.

TALENT AT DAMART Congratulations to Emma Hardcastle from the Contact Centre. Emma has just had her first novel published, called The Soul Sanctuary. Josephine never expected to wind up in the office of an interfering and rather dull psychiatrist. She’s confused, lonely and has supposedly witnessed her mother’s kidnapping. The only problem is, she doesn’t remember a thing..... The novel is available for sale through


Strictly Come Dancing Winner Christine Miller, a Sales Advisor in our Southend shop, recently travelled to London to watch Strictly Come Dancing Live! Christine won the tickets at last year’s Big Event. She attended the show at Wembley Arena as a VIP guest of dancer Kristina Rihanoff and even met Kristina during the interval. More great prizes will be on offer at this year’s Big Event. Watch out for how you can enter. Save the date: 1st October 2010

TeamSpirit 9  
TeamSpirit 9  

Quarterly Colleague Magazine