Mark Alexander Photography
Muirfield .......................................... 4-15 Commercial photography .................16/17 Glenmorangie..................................18-21 Ralph Lauren...................................22-27 NITB...............................................28/29 Home of Golf...................................30/31 Contact...........................................32/33 2
When commissioned to photograph golf courses Mark spends a number of days on site photographing at dawn and dusk. This particular shoot began at 4:45am and finished at 9:00pm. As with any shoot, his objective was to capture the essence of Muirfield from the golferâ€™s perspective. Many holes were photographed from a number of angles to provide variety and choice. 5
Mark has used this approach to photograph Open Championship venues, luxurious five-star resorts and remote nine-holers. His work has taken him around the world helping well-established golf clubs reinvigorate their look and assisting new resorts to create their own identity.
Subtle changes in light
Mark uses a pair of Canon digital SLR cameras with an array of professionalgrade lenses to ensure every detail is captured and subtle changes of light recorded.
All images are shot in a RAW file format which are processed in a â€˜digitalâ€™ dark room. These take a little longer to produce, but the results are spectacular. As an example, many of the images used in this brochure are smaller thumbnailsized images derived from their full-size cousins.
These larger images can be used for just about anything ranging from brochures, framed prints and magazine articles, up to large-scale advertising boards that surround airports and motorways. Mark will provide you with both formats.
The images, available in both high-resolution and (smaller) thumbnail files, can be supplied either on a CD-Rom or through file transfer. The full portfolio includes both landscape and portrait orientations (the latter being sought after by magazine editors for front covers etc). In addition, wide-angle, letter-box-style images are also available which are great for banners, magazine spreads and websites. 10
Tailored licence agreements
All of Markâ€™s images are supplied with a comprehensive licence agreement covering marketing, PR and promotional activities. Commercial and exclusive rights licences are also available with each tailored to his clientsâ€™ requirements. Crucially, Markâ€™s licences do not carry any geographical limitations.
Perhaps as important, payments can be made outright or in instalments thereby spreading costs.
Markâ€™s ability to combine technique and timing enables him to create vivid studies of some well-known and not-so-well-known places and scenes. But his remit extends far beyond the sweeping undulations of landscape photography. An accomplished architectural, reportage and portrait photographer, Mark has been commissioned by numerous companies, trade bodies and umbrella organisations, as well as a host of magazines and newspapers, to photograph a range of personalities and projects. Over the next few pages you will find casestudy examples of Markâ€™s commercial work. 16
The client’s new relationship with the Open Championship required a portfolio of images for the run-up to the 2013 Open at Muirfield. In order to achieve this, Mark visited the famous venue during a 15-hour shoot that began before sunrise. The requirement was for a set of images that would include the company’s brand and products in situ. Muirfield would provide the backdrop; Mark did the rest.
The client also required images of its presence at the 2012 Open Championship at Royal Lytham & St Annes. Shot during tournament practice sessions, these images were to capture the spirit of the event, linking the brand with the pursuit of excellence embodied by the Open. As with all Mark’s commissions, a set of both high-resolution and thumbnail images were provided to the client.
This project was to photograph the clientâ€™s presence at the 2012 Open Championship at Royal Lytham & St Annes. The objective was to link the world-renowned brand with the oldest major in golf. The photography was carried out during the practice days.
There was also a requirement to record the clientâ€™s retail presence at the tented village, which fell into two areas: internal and external shots. The former focussed on shop-front displays while the latter looked at large billboard displays.
This involved arranging photography sessions with various tournament officials who were being fitted for Ralph Laurenbranded uniforms.
On-course photography of officials and brand ambassadors, including Tom Watson and Davis Love III, was also required with Royal Lytham as a backdrop.
Northern Ireland Tourist Board
The aim of this project was to capture the excitement and spectacle of the Irish Open at Royal Portrush. Crucially, NITBâ€™s brand was evident around the course and, during challenging and changeable weather conditions, it was Markâ€™s job to capture it.
Award-winning photographer from the Home of Golf
Brought up in St Andrews, it seemed inevitable that Mark would work in the golf industry. But after studying at Aberdeen and St Andrews universities, his first steps into journalism took him to the busy streets of London and the likes of the CBI and Janes. Sometime later, a return to Fife provided him with an opportunity to enter the world of freelancing from which he has never looked back.
Since then his work has appeared in various magazines (including Golf Monthly, Golf World, Golf Illustrated, Golf International, Todayâ€™s Golfer and Golf Course Architecture) not to mention a host of websites and corporate marketing literature. He has also worked with numerous international golfing bodies and organisations including two in his home town (St Andrews Links Trust and The R&A).
For more information about commissioning Mark, buying prints or arranging usage rights, please call: T: +44 (0) 1337 858 807 M: +44 (0) 07855 361 203 E: email@example.com For more examples of Markâ€™s work, please visit: www.markalexanderphotography.co.uk 33