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REALTOR ON THE RISE:
MARK PARRISH featured REALTOR®
Written by Elizabeth McCabe Photos provided by Mark Parrish, Lakes Sotheby’s
SERVICE IN STYLE “Service first, regardless of price,” says REALTOR® Mark Parrish. Mark, who has over 500 transactions in his nearly 20 years real estate career, admits, “I don’t pay attention to the numbers; my heart is motivated by serving others.”
“Service first” is Mark’s grounding, golden rule. He genuinely cares for all his clients. This top producer, who was Real Estate Agent Magazine’s “Agent of the Month,” has catapulted to the top by following his golden rule. He is proud to be the recipient of the “Super Real Estate Agent” by Minneapolis-St. Paul Magazine and Twin Cities Business Monthly (2006-present). “I’m very mindful and respectful of my clients’ needs. Buying or selling a home is a stressful process. My clients don’t have to worry about the process because I’m on top of every detail and am always one step ahead of the situation. My job is to plan, prepare, and problem solve,” explains Mark. LIFE BEFORE REAL ESTATE
Mark grew up in Lake Geneva, WI – an area synonymous with affluence. However, his upbringing was hard-working and extremely humble.
He learned the art of service at age 15 working in high-end restaurants, hotels, and charter boats. Mark worked to pay for his own college education and graduated with a business degree in marketing and management. After college Mark knew he wanted to be in sales. He worked in a variety of industries that allowed him to travel throughout the U.S. and internationally. Sales success came fast for Mark, but the constant travel and separation from his family lost its appeal. He knew he wanted to work for himself, and took a leap of faith – real estate. Real estate was a good fit. Mark was fascinated by homes and architecture, and had already bought and sold homes by his early 30s. He recalls being told his last day of real estate school that “the odds of making it in real estate are difficult; 80 percent of agents quit the first year, so good luck.” This didn’t discourage Mark; it motivated him even more to succeed.
Photo by Tammy Brice Creative
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Twin Cities Real Producers • 15
I ST R IV E TO CO ME O F F AS A R E A L P E RS O N W I T H G O O D INT E NT I O N S . S O MA N Y AGE NTS T RY TO O HA RD TO DIRE CT LY S E L L S O ME T HI N G . WE ’ R E IN A RE L AT I O N S HI P BUSINE SS ; CL I E N TS WO RK W IT H AGE N TS T HE Y K N OW, T RUST, A N D RE L AT E TO.”
Mark with celebrity Andy Cohen
16 • June 2020
Mark with celeb George Hamilton
Mark gave himself a goal of doing $5 million in business his first year and nearly hit it. “I worked my tail off,” he admits. “My wife told me I have one year to make this work,” Mark laughs. He worked long hours, endless open houses, went door knocking, cold-calling, and had his phone on 24/7. Mark was determined to not only succeed, but be a leader in his field.
Twin Cities. They worked together for 14 years.
LAUNCHING INTO REAL ESTATE
Mark was searching to expand and explains, “I wanted to take my business to a next level, and there was only one company that mirrored my level of service, standards, and commitment to clients – Lakes Sotheby’s International Realty (LSIR).” Mark joined LSIR as a solo agent in 2015 and was determined to succeed at the top of his field.
Mark began his career at Coldwell Banker Burnet. It wasn’t long before he was invited to join Coldwell Banker Burnet’s prestigious Distinctive Homes Division as one of their youngest members. Mark won sales awards and also formed the sales team, Parrish, Larsen & Arne, an elite group of realtors specializing in selling upper bracket properties throughout the
“Lakes Sotheby’s International Realty and I share core values – put the customer first and treat every client with the same level of service regardless of price. I’ve built my career on delivering a high level of service and wanted to align myself with the best. People hire me because I have a track record of success, references, and testimonials.” @realproducers
Mark on Fox 9 News
MAKING A STATEMENT ON SOCIAL MEDIA, TELEVISION, AND STYLE
Mark uses social media to promote himself differently; he’s not afraid to be funny, vulnerable, and authentic. “I strive to come off as a real person with good intentions. So many agents try too hard to directly sell something. We’re in a relationship business; clients work with agents they know, trust, and relate to.” Mark has become one of the most followed REALTORS® in the Twin Cities and has appeared on numerous television stations. He discusses the housrealproducersmag.com
ing market as well as trends and tips for buyers and sellers. “It’s something I’m passionate about, and it allows me to reach a broader audience and deliver newsworthy information that will relate to all viewers,” he says. Another consistency in Mark’s life is his sense of style. “I’ve always enjoyed looking professional. I do it out of respect to my clients. You only have one chance to make a good first impression, so why not make it your best? It’s also a great way to stand out among the competition.”
Mark on KARE 11 News
Twin Cities Real Producers • 17
FAMILY LIFE AND PERSONAL LIFE
Family is very important to Mark. He lives in Edina with his wife, Andrea, of 21 years (a Minneapolis school teacher) and his son, Jackson (15, a freshman at Edina High School). “I’m fortunate this career allows me the flexibility to be at all my son’s sporting events and activities. When he was younger, I was his Cub Scout Leader, but my wife thinks I just liked wearing the uniform,” Mark laughs.
Mark and his family
Mark and his family love to travel – visiting family in Palm Beach, taking ski trips in the winter, and spending long weekends in New York and Los Angeles. He admits he loves going to LA and tries to go a couple times a year. “There’s an energy and an excitement going to new places and
meeting new people.” Sometimes Mark even manages to meet a few celebrities in his travels! Mark loves music and proclaims himself a “closet Dead Head.” He’s traveled to over 100 shows. He’s met several members in the band and was fortunate enough to have dinner with founding member, Bob Weir. “Growing up in Lake Geneva, so close to Alpine Valley, it was hard not to be mesmerized by the caravan of hippies floating through town.” Mark has never looked back on his decision to get into real estate. It has rewarded him a career of passion and purpose; he wouldn’t have it any other way!
As a REALTOR®, do you rank in the top 500? Have you been successfully working in the real estate industry for many years and would like to share your story? Email us at tc@ realproducersmag.com to learn how.
18 • June 2020
Mark Parrish - Real Producers Magazine Article