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THE

IMAGE – WHO WE ARE

MAY 2009


IMAGE – WHO WE ARE 01

TEAM

02

OUR HISTORY

03

OUR PRODUCTS

04

B2B / PROMOTION

05

LASERENGRAVING - ALL INCLUSIVE

06

DEKORE

07

PICTURE PRINT

08

B2C / RETAIL - DISPLAYS

09

TROIKA STORES

10

EXHIBITIONS

11

INTERNET PARTNER LOG-IN

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ANDY WARHOL – PERSONAL ACCESSORIES

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Das schenkt Mann heute


DAS SCHENKT MANN HEUTE. There are things that let men‘s heartbeat go faster. Welcome in the world of MEN‘S GIFTS.

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CLAIM: DAS SCHENKT MANN HEUTE.

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TROIKA DESIGNS AND DISTRIBUTES INNOVATIVE GIFTS FOR THE MODERN MAN! Gifts do bear a great and individual meaning for everybody and will be ideally remembered with pleasure and enduring. The brand TROIKA is concentrating wholeheartedly on this matter and stands for personal gifts for the „modern man“!

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TROIKA IS PROFESSIONAL. As market leader and competent brand TROIKA is focussed on two things: Men and gifts. Knowledge, experience and cosmopolitanism provide an individual and customer-oriented product collection. The wide range of TROIKA gift items for men fits to the spirit of the age, reflects men‘s desire and brings a plenty ideas inspiring private and business life.

TROIKA IS LIKEABLE. Making gifts is always emotional. Therefore the brand TROIKA with its inspiring products, the stores and the appealing communication, is emotional, human and believable.

TROIKA IS INNOVATIVE. Good ideas is one side, a good realisation is the other. TROIKA manages both and creates cutting-edge items. The modern man likes to identify himself with the innovative ideas and high-quality products of TROIKA and the service which sets standards for the end-consumer and the industry.

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01 + 02 TEAM + HISTORY

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01

TEAM

The TROIKA-TEAM (nearly complete)

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01

TEAM - TRAINEES

We train continously 9 young people as „Management Assistants in Wholesale and Foreign Trade“ and as „Specialist for Warehouse Logistics“.

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02

OUR HISTORY – since 1972

Originally, TROIKA was founded in 1972 in England as a producer of high quality men‘s gifts. In 1992, Liudger Böll brought the company to Germany. TROIKA Germany GmbH is headquartered in Müschenbach in the Westerwald. Whereas TROIKA began in 1992 with a small, highly motivated team of 5 staff members and in the meantime had to fight against the complicated conditions of the market, today more than 30 staff members are steadily employed. A small warehouse in 1992 has in the mean time become 1000 pallet spaces, which are managed by a modern warehouse administration programme. TROIKA sells the products through 3 sales channels to the end customers. Gift item retail to end customers > B2C Advertising item trade to companies > B2B The export to more than 70 countries is realised through local national partners or agents.

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02

OUR HISTORY – since 1972

The own development of the products in cooperation with free product designers is especially important for TROIKA. It is TROIKA’s primary concern to trigger emotions = pleasure for the recipient with unique and original gifts and advertising items. Through direct feedback from our specialty retailers, we are able to quickly integrate the latest trends and developments into our designs. To secure quality and delivery reliability, TROIKA has its own product management team and falls back on long-term partners in the Far East, which carry out the quality controls on location according to the TROIKA quality management system (AQL) and which secure the logistic perfection. Where it is possible we try to work together with European or German suppliers.

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02

OUR HISTORY – since 1972

TROIKA is systematically developing the brand TROIKA to the advantage of all TROIKA partners. TROIKA is already represented in many countries through exclusive importers for the sales channels of specialised trade “B2C” and advertising items trade “B2B”. The brand TROIKA today stands for modern men‘s gifts and advertising carriers “designed in Germany” which are delivered to more than 70 countries around the world together with numerous partners. Innovative energy, excellent design and exclusiveness (TROIKA by TROIKA only) are the common denominator for all products, which predominantly are produced from stainless steel, aluminium and fine leather.

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02

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TROIKA IN THE PRESS – A FEW EXAMPLES

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TROIKA IN THE PRESS – A FEW EXAMPLES

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03

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OUR PRODUCTS

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OUR PRODUCTS

IT IS OUR GOAL TO BECOME MARKET- AND INNOVATIONLEADER IN ALL OUR PRODCT-CATEGORIES!

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OUR PRODUCTS

TIME FOR MORE QUALITY OF LIFE Spring fever…Relaxing in the garden…with the HOME GARDENING set (3 pieces) including seeds. It even gets your soul blossomed out. It grows and blooms in the garden and in every flower pot. The mini set includes a rake and 2 shovels made from casted aluminum. With tie-around lime at the colour nylon bag.

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OUR PRODUCTS

PROBLEM CRACKED NUT RACER car nut cracker – gleaming chrome racing car for “mechanics”. It cracks the nuts with the tail rotor. More rotations crack even the hardest nuts. The speedy racing car NUT RACER demonstrates: clamp the nut with the tail rotor, twist firmly and ... enjoy the delicious taste.

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OUR PRODUCTS

Through direct feedback from our specialised retailers, we are able to integrate the latest trends and developments into our designs quickly. At the moment we cooperate with approx. 20 product designers/design-teams, who provide us with new ideas every month. // The key-ring JUMPER has been sold over 1 Mio. times worldwide from 1999 till end of 2006. //

Ding3000

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Langkop Design

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Anne Rieck

Indigo Design Group


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OUR PRODUCTS

DESIGN COMPETENCE

Whether in the private context or on business level, the varied selection of TROIKA gifts matches the spirit of today, authentically reflects men‘s wishes and so provides all kinds of captivating ideas. TROIKA has been awarded more than 60 design prizes including for instance:

red dot iF Promotional Gift Award

and many more ‌

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red dot


03

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OUR PRODUCTS

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OUR PRODUCTS

JUNIOR DESIGN AWARD

Excellent Ideas: At the beginning of each product is the idea! An idea is good, if it is producible – it can only get successful, if it gets the chance to be produced! In this spirit TROIKA® announced the Junior Design Award, for the second time already. Students from the field „product design“ participated. Four favourites have been chosen by the well-renowned committee: 1st award for Inga Reimers‘ card case „Kniff“, Tim Prigge got the second award for his shoehorn „Er/Sie“ and Benedikt Achatz won third award for his keyring „Jelly Button“. All participants of the Junior Design Award do have the chance to get an offer from TROIKA for further cooperation and license contracts, to be able to finance their studies by the license fees in future.

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OUR PRODUCTS Key-ring FARN

Chocolate Box BERLIN“

Pill-box MS TROIKA

Shoehorn SIR JAMES

Business card case KNIFF 06.05.2009 |

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OUR PRODUCTS

TÜV INSPECTED Various key-rings of TROIKA have been inspected voluntarily from a Technical Inspection Agency ‘TÜV Nord’ on their closing execution / - character and on the tear strength of their wires. 1 N (Newton) are approx. 102g. Common items which were inspected are for instance: KYR58/MA BLINKY (40 N), KYR60 PATENT (350 N), KYR71 JUMPER (350 N), etc...

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04 B2B / PROMOTION

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B2B BOOK – MANUAL FOR SUCCESSFUL PROMOTIONAL ITEMS

Manual for successful promotional items. Modern advertising media are moving forward. They are appreciated by the target group and used long-term- assuming that they are cleverly chosen and attract interest through their particular benefit / usefulness. Ad media have many faces, the printed ballpoint is just one of them. Innovation, contemporary design, and exclusiveness create new convincing applications. On the basis of theoretical reflections and practical experiences, this handbook will show you how to make your advertising media and promotional items even more interesting through a good story. We plastically demonstrate the different creative possibilities to place the message of your company stylishly – because advertising media address all of the senses. This handbook contains the distilled sum of our long experience in an exciting sector. It was conceived for everyone who wants to optimize the utility of their advertising media.

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04

EYE-CATCHING PROMOTIONAL ARTICLES FROM TROIKA

Brand advertising for brands! Which promotion is of use for whom and for what? While the branch is reinventing continuously, users are reacting more and more shrugging: „Useful things do distinguish on their own in the middle of promotional flood“ says Creative Director Liudger Boell of TROIKA and goes on talking about multiple use and additional values of promotional articles: „No other promotional medium combines the attributes attention, accuracy and und sympathy!“ „We consciously position the brand TROIKA® very international and strong on end-consumers side. Promotional dealers profit by our strength in retail market, industrial customers, who are going global themselves, profit by the internationality, says Mr. Böll, who produces exclusively by the device „TROIKA® by TROIKA® only“.

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04

PRODUCT PROGRAMME

The PRODUCT PROGRAMME 2009 is divided into 12 different product categories: 01 WINE & DESIGN 02 OUTDOOR & HOBBY 03 TRAVEL ACCESSORIES 04 DESK VEHICLES 05 DESK ACCESSORIES 06 WRITING UTENSILS 07 KEY-RINGS TECHNICS 08 KEY-RING EMOTION & TREND 09 2-COLOUR DUO LEATHER 10 CARD CASES 11 CHOCOLATE BOXES 12 ANDY WARHOL PERSONAL ACCESSORIES

The signets above every item show you if a products is New engraveable imprintable or

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All Inclusive!


05 LASER ENGRAVING TROIKA ALL INCLUSIVE

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TROIKA ALL INCLUSIVE

째 costs for the selected item 째 no set-up charge 째 1 engraving on each item ALL INCLUSIVE for 250 pcs and more

ALL INCLUSIVE for 100 pcs and more

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ALL INCLUSIVE for 250 pcs and more


06 TROIKA DEKORE

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TROIKA DEKORE

Individual design, MOQ 250 pcs. Complete overview: %FLY DEKORE_EX-B2B

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07 TROIKA PICTURE PRINT

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07

TROIKA PICTURE PRINT

100 pcs and more with individual picture print (digital).

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08 B2C / RETAIL DISPLAYS

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DISPLAYS

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09 STORES

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STORES - OPENING 2008 DUISBURG

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STORES - OPENING 2008 DÜSSELDORF

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10 TROIKA EXHIBITIONS

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EXHIBITIONS

EXPERIENCE TROIKA-PRODUCTS - LIVE! VISIT UNS ON OUR FAIRS AS FOR EXAMPLE:

TROIKA exhibits at 6 big main-fairs every year. We are represented as well at more than 20 small fairs in Germany and abroad.

Main-fairs: PSI (D端sseldorf) Macef (Mailand) Maison et Objet (Paris) Ambiente (Frankfurt) Promotion World (Hannover) TFWA (Singapur) The following link shows you the current data: http://www.troika.de/eng/news/messen.php

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EXHIBITIONS IN THE PAST (1998)

TROIKA incipiencies! Where we are now you can see at the following pages.

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EXHIBITIONS TODAY

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EXHIBITIONS TODAY

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10 INTERNET PARTNER LOG-IN

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INTERNET PARTNER LOG-IN B2C

Choose „Retail“! Password: b2c

Here you are able to: / order online / order product support material / request current stock / TROIKA SALES / calculate UPS freightcosts / TROIKA Product Programme (PDF) download / download technical datasheets of the DEKORE items (doming)

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INTERNET PARTNER LOG-IN B2B

Choose „Promotional Distributor“! Password: b2b

Here you are able to: / order samples online + forward requests / request current stock / TROIKA SALES / calculate UPS freightcosts / TROIKA Product Programme (PDF) download / download technical datasheets of the DEKORE items (doming) / check possibilities of advertising / have a look at the B2B-Book

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12 ANDY WARHOL PERSONAL ACCESSORIES

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ANDY WARHOL

„ART is what you can get away with.“ Andy Warhol ANDY WARHOL - PERSONAL ACCESSORIES BY TROIKA

With his works – explicitly created for serial reproduction and reflecting everyday life of consumer society – Andy Warhol (1928 – 1987) represented a novel term in art that provoked internationally. The non-profit Warhol Foundation, whose formation Andy Warhol prearranged in his will, still supports visual arts with current transformations of his works and continues his artistic approach. That was how the first three editions of the Andy Warhol Personal Accessories by TROIKA came out, which were presented to the public in July 2008 the first time. Art belongs in everyday life. For Warhol, the everyday life of media and society became a source of ideas and stimulation for his art – the first editions of the Andy Warhol Personal Accessories by TROIKA, which were developed in close cooperation between the Andy Warhol Foundation for the Visual Arts and the company TROIKA, bring his works back to current everyday life. These editions continue the Dadaistic approach of Pop Art to eliminate the barriers between art and real life. The limited editions not only gain in aesthetic value by the artistic design, but also in material value. The collector’s items have their circulation number printed. The distribution of the editions is also strictly limited – retailers, art-shops in museums, jewelers and online design-shops may apply for the distribution with TROIKA. TROIKA, license specialist in art objects, supports the work of the New York-based non-profit Andy Warhol Foundation for the Visual Arts, Inc. with these editions. It is the mission of the foundation, which was established in 1987, to support visual arts, in particular innovative artistic forms of expression and creative processes. Artists are supported directly or indirectly in their works through the support of cultural organisations by the foundation – p.a. approx. 8.5 Mio. $. For more information on Andy Warhol, you can visit The Andy Warhol Foundation at www.warholfoundation.org or The Andy Warhol Museum at www.warhol.org. If you have any questions or a special interest in becoming an accredited Andy Warhol Personal Accessories distributor, please contact TROIKA directly.

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06.05.2009 |

ANDY WARHOL (1 – 3 EDT.)

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ANDY WARHOL (4 – 6 EDT.)

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THANK YOU FOR YOUR ATTENTION

TROIKA GERMANY GMBH

TEL

+49 (0) 2662 9511 0

NISTERFELD 11

FAX

+49 (0) 2662 9511 92

57629 MÜSCHENBACH

E-MAIL

troika@troika.de

GERMANY

WWW.

troika.de

WWW.

andy-warhol.troika.de

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Troika - Image Who We Are