Middle East & Africa OTT Platform Market Analysis Report, 2025

Middle East & Africa OTT Platforms Market Analysis, 2020

marknteladvisors.com

Document Outline

Introduction About Us, Key Questions Answered In This Study

Table of Content Market Segmentation, Scope of Work

Research Process & Methodology Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research Methodology, Forecasting

Sample Pages Middle East & Africa OTT Platforms Market Analysis, 2020

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Commercials

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Disclaimer

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MarkNtel Advisors LLP  MarkNtel Advisors LLP is a premier market/business research, consulting, and analytics center known for its incessant real time support. We work 24*7 to ensure

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into new geographies or business segments.  We specialize in niche industries and emerging geographies to support our clients in formulation of strategies viz. Go to Market (GTM), Product Development, Technology Upgradation, Customer Analytics, Trend Analysis, Sales Analytics, etc. to enable them in identifying attractive investment opportunities and maximizing ROI through an early mover advantage.

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Document Outline

Introduction About Us, Key Questions Answered In This Study

Table of Content Market Segmentation, Scope of Work

Research Process & Methodology Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research Methodology, Forecasting

Sample Pages Middle East & Africa OTT Platforms Market Analysis, 2020

02

05

17

25

Commercials

51

Disclaimer

53

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Market Segmentation Middle East & Africa OTT Platforms Market Segmentation

By Type

• Video on Demand • Online Gaming • Music Streaming

By Monetization Model

By Service Vertical • Education and

• Advertising-Based

Learning

• Subscription-Based

• Media &

• Transaction-Based

Entertainment

• Communication

• Gaming

By Company • Telly

• beIN Connect

• Amazon

• Turkcell

• Netflix

• Wavo (OSN Streaming)

• StarzPlay

• Icflix

• Apple TV+

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By Streaming Device

• Desktops and Laptops • Smartphones and Tablets • Internet Protocol Television

• Others (Gaming Consoles, etc.)

By Country

• UAE • Saudi Arabia • Qatar • Bahrain • Oman • Kuwait • Egypt • South Africa • Turkey • Israel • Others

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Historical Year: 2015 Base Year: 2019

Table of Content (1/10)

Forecast Year: 2025 Table of Content

1.

Introduction 1.1. Market Segmentation

1.2. Product Definition 1.3. Research Process 1.4. Assumptions 2.

Executive Summary

3.

Middle East & Africa Market Overview

4.

Middle East & Africa OTT Platform Startups Ecosystem

5.

Impact of COVID-19 on Middle East & Africa OTT Platform Market

6.

Expert Verbatim- What our Experts Say?

7.

Middle East & Africa OTT Platforms Market Analysis, 2015-2025F 7.1. Market Size & Analysis 7.1.1. By Revenues (USD Billion) 7.2. Market Share & Analysis 7.2.1. By Type 7.2.1.1. Video on Demand 7.2.1.2. Online Gaming Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (2/10)

Forecast Year: 2025 Table of Content

7.2.1.3. Music Streaming 7.2.1.4. Communication

7.2.2. By Monetization Model 7.2.2.1. Advertising-Based 7.2.2.2. Subscription-Based 7.2.2.3. Transaction-Based 7.2.3. By Service Vertical 7.2.3.1. Education and Learning 7.2.3.2. Media & Entertainment 7.2.3.3. Gaming 7.2.4. By Streaming Device 7.2.4.1. Desktops and Laptops 7.2.4.2. Smartphones and Tablets 7.2.4.3. Internet Protocol Television 7.2.4.4. Others (Gaming Consoles, etc.)

7.2.5. By Country 7.2.5.1. UAE Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (3/10)

Forecast Year: 2025 Table of Content

7.2.5.2. Saudi Arabia 7.2.5.3. Qatar

7.2.5.4. Bahrain 7.2.5.5. Oman 7.2.5.6. Kuwait 7.2.5.7. Egypt 7.2.5.8. South Africa 7.2.5.9. Turkey 7.2.5.10. Israel 7.2.5.11. Others 7.2.6. By Company 7.2.6.1. Market Shares, By Revenue 7.2.6.2. Strategic Factorial Indexing 7.2.6.3. Competitor Placement in MarkNtel Quadrant 7.3. Market Attractiveness Index 7.3.1. By Type 7.3.2. By Monetization Model Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (4/10)

Forecast Year: 2025 Table of Content

7.3.3. By Service Vertical 7.3.4. By Streaming Device

7.3.5. By Country 8.

UAE OTT Platform Market Analysis, 2015-2025F 8.1. Market Size & Analysis 8.1.1. By Revenues (USD Billion) 8.2. Market Share & Analysis 8.2.1. By Type 8.2.2. By Monetization Model 8.2.3. By Service Vertical 8.2.4. By Streaming Device

9.

Saudi Arabia OTT Platform Market Analysis, 2015-2025F 9.1. Market Size & Analysis 9.1.1. By Revenues (USD Billion) 9.2. Market Share & Analysis 9.2.1. By Type 9.2.2. By Monetization Model Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (5/10)

Forecast Year: 2025 Table of Content

9.2.3. By Service Vertical 9.2.4. By Streaming Device

10. Qatar OTT Platform Market Analysis, 2015-2025F 10.1. Market Size & Analysis 10.1.1. By Revenues (USD Billion) 10.2. Market Share & Analysis 10.2.1. By Type 10.2.2. By Monetization Model 10.2.3. By Service Vertical 10.2.4. By Streaming Device 11. Bahrain OTT Platform Market Analysis, 2015-2025F 11.1. Market Size & Analysis 11.1.1. By Revenues (USD Billion) 11.2. Market Share & Analysis 11.2.1. By Type 11.2.2. By Monetization Model 11.2.3. By Service Vertical Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (6/10)

Forecast Year: 2025 Table of Content

11.2.4. By Streaming Device 12. Oman OTT Platform Market Analysis, 2015-2025F

12.1. Market Size & Analysis 12.1.1. By Revenues (USD Billion) 12.2. Market Share & Analysis 12.2.1. By Type 12.2.2. By Monetization Model 12.2.3. By Service Vertical 12.2.4. By Streaming Device 13. Kuwait OTT Platform Market Analysis, 2015-2025F 13.1. Market Size & Analysis 13.1.1. By Revenues (USD Billion) 13.2. Market Share & Analysis 13.2.1. By Type 13.2.2. By Monetization Model 13.2.3. By Service Vertical 13.2.4. By Streaming Device Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (7/10)

Forecast Year: 2025 Table of Content

14. Egypt OTT Platform Market Analysis, 2015-2025F 14.1. Market Size & Analysis

14.1.1. By Revenues (USD Billion) 14.2. Market Share & Analysis 14.2.1. By Type 14.2.2. By Monetization Model 14.2.3. By Service Vertical 14.2.4. By Streaming Device 15. South Africa OTT Platform Market Analysis, 2015-2025F 15.1. Market Size & Analysis 15.1.1. By Revenues (USD Billion) 15.2. Market Share & Analysis 15.2.1. By Type 15.2.2. By Monetization Model 15.2.3. By Service Vertical 15.2.4. By Streaming Device 16. Turkey OTT Platform Market Analysis, 2015-2025F Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (8/10)

Forecast Year: 2025 Table of Content

16.1. Market Size & Analysis 16.1.1. By Revenues (USD Billion)

16.2. Market Share & Analysis 16.2.1. By Type 16.2.2. By Monetization Model 16.2.3. By Service Vertical 16.2.4. By Streaming Device 17. Israel OTT Platform Market Analysis, 2015-2025F 17.1. Market Size & Analysis 17.1.1. By Revenues (USD Billion) 17.2. Market Share & Analysis 17.2.1. By Type 17.2.2. By Monetization Model 17.2.3. By Service Vertical 17.2.4. By Streaming Device 18. Middle East & Africa OTT Platforms Market Policies, Regulations, Product Standards 19. Middle East & Africa OTT Platforms Market Trends & Insights Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (9/10)

Forecast Year: 2025 Table of Content

20. Middle East & Africa OTT Platform Price Analysis 21. Middle East & Africa OTT Platform Customer Behavior Analysis

21.1. Consumer Trends and Preferences 21.2. Factors Affecting Buying Decision 22. Middle East & Africa OTT Platforms Market Dynamics 22.1. Growth Drivers 22.2. Challenges 22.3. Impact Analysis 23. Middle East & Africa OTT Platforms Market Hotspot & Opportunities 24. Middle East & Africa OTT Platforms Market Key Strategic Imperatives for Success & Growth 25. Competition Outlook 25.1. Competition Matrix 25.1.1. Service Portfolio 25.1.2. Target Markets 25.1.3. Research & Development 25.1.4. Strategic Alliances 25.1.5. Strategic Initiatives Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Historical Year: 2015 Base Year: 2019

Table of Content (10/10)

Forecast Year: 2025 Table of Content

25.2. Company Profiles of top companies (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)

25.2.1. Telly 25.2.2. Amazon 25.2.3. Netflix 25.2.4. StarzPlay 25.2.5. Apple TV+ 25.2.6. beIN Connect 25.2.7. Turkcell

25.2.8. Wavo (OSN Streaming) 25.2.9. Icflix 26. Disclaimer

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Document Outline

Introduction About Us, Key Questions Answered In This Study

Table of Content Market Segmentation, Scope Of Work

Research Process & Methodology Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research Methodology, Forecasting

Sample Pages Middle East & Africa OTT Platforms Market Analysis, 2020

02

05

17

25

Commercials

51

Disclaimer

53

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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Middle East & Africa OTT Platforms Market Outlook, 2015-2025F

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Middle East & Africa OTT Platforms Market Outlook, By Revenues Figure XX: Middle East & Africa OTT Platforms Market Revenues (USD Million), 2015- 2025F

2015

2016

2017

Revenue: XX%

CAGR

CAGR

Revenue: XX%

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Source: MarkNtel Advisors

• The Middle East & Africa OTT Platforms Market is in its embryonic stage in 2020. However, the technological advancement in data compression and video streaming has enabled individuals to use such services at comparatively poor infrastructure, over the past few years. For instance: Simplestream services allow individuals to watch videos from 2G to 5G network with only 100 Kbps bitrates and enable them to enjoy HD videos at low speed as 1Mbps. Hence, expected that demand for the OTT platform would mount over the next 5 years.

• The spread of COVID-19 has led to lockdown in various Middle East & African countries, this snowballing the demand for communication platform for performing the official tasks from remote places. To cope with this, telecom regulators in emirates such as Oman & UAE have lifted the ban on OTT communication platforms comprise Zoom, and Skype, etc., thus the market is supposed to rise during 2020-25.

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Middle East & Africa OTT Platforms Market Revenue Share, By Type Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Type, 2019 & 2025F

Video on Demand Online Gaming

2019

Music Streaming

2025F

Communication

Source: MarkNtel Advisors *These are dummy charts and do not represent actual value

• Video on Demand: This segment is expected to dominate the global OTT platform market due to the ubiquity of high speed fixed

broadband connection in some of the Middle East & African countries such as UAE and Qatar. For instance: The fixed broadband speed reached 100Mbps in UAE in the year 2020 as per UAE's Telecommunication Regulatory Authority (TRA).

• Currently, the video on demand market has been majorly driven from the developed gulf countries. The introduction of 5G network in populated countries such as Egypt, Morocco, etc. is expected to attract individuals for video on demand services in the forthcoming years.

Thereby, it is expected that the market share of video on demand segment would rise by 2025.

• The OTT providers focus to expand their target customers which is driving the number of partnerships with operators in the region. This

is expected to add more video on demand subscribers due to the expansion of services in the number of states by 2025.

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Middle East & Africa OTT Platforms Market Revenue Share, By Monetization Model Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Monetization Model, 2015 - 2025F

2015

2016

2017

2018

Advertising-Based

2019

2020

2021

Subscription-Based *These are dummy charts and do not represent actual value

2022

2023

2024

2025

Transaction-Based Source: MarkNtel Advisors

• Subscription-Based: This segment is expected to account for the highest revenue share in the Middle East & Africa market. This is attributed due to the increasing number of OTT companies providing a subscription-based model. Furthermore, the rising number of subscribers for video on demand and linear online video in the Middle East region, particularly in UAE and Saudi Arabia is further supporting the segment to grow from the past few years.

• The companies provide subscription model in the different paying periods such as weekly, monthly, etc. in the region, this provides flexibility to join and leave choices to end-users. Moreover, companies such as StarzPlay and Netflix provide subscription-based full 4K and HD content in different internet-enabled devices, these factors help to lure more customers in the region. Thereby, it is estimated that the video on demand segment would boost over the next 5 years.

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Middle East & Africa OTT Platforms Market Size, By Service Vertical Figure XX: Middle East & Africa OTT Platforms Market Size (USD Million), By Service Vertical, 2019 & 2025F

2019

2025F

Gaming

Gaming

Media & Entertainment

Media & Entertainment

Education and Learning

Education and Learning

*These are dummy charts and do not represent actual value

Source: MarkNtel Advisors

• Media & Entertainment: The Middle East region has more than 50% population aged less than 30 years and they have a greater traction towards the latest technology than traditional television. Thereby, is expected the demand for an OTT platform for media and entertainment services is burgeoning during the forecast years 2020-25.

• The popularity of Bollywood and Hollywood video content in the region is growing, the availability of such videos at an affordable price is expected to drive the demand for subscription-based media and entertainment videos by 2025.

• Recommendation and personalization of entertainment contents according to customer preference support companies to engage existing customers to use OTT platforms. This is among the major factors that contribute to increasing the market share of the segment from the past few years.

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Middle East & Africa OTT Platforms Market Revenue Share, By Streaming Device Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Streaming Device, 2019 & 2025F • Smartphones & tablets segment dominate East

&

expected the

• According to the GSM

Desktops and Laptops

to

Association, 10 operators

Middle

Africa

have

OTT

Platforms Market over

2019

2025

XX%

XX%

introduced

5G

services in 5 countries of the gulf region as of

the next 5 years. This is

October 2019. Increasing

attributed due to the

5G services in the region

rising

is anticipated to surge

penetration

of

such devices for viewing

entertainment

*Others

content

and for playing games

2019

2025

from the past few years

XX%

XX%

2019: USD XX Million

Smartphones and Tablets

adoption

2019

2025

individuals by 2025.

XX%

XX%

of

the

platform

OTT

among

• Moreover,

increasing

in the Middle East &

penetration

of

Africa.

smartphones

in

the

Middle East region is Internet Protocol Television

expected

to

generate

more demand for OTT

2019

2025

services over the next 5

XX%

XX%

years.

Source: MarkNtel Advisors

*Others: Gaming Consoles, etc.

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Middle East & Africa OTT Platforms Market Revenue Share, By Streaming Device Smartphone Adoption in the Middle East & North Africa, 2018 & 2025 GCC Arab States

Iran

Other Arab States

2018:

75%

2018:

42%

2018:

39%

2025:

81%

2025:

70%

2025:

64%

North Africa

Israel

Turkey

2018:

52%

2018:

72%

2018:

79%

2025:

75%

2025:

75%

2025:

87% Source: GSM Association

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Middle East & Africa OTT Platforms Market Revenue Share, By Streaming Device Telecom Technology Mix in the Middle East & North Africa, 2018 & 2025 GCC Arab States

Iran

2G: 2% 3G: 7% 4G: 74% 5G: 17%

2G: 15% 3G: 44% 4G: 41%

2018

2025

2G: 33% 3G: 50% 4G: 17%

2018

2G: 7% 3G: 52% 4G: 39% 5G: 2%

2G: 41% 3G: 39% 4G: 20%

2018

North Africa

Other Arab States

2025

2G: 56% 3G: 37% 4G: 7%

2018

Israel

2G: 6% 3G: 31% 4G: 57% 5G: 6%

2025

2G: 6% 3G: 59% 4G: 35%

2018

2G: 27% 3G: 51% 4G: 22%

2025

Turkey

3G: 14% 4G: 79% 5G: 7%

2025

2G: 16% 3G: 9% 4G: 75%

2018

2G: 2% 4G: 84% 5G: 14%

2025 Source: GSM Association

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Middle East & Africa OTT Platforms Market Revenue Share, By Region Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Region, 2019 & 2025F

Country

2019

2025F

CAGR (2020-25)

UAE

XX%

XX%

XX%

Saudi Arabia

XX%

XX%

XX%

Qatar

XX%

XX%

XX%

Bahrain

XX%

XX%

XX%

Oman

XX%

XX%

XX%

Kuwait

XX%

XX%

XX%

Egypt

XX%

XX%

XX%

South Africa

XX%

XX%

XX%

Turkey

XX%

XX%

XX%

Israel

XX%

XX%

XX%

Others

XX%

XX%

XX% Source: MarkNtel Advisors

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UAE OTT Platform Market Outlook, 2015-2025F

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UAE OTT Platform Market Outlook, By Revenues Figure XX: UAE OTT Platform Market Revenues (USD Million), 2015- 2025F

2015

2016

2017

Revenue: XX%

CAGR

CAGR

Revenue: XX%

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Source: MarkNtel Advisors

• The UAE OTT platform market is growing at a significant rate from the past few years. The companies promotional strategies are expected to support the UAE market to surge in the coming years. For instance: Etisalat introduced a new OTT platform named Switch TV in 2020 in the country. The telco operator is growing awareness about the new launch through SMS to its customers. Also, the video content enables customers to watch videos at free of cost in introductory promo offer. This expected to support the company to draw more individuals.

• The growing awareness about the OTT platform among individuals coupled with the availability of the internet at an affordable cost in UAE is anticipated to increase the number of subscriptions on the OTT platform over the next 5 years.

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UAE OTT Platform Market Revenue Share, By Type Figure XX: UAE OTT Platform Market Revenue Share (%), By Type, 2019 & 2025F

Video on Demand Online Gaming

2019

Music Streaming

2025F

Communication

*These are dummy charts and do not represent actual value

Source: MarkNtel Advisors

• Video on demand is among the major segment that contributes to the UAE OTT platform market from the past few years. Some of the factors that support the video on demand segment to grow are as follows: o The customers in the UAE are preferred to watch series at the time while it airs in the US. If the companies air series on their OTT platform according to customers' preference, it helps them to gain more customers in the country, which in turn the UAE video on

demand market would experience the increasing trend during 2020-25. o The consumers majorly subscribe to the OTT platform for watching sports, followed by International TV series and latest Hollywood release in the country. With the growing demand for such content in UAE, the video on demand segment is supposed to boost during the forthcoming years.

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UAE OTT Platform Market Revenue Share & Market Size, By Monetization Model Figure XX: UAE OTT Platform Market Revenue Share (%) & Market Size (USD Million), By Monetization Model, 2015 - 2025F

2015

2016

2017

2018

2019

Advertising-Based

2020

2021

Subscription-Based

2022

2023

2024

2025

Transaction-Based

*These are dummy charts and do not represent actual value

Source: MarkNtel Advisors

Solutions

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025F

CAGR (2020-25)

Advertising-Based

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX%

Subscription-Based

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX%

Transaction-Based

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX%

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UAE OTT Platform Market Size, By Service Vertical Figure XX: UAE OTT Platform Market Size (USD Million), By Service Vertical, 2019 & 2025F

2019

2025F

Gaming

Gaming

Media & Entertainment

Media & Entertainment

Education and Learning

Education and Learning

*These are dummy charts and do not represent actual value

Source: MarkNtel Advisors

• The increasing coronavirus cases lead the closure of cinema hall, prohibit large gathering, canceled sports events, this switch individuals preference towards indoor activities, in-house entertainment, etc. which surge the demand for entertainment and games streaming OTT platform in the country. Hence, expected that the market share of gaming, media, and entertainment segments would augment in 2020

and consecutive years.

• The changing customer lifestyle on the back of high disposable income is shifting individuals' choice from traditional paying television to the OTT platform for viewing entertainment videos. Moreover, the increasing number of OTT platform startups with exclusive content related to kids' entertainment, inspirational, etc. in the country is supposed to contribute to rise the market share of media and entertainment segment by 2025.

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UAE OTT Platform Market Revenue Share, By Streaming Device Figure XX: UAE OTT Platform Market Revenue Share (%), By Streaming Device, 2019 & 2025F Desktops and Laptops

*Others

2019

2025

XX%

XX%

2019

2025

XX%

XX%

2019: USD XX Million

Smartphones and Tablets 2019

2025

XX%

XX%

Internet Protocol Television 2019

2025

XX%

XX% Source: MarkNtel Advisors

*Others: Gaming Consoles, etc.

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