Global Energy Drinks Market Analysis Report

Global Energy Drink Market Analysis, 2020 marknteladvisors.com

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1

Document Outline

Introduction About Us, Key Questions Answered In This Study

Table of Content Market Segmentation, Scope of Work

Research Process & Methodology Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research Methodology, Forecasting

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Commercials

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Disclaimer

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Market Segmentation Global Energy Drink Market

By Product Type

By Target Consumer

• Organic

• Teenagers

• Non Organic

• Adults

• Natural

• Geriatric

By Product • Alcoholic

• On Trade

• Non Alcoholic

• Off Trade

By Region • North America

By Company

o France

o Tukey

o United States

o Italy

o South Africa

o Canada

o Spain

o Egypt

o Mexico

o Russia & CIS

• South America o Brazil • Europe

o Germany o UK

• Middle East

• Asia Pacific o China

o Saudi Arabia

o India

o UAE

o Japan

o Qatar

o South Korea

• Africa

By Trade Type

• Red Bull • Monster Beverages • Rockstar Inc • PepsiCo • Others

o South East Asia

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Historical Year: 2015 Base Year: 2019

Table of Content (1/17)

Forecast Year: 2025 Table of Content

1.

Introduction 1.1. Research Process 1.2. Assumption 1.3. Market Segmentation

1.4. Market Definition 2.

Executive Summary

3.

Macroeconomic Outlook

4.

Global Energy Drinks Market Outlook, 2015-2025F 4.1. Market Potential & Outlook 4.1.1. By Revenues (USD Billion) 4.2. Market Segmentation & Outlook 4.2.1. By Product Type 4.2.1.1. Organic 4.2.1.2. Non Organic 4.2.1.3. Natural 4.2.2. By Product 4.2.2.1. Alcoholic 4.2.2.2. Non Alcoholic 4.2.3. By Target Customer 4.2.3.1. Teenagers Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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4.2.3.2. Adults 4.2.3.3. Geriatric 4.2.4. By Distribution Channel 4.2.4.1. Off-Trade

4.2.4.2. On- Trade 4.2.5. By Region 4.2.5.1. North America 4.2.5.2. South America 4.2.5.3. Europe 4.2.5.4. Asia-Pacific 4.2.5.5. Middle East & Africa 4.2.6. By Company 4.2.6.1. Revenue Shares 4.2.6.2. Strategic Factorial Indexing 4.2.6.3. Competitor Placement in MarkNtel Quadrant 5.

North America Energy Drinks Market Outlook, 2015-2025F 5.1. Market Potential & Outlook 5.1.1. By Revenues 5.2. Market Segmentation & Outlook 5.2.1. By Product Type Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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5.2.2. By Product 5.2.3. By Target Customer 5.2.4. By Distribution Channel 5.2.5. By Country

5.2.5.1. US 5.2.5.2. Mexico 5.2.5.3. Canada 5.3. The US Energy Drinks Market Outlook, 2015-2025F 5.3.1. Market Potential & Outlook 5.3.1.1. By Revenues 5.3.2. Market Segmentation & Outlook 5.3.2.1. By Product Type 5.3.2.2. By Product 5.3.2.3. By Target Customer 5.3.2.4. By Distribution Channel 5.3.2.5. By Region 5.4. Canada Energy Drinks Market Outlook, 2015-2025F 5.4.1. Market Potential & Outlook 5.4.1.1. By Revenues 5.4.2. Market Segmentation & Outlook Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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5.4.2.1. By Product Type 5.4.2.2. By Product 5.4.2.3. By Target Customer 5.4.2.4. By Distribution Channel

5.4.2.5. By Region 5.5. Mexico Energy Drinks Market Outlook, 2015-2025F 5.5.1. Market Potential & Outlook 5.5.1.1. By Revenues 5.5.2. Market Segmentation & Outlook 5.5.2.1. By Product Type 5.5.2.2. By Product 5.5.2.3. By Target Customer 5.5.2.4. By Distribution Channel 5.5.2.5. By Region 6.

South America Energy Drinks Market Outlook, 2015-2025F 6.1. Market Potential & Outlook 6.1.1. By Revenues 6.2. Market Segmentation & Outlook 6.2.1.1. By Product Type 6.2.1.2. By Product Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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6.2.1.3. By Target Customer 6.2.1.4. By Distribution Channel 6.2.1.5. By Country 6.2.1.5.1. Brazil

6.2.1.5.2. Others 6.3. Brazil Cooling Fabrics Market Outlook, 2015-2025F 6.3.1. Market Potential & Outlook 6.3.1.1. By Revenues 6.3.2. Market Segmentation & Outlook 6.3.2.1. By Product Type 6.3.2.2. By Product 6.3.2.3. By Target Customer 6.3.2.4. By Distribution Channel 6.3.2.5. By Region 7.

Europe Energy Drinks Market Outlook, 2015-2025F 7.1. Market Potential & Outlook 7.1.1. By Revenues 7.2. Market Segmentation & Outlook 7.2.1.1. By Product Type 7.2.1.2. By Product Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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7.2.1.3. By Target Customer 7.2.1.4. By Distribution Channel 7.2.1.5. By Country 7.2.1.5.1. Germany

7.2.1.5.2. France 7.2.1.5.3. UK 7.2.1.5.4. Italy 7.2.1.5.5. Belgium 7.3. Germany Energy Drinks Market Outlook, 2015-2025F 7.3.1. Market Potential & Outlook 7.3.1.1. By Revenues 7.3.2. Market Segmentation & Outlook 7.3.2.1. By Product Type 7.3.2.2. By Product 7.3.2.3. By Target Customer 7.3.2.4. By Distribution Channel 7.3.2.5. By Region 7.4. France Energy Drinks Market Outlook, 2015-2025F 7.4.1. Market Potential & Outlook 7.4.1.1. By Revenues Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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7.4.2. Market Segmentation & Outlook 7.4.2.1. By Product Type 7.4.2.2. By Product 7.4.2.3. By Target Customer

7.4.2.4. By Distribution Channel 7.4.2.5. By Region 7.5. Italy Energy Drinks Market Outlook, 2015-2025F 7.5.1. Market Potential & Outlook 7.5.1.1. By Revenues 7.5.2. Market Segmentation & Outlook 7.5.2.1. By Product Type 7.5.2.2. By Product 7.5.2.3. By Target Customer 7.5.2.4. By Distribution Channel 7.5.2.5. By Region 7.6. The UK Energy Drinks Market Outlook, 2015-2025F 7.6.1. Market Potential & Outlook 7.6.1.1. By Revenues 7.6.2. Market Segmentation & Outlook 7.6.2.1. By Product Type Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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7.6.2.2. By Product 7.6.2.3. By Target Customer 7.6.2.4. By Distribution Channel 7.6.2.5. By Region

7.7. Russia & CIS Energy Drinks Market Outlook, 2015-2025F 7.7.1. Market Potential & Outlook 7.7.1.1. By Revenues 7.7.2. Market Segmentation & Outlook 7.7.2.1. By Product Type 7.7.2.2. By Product 7.7.2.3. By Target Customer 7.7.2.4. By Distribution Channel 7.7.2.5. By Region 7.8. Spain Energy Drinks Market Outlook, 2015-2025F 7.8.1. Market Potential & Outlook 7.8.1.1. By Revenues 7.8.2. Market Segmentation & Outlook 7.8.2.1. By Product Type 7.8.2.2. By Product 7.8.2.3. By Target Customer Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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7.8.2.4. By Distribution Channel 7.8.2.5. By Region 8.

Asia-Pacific Energy Drinks Market Outlook, 2015-2025F 8.1. Market Potential & Outlook

8.1.1. By Revenues 8.2. Market Segmentation & Outlook 8.2.1.1. By Product Type 8.2.1.2. By Product 8.2.1.3. By Target Customer 8.2.1.4. By Distribution Channel 8.2.1.5. By Country 8.2.1.5.1. China 8.2.1.5.2. India 8.2.1.5.3. Japan 8.2.1.5.4. South Korea 8.2.1.5.5. South East Asia 8.3. China Energy Drinks Market Outlook, 2015-2025F 8.3.1. Market Potential & Outlook 8.3.1.1. By Revenues 8.3.2. Market Segmentation & Outlook Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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8.3.2.1. By Product Type 8.3.2.2. By Product 8.3.2.3. By Target Customer 8.3.2.4. By Distribution Channel

8.3.2.5. By Region 8.4. India Energy Drinks Market Outlook, 2015-2025F 8.4.1. Market Potential & Outlook 8.4.1.1. By Revenues 8.4.2. Market Segmentation & Outlook 8.4.2.1. By Product Type 8.4.2.2. By Product 8.4.2.3. By Target Customer 8.4.2.4. By Distribution Channel 8.4.2.5. By Region 8.5. Japan Energy Drinks Market Outlook, 2015-2025F 8.5.1. Market Potential & Outlook 8.5.1.1. By Revenues 8.5.2. Market Segmentation & Outlook 8.5.2.1. By Product Type 8.5.2.2. By Product Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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8.5.2.3. By Target Customer 8.5.2.4. By Distribution Channel 8.5.2.5. By Region 8.6. South Korea Energy Drinks Market Outlook, 2015-2025F

8.6.1. Market Potential & Outlook 8.6.1.1. By Revenues 8.6.2. Market Segmentation & Outlook 8.6.2.1. By Product Type 8.6.2.2. By Product 8.6.2.3. By Target Customer 8.6.2.4. By Distribution Channel 8.6.2.5. By Region 8.7. South East Asia Energy Drinks Market Outlook, 2015-2025F 8.7.1. Market Potential & Outlook 8.7.1.1. By Revenues 8.7.2. Market Segmentation & Outlook 8.7.2.1. By Product Type 8.7.2.2. By Product 8.7.2.3. By Target Customer 8.7.2.4. By Distribution Channel Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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8.7.2.5. By Region 9.

Middle East Energy Drinks Market Outlook, 2015-2025F 9.1. Market Potential & Outlook 9.1.1. By Revenues

9.2. Market Segmentation & Outlook 9.2.1.1. By Product Type 9.2.1.2. By Product 9.2.1.3. By Target Customer 9.2.1.4. By Distribution Channel 9.2.1.5. By Country 9.2.1.5.1. Saudi Arabia 9.2.1.5.2. UAE 9.2.1.5.3. Qatar 9.2.1.5.4. Turkey 9.3. Saudi Arabia Energy Drinks Market Outlook, 2015-2025F 9.3.1. Market Potential & Outlook 9.3.1.1. By Revenues 9.3.2. Market Segmentation & Outlook 9.3.2.1. By Product Type 9.3.2.2. By Product Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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9.3.2.3. By Target Customer 9.3.2.4. By Distribution Channel 9.3.2.5. By Region 9.4. UAE Energy Drinks Market Outlook, 2015-2025F

9.4.1. Market Potential & Outlook 9.4.1.1. By Revenues 9.4.2. Market Segmentation & Outlook 9.4.2.1. By Product Type 9.4.2.2. By Product 9.4.2.3. By Target Customer 9.4.2.4. By Distribution Channel 9.4.2.5. By Region 9.5. Turkey Energy Drinks Market Outlook, 2015-2025F 9.5.1. Market Potential & Outlook 9.5.1.1. By Revenues 9.5.2. Market Segmentation & Outlook 9.5.2.1. By Product Type 9.5.2.2. By Product 9.5.2.3. By Target Customer 9.5.2.4. By Distribution Channel Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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9.5.2.5. By Region 9.6. Qatar Energy Drinks Market Outlook, 2015-2025F 9.6.1. Market Potential & Outlook 9.6.1.1. By Revenues

9.6.2. Market Segmentation & Outlook 9.6.2.1. By Product Type 9.6.2.2. By Product 9.6.2.3. By Target Customer 9.6.2.4. By Distribution Channel 9.6.2.5. By Region 10. Africa Energy Drinks Market Outlook, 2015-2025F 10.1.Market Potential & Outlook 10.1.1. By Revenues 10.2.Market Segmentation & Outlook 10.2.1.1. By Product Type 10.2.1.2. By Product 10.2.1.3. By Target Customer 10.2.1.4. By Distribution Channel 10.2.1.5. By Country 10.2.1.5.1. South Africa Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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10.2.1.5.2. Egypt 10.3.South Africa Energy Drinks Market Outlook, 2015-2025F 10.3.1. Market Potential & Outlook 10.3.1.1.

By Revenues

10.3.2. Market Segmentation & Outlook 10.3.2.1. By Product Type 10.3.2.2. By Product 10.3.2.3. By Target Customer 10.3.2.4. By Distribution Channel 10.3.2.5. By Region 10.4.Egypt Energy Drinks Market Outlook, 2015-2025F 10.4.1. Market Potential & Outlook 10.4.1.1. By Revenues 10.4.2. Market Segmentation & Outlook 10.4.2.1. By Product Type 10.4.2.2. By Product 10.4.2.3. By Target Customer 10.4.2.4. By Distribution Channel 10.4.2.5. By Region 11. Global Energy Drinks Market Policies, Regulations, Product Standards Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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12. Global Energy Drinks Market Trends & Insights 13. Global Energy Drinks Market Dynamics 13.1.Growth Drivers 13.2.Challenges 13.3.Impact Analysis 14. Global Energy Drinks Market Hotspot and Opportunities 15. Global Energy Drinks Market Key Strategic Imperatives for Success and Growth 16. Competition Outlook 16.1.Competition Matrix 16.1.1. Product Portfolio 16.1.2. Brand Specialization 16.1.3. Target Markets 16.1.4. Target End Users

16.1.5. Research & Development 16.1.6. Strategic Alliances 16.1.7. Strategic Initiatives 16.2.Company Profiles (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)

16.2.1. Red Bull 16.2.2. Monster Beverage Corporation 16.2.3. Rockstar Inc. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

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16.2.4. The Coca-Cola Company 16.2.5. PepsiCo 16.2.6. Power Horse 16.2.7. Taisho Pharmaceutical Co Ltd 16.2.8. Heinz 16.2.9. GSK 16.2.10.Goldwin Healthcare 17. Disclaimer

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20

Document Outline

Introduction About Us, Key Questions Answered In This Study

Table of Content Market Segmentation, Scope Of Work

Research Process & Methodology Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research Methodology, Forecasting

Sample Pages Global Energy Drink Market Analysis, 2020

02

05

24

32

Commercials

60

Disclaimer

62

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21

History of Energy Drink

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The History of Energy Drink In 1987, Dietrich Mateschitz, an Austrian introduced “Red bull”.

1997- Redbull launched in United states.

1960

1987- 1997

2001

VPX Sports launched flavoured energy drink” BANG 357”.

Fourloko was reintroduced in American market after removing ingredients caffeine, taurine, and guaran

2012

2010

Monster Energy Drinks launched

by Hansen Natural

2002 FDA bans energy drinks containing alcohol in various states

Alcoholic

The American Beverage Association convenes as agrees to label energy drinks as “conventional foods/beverages”, and not as dietary supplements.

Debuts of Rockstar Energy drink

2014-19

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Energy drinks are “downsized” into energy shots with the emergence of 5-Hour Energy

2004 First alcoholic energy drink “Fourloko” was introduced .

Energy Drink

Japan based company Taisho pharmaceutical introduced the First energy drink “Lipvitan-D” as a medicinal tonic drink which was specifically targeted at increasing energy.

2010

2005

Source: WHO

23

Energy Drink Vs. Common Caffeinated Drinks Drink

Serving Size (Ounces)

Caffein e (Mg)

Red Bull

8.3

80

Monster

16

160

Rockstar

16

160

Tab Energy

10.5

95

No Fear

16

174

Fixx

20

500

Wired X505

24

505

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Drink

Serving Size (Ounces)

Caffein e (Mg)

Brewed Coffee

12

200

Instant Coffee

12

140

Brewed Tea

12

80

Mountain Dew

12

54

Pepsi

12

38

Coca-Cola

12

34.5

Bottled Tea

12

20

24

Global Energy Drink Market Outlook, 2015-2025F

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Global Energy Drink Market Outlook, By Revenues Figure 1: Global Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Liters), 2015- 2025F

2015

2016

2017

Revenue: XX% Quantity Sold: XX%

CAGR

CAGR

Revenue: XX% Quantity Sold: XX%

2018

2019

2020E

Revenue (USD Million)

2021F

2022F

2023F

Quantity Sold (Million Liters)

2024F

2025F

Source: MarkNtel Advisors

• The global energy drink market is propelling with the rising disposable income coupled with increasing living standards. Moreover, the rise in the number of athletes, sports and fitness enthusiast and the rising trend of marathons, yoga, and aerobics leads to the change in dietary pattern and consumption of energy drink due to increasing awareness about healthy diet and maintain nutritional balance is contributing

to the growth of the energy drink market.

• Also, the introduction of energy drinks in various flavors such as Fruity and citrus flavors, tutti-frutti–type flavors, berry flavors, etc. are creating demand for the energy drink. Moreover, the demand for the alcoholic energy drink specifically from the millennium is the key factor contributing to the growth of the market

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26

Global Energy Drink Market Revenue Share, By Product Type Figure 3: Global Energy Drink Market Revenue Share (Percentage), Market Size (USD Bn), By Product Types, 2019 & 2025F Market Share (Percentage)

3.5

Market Size (2019- USD MN Vs CAGR 2020-25 (Percentage) Non-Organic

3

2.5

2

Organic Segment is expected to grow at

1.5

a CAGR of 7% during 2020-2025

1

MN)

Market Size (USD

2025F

2019

0.5

0

Organic

Non-Organic

Natural

0%

1%

*These are dummy charts and do not represent actual value

2% CAGR 2020-25

3%

4%

Source: MarkNtel Advisors

• Organic: The rising health awareness and trend of yoga, marathon coupled with escalating fitness and gym enthusiasts across the globe is proliferating the demand for the organic energy drink. Moreover, snowballing launches of organic energy drink in several flavors by the companies has resulted in the market for organic energy drink to witness an uptick across the globe. It was found that the new launch of

energy drinks increased by 29% during 2010-15. For instance: In 2019, Dark dog launched the organic energy drink in the U.S. Also in the same year “Mati healthy energy” launched 3 new zero-calorie flavored organic energy drink.

• Non-organic: The non-organic energy drink dominated the market in 2019 due to the lack of consumer awareness and the initial market penetration. Moreover, the economical price range in comparison to organic and natural energy drink are the prime factors driving the non-organic energy drink demand across the globe.

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27

Global Energy Drink Market Revenue Share, By Product Figure 4: Global Energy Drink Market Share (Percentage), Market Size (USD Bn), By Product, 2019 & 2025F Market Size (USD MN)

Market Share (Percentage)

Fastest growing segment CAGR: X% Key End: Benefits of Non- Alcoholic on account of Rising awareness and availability of Wider rage.

Non-Alcoholic

2025F

2019

Alcoholic

Alcoholic

Non-Alcoholic

*These are dummy charts and do not represent actual value

2025

2019

Source: MarkNtel Advisors

• Non- Alcoholic: The non-alcoholic segment dominated the market on account of the rise in health awareness among consumers about the physical and psychological side effects of alcoholic energy drink is contributing to the growth of the market. Moreover, the government’s support to ban alcoholic energy drinks in various countries is the key factor driving the market for non-alcoholic energy drinks across the globe. For instance: the first alcoholic energy drink “Four Loko” was banned by the FDA and then reintroduced after removing the ingredients such as caffeine, taurine, and guaran.

• Alcoholic: The surging trend of partying, dining out and get-together has resulted in an increased consumption for alcoholic energy drinks.

The millennials have started considering energy drinks as a part of their status symbol, due to there is a high demand. Moreover, the easy availability of drinks with the emergence of the online platform, are amongst the demand contributors.

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28

Global Energy Drink Market Revenue Share, By Target Consumer Figure 5: Global Energy Drink Market Revenue Share, By Target Consumer, 2019 & 2025F Market Size (USD MN)

Market Share (Percentage)

Fastest growing segment CAGR: X% Key XX: Increasing trend of yoga, Gym, marathons.

Also a rise in partying culture in developing nations.

2025F

2019

Teenagers

Adults

Geriatric

Teenagers

*These are dummy charts and do not represent actual value

Adult

2019

Geriatric

2025

Source: MarkNtel Advisors

• Adults: The introduction of organic and natural energy drink gained the young consumer’s traction which is the largest consumer of energy drink. Moreover, the advertising and marketing strategies by the players in the industry play a vital role that makes the impact on energy drink sales from adults.

• As per U.S. National Health and Nutrition Examination Survey between 2003-2016, the consumption of energy drinks by the young adults on a typical day rose from 0.5% to 5.5% and 0% to 1.2% among the middle-aged people. Moreover, the escalating trend of Zumba, yoga, marathon and rising number of sports and fitness enthusiasts across the globe are the key factors due to which the demand for the energy drink is generating in adults

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Global Energy Drink Market Revenue Share, By Distribution Channel Figure 6: Global Energy Drink Market Revenue Share, By Distribution Channel, 2019 & 2025F Market Size, 2019 (USD MN)

Market Share (Percentage)

On Trade

 CAGR during 2019-25: XX%  Key End Users: Multi-

2025F

2019

Specialty hospitals and

 CAGR during 2019-25:

neonatal centers

XX%

 Key Geographies: Europe

 Key End Users: Hospitals  Key Geographies:

Off Trade

North America

On Trade

Off Trade

*These are dummy charts and do not represent actual value

Source: MarkNtel Advisors

• On-Trade: The on-trade segment dominated the global energy drink market on account of the rising number of restaurants, hotels, coffee

shops, bars, café, etc. Moreover, the mounting concept of QSR across the globe is contributing to the growth of the global energy drink market. Moreover, the companies are launching the dinks exclusive for on-trade. For instance, Monster energy launched “Monster Ultra” which was for on- trade in 2016. Moreover, the growing number of sociable millennials and party lovers are driving the on-trade sales market for energy drinks.

• Off- Trade: The off-trade sales of energy drinks are growing at a significant pace on account of the rising number of supermarket/

hypermarket, convenience stores across the globe. The availability of several brands under one roof, discounts and promotional offers by the supermarkets/ hypermarkets are the key factors driving the off-trade energy drink’s market.

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Global Energy Drink Market Revenue Share, By Region Figure 10: Global Energy Drink Market Revenue Share, By Region, 2019 & 2025F North America  

Europe

2019: XX% 2025F: XX%

 

2019: XX% 2025F: XX%

Asia Pacific  

2019: XX% 2025F: XX%

South America  

Middle East & Africa

2019: XX% 2025F: XX%  

2019: XX% 2025F: XX% Source: MarkNtel Advisors

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31

Global Energy Drink Market Revenue Share, By Company Figure 20: Global Energy Drink Market Revenue Share, By Company, 2019

Market Share:

Market Share:

Market Share:

Market Share:

Market Share:

XX%

XX%

XX%

XX%

XX%

Source: MarkNtel Advisors Primary Surveys, Annual Reports, Press Releases

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32

North America Energy Drink Market Outlook, 2015-2025F

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North America Energy Drink Market Outlook, By Revenues Figure 12: North America Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Litres), 2015- 2025F

2015

2016

2017

Revenue: XX% Quantity Sold: XX%

CAGR

CAGR

Revenue: XX% Quantity Sold: XX%

2018

2019

2020E

Revenue (USD Million)

2021F

2022F

2023F

Quantity Sold (Million Liters)

2024F

2025F

Source: MarkNtel Advisors

• North America's energy drink market is escalating on account of growing awareness and needs for nutrients in the body due to improper diet. Moreover, the long working hours, hectic and busy lifestyle in the region is generating the need for the energy drink. According to the Bureau of Labour Statistics, an American work an average of 8.8 hours a day due the which the demand for the energy drink is witnessing an uptick in the region.

• Moreover, the rising number of retail malls, supermarket/hypermarket and convenience stores in the region coupled with the increasing e-commerce operations across the region due to busy lifestyles and the presence of small retailers on the online platform and introduction of the mobile application are contributing to the growth of the market.

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North America Energy Drink Market Revenue Share, By Product Type & Product Figure 13: North America Energy Drink Market Revenue Share, By Product Types, 2019 & 2025F

Organic

2019

2025F

Non-Organic

Natural *These are dummy charts and do not represent actual value

Source: MarkNtel Advisors

Table 5: North America Energy Drink Market Revenues (USD Million), By Product, 2015-2025F

2015

2016

2017

2018

2019 Alcoholic

2020

2021

2022

2023

2024

2025

Non-Alcoholic Source: MarkNtel Advisors

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

35

North America Energy Drink Market Revenue Share, By Target Consumer & Distribution Channel Figure 14: North America Energy Drink Market Revenue Share, By Target Consumer, 2015 - 2025

2015

2016

2017

2018

2019 Teenagers

2020

2021

Adults

2022

2023

2024

2025

Geriatric Source: MarkNtel Advisors

Figure 15: North America Energy Drink Market Revenue Share, By Phototherapy Devices, 2019 & 2025F

2019

2025F

On-Trade

Off-Trade

*These are dummy charts and do not represent actual value

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

Source: MarkNtel Advisors

36

North America Energy Drink Market Revenue Share, By Country Figure 18: North America Energy Drink Market Revenue Share, By Country, 2019 & 2025F

Country

2019

2025

U.S

XX%

XX%

Canada

XX%

XX%

Mexico

XX%

XX%

Source: MarkNtel Advisors

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

37

The U.S Energy Drink Market Outlook, 2015-2025F

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

The United States Energy Drink Market Outlook, By Revenues Figure 12: The United States Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Litres), 2015- 2025F

2015

2016

2017

Revenue: XX% Quantity Sold: XX%

CAGR

CAGR

Revenue: XX% Quantity Sold: XX%

2018

2019

2020E

Revenue (USD Million)

2021F

2022F

2023F

Quantity Sold (Million Liters)

2024F

2025F

Source: MarkNtel Advisors

• The rising number of convenience stores and the ubiquity of mobile phones is contributing to the growth of the energy drink market in the country. As per the National Association of Convenience Stores, the total convenience store count in the country increased from 1,52,794 to 1,54,958 during 2015-18. Moreover, increasing penetration of online delivery of the grocery in the region is contributing to the demand for the energy drink. For instance: Walmart is planning to deliver grocery items from 1600 locations by 2020.

• Also, the escalating millennium population and health awareness among them is generating the need for the energy drink. Moreover, with the surging trend of yoga, marathon and gymnasts in the country end-users tend to pay more to keep themselves healthy that contributes to the growth of the energy drink market.

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39

The United States Energy Drink Market Revenue Share, By Product Type & Product Figure 13: North America Energy Drink Market Revenue Share, By Product Types, 2019 & 2025F

Organic

Non-Organic

2019

2025F

Natural

*These are dummy charts and do not represent actual value

Source: MarkNtel Advisors

Table 5: North America Energy Drink Market Revenues (USD Million), By Product, 2015-2025F

2015

2016

2017

2018

2019 Alcoholic

2020

2021

2022

2023

2024

2025

Non-Alcoholic

*These are dummy charts and do not represent actual value

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

Source: MarkNtel Advisors

40

The United States Energy Drink Market Revenue Share, By Target Consumer & Distribution Channel Figure 14: North America Energy Drink Market Revenue Share, By Target Consumer, 2015 - 2025

2015

2016

2017

2018

2019 Teenagers

2020

2021

Adults

2022

2023

2024

2025

Geriatric Source: MarkNtel Advisors

*These are dummy charts and do not represent actual value

Figure 15: North America Energy Drink Market Revenue Share, By Phototherapy Devices, 2019 & 2025F

2019

2025F

On-Trade

Off-Trade Source: MarkNtel Advisors

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

41

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recording or otherwise,

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specific

information is based on primary interviews and MarkNtel Advisors takes no responsibility for any incorrect

information provided to us. MarkNtel Advisors would not be held responsible for any loss or damage caused due to the usage of such information and thus would not refund in

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42