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[CONNECT] Chase Hochstatter M ar k M cCallum


Chase Hochstatter is a motion graphics artist from Austin, Texas. His interest in motion graphics began with filmmaking and evolved into a passion for 3d. He is very interested in 3d motion graphics as well as a variety of new mediums he experiments with daily.

Mark McCallum was born in Memphis, Tennessee and raised in Louisville, Kentucky. Coming from a fine art background, his interests involve explorations of the human condition and evocative storytelling. These interests, along with a passion for experimentation and unorthodox execution, fuel his creative expansion (which, as of right now, involves using physical space to immerse people.)


The overarching title of our two-part Samitaur Tower installation is "dis[connect]", and for it we delved into the connection / lack-there-of between humans in today's increasingly interconnected society. In this interconnectivity, the abstraction of the modern human condition occurs. Within the studio process, we arrived at two main points of focus: "Flux" and "Fragment". Flux deals with the polyphony of our society. In this society, the past and the future have imploded into a present which is in a constant state of transition, of flux. Fragment is all about the abstraction of the modern human condition alongside and with media. Now, more than ever, people are increasingly interconnected through a variety of social platforms.

Our studio focus reflects the area in which this large-scale public installation inhabits. The area of Culver City, LA is itself in a massive state of transition. The innovators and creatives who inhabit the area today have revitalized the city, yet they are also major stakeholders and influencers in the [dis]connection in the world today through the technology and media they produce. They have the power to steer the "fragmented" and ever-changing society in "flux." They are the "dis[connect]."


Photograph by Richard Anderson


The tower fronts to National Bvd and offers street orientation of its media vehicles travelling along the road. Oriented alongside National Bvd is the Mass Transit Line, with the curve of the tower’s screen’s offering their most significant sightlines to travellers directly opposite. There are, it should be noted, around 5000 creative personnel located in the immediate area, working in everything from post production to content distribution, visual merchandising, film production and development, music and talent agencies, network operations, internet service provision, social media agencies, interactive media production and traditional advertising.


For this large-scale project, we implemented the Double-Diamond process.This adaptive creative problem-solving technique involves us transitioning into four distinct phases: Discover, Define, Develop, and Deliver.

DISCOVER

DEFINE

DEVELOP

DELIVER


DISCOVER

DEFINE

A gathering period of accumulating inspiration and insights into a collection. This phase is rooted in intuition and wide-field research.

A reflection period of studying all the resources and insights we have gathered. This phase involved a lot of conversation and conceptual development.

DEVELOP

DELIVER

An experimentation phase of figuring out the technical “how-to� and establishing workflow. This is also a phase of establishing the overall style which encapsulates the concept(s).

A production phase of creating and compiling all the assets needed to create the cohesive vision.


During the Discover phase, we implemented an online Google Doc in order to compile each of our intuition based widefield research. This research consisted of us delving into art movements such as Cubism, contemporary works about abstract human figures, short documentaries about “American Juggalos�, and even large-scale installations acting as threshold devices.


The most influential perspective shift we encountered during our wide-field research was “The Society of the Spectacle” (1967) by Guy Debord. Within our delving into the immense theoretical ideas of the book, we came up with two areas of focus which we titled “Flux” and “Fragment.”


FLUX Deals with the polyphony of our society. In this society, the past and the future have imploded into a present which is in a constant state of transition, of flux.

FRAGMENT The abstraction of the modern human condition alongside and with media. Now, more than ever, people are increasingly interconnected through a variety of social platforms.


FLUX TECHNICAL DEVELOPMENT

RGBD Toolkit Kinect DSLR Cinema 4D Riptide Pro After Effects Processing Pixel Sorting


FRAGMENT TECHNICAL DEVELOPMENT

RGBD Toolkit Kinect DSLR Cinema 4D Riptide Pro After Effects Plexus 2


Shots of the finished piece. From top to bottom of the Samitaur Tower.


Shots of the finished piece. From top to bottom of the Samitaur Tower.


Our studio focus reflects the area in which this large-scale public installation inhabits. The area of Culver City, LA is itself in a massive state of transition. The innovators and creatives who inhabit the area today have revitalized the city, yet they are also major stakeholders and influencers in the [dis]connection in the world today through the technology and media they produce. They have the power to steer the "fragmented" and ever-changing society in "flux." They are the "dis[connect]."


SC AD WINTER 2014 markmccllm.com cargocollective.com/chasehochstatter


dis[connect]