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i s s u e

m a r k ’ s

m a p Mark Hearts

The more we consume, the less we think. What this means to your business. Page 3

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Joh Del is one of South Africa’s most sought-after illustrators and designers. His work has been described as whimsical and uniquely individual.

great and innovative South African design. Page 10

Here is his portfolio. Page 4

The emerging market is changing the way brand identities are forged. Page 14

I D E N T I T Y If your people are your brand... A photo essay. Page 18

What influences people’s perception of your corporate identity? The answer, in short, is everything. Page 20

If you love Mark you will love these people Page 27

The first step towards effective employee branding seems to be assessing the people management skills of management. Page 22

Mark’s World one image at a time. Page 26