Page 1

MY

TO THE

JOURNEY

SWEET

SPOT


1

China Grove, North Carolina

2

Raleigh, North Carolina

3

Charlotte, North Carolina

4

Atlanta, Georgia

5

Cleveland, Ohio

6

Buffalo, New York

7

Philadelphia, Pennsylvania

8

Tampa, Florida

9

Philadelphia, Pennsylvania


My very first job – In Junior High, I would ride my bike here after school and mop the floor.

CA


PATH

AREER


CAREER PATH: CHINA GROVE

1

Mopped the floor at the local drug store

3

Tomato picker

Those were my part time jobs


2

Groundskeeper for High School, mowed lawns

4

Detailed cars at local car dealer

BEFORE graduating high school


CAREER PATH: RALEIGH

1

Nurse’s Assistant at Nursing home

3

Grocery Store clerk, bagging groceries

Jobs dur


2

Pizza Delivery

4

ring College

Radio DJ


CAREER PATH: CONTINUED

1

Cotton Mill

3

Radio Marketing, Promotion & Operations 18 years Charlotte Atlanta Cleveland Buffalo Philadelphia Tampa


2

Radio DJ/ Ad Sales

4

Sports Marketing, TBL & 76ers 14 years Tampa Philadelphia


This is the red wagon I used to haul my French horn in every day to band camp in the summer of ‘78.

TRANSPO


SKILLS

ORTABLE


TRANSPORTABLE SKILLS

Top Skills 27 Advertising 22 Marketing 21 Integrated Marketing 15 Marketing Strategy 13 Social Media Marketing 11 Brand Management 8

Brand Development

6

Sponsorship

5

Event Management

4

Direct Marketing

Mark also knows about... 3

Social Media

3

Email Marketing

2

CRM

1

Online Marketing

2

3

Market Research 2

Management

Market Planning 1

2

Time Manag


3 2

Event Planning

Entertainment

gement

3

Strategy

1

1 Broadcast

Ticket Sales 2

Sports Marketing

New Media See 6+ >


This is my 1972 lime green Ford Pinto I purchased with money from working in the tomato fields with migrant workers. $350.

PERSON

SW


NAL STRENGTHS

spots

WEET


PERSONAL STRENGTHS : sweet spots

I asked 4 Execs to send me wha strengths. Here are their answer Kevin Marshall, President/Owner Marshall Advertising Known 15 years Kevin’s agency did my media buying for 7 years.

Your passion

You have an infectious desire to do great and exciting work. You can find the smallest opportunity and find great excitement and passion in it. This passion spreads to others and inspires them to fulfill your vision. Your partnership approach to vendors and co-workers – While you were charged with getting what you needed from us you always treated us like we were part of the team. My team and I always appreciated that.

Work ethic

You worked as hard and as long as it took to get the job done. Creativity – While I have this listed 4th it is one of your top qualities. Your creativity goes beyond “creative” work that you need to do in your job. You are a creative thinker in all aspects of what you do. You are an idea guy. Never satisfied with the status quo – You push yourself and those around you to come up with bigger and better way to accomplish your goals. Your creativity as outlined above helps you find a way to execute on this strength of yours.


at they thought were my top 5 rs, unedited, in their own words.

George Ferris, Principal FKQ Known 15 years FKQ was our AOR for 9 years in Tampa.

Incredibly creative

with developing ideas that generate revenue. Always presses himself to think beyond the norm in order to develop a differentiated position. Relishes in digital channels and utilizes them at

every opportunity.

Looks at every task as a tremendous opportunity to win Isn’t afraid of failing because he thrives on challenges and has the confidence to succeed. Isn’t afraid of failing because he thrives on challenges and has the

confidence to succeed.


PERSONAL STRENGTHS : sweet spots

Sean Henry, COO Nashville Predators Known 15 years My former COO at the Lightning

Creativity Work ethic

Global view

of organizational goals and an ability to bring them to life through managed areas. Passion to grow subordinates and colleagues.

Analytical

mind that allows you to measure and plan campaigns/ initiatives.


Lara Price, EVP Business Ops Known 4.5 years

Creative – Very creative mind!

Loyal

There is no one more loyal than you (to your job, your boss and to your family).

Intuitive

You have a great feel for spotting things that could become big issues and letting your boss know. Follow Through – You get it done and know what level it is expected to be done at.

Integrity

Definition of you.

Here are a couple of others Collaborative and great communicator.


PERSONAL STRENGTHS : sweet spots

My number one sweet spot a

“Your creativity goes beyond “creative” work that you need to do in your job.” “You are a creative thinker in all aspects of what you do.”

“You are an idea guy.” “Incredibly creative with developing ideas that generate revenue.”


and strength is my creativity.

“You push yourself and those around you to come up with bigger and better ways to accomplish your goals. Your creativity … helps you find a way.”

“Thinks beyond the norm in order to develop a differentiated position…”

“Creative – Very creative mind!”

“Creativity”


My sweet

&

Creativity innovation

skills of

are aligned my transportable

Marketing

Advertising

& Marketing


sweet spots of

reativity innovation

aligned with transportable

arketing,

dvertising

arketing Strategy.


My Journey to the Sweet Spot  

This little book is a result of an exercise detailed in the article Career Rock Fuel posted on Co.Create. Thanks to all those who took the t...

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