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INTRODUCTION. The International Research Project offers quality, non-profit, customized research services for companies looking to expand geographically.


What IRP offers

The IRP offers non-profit international research services from a large pool of topics at an academic level. The IRP is unique compared to other student consultancy programmes because it offers the highest level of customization of research to fully cover the needs of your company.

How IRP does research

In consultation with your company, we design a research proposal. A team of four IRP participants led by a committee member is assigned to the project. Desk and field research is executed between April and August, during which your company is involved and updated. Findings are presented in October.

The IRP team

The International Research Project 2014 consists of 6 committee members and 24 participants. All are top third year or master students, who are mainly focused on economics and business. 3


Advantages. Almost 20 years of success

1. Research Proposal

2. Desk Research

3. Field Research

4. Report & Presentation

- Designing research to fully cover the needs of your company. - Signing a contract

- Collecting information on the target market. - Preparation for field research.

- 3 to 6 weeks on-site research during the summer of 2014. - Update reports on research progress.

- Finalizing report in The Netherlands - Presenting findings during the autumn of 2014.

April 4


50+ clients from almost all sectors

All information is treated confidential

High quality and professionalism Ensured by the supervision of EUR professors.

Unseen value for money

Flexibility You are involved at all times.

Top students Careful selection on motivation and experience




Large pool of research topics

Customized research




e.g. business plans, competitor analysis, etc.

You choose the location and research topic.


Advantages. Professionalism

Custom Research

Top Students



Our history validates our strong capabilities: the Marketing Association EUR has been organizing IRP for almost twenty years. Research teams have been providing multidisciplinary research services to a large clientele. The quality of research is ensured by the supervision of the Erasmus University professors. You can select any location and choose from a large pool of research topics. Further, we offer you an unmatched level of flexibility during the project without charging additional costs. Our team consists of Erasmus University’s top students with the motivation and experience that ensures high quality project execution. As a result, we can provide fresh academic insights and an unseen value for money. As the International Research Project works on a non-profit basis, our budget will solely be made to cover necessary costs such as transportation, accommodation, communication as well as any other additional costs. As a result, we can provide an unseen value for money. 7


Marle Reimert Jeroen Aelen External Participants Relations Coordinator Coordinator


Richard Maat Péter Káplár External Chairman Relations Coordinator

Tjerk Rintjema

Marketing Coordinator

Yoana Petrova Research Coordinator


POST adDresS

Erasmus Universiteit Rotterdam Room H15-26

Marketing Association EUR Room H15-26

Burgemeester Oudlaan 50 3062 PA Rotterdam

PO Box 1738 3000 DR Rotterdam

t m m e w

+31(0)104081838 +31(0)619174962 +31(0)683064553


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