EBB& FLOW MAXIMIZE THE DOWNTIME OF YOUR SEASONAL BUSINESS Te x t b y Te d Mu r p h y
From the beach, surfing looks easy. You follow the steps and everything will work out. The start of a surf lesson begins on the beach. Your board lays on top of the sand and the instructor walks you through the steps: lie on the board, look back at the wave, paddle, pop up, plant your feet, bend your knees, and lean to steer. Seven simple steps that will have you falling off the board for the first several days. Surfing is one part skill and one part awareness of the environment. All the waves are different. The wind and current constantly change. Finding your timing and flow takes practice. A surfer needs a willingness to accept changes and allow the environment to guide them. Like surfing, a seasonal business owner needs to be prepared for the ebb and flow of a season. From running a surf camp to restaurants in a tourist driven area, business fluctuates day to day and season to season.
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